2013 © CREATIVELAND ASIA

{Objective} To re-establish and increase interaction levels with our twitter audience.

{Opportunity} World Food Day (which also happens to be Hippo’s birthday).

{Insight} Hippo has always been about fighting hunger. And, fortunately, Hippo has

found space on twitter (and cyberspace in general) to voice his opinions on all things

hunger.

{Insight} Other common snacks though, long time fighters of hunger, have never

been recognised for their service to Hunger. Hippo figured it was time for these

superstar snacks to step forward and take a bow. At least, on cyberspace.

{Idea} What better day to honour the contributions of these superstar snacks than on

World Food Day? So Hippo hosted a World’s first, Hunger Fighters Convention

(AKA a birthday party) on his twitter page. Hippo, in a day long activity, opened up his

twitter account to other foods to talk – Idli, Dhokla, Aloo Paratha, Italian Pizza etc.

Dhokleswara Patel Idliswami

Cakestopher D’souza Pizzaroni Carleone

Sammy Samosa Aloo Singh

Each snack had his own personality.

We kicked of the event with a teaser birthday

announcement tweet at 12.00am on World Food Day.

Hippo started tweeting around 9:30 by replying to

late night tweets and building up to the launch of the activity

Hippo then announced The Hunger Fighters’ Convention.

Speakers were invited for hour long sessions on twitter.

Starting with our first speaker Idliswami…

Idli spoke back to them…

Other speakers followed…

Aloo ‘Singh’ Paratha..

Pizzaroni Carleone…

Hippo came for a bit, to tweet about his birthday party lunch…

The convention concluded at 8pm, with Dhoklaeshwar Patel…

Dhokla then interacted with Hippo’s followers and tweeted about

his opinions and then closed off the convention.

Hippo then came back and concluded the Hunger Fighters

Convention by thanking everyone

Our followers on twitter were absolutely in love with convention…

We gained over 50 new followers throughout the day.

And reached over 50,000 people through our interactions with top influencers.

As a follow up to the convention, Hippo posted an album with the best

tweets of the speakers and pictures from the after party on Facebook.

In the end, Hippo achieved what he set out to achieve – meaningful conversations

with his twitter followers and spreading the word on Hippo’s Hunger Fighting Mission.