hispanics and ny state of health
DESCRIPTION
Presentation by Rebecca Jackson at the Association of Hispanic Healthcare Executives' event regarding enrolling uninsured Latinos through Digital Media.TRANSCRIPT
Hispanics and the NY State of Health
Rebecca Jackson
External Affairs Outreach & Marketing
NY State of Health the Official Health Plan Marketplace
What is NY State of Health?
• Organized marketplace
– One-stop shopping for subsidized and unsubsidized coverage
– Easily compare health plan options
– The only place to check eligibility and apply for financial assistance
– Enroll in qualified health plans
• Two programs
– Individual Marketplace
– Small Business Marketplace
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• Today nearly 2.7 million New Yorkers under age 65, about 16 percent, do not have health insurance coverage
• Primarily workers and their families
• Uninsured people forego necessary care due to costs
• Taxpayers and the insured shoulder the burden of paying for the care of the uninsured
New York’s Uninsured
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Individual Marketplace (58%)
Small Business Marketplace (42%)
Who Will Enroll In NY State Of Health?
Health Plan Marketplace enrollment is estimated to be
1.1 million New Yorkers
450,000 615,000
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NY State of Health Enrollee Characteristics, by Race/Ethnicity
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58%
11%
19%
10%
2%
Individual Marketplace
56%
10%
21%
13%
Small Business Marketplace
White/Non-Hispanic
Black/Non-Hispanic
Hispanic
Asian/PacificIslander
Other
Note: The results in this report assume small employer size is set to 100 employees, non-group and small group markets remain separate, and that Basic Health Plan is not implemented, consistent with modeling assumptions for “Alternative 1” in the March 2012 Urban Institute report. Source: Urban Institute, “Characteristics of Nonelderly New Yorkers Likely to Enroll in the Health Insurance Exchanges Under the Affordable Care Act,” February 2013, updated May 2013.
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Note: The results in this report assume small employer size is set to 100 employees, non-group and small group markets remain separate, and that Basic Health Plan is not implemented, consistent with modeling assumptions for “Alternative 1” in the March 2012 Urban Institute report. Source: Urban Institute, “Characteristics of Nonelderly New Yorkers Likely to Enroll in the Health Insurance Exchanges Under the Affordable Care Act,” February 2013, updated May 2013.
64%
18%
3%
2% 1%
2% 1%
9%
Individual Marketplace
English
Spanish
Chinese
Hindi andrelatedFrench/Haitian
Korean
Russian
NY State of Health Enrollee Characteristics, by Language
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Uninsured New Yorkers Expected to Gain Private Coverage, By Race/Ethnicity and Region
23%
18%41%
18%
NYC, Westchester, Rockland
White, Non-Hispanic
Black, Non-Hispanic
Hispanic
Other
87%
6%4% 3%
Central NY, Finger Lakes
72%
6%
15%
7%
Mid-Hudson, Capital, North Country
43%
9%
38%
11%
Long Island
78%
11%
6%5%
Western NY
Source: Urban Institute, Characteristics of Nonelderly New Yorkers Likely to enroll in the Health Insurance Exchanges Under the Affordable Care Act, February, 2013
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Uninsured New Yorkers Expected to Gain Private Coverage, By Language and Region
Source: Urban Institute, Characteristics of Nonelderly New Yorkers Likely to enroll in the Health Insurance Exchanges Under the Affordable Care Act, February, 2013
35%
39%
26%
NYC, Westchester, Rockland
English Spanish Other/NA
88%
4%
8%
Central NY, Finger Lakes
78%
13%
9%
Mid-Hudson, Capital, North Country
49%
35%
16%
Long Island
87%
6%
7%
Western NY
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Uninsured New York City Residents Expected to Gain Private Coverage, By Race/Ethnicity
18%
12%
40%
30%
Queens County
White, Non-Hispanic
Black, Non-Hispanic
Hispanic
Other
46%
9%
29%
16%
Richmond County
10%
24%
62%
4% Bronx County
34%
12% 38%
15%
New York County
25%
30%
29%
16%
Kings County
Source: Urban Institute, Characteristics of Nonelderly New Yorkers Likely to enroll in the Health Insurance Exchanges Under the Affordable Care Act, February, 2013
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27%
38%
35%
Queens County
English Spanish
Other/NA
50%
22%
28%
Richmond County
28%
59%
14%
Bronx County
46%
35%
19%
New York County
43%
27%
30%
Kings County
Uninsured New York City Residents Expected to Gain Private Coverage, By Language
Source: Urban Institute, Characteristics of Nonelderly New Yorkers Likely to enroll in the Health Insurance Exchanges Under the Affordable Care Act, February, 2013
NY State of Health Enrollment
• Open Enrollment began on October 1
• Individuals may enroll in health plans during open
enrollment (October 1, 2013 - March 31, 2014) or
with a qualifying event
• Individuals who qualify for Medicaid/CHP may enroll
any month of the year
• Small employers may choose open enrollment dates
for their employees any month of the year
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Online Enrollment
• One portal will process applications for:
– Medicaid
– Child Health Plus
– Individual Marketplace
– Small Business Marketplace
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A FIRST CLASS CUSTOMER SERVICE CENTER IS READY TO ANSWER QUESTIONS AND
ENROLL PEOPLE
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Customer Service Call Center 1-855-355-5777
• Call Center accepting applications.
