hindustan times-newspaper palcement -2

8/11/2019 Hindustan Times-newspaper Palcement -2

1/134

THESIS REPORT

ON

Strategies for increasing brand presence andreadership for Hindustan Times

INTERNAL GUIDE: EXTERNAL GUIDE:

PROF. VIJAY BODDU Mr. ABHISHEK KANODIABRAND MANAGER HTHINDUSTAN TIMES LTD.

SUBMITTED BY:

AVANTIKA MOZIKAPGP/FW/08-10

Alumini Reference Id Number:DF/08/10-M-375


2/134

2

CERTIFICATE FROM THE GUIDE

abhishek kanodia

Mon, May 3, 2010 at12:46 PM

To: [email protected]|Reply to all| Forward|Print|Delete| Show original

To whom so ever it may concern,

This is to certify that Avantika Mozika, of IIPM, New Delhi FW 08-10, is doing her researchunder my guidance on the topic 'strategies for increasing brand presence and readership ofHindustan Times.

Thanks and Regards

Abhishek KanodiaSr. Brand ManagerHT Media Ltd.IMPORTANT NOTICE:

"This email is confidential containing HT Media confidential information, may be

legally privileged, and is for the intended recipient only. Access, disclosure, copying,distribution, or reliance on any of it by anyone else is prohibited and may be a

criminal offense. Please delete if obtained in error and email confirmation to the

sender."

Experience news. Like never before. Only onwww.hindustantimes.com
http://mail.google.com/mail/h/105puuawbflxx/?v=c&d=u&s=q&q=abhishek&n=1&th=1289593181ec2211#m_1285d05d806625a4http://mail.google.com/mail/h/105puuawbflxx/?v=b&s=q&rm=1285d05d806625a4&q=abhishek&pv=cv&th=1289593181ec2211&cs=rhttp://mail.google.com/mail/h/105puuawbflxx/?v=b&s=q&rm=1285d05d806625a4&q=abhishek&pv=cv&th=1289593181ec2211&cs=rhttp://mail.google.com/mail/h/105puuawbflxx/?v=b&s=q&rm=1285d05d806625a4&q=abhishek&pv=cv&th=1289593181ec2211&cs=rahttp://mail.google.com/mail/h/105puuawbflxx/?v=b&s=q&rm=1285d05d806625a4&q=abhishek&pv=cv&th=1289593181ec2211&cs=rahttp://mail.google.com/mail/h/105puuawbflxx/?v=b&s=q&rm=1285d05d806625a4&q=abhishek&pv=cv&th=1289593181ec2211&cs=rahttp://mail.google.com/mail/h/105puuawbflxx/?v=b&s=q&rm=1285d05d806625a4&q=abhishek&pv=cv&th=1289593181ec2211&cs=fhttp://mail.google.com/mail/h/105puuawbflxx/?v=b&s=q&rm=1285d05d806625a4&q=abhishek&pv=cv&th=1289593181ec2211&cs=fhttp://mail.google.com/mail/h/105puuawbflxx/?v=b&s=q&rm=1285d05d806625a4&q=abhishek&pv=cv&th=1289593181ec2211&cs=fhttp://mail.google.com/mail/h/105puuawbflxx/?v=pt&s=q&q=abhishek&msg=1285d05d806625a4http://mail.google.com/mail/h/105puuawbflxx/?v=pt&s=q&q=abhishek&msg=1285d05d806625a4http://mail.google.com/mail/h/105puuawbflxx/?v=pt&s=q&q=abhishek&msg=1285d05d806625a4http://mail.google.com/mail/h/105puuawbflxx/?redir=?v%3Dc%26s%3Dq%26q%3Dabhishek%26th%3D1289593181ec2211&a=dm&at=AF6bupOSgaEhdM0NUdVKD2aKAJjVq2DShw&m=1285d05d806625a4http://mail.google.com/mail/h/105puuawbflxx/?redir=?v%3Dc%26s%3Dq%26q%3Dabhishek%26th%3D1289593181ec2211&a=dm&at=AF6bupOSgaEhdM0NUdVKD2aKAJjVq2DShw&m=1285d05d806625a4http://mail.google.com/mail/h/105puuawbflxx/?redir=?v%3Dc%26s%3Dq%26q%3Dabhishek%26th%3D1289593181ec2211&a=dm&at=AF6bupOSgaEhdM0NUdVKD2aKAJjVq2DShw&m=1285d05d806625a4http://mail.google.com/mail/h/105puuawbflxx/?v=om&th=1285d05d806625a4http://mail.google.com/mail/h/105puuawbflxx/?v=om&th=1285d05d806625a4http://mail.google.com/mail/h/105puuawbflxx/?v=om&th=1285d05d806625a4http://www.hindustantimes.com/http://www.hindustantimes.com/http://www.hindustantimes.com/http://www.hindustantimes.com/http://mail.google.com/mail/h/105puuawbflxx/?v=om&th=1285d05d806625a4http://mail.google.com/mail/h/105puuawbflxx/?redir=?v%3Dc%26s%3Dq%26q%3Dabhishek%26th%3D1289593181ec2211&a=dm&at=AF6bupOSgaEhdM0NUdVKD2aKAJjVq2DShw&m=1285d05d806625a4http://mail.google.com/mail/h/105puuawbflxx/?v=pt&s=q&q=abhishek&msg=1285d05d806625a4http://mail.google.com/mail/h/105puuawbflxx/?v=b&s=q&rm=1285d05d806625a4&q=abhishek&pv=cv&th=1289593181ec2211&cs=fhttp://mail.google.com/mail/h/105puuawbflxx/?v=b&s=q&rm=1285d05d806625a4&q=abhishek&pv=cv&th=1289593181ec2211&cs=rahttp://mail.google.com/mail/h/105puuawbflxx/?v=b&s=q&rm=1285d05d806625a4&q=abhishek&pv=cv&th=1289593181ec2211&cs=rhttp://mail.google.com/mail/h/105puuawbflxx/?v=c&d=u&s=q&q=abhishek&n=1&th=1289593181ec2211#m_1285d05d806625a4http://mail.google.com/mail/h/105puuawbflxx/?redir=?v=c&s=q&q=abhishek&th=1289593181ec2211&a=xst&at=AF6bupOSgaEhdM0NUdVKD2aKAJjVq2DShw&m=1285d05d806625a4#m_1285d05d806625a4


3/134

3

THESIS TOPIC APPROVAL

Dear Avantika Mozika,

This is to inform that your thesis proposal on Strategies for Increasing Brand

Presence and Readership of Hindustan Times, to be conducted under the guidance of

Mr. Abhishek Kanodia is hereby approved and the topic registration id number

is DF/08/10-M-375

Make it a comprehensive thesis by ensuring that all the objectives as stated by you in

your synopsis are met using appropriate research design; a thesis should aim at addingvalue to the existing knowledge base.

You are required to correspond with your internal guide Prof. Vijay Kr. Boddu

[email protected] by sending at least four response sheets

(attached along with this mail) at regular intervals before the last date of thesis

submission.

Regards,

Prof .Sumanta Sharma

Dean (Projects)

IIPM

[email protected]

Phone:

+91 0124 3350701 (D)

+91 0124 3350715 (Board)

NB:1) A thesis would be rejected if there is any variation in the topic/title from the one

approved and registered with us.2) The candidate needs to handwrite at least 1200 to 1500 words on the summary of

thesis at the time of viva.
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


4/134

4

UNDERTAKING

I hereby undertake that the data and information collected from

various primary and secondary sources for the purpose of this thesis,

is genuine and credible to the best of my knowledge.

This research should not be reported as representing the views of

the organization, with which the author is associated. The views

expressed in this thesis/research/working paper are those of the

author and not of anyone else. The author doesnt have any

problem with any kind of reproduction of the text discussed

herewith, till the time it is attributed to the author.


5/134

5

SYNOPSIS OF THE THESIS

1. DETAILS OF THE STUDENT:-

Name : AVANTIKA MOZIKA

Batch : FW 2008-20010

Specialization : Marketing & Finance

Phone No. : 9810939376

Email ID : [email protected]

2. TITLE OF THE THESIS:-

Analyzing prospects for increasing brand presence and readership for Hindustan

times, English daily.

3. PROBLEM DEFINITION/HYPOTHESIS :-

Analysing the prospects for increasing brand presence and readership of

Hindustan Times, English daily. The Hypothesis of this research is to find

out HTs and its competitors presence in different outlets across the region

and to identify new oppurtunities. It aims at studying how newspapers can

increase their market share by making itself available at various location(

cafes, waiting rooms) , i.e capitalizing on marketing by being widely

available. This thesis tells us about Indian print media industry and its

future. Organizations donot have the required resources to reach all

prospects hence our object will indentify unexplored marketing

opportunity with a focus on spare time with consumers.

