THECOMMITTEE THEDIRECTORATE THEARTICLESPg. 2 Pg. 2-7 Pg. 8

SHANTI PATH Message from the Vice-Chairman of HCK

On the Occasion of this Hindu Deep Newsle�er I have the Pleasure of conveying Gree�ngs from Myself and all the Members of the Managing Commi�ee of the Council. As we prepared to Welcome the Hon. Prime Minister of India Shri Narendra Modi Jee and give him a Grand Community Recep�on. We in Hindu Council are Proud to be a Part of “Karibu Kenya Modi Ji”. Our Trustee Dr. Ramjibhai is the overall In charge of the Welcoming Commi�ee. Under the Guidance of our Na�onal Chairman Mr. Ni�n Malde, the Na�onal General Secretary Mr. Kamal Gupta is overall in charge of the Venue. Mr. Batukbhai my Co-Vice Chairman is in charge of Security Arrangements and Mrs. Rekha Kochhar and Mrs. Aradhana Trivedi are Co-ordina�ng the Cultural Program. I am sure Hindu Council will Live up to the Expecta�on of such an Auspicious Occasion. You are well aware that the Hindu Council is ac�vely Involved in many Ma�ers of Interest and Concern of all Member Ins�tu�ons. The Council is now more Vibrant and Consists of Commi�ee Members who are Young Enthusias�c and Dedicated. The Business & Professional Directorate, the Youth, the Outreach Liaison Directorate along with the others Directorate are Branding HCK in a New Dimension, more Visible and Vibrant, more Significant and Outstanding. Thus Projec�ng the New Vision of HCK. Our main Goal s�ll is to Promote Hindu Unite and Cohesion, Propaga�on of Hindu Cultural and Tradi�ons and to Re-kindle our Pride as Hindus so as to “ Secure A Brighter Future ”. We need your Support, Assistance and Good Will for us to Achieve even Greater Heights. “ In Unity Is Our Strength ”.Hoping for and Solici�ng your Corpora�on we shall put Hindu Council of Kenya on a Higher Pedestal. God bless! ~ Dr. Mohan Lumba, O.G.W., Senior Consultant Paediatrician

ॐ �ौः शा��र��र�ं शा��ः पृिथवी शा��रापः

शा��रोषधयः शा��ः ।वन�तयः शा��िव��ेदेवाः

शा����� शा��ः सव� शा��ः शा��रेव शा��ः सा मा

शा��रेिध ॥ॐ शा��ः शा��ःशा��ः ॥

Om Dyauh Shaan�r-Antarikssam Shaan�h Prthivii S h a a n � r - A a p a h S h a a n � r - O s s a d h a y a h Shaan�h|Vanaspatayah Shaan�r-Vishve-Devaah Shaan�r-Brahma Shaan�h Sarvam Shaan�h Shaan�reva Shaan�h Saa Maa Shaan�r-Edhi |Om Shaan�h Shaan�h Shaan�h ||The meaning of the Shan� Path Mantra translated into English Unto Heaven be Peace, Unto the Sky and the Earth be Peace, Peace be unto the Water, Unto the Herbs and Trees be Peace, Unto all the Gods be Peace, Unto Brahma and unto All be Peace, And may We realize that Peace, Om Peace, Peace, Peace, Om. Shan� Path means the path to peace, derived from shan� meaning peace, and path, meaning the course or direc�on one is moving. Adapted from the Sanskrit mantra Shan� Path(pronounced: shaanthi paath), this prayer for peace calms the agita�ons of the mind and helps us transcend the ego-self. Mantras can be considered to be chants or prayers comprised of syllables, sounds, and words. When repeated together, mantras produce physical vibra�ons invoking spiritual energies in the body. Daily recita�on of mantras creates posi�ve feelings and expands the mind, leading to inner transforma�on. This posi�ve energy also helps create a feeling of well-being and peace in our environment, and ul�mately in the whole Universe.