• Can refer to in-person assistors
• Hours: 8am-8pm (M-F) and 9am-1pm (Sat)
• Assistance available in over 170 languages – Many staff will be bilingual and oral
interpretation available for remaining languages.
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CERTIFIED ENROLLMENT EXPERTS PROVIDE IN-PERSON ASSISTANCE IN THE COMMUNITY
AT COVENIENT LOCATIONS
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3 Types of In-Person Assistors • Complete Applications
• Compensation from DOH grant program
• Training and certification required
• Serve Individuals and Small Business Marketplace
IPA/Navigators
• Complete Applications
• No compensation from Marketplace
• Training and certification required
Certified Application Counselors
• Complete Applications
• Commission-based compensation
• Training and certification required
• Choose to certify in Small Business Marketplace, Individual, or both
Insurance Brokers/Agents
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INDIVIDUALS AND SMALL BUSINESSES HAVE A CHOICE OF HIGH QUALITY, LOW COST PRIVATE
HEALTH PLANS
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Health Plan Highlights • Choice of plans in all areas of the State
• Increased competition gives consumers new health plan options
• Premiums for people who buy coverage for themselves and their families decreases by an average of 53% compared to today’s premiums
• You will not be denied health insurance on the basis of a pre-existing condition
• All plans are required to have adequate networks
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All Plans Cover 10 Essential Health Benefits
– Outpatient Services
– Preventive, Wellness, & Chronic Disease Management
– Mental Health & Substance Abuse Disorder Services
– Hospitalization
– Emergency Services
– Pediatric Vision and Dental
– Maternity and Newborn Care
– Prescription Drugs
– Laboratory and Imaging Services
– Rehabilitative & Habilitative Services
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Financial Assistance • Many individuals and families will be eligible for financial
assistance to reduce the cost of coverage
• Financial assistance is available in 2 forms:
– Tax credits will reduce the cost of premiums for most single adults
earning less than $45,960 and for families of 4 earning less than
$94,200
– Cost-sharing reductions will lower co-payments and deductibles for
single adults earning less than $28,725 and for families of 4 earning
less than $58,875
• Tax credits and cost sharing reductions are estimated at the
time of application and applied immediately
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A STATEWIDE AWARENESS CAMPAIGN HAS BEGUN. A MULTI-MEDIA ADVERTISING
CAMPAIGN IS NOW GOING ON
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Media
• New name, logo and website unveiled
• Creative campaign for TV, radio, print and “out-of-home”
• Public relations campaign under way
• Social media includes Twitter, Facebook, YouTube and Google Plus
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Available Web Resources
• On our website (nystateofhealth.ny.gov)
– Fact Sheets, Rack Cards, and Posters in English, Spanish, Haitian Creole, French, Korean, Russian, Italian, and Chinese
– Newsletter templates in English and Spanish
– County-specific list of Navigator grantees
– County-specific list of Health Plans
– Tax Credit and Premium Estimator
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