4. RESEARCH OBJECTIVE:-

Identifying opportunities for placing newspapers.

Analyzing increased brand presence by capturing on prospects idle

time.

Studying the competitors market vis--vis that of HT.
mailto:[email protected]:[email protected]:[email protected]


6/134

6

5. LITERATURE RELATING TO THE PROBLEM (IN BRIEF): -

India continues to hold its position as one of the fastest growing

economies in the world having growth peers such as China, Brazil, Russia,

Singapore and Indonesia. Strong growth in the manufacturing and service

sectors should enable the economy to maintain its GDP momentum in the

future. The outlook going forward remains optimistic although the growth

rate may be moderated given the higher base from the previous year, a

firm interest rate environment, sustained inflation and a generally

unpredictable global economic situation

Rising per capita income, higher literacy rates, increasing aspiration levels

and rapid urbanization has led to an increase in demand and change in

consumer preferences. Apart from the demand for basic goods,

convenience and luxury goods demand is also growing at a fast pace. With

increase in incomes at both the rural and urban levels, the demand is

expected to rise further.

6. SCOPE OF THE THESIS WORK :-

Weather its a communication or an action without the proper feedback orresponse its not complete. So marketer undertakes various types of

research such as descriptive, exploratory or casual research to bridge the

gap between company offering and its customer. In the first phase of the

thesis I will be studying all the previous researches of company which

were mostly conducted by the top research companies. This study will

help in developing the practical approach of the subject plus better

understanding of companys position, its competitors and various actions

undertaken by the company.

Population of Delhi has been segmented on the basis of their geographical

location. Data has been taken from Census Survey 2001( as this is the

current available), figures has been extrapolated on the basis of Delhis

population growth rate. Same segmentation approach has been used for

outlets segmentation. Apart from geographical location waiting time has

also been taken under consideration.


7/134


8/134

8

ACKNOWLEDGEMENT

Success is not a destination, but a journey the above saying is heard

very often but I realized it even better during my thesis. Any

accomplishment requires the efforts of many people and this work is

no different. I have been fortunate enough to get the help and

guidance from many people.

It is a pleasure to acknowledge them, though it is still inadequate

appreciation for their contribution.

I would not have completed this journey without the help, guidance

and support of certain people who acted as guides, friends and

torchbearers along the way.

I would like to thank my faculty guide Prof. Vijay Boddu Indian

Institute of Planning and Management for their valuable guidance

and help. The thesis could not be complete without their support and

guidance. Thanking them is only a small gesture for the generosity

shown.

I would like to express my deepest and sincere thanks to my company

guide Mr. Abhishek Kanodia, Brand Manager, HT Media Ltd.

I am also thankful to all my friends, my family and all the staff

members of HT Media Ltd, for cooperating with me at every stage of

the thesis. They acted as a continuous source of inspiration and

motivated me throughout the duration of the thesis helping me a lot in

completing this thesis.

(AVANTIKA MOZIKA)


9/134

9

ABSTRACT

This thesis is about strategies for increasing brand presence and

readership for Hindustan Times. In addition to in-home reading,

newspaper can also be read at other place outside home like cafes,

bank, saloon, waiting rooms service centre etc.

Distribution or Availability of newspaper in these places can help

ensure more readership and increase product and brand preference.

The challenge is to optimize distribution for maximum impact.

This thesis is being undertaken in HT Media Ltd, one of the Indias

largest media company that is indulged in newspaper dailies, internet

business and FM radio market.

The methodology used for this purpose was extensive primary and

secondary research at various outlets in Delhi to assess not only HTs

presence but also its competitors.

This thesis not only helped me in gaining an insight of Indian print

media industry but also enabled me to have the practical experience of

Marketing Research, done on the basis of database being prepared

and the analysis that is done for assessing effectiveness and

opportunity of circulation at different outlets. We made database

which can be prospective outlets of HT Media Ltd where circulation

can enhance the readership. After observing such respondents we

actually found visitors movements during waiting time and their

brand and category preference.

This thesis gives the details of the Indian print media industry,

company overview & business strategy and its products. It also gives

the presence of its brand and competitors brand across different

outlets in Delhi region. This thesis also talks about variousassociations between various variables which affect the readership

behavior and preference


10/134

10

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION Purpose, Scope & Limitation

Sources and Methods

Benefits Gained through the thesis

CHAPTER 2: LITRETURE REVIEW

Indian Economy

Background of Print Media Industry

Industry overview in Indian market

Indian Print Media Industry Future

HT Media Overview

HTs Product Line

HT Re- Launch

HT Share Market position

CHAPTER 3: RESEARCH

Background of the thesis

Research Objective

Research Design & Methodology

Sampling

Data Collection

Observation Exercise Detailed Findings

Findings

Things To Think

CHAPTER 4: HT PACE (research)

REPORT OF DATA COLLECTIONFINDINGS AND ANALYSIS

RECOMMENDATION

BIBLIOGRAPHY

ANNEXURE

Annexure I: Observation Form

Annexure II: Estimated population ward wise for 2007

Annexure III: Summary of Research done by Indica ResearchAnnexure IV: Summary of Research HT Placement Effectiveness

Annexure V: Name of outlets visited


11/134

11

INTRODUCTION

Purpose, Scope & Limitations:

Purpose: This thesis is titled Strategies for Increasing Brand

Presence and Readership of Hindustan Times i.e. assessing brand &

category presence across the region. This thesis is undertaken to find

out the movement action of visitors at different types of outlets who

are waiting there to be rendered service as well as analyse how to

capture the customers attention and thus increase brand presence.

The reason for such study is because nowadays people dont have

time to read the whole newspaper in morning or before leaving the

home. So addition to in-home reading marketers found that

newspaper can be read at various other places like cafes, waiting

rooms, banks, saloon, clinic or hospital, where people have free time

to kill. So marketers started circulating their newspapers to differentoutlets to enhance the readership.

The purpose of this research is to find out HTs and its competitors

presence in different outlets across the region and activities people do

to kill their free time. This thesis tells us about Indian print media

industry and its future.

Scope:The whole thesis is divided into Study of previous researches

Segmentation of Delhi population and outlets

Survey, Feedback and Data analysis

Study of previous researches: Weather its a communication or an

action without the proper feedback or response its not complete. So

marketer undertakes various types of research such as descriptive,exploratory or casual research to bridge the gap between company

offering and its customer. In the first phase of the thesis I will be


12/134

12

studying all the previous researches of company which were mostly

conducted by the top research companies. This study helped in

developing the practical approach of the subject plus better

understanding of companys position, its competitors and variousactions taken place by the company. While studying I emphasized

mainly on the following parameters:

Research Agency

Research Date & Center

Research Objective

Research Design, Sample size & Demographics

Learning & Recommendation

Business Implication of the research finding

The study of the researches done by top research companies gave the

idea of their style of analyzing data and presenting the results, which

helped me through out the project.

Segmentation of Delhi population & Outlets: Population of Delhi

has been segmented on the basis of their geographical location. Data

has been taken from Census Survey 2001, figures has been

extrapolated on the basis of Delhis population growth rate. Same

segmentation approach has been used for outlets segmentation.

Apart from geographical location waiting time has also been taken

under consideration.

Survey, Feedback and Data analysis: The last phase of the project

was about conducting an exploratory research to help management

better define problems or opportunities regarding placements of

newspaper in different types of outlets. This research also includes

observational studies to monitor consumer behavior in an unobtrusive

way. The survey has been undertaken across the Delhi region in


13/134

13

different outlets to find out the brand or category presence. As per the

queuing theory customers are inclined towards various activities at

places where they have free time to kill. This activities or movement

actions are driven by various factors. As the availability of resources islimited for any organization, the success mantra has become

utilization of available resource to get maximum output. The findings

of the research will help the company to get efficiency in their

circulation to different outlets for enhancing the readership. Also the

brand presence that the paper has that will be analysed by the no. of

paper read at these places as compared to that of competitors.

Limitation of the study:

The thesis is limited in scope due to restrictions over the length

of observation sheet.

The definition of the population may be restricted due to

resource constraints or the availability of adequate sampling

frames. Thus, the results can only be generalized with

confidence to the group from whom the sample was taken.

Sources and Methods:

Understanding of companys position in market and its business

strategy.

Creating a database of potential outlets through our ownfindings from the thesis.

Moving to different outlets and observation of behavior of the

visitors there in addition to this interviewing with the

management at the outlet to assess the competitors offering.


