ABOUT HIPBAR

Hip Bar Private Limited is a digital payments company dedicated to serving the needs of the beverage alcohol industry and its consumers. It operates the HipBar wallet - a Reserve Bank of India authorised Pre-Paid Instrument (a.k.a. mobile wallet), that facilitates payments at a network of affiliated licensed liquor stores in Bengaluru. HipBar’s vision is to lead the digital transformation of the industry and make life better for all stakeholders.

HipBar was founded in 2015 by industry insiders with years of experience in the beverage alcohol business with desire to remove the friction from buying drinks, and foster a safe & responsible drinking regiment.

HipBar recently received authorisation to commence home delivery of alcoholic beverages from the Excise Department, Government of Karnataka for last mile delivery from licensed liquor stores for orders placed on the App. For Legal Permissible Age verification at the time of delivery, HipBar deploys Aadhaar-based biometric authentication as the preferred choice.HipBar is based out of Chennai, with offices in Bengaluru and Goa.

CORE TEAM PROFILE

Prasanna Natarajan - Founder & CEO

An industry insider with over 10 years’ experience in the beverage alcohol

category, Prasanna started Sipping Spirits, India’s first craft spirits bottling and

marketing company in 2007. He founded HipBar with the vision to foster a safer

and responsible drinking regiment.

Prashant Adurty - COO

An engineer from Stanford and a management graduate from the London School

of Economics, Prashant has over 13 years’ experience in business strategy, IT and

operations with marquee Indian companies and consulting firms such as PwC,

Switzerland and Accenture Global.

Aprup Shet - AVP, Product

An engineer, Aprup has been a part of Sipping Spirits since its inception.

Passionate about fresh ideas and all things tech, he is a familiar face in the start-up

ecosystem of Goa.

Praveen Krishnamurthy - AVP, Platform Marketing

A banker with over 16 years’ experience, Praveen manages HipBar’s retail

network. He founded India’s first wine investment advisory firm in 2011 and is a

sought-after wine consultant and a sommelier.

Anshul Seth - AVP, Business Development

A foodie who made his passion his profession, Anshul has over 8 years’

experience in the hospitality and F&B start-up industry, having worked with the

Oberoi group and Food Panda.

FAQs

Where do you deliver?

Currently, we operate in the city of Bengaluru.

How will my order be delivered to me?

Your order will be delivered to your address by delivery agents affiliated with the

HipBar network.

Is there any minimum order amount required for home delivery?

Rs. 1000 in value.

Is there a maximum order limit?

Yes. There is a maximum limit per user, per order for different categories as has

been prescribed by the Excise Department. Mentioned below are the possession

limits for the state of Karnataka.

IMFL 2.3 litres (Royal Challenge etc.)

Beer 18.2 litres (Bira 91 etc)

Wine 9.0 litres (Fratelli Shenin Blanc etc.)

FMFL 9.1 litres (Grey Goose)

What are your delivery hours?

We deliver from 10am to 10pm. We do not accept any orders before 9am and

after 9pm. All orders received between 9am and 9pm will be delivered the same

day, subject to availability of the delivery agents and the items ordered. It’s

recommended to place an order when you are in a position to receive the order at

the designated address within the next couple of hours.

Do you deliver to a public place?

Once you place an order, the order is routed to the nearest retail partner. Once the

stocks are confirmed, a delivery agent will pick up your order from the designated

partner store and deliver it to your residential address. We try to deliver within 2-3

hours of the order being placed.

Can I track my order?

Yes. Once the order has been acknowledged by the store manager and picked up

by our delivery agent from the store, you can track the order from the store to your

location, on the app. You may also call the delivery agent when he is en route, but

it’s not advisable to do so.

Can an order be cancelled by HipBar?

Yes. A restocking fee will be levied, which will be 2x the delivery charge. HipBar

can cancel the order in case any of the following situations occur:

a) If the order has been placed to an address that is a public place

b) Underage recipient or no valid identity and age proof presented at

the time of delivery

c) Unruly behaviour by the customer

d) No show by the customer for upto 10 mins after intimation of arrival

Can I cancel the order after making it?