HINDUDEEPA newsletter of the Hindu Council of Kenya

July 2016 Issue 1

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Dr. Mohan Lumba, O.G.W.Mr. Pravinchandra Dodhia (Batukbhai)Mr.Prem Gidoomal

HCK - COMMITTEE MEMBERS

First Row si�ng Le� to right: Mr. Chhotubhai Dasani (Nat. Asst. Treasurer), Dr. Ramji D. Patel (Trustee), Mr. R. K. D. Shah (Trustee), Mr. Lalji Varsani (Na�onal Treasurer), Mr. Ni�n Malde (Na�onal Chairman), Mr. Kamal Gupta (Na�onal General Secretary), Mr. Prem J. Gidoomal (Nat. Vice

Chairman), Mr. Pravinchandra Dodhia (Nat. Vice Chairman), Dr. Mohan Lumba (Nat. Vice Chairman), Mr. Sudhir Pathak (Asst. Nat. Gen. Secretary),

Second Row si�ng Le� to right : Mr. Suresh H. Patel , Mr. Narinder Singh Roopra, Mr. Amarjit Singh Bahra.Third Row standing Le� to right: Mr. Mahesh Gohil, Mr. Ravi Avinash Shah, Mr. Nagaraj Rao, Mr. Vijay P. Ghaghada, Mr. Ravi Kaul, Mr. Kumar Sheth, Mr. Suryakant Challa, Mr. Jayendra Malde, Mrs. Shveta Bhalla, Mrs. Aradhana Trivedi, Mrs. Sujata Kotamraju, Mrs. Kamlaben Fatania, Mrs. Piu Roy.

Members not in Picture: Mr. Swaran Varma (Trustee), Mr. Dinesh Tembhekar, Mr. Ghanshyam Pabari, Dr. Shashi Badiani, Mr. Nilesh Bhavsar.

HCK DIRECTORATE - WOMENS WING

Hindu Council of Kenya women's wing held a nutri�on and skin care talk by VLCC Kenya on 11th June at Hindu Bhawan , parklands. It was organized by the women's wing director Mrs. Shveta Bhalla and her team. The event started with Prayers by Piu Roy and Shveta Bhalla welcomed all for the event. Pooja Sondhi, the branch manager of VLCC explained how to take care of one's skin where as their nutri�onists Nimisha Kotecha and Agnes Wando explained the need of nutri�on for a healthy living. The event was well a�ended by over 80 ladies. The a�endees observed that the event was useful and informa�ve. Last but not the least Satrupa Banerjee thanked everyone for a�ending the event.

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DIRECTORATE OF BUSINESS AND PROFESSIONALS

Directorate of Business and Professionals conducted a Liaison Mee�ng with the Member Ins�tu�ons. Highlights of the Mee�ng were as under: Ÿ Mee�ng Started with Prayer by Na�onal Secretary Mr.

Kamal Gupta.Ÿ The Na�onal Secretary gave an introduc�on of HCK

Ac�vi�es, names of the Directorates and their Directors.

Ÿ The Na�onal Chairman, Mr. Ni�n Malde addressed the gathering. He men�oned that last year HCK did 27 ac�vi�es. Need for a Vision Document to be prepared for HCK.

Ÿ Mr. Dinesh Tembhekar, Director of the Directorate of Business & Professionals presented the Objec�ves by a power point presenta�on highligh�ng the need for par�cipa�on by representa�ves of the MI to take the objec�ves further and implement. He highlighted the past events conducted by the Directorate, as well as VKE 2016.

Ÿ The Director then divided the audience in to 6 Groups to come up with ideas of furthering the objec�ves of the Directorate and sugges�ons of ac�vi�es to be done under the Directorate.

The outcome was as under:1. Mr. Pere Ramkrishna – suggested that skill development training can be conducted. Detailed presenta�on with Na�onal Secretary Mr. Kamal Gupta.2. Mr. Shashank Pachade – He men�oned that one can derive mo�va�on from the Divya Bhaskar Case Study presented by Mr. Dinesh Tembhekar. Ideas suggested were:Ÿ Employment Opportuni�es for the Indian DiasporaŸ Crea�on of a Database of Trainers through HCK to

enable them to go to industries to train.Ÿ Provide informa�on for start up businesses to

aspirants.