14/134

14

BENEFITS GAINED THROUGH THE THESIS

Practical Experience: The most obvious benefit gained from

conducting this study is the practical experience, I acquired. I found

that it was quite hard to truly understand the concepts and ideas

taught in the classroom until they are required to apply them in a

practical situation. Such a fundamental concept as market

segmentation takes on a new meaning when I was required to

carefully identify, define, and measure the characteristics of some

important customer group(s).

Satisfaction of Producing a Product: Apart from the requirement of

the college submission of the thesis I found considerable satisfaction

in doing the thesis. This exercise involved me from start to finish in

solving a practical problem. At that point, it was quite hard for me to

imagine what the final product would be like. However, in the end I

felt satisfied.

Application of Skills: This thesis required to apply a variety of skills.

Some of the most important and rewarding experience I encountered

was accomplishing an important objective by working with others.

Exposure to a Professional Experience: This thesis also gave me an

exposure to professionalism and hardwork.


15/134

15

LITERATURE REVIEW

The Indian economy

According to the estimates by the Ministry of Statistics andProgramme Implementation, the Indian economy has registered a

growth of 7.4 per cent in 2009-10, with 8.6 per cent year-on-year (y-o-

y) growth in its fourth quarter. The growth is driven by robust

performance of the manufacturing sector on the back of government

and consumer spending. GDP growth rate of 7.4 per cent in 2009-10

has exceeded the government forecast of 7.2 per cent for the full year.

According to government data, the manufacturing sector witnessed a

growth of 16.3 per cent in January-March 2010, from a year earlier.

Economic activities which showed significant growth rates in 2009-10

over the corresponding period last year were mining and quarrying

(10.6 per cent), manufacturing (10.8 per cent), electricity, gas and

water supply (6.5 per cent), construction (6.5 per cent), trade, hotels,

transport and communications (9.3 per cent), financing, insurance,

real estate and business services (9.7 per cent), community, social and

personal services (5.6 per cent). The Gross National Income is

estimated to rise by 7.3 per cent in 2009-10 as compared to 6.8 per

cent in 2008-09. The per capita income is estimated to grow at 5.6 per

cent in 2009-10.

Indias industrial output grew by 17.6 per cent in April 2010. The

manufacturing sector that accounts for 80 per cent of the index of

industrial production (IIP) grew 19.4 per cent in April 2010, as against

0.4 per cent a year-ago.

Capital goods production grew by 72.8 per cent against a contraction

of 5.9 per cent a yearago. Consumer durables output continued to

grow at a fast pace of 37 per cent, mirroring higher purchase of goods

such as televisions and refrigerators.


16/134

16

Growth witnessed across all sectors

In this era of increasing globalization, Indian companies across

sectors have entered into an environment of higher competition. The

resilience shown by the industrial sector against the hardening of

global oil prices is reflective of inherent strengths and capabilities of

the sector. The services sector has grown fast due to an increase in

the number of middle class families, which is growing at 20% a year

and is expected to reach 350 million people by the year 2015.

Economic position stronger

The number of registered foreign institutional investors (FIIs) was

1710 as on May 31, 2010 and the total FII inflow in equity during

January to May 2010 was US$ 4606.50 million while it was US$

5931.80 million in debt.

Net investment made by FIIs in equity between June 1, 2010 and

June 14, 2010 was US$ 530.05 million while it was US$ 875.73

million in debt.

As on June 4, 2010, India's foreign exchange reserves totalled US$

271.09 billion, an increase of US$ 9.88 billion over the same period

last year, according to the Reserve Bank of India's (RBI) Weekly

Statistical Supplement.

Moreover, India received foreign direct investment (FDI) worth US$

25,888 million during April-March, 2009-10, taking the cumulative

amount of FDI inflows during August 1991 - March 2010 to US$ 1,

32,428 million, according to the Department of Industrial Policy and

Promotion (DIPP).


17/134


18/134

18

Hindi, Marathi,http://en.wikipedia.org/wiki/Malayalam , Kannada, Tamil,

Telugu, Urdu and Bengali.

The Indian language papers have taken over the English press as per

the latest NRS survey of newspapers. The main reasons being the

marketing strategy followed by the regional papers, beginning with

Eenadu, a telugu daily started by Ramoji Rao. The second reason

being the growing literacy rate. Increase in the literacy rate has direct

positive effect on the rise of circulation of the regional papers. The

people are first educated in their mother tongue as per their state in

which they live for e.g. students inMaharashtra are compulsorytaught Marathi language and hence they are educated in their state

language and the first thing a literate person does is read papers and

gain knowledge and hence higher the literacy rate in a state the sales

of the dominating regional paper in that state rises.

The next reason being localisation of news. Indian regional papers

have several editions for a particular State for complete localisation ofnews for the reader to connect with the paper.Malayala Manorama has

about 10 editions in Kerala itself and six others outside Kerala. Thus

regional papers aim at providing localised news for their readers. Even

Advertisers saw the huge potential of the regional paper market, partly

due to their own research and more due to the efforts of the regional

papers to make the advertisers aware of the huge market.

There has been a frenzy of activities in the Indian newspaper industry

- some eye it with pleasure, some with anxiety, but this spur of fresh

developments is continuing. New editions, new titles, all-color pages,

acquisitions and mergers, internal cooperation... these are just a few

of the happenings that have transformed the entire scenario.
http://en.wikipedia.org/wiki/Malayalamhttp://en.wikipedia.org/wiki/Malayalamhttp://en.wikipedia.org/wiki/Malayalamhttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Malayalam


19/134

19

Undoubtedly, the newspaper industry is in its full bloom, posing a

win-win situation for everyone...newspaper publishers, readers,

advertisers, web offset manufacturers, consumable suppliers, etc.

There was a time when select group of newspapers were ruling a

particular region and they all were self-contained and did not wish to

foray into other regions. For example, Hindustan Times was confined

to Delhi region, The Hindu in Chennai region, while Tribune was

dedicated to Ambala (later Chandigarh), Anandabazar Patrika was

confined in West Bengal and Bhaskar in Gujarat and so on.

But lately, the scenario has completely changed, probably marked

with Times group spreading its wings across other territories; for

example, the Times of India added a number of new editions and the

recent one being their Nagpur edition. The Indian Express group

launched its Marathi daily Loksatta in Bangalore and Hyderabad.

Deccan Chronicle Holdings Ltd launched the Chennai edition of

Deccan Chronicle and they are now planning to bring out a Bangalore

edition as well. HT Media Ltd launched a new edition in Gurgaon and

lately in Mumbai. They also relaunched HT Next, targeted at students

of age group 12 to 16 years with its new campaign I am next.

Regional newspapers like Dainik Jagran, Dainik Bhaskar, Rajasthan

Patrika, Amar Ujala, etc have also started spreading their hold over B

class cities by bringing out regionspecific editions. Close on the heels

of launching its Amritsar and Jalandhar editions, the Bhaskar group

launched an edition in Sagar, Madhya Pradesh and more recently

Gorakhpur, UP. After launching its Rajkot edition, Divya Bhaskar

launched its Jamnagar edition, making it Jamnagars first ever

Gujarati morninger. They also launched an edition in Anand. Amar

Ujala launched its Gorakhpur edition, which was followed by an

edition in Aligarh. Nai Dunia, the Hindi daily, launched its Bilaspur


20/134

20

edition, which will soon be followed by Jabalpur and Bhopal editions.

Rajasthan Patrika launched a Hindi paper Daily News in Jaipur.

Sahara Group launched its Urdu daily, Roznama Rashtriya Sahara in

Bangalore, which will be followed by the launch of its Srinagaredition, besides specific editions for Rajasthan and Madhya Pradesh.

The Sahara group also launched the Kanpur and Dehradoon editions

of their popular Hindi daily Rashtriya Sahara. More recently, the Hindi

daily, Punjab Kesari forayed into Hisar. Jagran Prakashan Limited

launched I-next, the first bilingual newspaper in the country, targeting

readers in the age group of 18-35 years. The paper was launched in

Lucknow and Kanpur and the company has plans to launch the brand

in 5 more mini metros of North India. More recently, The Tribune

launched its Himachal Pradesh edition; it is notable that it is their

fourth edition after Chandigarh, Delhi and Jalandhar.

Business newspapers have also branched into new editions in newer

territories. Financial Express, the business daily, launched its Pune

edition while Business Standard launched its Bhubaneshwar edition.

