hintze, steuer, mitch weight doterra social media workshop
DESCRIPTION
Creating videos and brands for building doTERRA businesses online. These are the slides from Mitch Weight's social media workshop in MaineTRANSCRIPT
ENROLLING WITH SOCIAL MEDIA
with Mitch Weight
Becoming an Investor Gain Skills/Specialize +
Other people’s money (2000) =
Pipeline
Excellent Results Raised $2M
67 domestic employees
200 international employees
$0-$4M in 3 years
Personal Destruction 80 hours per week
Be-your-own-boss Accountable to Everyone
Innovate administrate
SOCIAL CONNECT
Social Connect
30 Seconds: Introduction and Your Favorite Oil
4 Minutes Q&A: Your doTERRA Story Who
What
When
Where
How
WHY
TAKE NOTES ON THE PERSON TO YOUR RIGHT
What You’re Going to Walk Away With
Website and blog
Facebook page
What You’re Going to Create Later
Content
Webinar
Emails
Promotions
Enrollments
What I’m Going to Tell You
Warm Market Vs Cold Market
Audience
Presence (Website, Blog, Facebook, Email)
Offers
Ads
Connecting/Engaging/Emotion/Education
Keeping in Touch
Enrolling
Resources and Tools
Social Media for WAs
Belief Pyramid
Warm Market vs Cold Market
Quick
Effective
Enrollment Page
Bigger
Inefficient, but still, bigger
Facebook, Webinar, Email, Ad budget
SOCIAL CREATE
Social Create
2 Minutes: Introduction and Your Most Embarrassing Moment
5 Minutes: Credibility Video for the Person Next to You
SOCIAL CONNECT
Social Connect
2 Minutes: Introduction and Your Worst Date Experience or Your Favorite Childhood Pet
4 Minutes Q&A: Your doTERRA Story Who
What
When
Where
How
WHY
SOCIAL CREATE
Social Create
2 Minutes: Introduction and List Your Most Valuable Attributes
5 Minutes: Your Displayed Brand Attributes Minimum of 3 Attributes Each
Social Create
2 Minutes: Introduction and Your Personal Brand Attributes
5 Minutes: Your Personal Brand Feedback 2 things you like
2 things you dislike
PERSONAL CREATE
Personal Create
15 Minutes: Credibility Video Thank you
Story
Benefit
Ask
Risk Reversal
Scarcity
SOCIAL CREATE
Social Create
2 Minutes: Introduction and Your Biggest Hairiest doTERRA Fear
7 Minutes (Team): List audiences that already have audiences 1 point for each audience
3 points for each unique audience
Social Create
2 Minutes: Introduction and Your Biggest Wow So Far
7 Minutes (Team): List webinar topics for the audiences listed 1 point for each topic
3 points for each unique topic
Social Create
2 Minutes: Introduction and Your Last Big “Win” with doTERRA
7 Minutes (Team): Your Top Oil Uses
Tools
• Website• Bluehost
bluehost.com/track/mdweight
• Wordpress (themes from Themeforestor CPO Themes)
• Video.js
• Easy Columns
• Ninja Forms
• Simple 301 Redirects
• Next Date
• Facebook• Google forms
• Woobox
• Pixlr, Photoshop, Gimp, Power Point
• Webinars
• Google Hangouts on Air
• Evergreen
• Ads
• SLF
• MailChimp
• Videohive.net
• Fiverr