hire 14: see the possibilities of social media (hria)
DESCRIPTION
Adam Franklin delivered this keynote on 1st May 2014 at Hire14 on the Gold Coast.TRANSCRIPT
See the Possibilities
of Social Media
• Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email, LinkedIn & YouTube• Social Media Strategy• Q&A
Adam Franklin, Marketing Manager
2
4Who’s next?
You?
#hire14@Franklin_Adam
5 #hire14
Tweet Tweet!
@Franklin_Adam @Bluewire_Media
Tweet Tweet#hire14@Franklin_Adam
Show of handsup we get
#hire14
#hire14
Weiner-‐gate#hire14@Franklin_Adam
Tools#hire14@Franklin_Adam
Don’t have 7me?
No time?#hire14@Franklin_Adam
#hire14@Franklin_Adam
Monitor#hire14
Men;on#hire14
#hire14
Relax…
Just like real life!#hire14@Franklin_Adam
Twi:er#hire14@Franklin_Adam
1. Facebook comments Facebook@Franklin_Adam #hire14
INVEST
Blogging@Franklin_Adam #hire14
Blogging A:racts More Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
24Remarkable content
#hire14@Franklin_Adam
Done the work
Email Marke;ng
$1 spent$41 return
#hire14
Email is best. Remember 1995?
#hire14
Darren Rowse aka @ProBlogger
Dear Rich
Will It Blend?
Cost? $50Views: 10,656,840Total Video Views: 192,351,121
700%
Results?#hire14
@Franklin_AdamLinkedIn
#hire14@Franklin_Adam
@Franklin_AdamLinkedIn
#hire14@Franklin_Adam
LinkedIn#hire14
Social Strategy -‐ Beginner
1. Set up pages
#hire14
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
#hire14
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
#hire14
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
4. Watch and listen
#hire14
Social Strategy -‐ BeginnerSocial Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
5. Join in
3. Publish content & enable sharing
4. Watch and listen
#hire14
Social Strategy -‐ Intermediate#hire14
#hire14
44
46
“Train hard, win easy”
Sean Bowes
www.bluewiremedia.com.au/speaking/hire14