Another business newspaper (20 pages colour and 4 pages black-

andwhite) launched was Mint from the Hindustan Times group in

Delhi and Mumbai. After these two cities, HT Media plans to launch

Mint in Kolkata and Chandigarh, giving competition to Economic

Times from Times of India group. DNA Money launched its

Ahmedabad edition for the Gujarati businessmen and also a stand-

alone Mumbai edition, even though it continues to be available as a

supplement along with the main paper DNA in Mumbai. DNA Money

is planning to bring out its Jaipur edition as well. The Times Group

has launched a Gujarati language edition of The Economic Times.

Another popular way seen to enter into other territories quickly has

been by acquisitions, like Times of India group acquired Bangalore-

based publishing house, Vijayanand Printers to tap the southern


21/134

21

market. The Vijay Times group was comparatively a newcomer to the

industry, with its promoters coming from the transport business, but

with good political background. Soon, Times of India group launched

its Kannada daily The Times of India Kannada in Bangalore.

Its really surprising that how fierce competitors join hands to form

new strategies first it was in collective marketing campaigns and

now a joint newspaper as well. As a new marketing alliance, Business

Standard has tied up with Desh Pardes Ni AajKaal, a Gujarati evening

newspaper, for advertising combination. This step has been taken to

grow the circulation of Business Standard in Saurashtra and Kutchregions.

Hindustan Times and Times of India jointly launched a newspaper

Metro Now, a morning tabloid targeted at the age group of 18-30

years. Metro Now is published by Metropolitan Media; a 50:50 joint

venture between HT Media and The Times of India group. Even though

the tabloids have not been very successful in the past, specially inDelhi, but this market is now set to experience world-class changes as

three major tabloids are lined up for Delhi region alone - first it was

Metro Now and recently Mid Day group has relaunched its afternoon

tabloid Mid Day Delhi on the same content lines as Mid Day

Mumbai. Both the newspapers are targeted at the young readers who

are regularly on the move. Besides, the Times of India group is set to

launch Bangalore

Mirror - another tabloid for the IT city, Bangalore. In terms of adopting

new technologies, the newspapers have realized that customer is the

king and amidst so many choices, readers would go for newspapers

that are more reader-specific, content-rich and give value for money.

The black and white technology is becoming pass whether it is a

mobile phone or a newspaper. Today, readers prefer all-color editions

and more and more newspapers have come out with all-color editions.


22/134


23/134

23

leading foreign manufacturer is in talks with a local web press

manufacturer to jointly set up a new manufacturing facility in India. It

would indeed be a major step in this industry and the effect would be

for all of us to see.

Quality has become an important factor in the industry and Indian

newspapers are continuously investing in quality control equipments.

The demand for automatic registration control systems has increased

to the extent that leading manufacturer QI Press Controls is planning

to come up with manufacturing activities in India.


24/134

24

INDUSTRY OVERVIEW IN INDIAN MARKET

The print media in India is a long way from being dead if the official

report on the state of the print publications is anything to go by. The

Press in India 2007-8, the annual report of the Registrar of

newspapers for India (RNI), said that print media claimed a

substantial share in the information space in the country registering

4,332 new newspapers and a 6.7% increase in circulation.

Press in India Highlights for 2007-08(source-RNI)

The total number of registered newspapers, as on 31st March,

2008: 69,323 .

The number of new newspapers registered during 2007-08:

4,332

Percentage of growth of total registered publications over the

previous year: 6.7 %

The largest number of newspapers & periodicals registered in

any Indian language (Hindi): 27,527

The second largest number of newspapers & periodicals

registered in any language (English): 10,000


25/134

25

The state with the largest number of registered newspapers

(Uttar Pradesh):10,779

The state with the second largest number of registered

newspapers (Delhi): 9,483

The number of newspapers that submitted Annual Statements:

9,072

The total circulation of newspapers : 20,71,08,115

The largest number of newspapers & periodicals that submitted

Annual Statements in any Indian language(Hindi): 4,962

The second largest number of newspapers & periodicals that

submitted Annual Statements in any language(English) : 971

The largest circulated Daily: The Hindu,English,Chennai :

12,75,553

The second largest circulated Daily: Ananda BazarPatrika,Bengali,Kolkata : 12,55,850

The third largest circulated Daily: Eenadu,Telugu,Hyderabad :

11,81,844


26/134

26

The largest circulated multi-edition Daily: The Times of India,

English(5 editions):23,35,991

The second largest circulated multi-edition Daily:

Eenaduk,Telugu,(23 editions):22,27,025

The largest circulated periodical: The Hindu Weekly,English,

Chennai : 11,28,569


27/134

27

.

The 2009 Indian Readership Survey findingsshows that the largest

read local language newspapers to beDainik Jagran (with 55.7 million

readers) andDainik Bhaskar (with 44.9 million readers), both

published inHindi.TheTimes of India is the most widely readEnglish

language newspaper (13.3 million), followed byHindustan Times (6.3

million),The Hindu (5.2 million). The New Indian Express is another

widely-read English language newspaper (1.8 million}.Malayala

Manorama newspaper which is published inMalayalam from Kerala,

currently has a readership of over 16 million (with a circulation base

of over 1.8 million copies) has the largest circulation in regional

languages.

Hence, this report cannot be treated as comprehensive, the preface to

the study noted, and cautioned that it can give only a broad overview

on the general trend of the Indian press based on the number and

circulation of the newspapers. Since the data is based on the number

of annual statements for the year 2007-09, these can only be termed

as claimed circulation figures

LEISURE READING:A man reads a newspaper while resting on a wall

in Kolkata July 5, 2009. The number of dailies being published in the

country in 2007-08 was 4,332. Their claimed circulation figure was

20,71,08,115 copies, 6.7 per cent higher than in the previous year.

Hindi had 799 dailies claiming a circulation of 3,37,73,557 copies,

while 181 English dailies sold 1,07,71,169 copies. (Reuters/Parth

Sanyal) The majority of Indian newspapers were periodicals.

Circulation details were available from 5,351 periodicals which totaled

7,74,76,070 copies. Out of these, 2,627 were weeklies, 824
http://www.newswatch.in/newsblog/4170http://en.wikipedia.org/wiki/Dainik_Jagranhttp://en.wikipedia.org/wiki/Dainik_Bhaskarhttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/The_Hinduhttp://en.wikipedia.org/wiki/The_New_Indian_Expresshttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayalamhttp://en.wikipedia.org/wiki/Malayalamhttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/The_New_Indian_Expresshttp://en.wikipedia.org/wiki/The_Hinduhttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Dainik_Bhaskarhttp://en.wikipedia.org/wiki/Dainik_Jagranhttp://www.newswatch.in/newsblog/4170


28/134

28

fortnightlies, 1,407 monthlies, 239 quarterlies, 44 annuals and 210 of

other periodicities.

Circulation of periodicals increased from 5,83,73,701 copies during

2007-08 to 7,74,76,070 in 2008-2009. Weeklies led with 4,21,63,994

copies, followed by monthlies (2,02,31,088), fortnightlies

1,03,31,047), other periodicals (21,96,923), quarterlies (16,16,060)

and annuals (9,36,958).

Newspapers were registered in English and 22 main languages listed

in the Eighth Schedule of the Constitution. Newspapers were also

registered in 100 other languages including dialects and a few foreign

languages. The highest numbers of newspapers were published in

Hindi (3,265), followed by English (873), Bangla (492), Gujarati (477),

Urdu (403) and Marathi (329). In terms of circulation, Hindi

newspapers continued to lead with 6,70,35,756 copies, followed by

English with 2,72,90,601. Gujarati with 83,52,093 came third. Urdu

and Malayalam followed closely with 81,09,935 and 76,91,166 copies

respectively.

Among language dailies, Hindi led with 799 newspapers followed by

181 in English. The languages that published more than 100 daily

newspapers were Marathi (127), Urdu (162) and Telugu (110).

Circulation-wise, the Hindi press maintained its dominance with

3,37,73,557 copies followed by English with 1,07,71,169.


29/134

29

Newspaper sale in the country increased by 11.22% in 2007. By 2007,

62 of the world's best selling newspaper dailies were published

inChina,Japan, and India. India consumed 99 million newspaper

copies as of 2007making it the second largest market in the world

for newspapers.

READERS EVERYWHERE: Passengers buy newspapers at a railway

station in Guwahati Wednesday, July 12, 2009. Newspapers were

registered in English and 22 main languages listed in the EighthSchedule of the Constitution. Newspapers were also registered in 100

other languages including dialects and a few foreign languages. The

highest numbers of newspapers were published in Hindi (3,265),

followed by English (873), Bangla (492), Gujarati (477), Urdu (403)

and Marathi (329). (AP/Anupam Nath)

During 2008-09, the largest numbers of newspapers were publishedfrom Uttar Pradesh (1,385), followed by Delhi (,1029), Maharashtra
http://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/China


30/134

30

(646), Rajasthan (598) and West Bengal (559). In the previous years,

Uttar Pradesh topped in total circulation, but in 2008-2009, Delhi

sped ahead with a circulation of 2,65,01,569 copies, leaving UP

behind with 2,62,85,541 copies. Maharashtra retained its thirdposition with 1,59,59,124 copies.

