Genre Research- Hip-hop By Amber Gardner

Codes and conventions of Hip-hop

Codes

Give off a hardcore vibe

relating to gangs.

Woman are seen as objects

due to explicit language

used to describe them in

songs, therefor target

audience is mainly males.

Lots of expensive jewelry is

used to visually show how

wealthy they are.

Conventions

Artists appear to be tough

Main topics of hip-hop include: relationships agendas, gang culture and prejudice.

Strong explicit references to sex and de-moralization of woman.

Look- loots of ‘bling’ (gold/ diamonds) baggy clothes for men and sexy for woman.

Thought to be a black dominated industry.

Seen as ‘street music’

Top magazines in this Genre

Features of Hip-hop

Hip-hop is also known as rap music, this genre consists

of street styled rhythmic music often accompanied by

rapping. Hip-hop is defined as a style of popular music

of US black and Hispanic origin, featuring rap with an

electronic backing.

Hip-hop is a main genre with a more niche public

perception rather than mainstream. The audience for

hip-hop is small as a niche genre. The audience of hip-

hop are mostly the black males from urban communities

aged between 13-25 but the genre still has lots a white

and some female target audience.

Key artists and record labels for Hip-hop

Top Artists

Wiz Khalifa

Lil Wayne

Dr. Dre

Niki Minaj

Eminem

Kayne West

Snoop Dogg

Big Sean

The Notorios B.I.G

Top Record Labels Ruff Ryders

Suave House

Rap-A-Lot

Cold Chillin’

Bad Boy

No Limit

Death Row

Roc-a-fella/Roc nation

Cash Money

Def Jam

History of Hip-hop

Hip-hop developed in the 1970s, as an underground

urban movement known as "Hip Hop" began to develop

in the South Bronx in New York City. It focused on

emceeing (or MCing), breakbeats, and house parties.

Jamaican-born DJ Clive "Kool Herc" Campbell was highly

influential in the pioneering stage of hip hop music.

Beginning at Kool Herc's home in a high-rise apartment

at 1520 Sedgwick Avenue, the movement later spread

across the entire borough. Herc created the blueprint

for hip hop music and culture by building upon the

Jamaican tradition of impromptu toasting, boastful

poetry and speech over music.

Cross media

Many other medias covers Hip-hop as the genre is well-

known, these include:

TV stations: RHN

Radio stations: Radio Fm O Dia, Kiss FM UK

Films: 8 Mile, Hustle & Flow