Yes. A restocking fee will be levied, which will amount to 2x the delivery charge.

The balance funds will be credited to your wallet account, after deducting the

re-stocking fee.

a) If the order has been placed to an address which is a public place

b) Underage recipient or no valid identity and age proof presented at the

time of delivery

c) Unruly behaviour by the customer

d) No show by customer up to 10 mins of intimation of arrival

Yes, you have to be physically present at the residential address you’ve specified in

the order, to collect the products that you ordered. Age-verification is mandatory

and therefore the customer's physical presence is a must.

Why should I show my ID proof?

HipBar services can only be availed by individuals who are above the legal

drinking age, which in Bengaluru is 21. Aadhaar is the default ID used for

biometric authentication of age. If it’s not available, other forms of valid original

government ID for age verification and identification is mandatory, to receive the

items which are strictly meant for a 21+ audience.

We take this business very seriously and have a great of deal of responsibility to

ensure that underage drinking is not propagated.

What ID proof do I need to show the delivery agent to collect my order?

You must provide any one of the following original ‘official’ ID documents for

verification purposes:

Aadhar Card Driving License Passport PAN Card

Can I return the products after receiving delivery and get a refund?

No. Returning or exchanging items delivered to your location is not possible under

most circumstances. Once you receive the order, you must check the items for

authenticity – cap seal and hologram, as soon as it arrives. If you find anything

suspect, you can report it to the customer care and return the items before the

Delivery Agent leaves your presence. HipBar does not take any responsibility for

items that are unreported once it is delivered and accepted.

How is the new version of the HipBar app different from the older version? What

features have been added/removed?

With the new HipBar app, you can choose to pick up your reserved product from

the retail store or have it delivered to your residential location. You can also use

the “Pay With Wallet” feature to pay for a product of your choice at HipBar

affiliated retail stores. The “Redemption at Bars” feature has been discontinued for

now and will be back soon as an improved offering.

Is there a delivery radius that’s applicable for home delivery services?

To avail home delivery services, your address must be serviceable within 3

kilometres of any HipBar affiliated retail store. The app will detect your location

and accept your order only if such a possibility exists.

HipBar services can only be availed by individuals who are above the legal drinking age in their respective city/state. Home delivery/store pickup is possible only after appropriate age-verification procedures are completed.

PROCESS MAP

Select your choice

Add to cartBrowse drinksDownload the HipBar app &

Sign up

Choose “Home

Delivery” or “Store Pickup”

HOME DELIVERY STORE PICK UP

Specify address Make payment

Make payment Order reserved

Order placed

Order delivered by delivery agent

Pick up your order at the specified retail

store

HOW HIPBAR FOSTERSA RESPONSIBLE DRINKING REGIMENT

HipBar envisions building a responsible drinking community through a strict age verification process. Here’s how the delivery process works:

No ID, No Drink!HipBar’s services can only be availed by individuals who are above the legal drinking age. HipBar ensures that no delivery occurs without the evidence of a valid, government-authorised ID proof.

A HipBar customer is required to furnish an original of any of the following documents to the delivery agent to receive the product(s).

HipBar delivery agents are instructed to cancel the order and re-stock the items if the customer fails to produce a valid ID proof.

Vetted & Verified

Once the ID proof is furnished, the delivery agent will check the same. The default

proof of identity is the Aadhar Card, on production of which the customer will have

to verify his/her fingerprint on the delivery agent’s device to confirm his/her

identity.

For other documents, the delivery agent verifies the ID and records the last 4 digits

of the unique document number on his device before handing over the order(s).

If at any stage, there’s a discrepancy in the documents or a misrepresentation of

any kind, the order stands cancelled.

Delivered only at Residential Locations within shop timings

As per the rules of the Excise, delivery at a public place is strictly prohibited. Only

residential locations will be considered for delivery, that too only during officially

permitted working hours for licensed liquor shops.

Aadhar Card Driving License Passport PAN Card

Get in touch

For any queries/clarifications, please write to

support@hipbar.com

www.hipbar.com /hipbarapp /hipbarapp /hipbarapp /+hipbarapp