Uttar Pradesh had the largest number of daily newspapers (285),

followed by Maharashtra (197). Daily newspapers are published from

all the states. However, no circulation details were made available

from the union territories of Andaman & Nicobar Islands, Dadra &

Nagar Haveli, and Lakshadweep. Dailies from Uttar Pradesh with atotal circulation of 1,11,45,976 copies were at the top, followed by

Maharashtra with 83,46,863 and Delhi 80,79,842 copies respectively.

A notable feature was that Orissa achieved the distinction of

publishing newspapers in 17 major languages (bilingual and

multilingual publications have not been included in the 17 major

languages). Delhi came next with 13, Maharashtra 12, Kerala 9 andKarnataka 8. Uttar Pradesh published the maximum number of

newspapers in a single language i.e., 1,155 in Hindi.

Other states with notable number of language newspapers were

Rajasthan 545 in Hindi, Delhi 492 in Hindi, Gujarat 439 in Gujarati,

West Bengal 430 in Bangla, Madhya Pradesh 422 in Hindi and

Maharashtra 309 in Marathi. It was also noticed that regionallanguage newspapers were leading both in number and circulation in

all major states.

These details exclude bilingual and multilingual publications since

these are not individual languages.


31/134

31

TOP OF THE MULTI-POPS: People read early morning newspaper

reports relating to the work in progress regarding the common wealth

games in the metros in Delhi Monday, july26, 2010. The Times of

India, having eight editions with a combined circulation of 27,71,669

copies came first among multi-edition dailies. Dainik Jagran in Hindi

having 15 editions, claiming a combined circulation of 24,83,432

copies stood second. (AP photo) Out of the 7,225 newspapers that

submitted their annual statements, 323 were big,1369 medium and

5533 were small. The big ones circulated 6,02,91,789 copies, the

medium 5,68,46,893 copies, and small 3,95,80,527 copies. In the

big category were 198 dailies and tri/bi-weeklies. In the medium

category the number stood at 830, and in small 846 dailies. Their

circulation accounted for 3,39,78,571 copies, 3,53,70,484 copies and

98,94,084 copies respectively.

Hindustan Times, published from Delhi and printed at New Delhi,

Gurgaon, Noida, Chandigarh, Bhopal and Jaipur, was the largest

circulated single edition daily with 11,75,339 copies followed by


32/134

32

Ananda Bazar Patrika, published from Kolkata with 11,30,167 copies.

The Times of India, published from New Delhi and printed at New

Delhi and Sahibabad came third with 11,02,772 copies.

The Times of India, having eight editions with a combined circulation

of 27,71,669 copies came first among multi-edition dailies. Dainik

Jagran in Hindi having 15 editions, claiming a combined circulation of

24,83,432 copies stood second. Dainik Bhaskar (Hindi) with 16

editions and a combined circulation of 19,01,384 copies, occupied the

third position.

Among periodicals Rishi Prasad, a Hindi monthly from Gandhinagar

topped with a circulation of 11,37,050 copies, while Saras Salil, a

Hindi fortnightly, published from Delhi came second with a circulation

of 10,53,119 copies. Out of 7,225 newspapers, as many as 5,680 were

owned by individuals, 973 by joint stock companies, 157 by trusts,

134 by societies and associations, and 169 by firms and partnerships.

In all, 64 newspapers were brought out by the central and stateGovernments. Cooperative societies, educational institutions and the

like owned the remaining 49.

UP FOR THE PICKING: A selection of front pages of Indian

newspapers featuring pictures of streets of Delhi in Shambles due to

the monsson. Out of the 7,225 newspapers that submitted their

annual statements, 323 were big, 1369 medium and 5533 were

small. The big ones circulated 6,02,91,789 copies, the medium

5,68,46,893 copies, and small 3,95,80,527 copies. In the big

category were 198 dailies and tri/bi-weeklies. (AFP File Photo)

Newspapers owned by individuals had the largest share in circulation

53.10 per cent, followed by those owned by joint stock companies

37.38 per cent. In all, 307 common ownership units brought out

1,174 newspapers during the year. These units also published 101


33/134

33

papers, which had no news content. Newspapers, belonging to these

units, had a circulation of 6,26,90,430 copies, i.e. 37.26 per cent of

the total circulation of the Indian press. Dailies published by these

units had a circulation of 4,59,59,067 copies i.e. 58.26 per cent of thetotal circulation of daily newspapers.

Out of the total 5,351 periodicals, 4,645 dealt with news and current

affairs, while 63 were dealing with religion and philosophy. Apart from

these there were other periodicals, dealing with various subjects, such

as social welfare, medicine and health, education, finance and

economics, literature and culture, children, women, law and publicadministration, cinema, commerce, agriculture and animal

husbandry, science, sports, engineering and technology, and industry,

etc. There were 64 government publications 56 central and eight

state. Employment News, an English weekly published from Delhi was

the largest circulated government publication with a figure of 5,47,486

copies.

Apart from general newspapers and specialised journals, there were

3,724 registered publications, without a definite periodicity. These

publications were, therefore, not included in the study. Of the 3,724

miscellaneous publications only 29 furnished their circulation data,

claiming 81,41,877 copies.

Twenty-eight foreign missions in India had 111 registered ublications.Majority of these were registered from Delhi and others from

metropolitan cities of Mumbai, Kolkata and Chennai.

Indian, world newspaper circulation up, despite Internet

Newspaper circulations worldwide rose 2.3 per cent in 2006 with

Indian sales increasing most with 12.93 per cent, the World

Association of Newspapers (WAN) said in Cape Town on Monday.


34/134

34

Newspaper sales increased in Asia, Europe, Africa and South America,

with North America the only continent to register a decline.

Advertising revenues in paid dailies were up 3.77 per cent last year,

WAN said.

China, Japan and India account for 60 of the world's 100 best-selling

dailies, while the five largest markets for newspapers are China, India,

Japan, the US and Germany.

When free dailies are added to the paid newspaper circulation, global

circulation increased 4.61 per cent. Free dailies now account for

nearly 8 per cent of all global newspaper circulation.

As per PWC report in Zenith Publication, Advertising spends as % of

GDP in India is still very low in comparison to global figures. So there

is an attractive growth potential.

Indian print media industry has huge potential to grow because

Indian media at inflexion point, with ad spend set to rise with

economic growth, rising consumerism and higher media penetration.


35/134

35

The data from WAN's annual survey of world press trends was

released to more than 1,600 publishers, editors and other senior

newspaper executives from 109 countries at the 60th World

Newspaper Congress and the 14th World Editors' Forum in CapeTown.

"These results are even better than we expected," said Timothy

Balding, chief executive officer of Paris-based WAN. "Newspapers are

alive and well and exhibiting enormous innovation and energy to

maintain their place as the news media of preference for hundreds of

millions of people daily." The trend is defying the rise of the Internet."As the digital tide gathers strength, it is remarkable that the press in

print continues to be the media of preference for the majority of

readers," Balding said.

Yet, at the same time, newspapers were "exploiting to the full all the

new opportunities provided by the digital distribution channels to

increase their audiences", he added. Rising circulation figures in 2006took global sales to a new high, with more than 515 million people

buying a newspaper every day.

With free dailies included, daily circulation increased to nearly 556

million. Average readership is estimated to be more than 1.4 billion

people each day, with most copies read by more than one person. In

Europe, daily newspaper circulation was up overall, with 10 EUcountries increasing their circulation, headed by Romania with 25.7

per cent, Austria with 9.43 per cent, and Portugal with 8.95 per cent.

Estonia, Ireland, Italy, Lithuania, Malta, Poland and Slovakia also

increased sales, with circulation remaining stable in Cyprus.

Another 15 EU countries reported losses. The Slovenian market was

hit worst with 18.9 per cent, followed by Latvia with 7.8 per cent and

Greece with 4.9 per cent. Belgium, the Czech Republic, Denmark,


36/134

36

Finland, France, Germany, Hungary, Luxembourg, the Netherlands,

Spain, Sweden and Britain also reported losses.

Elsewhere in Europe, circulation increased in Turkey and Croatia,

while declining in Norway and in Switzerland In the US, the

circulation of dailies fell 1.9 per cent, with most of the decline coming

in evening dailies. In Latin America, Brazilian newspaper sales were

up 6.5 per cent and Colombian sales increased 3.2 per cent.

In Asia, circulation was up 3.61 per cent over the previous year.

Indian sales increased most with 12.93 per cent. Elsewhere in Asia,

sales were up in China, Malaysia, Singapore, Bangladesh and Korea,

and down in Taiwan and Japan. Sales in Australia recorded an

increase of 2.95 per cent, while New Zealand newspaper sales were

down 1.1 per cent. In Africa, sales were up 8.24 per cent in South

Africa and stable in Nigeria and Kenya.

The Japanese remain the world's greatest newspaper buyers, while

Belgians spend the most time reading them - an average of 54

minutes a day - followed by the Chinese, Finns and Brazilians, with

48 minutes each.

Sunday newspaper circulations declined 3.69 per cent, with the US

and Britain remaining the largest markets for Sunday papers by far.

Circulation for non-daily newspapers rose 7.29 per cent.

Free daily newspapers saw a circulation increase of 55 per cent in one

year, with a total of 287 free titles distributing 40.7 million copies a

day - most of them in Europe.

The five largest free dailies are Metro in Britain, Leggo in Italy as well

as 20 Minutos, Que! and ADN in Spain Indian Print Industry__ Future

Perfect Advertisers the world over are taking the online route to reach

audiences like never before. In the process, they are faced with the

choice and the challenge of reaching the right audiences, as against


37/134

37

the broad spread of the past. Even as online advertising booms,

many a print publication in India has realized the ground realities -

perhaps with indications from the international markets - and marry

its content through the web, mobile and other vehicles to ensuremonetization through advertising, and access revenues. The

awakening is true for not just the English publications in India, but

the vernacular as well. Demand for content from India from abroad is

another contributing factor to the growth. While remaining tuned to

the challenges of the present and the future, print continues to

remain, in the Indian market, the largest advertising medium in terms

of revenues.

Advertising revenues show continued growth Advertising revenues

which are a key profit driver for the Indian media industry have

surpassed projected growth of 15%. The size of India's advertising

industry is estimated to be around Rs. 16,000 crore. Moreover in

India, the spend on advertising as a percentage of GDP is 0.34%,


38/134

38

merely a third of what it is in an average developed economy and

hence, the potential for growth here is immense.

Media spends register a high growth rate Print media spends have

increased by 23% to Rs. 7,800 crore, while radio and internet, though

on a smaller base, have grown at an impressive 56% and 60%

respectively.

Both general interest dailies as well as business dailies have grown

significantly in terms of volume and yield. Business daily revenues

have crossed the Rs.500 crore marks during the year. While the online

route is gaining increasing visibility globally, print media continues to

be promising in India.

New categories emerge as big advertisers High growth industries such

as real estate, automobiles, financial services and retail chains are

becoming increasingly dependant on print media to reach their target

audience due to its cost effectiveness, longer retention and broad

base. Amongst the business dailies, the largest growth has come not

from the financial sector, but from the real estate (82% growth), events

(48% growth), automobile and travel (50% growth) categories.

Huge potential for growth in the print industry The print industry is

expected to grow at a CAGR of 14% till the year 2015. It also appears

to be the favourite industry for global investors with maximum foreign

investment in this segment.

According to AdEx (a division of TAM Media Research) data, the print

media had a phenomenal run in 2008, bettering its own growth the

year before. Going by the findings, even as the advertising spend on

all media segments grew from Rs 11,600 crore in calendar year 2007

to Rs 13,200 crore in 2008, prints share of this pie grew thefastest,

at 16.1 per cent. The print-killer as it was once feared to be, television,

grew by 11.4 per cent. In absolute revenue terms (through advertising)


39/134

39

too, print remains the largest (48 per cent), but players have

recognised the inherent challenges of competing for audiences in a

multimedia age.

According to FICCI & PWC report Indian media industry is on growth

a track which is fueled by robust economic fundamentals. FICCI also

told about Print industry growth which is growing faster than TV for

second consecutive year. The potential for print as a business in India

is underlined by foreign interest in investment. This is reflected by

foreign titles and joint ventures, the numbers of which can only grow

in 2006 and beyond. Following a more open set of regulations,

Financial Times picked up close to 14 per cent stake in Business

Standard in 2008. After the government allowed foreign publications

entry, the IHT now sells its international edition in India.

In the case of print, the advertising revenue component, at 56 per

cent, continues to remain higher than the subscription revenue share.

Classified advertisings share of thetotal dropped marginally in 2005,

but the overall growth in ad revenues was not just sustained, but

bettered. The Indian print industry perhaps does not have to be as

wary as its international counterparts of the Craiglist factor.

Let us look at the Singapore market: The Straits Times reports from a

Nielsen Media Research report that while advertising spends in the

country fell by 8.3 per cent in 2009, newspapers grabbed a larger

share of the pie, retaining their status as the preferred medium for

advertisers.

Television and radio were found to be the two biggest losers. While

that may not be an accurate prediction of things to come in India, it

validates opinion that fragmentation may not affect a mature medium

like print to the extent to which it affects a relatively newer (in its


40/134

40

present form) medium like television. Speaking at a World Association

of Newspapers forum in Beijing in September 2008, G K Oreily, COO,

Independent News and Media PLC, contended, As the market and

particularly as TV - audiences fragment, the relative worth ofnewspapers is enhanced dramatically as advertisers look for a

medium that can guarantee a large reach and reliable

demographics.... He substantiated with the example of the US

market, where research findings showed that in 1985, the average

household received 19 channels and watched 11, while in 2008, it

received 89 and watched only 15.

According to the PWC-FICCI study, which will launched on the

opening day of the FICCI Frames 2009, the print media in India is

projected to grow at 12 per cent (compounded annual) to Rs 19,500

crore in 2010 from the present Rs 10,900 crore. But this growth rate

will be the second slowest among the various media segments, next

only to the piracy-stricken music industry, says the report.

With revised growth estimates for GDP at 6.8 percent in 2009 by

IMF, which is higher than the world average and the expected

recovery from the slow down, the M&E industry is expected to

grow steadily over the next five year period. The industry is looking

at reaching newer target segments, geographies and mediums,

while tapping the potential of the existing ones.

Estimates for the industry indicate robust growth

over next five years The overall M&E industry size grew from INR 579

billion in 2008 to

INR 587 billion at a rate of 1.4 percent. The growth rate is expected


41/134

41

to increase to ~11.2 percent in 2010, as the industry witnesses a

recovery. The CAGR from 2006 to 2009 has remained at 10 percent

and the industry is expected to grow at a rate of 13 percent in next

five years.

TV and Print are the largest sectors of the industry contributing to

greater than 70 percent of the revenues. Their dominance is

expected to continue going forward. Sectors like Gaming and

Internet have shown the highest growth rates due to the small base

effect and the trend is expected to continue.

Percentage contribution of

Sectors

Source : KPMG


42/134

42

Media spent per Capita

Source : worldwide media & marketing forecast


43/134

43

ADVERTISEMENT INDUSTRY- OVERVIEW

The same report puts the growth of the Internet at close to escape

velocity, and this is one of the areas where print has begun marrying

its content into. The need to innovate is being felt across the world,

and Indian print players are waking up to the challenges from their

clan and other media streams, even while the going is good. Redesigns

and new formats are just some of the routes being explored, to remain

relevant to a rapidly changing demographic flaunting its command

over technology. Attempts at consolidation and establishing a larger

geographic presence, and in some cases a national presence, have

challenged established players into innovation at an arguably faster

pace. Notably, three new launches in Mumbai, and one in Chennai,

have stirred the market. The opportunity of cross media consolidation

has seen large television networks - both national and regional -

entering the print fray.

Increasing cost of newsprint and the compulsion to stick to the cover

price, or even reduce to penetrate a new market, have left the medium

overly dependent on advertising revenues. The Internet and the mobile

present the new face of opportunities for the print media, to increase

revenues, and reach more audiences. The brunt of the multimedia

explosion will take some time to have an effect on the future of print,

as a business.

The Indian Print Media sector is currently coming out of a challenging

phase in 2009 when the economic slowdown resulted in a weak

advertising market. This was reflected in the performance of the Print

sector, which grew only marginally in 2009 as a decline in

advertisement revenues were offset by growth in circulation revenues.


44/134


45/134

45

Amount of Advertisement on newspaper 2008 vs 2009

Source : TAM Adex


46/134

46

HT MEDIA OVERVIEW

HT Media Limited is a major player in the print media in India. It has

a leadership position in the English newspaper market in North India

and the second position in the Hindi newspaper market in the North

and East. The group now intends to consolidate itself as a vibrant and

modern media powerhouse through strategic partnerships, ever

increasing scope of operations and a consumer focused approach.

HT Media found its beginning in 1924 when its flagship newspaper,

Hindustan Times was inaugurated by Mahatma Gandhi. HT Media

(BSE, NSE) has today grown to become one of India's largest media

companies.

Produced by an editorial team known for its quality, innovation and

integrity, Hindustan Times (English newspaper) and Hindustan (Hindi

newspaper through a subsidiary Hindustan Media Ventures Limited),have a combined daily readership base of 12.7 million (based on

round 2 of Indian Readership Survey 2009) to their credit. Both dailies

enjoy a strong brand recognition among readers as well as advertisers.

To cater to the large readership base, HT Media operates 19 printing

facilities across India with an installed capacity of 1.5 million copies

per hour.

In addition to Hindustan Times, HT Media also publishes a national

business newspaper, Mint. Mint is a one-of-its-kind newspaper in the

sense that the company has an exclusive agreement with the Wall

Street Journal to publish Journal-branded news and information in

India. Mint is today the second-largest business newspaper in India

with presence in the key markets of Delhi, Mumbai, Chennai,Bengaluru, Chandigarh, Pune, Kolkata and now Ahmedabad too.


47/134

47

HT Media has also made its foray into electronic media. Diversifying

its ambit of operations, the company in a consulting partnership with

Virgin Radio, has launched the FM radio channel - Fever 104.

Currently available in Delhi, Mumbai, Bengaluru and Kolkata, Fever104 has established a strong presence as being one of the most

vibrant channels on air. In a short span, the channel's rise has been

meteoric considering its position in Mumbai and Bengaluru at No. 1

and in Delhi as the No. 2 station on the popularity charts.

Internet businesses of HT Media incorporated under Fireflye-ventures, operate leading were

portalsHindustantimes.com andlivemint.com in the general and

business news categories respectively. The company's job

portalShine.com which has received high appreciation from

consumers and industry for its innovative design and usability

crossed 5 million registrations.Desimartini.com - a social networking

site is growing phenomenally. The company has recently launched an

education portalwww.HTCampus.com aimed at students passing out

of school and college to help them take the right decision about their

higher education.

HT Media reported FY 2010 total annual revenue grew by 5% to reach

Rs. 1,454 crore. The circulation revenue posted a robust growth of

19% on account of improved cover price realisation and increased

circulation. The advertisement revenue recorded a modest growth of

1%. Reflecting an increased acceptance amongst advertisers, the

advertising volumes increased by 17%. Radio vertical outscored others

by posting a healthy revenue growth of 52%, taking its revenue to Rs.
http://www.hindustantimes.com/http://www.livemint.com/http://www.shine.com/http://www.desimartini.com/http://www.htcampus.com/http://www.htcampus.com/http://www.desimartini.com/http://www.shine.com/http://www.livemint.com/http://www.hindustantimes.com/


48/134

48

Hindustan Times, The Washington Post ink exclusivecontent deal"

New Delhi / Washington, DC21st Dec, 2009

Hindustan Times, one of Indias leading English language

daily newspapers, has entered into an exclusive content

partnership with The Washington Post, for India.

This partnership between the two media giants, which will

be effective on January 1, 2010, was formally announced

by Sanjoy Narayan, Editor-in-Chief, Hindustan Times, and

Raju Narisetti, Managing Editor, The Washington Post.

43 crore. Riding on the improved ad volumes and realisations, the

Radio business turned EBITDA positive in the fourth quarter of FY 10.

Ad revenue growth continues to be healthy New launches Mint,

Fever 104, Metro Nowand Gurgaon First, HT campus.com build loyal

consumer bases

Mint achieves second position in Mumbai and Delhi combined

Metro Now creates a niche and complementary position in Delhi

Growth outlook strong

Fever 104 is the no.1 radio station in Bengaluru and no.2 in

Delhi


49/134

49

HT MEDIAS OPERATING PERFORMANCE OVERVIEW

The year under review (FY2010) was a very busy year for HT Media,

where the Company implemented multiple corporate initiatives to

further strengthen its product offering, market position and growth

rate. The new initiatives have measured well to their estimated

success and should help the Company emerge as a strong national

and cross segmental player in the country. Entered into the business

news genre with the launch of Mint'. The Company entered the

business news genre with the launch of the education e-portal HT

Campus' in Delhi and Mumbai in July 2010; it also association withthe Washington Post for an exclusive content deal .

HT Media Financial Results Q4, FY-2010

HT Media Limited today announced its financial results for the fourth

quarter and year ended 31 March 2010. The highlights of the

Companys operational and financial performance are:

HT Media maintains its track record of strong readership growth

according to the Indian Readership Survey, Q1 2010

Hindustan Times becomes the fastest growing English daily in

Delhi,Mumbai, and All India; attains No. 1 position in Delhi

Hindustan consolidates No.3 position, continues to be the

fastest growing Hindi daily with a 6% increase in readership

Mint consolidates its position as the No. 2 business daily

increasing its lead over the nearest competition


50/134


51/134

51

Corporate Journey compact format paper in the country; and unlike

most other business publications, is printed on white paper. Its size

also makes it very convenient and easy to handle. While the

newspaper is still in a nascent stage and they are absorbing feedback,

it has already achieved the No. 2 position in the combined markets of

Delhi and Mumbai. Hindustan Times, flagship of the HT Media group,

outdid every other English daily in IRS 08 R2. The Average Issue

Readership (AIR or daily reach) for the Hindustan Times, showed a

growth of 2.5 lakh, which was more than double any other English

Daily in the latest IRS round.

Significantly this growth has been achieved on the more stringent AIR

(or Daily Reach) measure, that is most relevant to advertisers and

media planners, as it defines the eyeballs or readership that

advertisers get, when they place an ad with the daily.

Hindustan Times saw a simultaneous strengthening of its brand

across the two biggest markets

Delhi & NCR and Mumbai.


52/134

52

Delhi-NCR: AIR for HT went up by a robust 1.7 lakh, over the

previous IRS round ( 2008 R1), confirming its status as the No. 1

English newspaper of Delhi-NCR. Even in Total Readership

(TR), HT grew by 3% while its nearest competitor declined by 8%. Also,

demographically, HT at +13% is the only English daily to have shown

growth amongst the elusive 20-29 years agegroup.

Mumbai: HT reached a 5.26 lakh AIR (daily reach) by recording a

growth of 1.5 lakh, the highest growth by any daily in Mumbai. In TR

terms, Hindustan Times grew by 1.58 lakh readers, about three times

the total readership increase by the nearest competitor.

This success story has been driven by a mix of aggressive product

differentiation, an editorial focus to include younger readers, and,

especially in the case of Mumbai, a fine-tuning and enhancement of

circulation to reach larger numbers and the right reader-groups.

In terms of product differentiation, launch of HT Business and the re-

launch of HT City and Caf (the entertainment and lifestyle offering in

Delhi and Mumbai respectively) have been the most visible structural

changes. Equally relevant has been the consistent focus on large

editorial campaigns that have had a high impact on significant blocks

of readers.

These campaigns, which have ranged from city infrastructure and

development, such as The Mumbai Project and Gurgaon Collapsing, to

youth issues, such as Hot New Careers and Small Ideas, Big Change,

have helped the newspaper build a strong city and youth connect.

Such projects have also caught the readers imagination by creating a

positive impact on their lives and society.

This phenomenal success and significant growth in numbers, is just

the start for this iconic brand that turns 85 next year. It reflects a

brand that continues to resonate and delight its readers in a truly


53/134

53

relevant way and deliver consistently for its advertisers, who value

its high quality readership and ambience.

MANAGEMENT DISCUSSION AND ANALYSIS

Rapid expansion in the Hindi segment- strengthens position as the

third largest read Indian daily The Company expanded it's Hindi

footprint with the launch of new editions of Hindustan' in Agra and

Kanpur which reported strong performance in a short period of time.

Leveraging the well-accepted content and design formula from Delhi

and Meerut, the launches met with great success in both these

locations and this is likely to give Hindustan' asignificant presence in

the largest state of the country.

Hindustan' also became the third largest read Indian daily (as per

Round 2 of IRS 2009) and emerged as the only daily amongst the Top

5 Indian dailies to register a growth in readership over the previous

year.

A strong presence in Bihar and Jharkhand, a rejuvenated product in

Delhi and their recent expansions across U.P. will make Hindustan' a


54/134

54

very prominent Hindi player. Hindustan Times' New Editions and

improved product offerings The Hindustan Times'-Mumbai edition

was restaged in January 2007 with the introduction of new

supplements like Caf, HT Lives, Splurge and Yellow Pages. Mumbaiedition continues to gain momentum and has delivered excellent

performance.

Responding to the healthy growth of the Punjab market, HT launched

its Jallandhar edition along with a classified tabloid. It complemented

the Chandigarh edition with the launch of specific segment based

classified tabloids, viz., HT Estates, HT Style and HT Career Guide.

HT Saturday Classifieds, which is available for readers of Chandigarh,

Panchkula and Mohali was also revamped.

HT Mumbai is the only broadsheet to have grown amongst the youth

(age group of 12-24) while witnessing a marginal decline in readership

to 5.03 lacs. Whereas, HT Delhi retains its No. 1 position in solus

readership while witnessing a marginal decline in overall readership to

21.3 lacs.

Mint the business paper continues to hold the no.2 position in its

segment while holding on to 25% of the market share.

Entry into the Radio segment

Fever 104 FM, owned by HT Media Limited, was formed in technical

collaboration with the Virgin group. The company entered the private

FM radio market in the four main cities of Delhi, Mumbai, Bangalore

and Kolkata with the brand Fever 104FM.


55/134


56/134

56

past four years. Dignitaries like late H.H.Mr.Madhav Rao

Scindia , Mr. Natwar Singh , Mr. Arun Jaitely and Mr. Vinod

Khanna have graced the occasion at different times. Celebrities

like Mrs. Sridevi Kapoor have also attended the function.

The Mint Hindustan Times Luxury Conference is an essential

forum for the discussion and exchange of ideas on the Luxury

industry. With the business of Luxury as its core premise, the

Conference was initiated by HT Media Limited in 2006 with the

support of Ministry of Commerce & Industry, Government of

India. This event is partnered with the biggest brand namessuch as Gucci, Armani, Loui Vuitton and the like.

HT Destination Travel Fair is held on an international scale.

Media spend of more than Rs 1.5 crore is expended across

channels. The aim is at providing a wholesome experience to

travellers with heavy on-ground branding and customized zones

as per the requirements of the tourism boards and showcasing

the potential of domestic travel destinations.

The micro and small enterprises (MSEs) have been accepted

worldwide as the engines of economic growth and are

instrumental in promoting equitable development. The MSEs

constitute over 90% of total enterprises in most of the

economies and are credited with generating the highest rates of

employment growth and account for a major share of industrial

production and exports. In India too, the MSEs play a pivotal

role in the overall industrial economy of the country.

Hence Mint took an opportunity to target this market space &

create a workshop for MSEs & partners to raise debate & get

clarity in growth of the industry.


57/134

57

There is no denying the fact that HT Media Limited has set

several commendable precedents which created a furore in the

media industry. Print Works has remarkably maintained this

tradition as ours is the first Indian media company to haveorganized this expo, much to the chagrin of other media houses.

Held for five days in April end-May, it fetched huge ad revenues

to the company. The novel concept, undoubtedly, set the

company in the league of top notch organisations which are

always in the lookout of avenues to widen their clientele.

The whole project was handled collectively with a vengeance.

Though conceptualised by boost media international, it gave

new dimension to the client-tapping-mediums of print media.


58/134

58

BUSINESS STRATEGY

HT has built successful partnership with worldclass organizations.

HT is committed to further strengthen its position as a growing

diversified media house and enhance shareholder value by investing

into new segments and by expanding its geographical footprint. They

will continue to invest behind their product in order to enhance

consumer experience.

Improving leadership position across markets HT continues to

maintain its strong position in Delhi, Chandigarh, Bihar and

Jharkhand due to its strong content based and well designed product.

HT plan to expand our geographical presence to attract high quality

advertisers. In newer markets like Mumbai, Uttar Pradesh and

Punjab, it plans to increase its market share through introduction of

innovative supplements that provide relevant reading material which

will lead to high revenue growth.


59/134

59

Expanding and leveraging national footprint being a national

newspaper is a significant advantage that HT consistently seeks to

leverage. A wider presence enables it to offer advertisers enhanced

visibility at far more competitive prices. A key focus area for it is hence

to widen its geographic footprint in all its areas of operations.

Improving customer focus

Based on its extensive research and understanding of reader

preferences, HT endeavor to constantly upgrade its product offerings

and develop a long-term relationship with its readers.


60/134

60

Competitive strengths

HT expanding footprint, cross media presence, nationally recognized

brand, large and modern operations, decades of experience in the

industry, editorial capabilities, deep customer relationships and a

strong market position in both the English and Hindi segments,

combined with a professional management team, provide it with a

significant advantage over other players in an industry that is highly

fragmented and intensely competitive.


61/134

61

Strong Brand Equity

Both Hindustan Times' and Hindustan' are well established and

widely recognized brands.

Its brands are associated with high credibility and standing which

helps it to build a strong consumer base. Its brand loyalty has enabled

it to enter new segments and gain a relative market share in a short

time span. Mint', Fever 104' and Metro Now' were launched during

the year and already have loyal consumer bases.

HT has continuously strengthened its position as the second largest

print media company by revenues. Hindustan Times' is a market

leader in Delhi with a significant presence in Mumbai, whereas

Hindustan' has a presence in many Hindi language markets;

noticeably in Bihar, Jharkhand, Delhi and Uttar Pradesh.

Hindustan' was the first and only Hindi newspaper to go all colour in

Delhi and other markets. With its strong presence in Delhi and

increasing presence in Mumbai, HT is well positioned to leverage

national advertisement opportunity.


62/134


63/134

63

HTS PRODUCT LINE

Hindustan Times

Hindustan Times has editions from Delhi, Mumbai, Lucknow, Patna,

Ranchi and Kolkata, thus dominating most of the country. Hindustan

Times is printed in nine centers including Bhopal, Chandigarh, Delhi,

Mumbai, Jaipur, Kolkata, Lucknow, Patna and Ranchi.

Its Delhi edition continues to be the largest-circulated English daily in

the country, with a readership of over 1.2 million.

Hindustan Times believes in continuous improvement and providinggreater value to its readers and advertisers. It has set many a

standards for its competitors and will continue to do so in the years to

come. It is the first smart-age newspaper in India to evolve into a new

international size - sleeker and smarter - which ensures enhanced

ease of reading and convenient handling.

In its endeavour to provide its readers with greater value, Hindustan

Times has revamped its existing supplements and added new ones to

its portfolio, offering a daily supplement catering to specific target

audience. Supplements like Brunch are the first of their kind. The

enlarged operations and enhanced look have also paid off with a

substantial increase in circulation across the country

HindustanTimes.com

The all new Hindustantimes.com epitomizes everything that the

Hindustan Times will be going forward a truly 21st Century

newspaper with a convergent print/online strategy, web savvy

journalists who interact with web-savvy audiences, and the full power

of a national news network in the worlds next superpower.

Based on months of painstaking consumer and usability research, the

new website, www.hindustantimes.com, has a neat, clean and clutter-


64/134

64

free layout, easy to navigate dropdown menus and tab-based controls.

Its focused content strategy, the absence of annoying pop-ups and

range of interactive features from RSS feeds to personalized zones,

instant polls to streaming video, a stocks tracker to match scorecards,uploading photographs to rating stories and then adding them to

delicious or IM links, are all designed to enhance the consumer

experience.

Hindustantimes.com's independent editorial staff is well grounded in

the legacy of the Hindustan Times Group which it takes forward

expertly with breaking news and exclusive coverage that is updatedseveral times a day. In addition site also provides sections written by

popular columnists, along with in-depth web exclusives on politics,

business, new economy, entertainment, fashion and lifestyle.

For cricket fanatics, Hindustantimes.com special coverage has details

on ongoing matches -- live scorecards and ball-by-ball coverage,

player and team statistics, expert views, match analysis and HTexclusives.

With Microsoft as its technology partner, the new hindustantimes.com

takes advantage of the powerful features of Microsoft ASP.NET 2.0

combined with the out-of-the-box functionalities of the Microsoft

Commerce Server 2007.

Ranked amongst the top 10 international news sites by Forbes,

HindustanTimes.com today is one of Indias most comprehensive news

portals with a significant share of the traffic coming from outside and

within India.


65/134

65

Hindustan

A part of HT Media Ltd., the group's Hindi newspaper Hindustan

ranks as the 4th largest read daily in the country. Hindustan is the

3rd most-read newspaper among Hindi dailies, with a readership of

10.5 million. (National Readership Survey 2005).

Edited by Ms Mrinal Pande, a noted journalist, academician and

writer, Hindustan is known for its fair, unbiased and secular news

reporting and analyses. The width and depth of Hindustan's editorial,

including the newspaper's acclaimed supplements, is quite

unpar

hindustan times-newspaper palcement -2

Documents