Ÿ A need for a database of HCK Members who are in to business to enable our Diaspora to have access to this and seek guidance or associate themselves with these business persons for mutual benefit.

Ÿ Very good social work being done by HCK but this is not projected outside.

Ÿ Many PIO's are residing in Kenya but they are not aware of the opportuni�es that exist outside Kenya.

Ÿ 85%-90% of Indians are doing business in Kenya. They must be invited to give talk/seminar on informa�ve topics for the benefit of the members.

3. Mr. Dipesh Shah – His group suggested the following:Ÿ PR Seminar, there must be proper communica�on with

the Member Ins�tu�ons. He also suggested a database of all businesses of the MI Members

Ÿ Forma�on of a SACCO or something similar for empowerment.

Ÿ Mentorship programs can be conducted.Ÿ Develop a centre for Entrepreneurship.Ÿ Need for a good social media presence to communicate

what HCK is doing.4. Mr. Rohtash Tulyani – on behalf of his group, he presented the following:Ÿ Mindset is always looking for cheap products, for

example, from China. HCK to a�empt to �e up with Companies from Europe/Turkey etc. They can facilitate in invi�ng these companies for presenta�ons on the products offered by them to our businesses in Kenya.

Ÿ Need to expedite C&F Formali�es. This can be done by invi�ng KRA and explaining the bo�lenecks to them.

Ÿ European Pharmaceu�cals product manufacturers are given faster clearances than Indian Companies.

Ÿ Mr. Ashwini: con�nuity of this ini�a�ve must be maintained by involving youngsters in the B&P Ac�vi�es. He emphasised the need to bring people together.

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5. Mr. Kamal Patel – Sugges�ons from his group:Ÿ Register each member similar to what UBA does for its

members by categorizing.Ÿ All Parastatal problems can be addressed by uni�ng.Ÿ Need to form a chamber of commerce. Ÿ A directory as suggested earlier by another group.Ÿ To conduct Training and Development Programs.Ÿ We need to do something for the Housewives who want

to get in to business. Very important and good point and the audience appreciated this sugges�on.

6. Mr. Kumar Sheth – Following sugges�ons were given:Ÿ Need to do something for the Expatriates who have to

leave in 2-4 years for whatever reasons like inability to renew the permit etc.

Ÿ A survey form to be designed and circulated for such forums/mee�ngs to get feedback from the a�endees of these types of mee�ngs.

Ÿ Value crea�on by dissemina�ng informa�on on who can register the NSE. There is less awareness that even companies with turnover of Ksh. 50m can register on the NSE.

The mee�ng was formally concluded with Parikshit Trivedi giving the vote of thanks and requested all a�endees to proceed for dinner and con�nue networking and mingling with each other.

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Sat 27th August 4pm to 6pm

Sun 28th August 9am to 12pm

Collection Plan:

HINDU BHAVAN, KUSI LANE

DIRECTORATE OF SPORTS & YOUTH

Rubik's Cube ChallengeCubing Kenya – a community of Kenyan based Rubik's Cube enthusiasts – was honoured to have the opportunity to give �ps on how to solve the Rubik's Cube at Hindu Bhavan, Nairobi, on the 26th of June 2016. There was great interest, especially from the kids, and it was also a plus to discover other cubers

who were previously unaware of Cubing Kenya's existence.The Rubik's Cube Challenge involved enlightening par�cipants on the basics of solving the Rubik's Cube using the layer-by-layer method. This method involves several steps: solving a cross on the first layer; solving the corners on the first layer; solving the second layer; and finally solving the last layer. It was great to see par�cipants grasping the concept for the ini�al steps, though with some effort, and hopefully they will endeavour to become full fledged cubers soon.Cubing Kenya is grea�ul to the HCK Sports and Youth Directorate for the invita�on and to the brave par�cipants who undertook the challenge.

History was made on Sunday, 26th June 2016 when Nairobi Chess Club's Mehul Gohil won the HCK (Hindu Council of Kenya) Open chess tournament with a perfect score of 5 points in 5 rounds, staving off compe��on from �tled players WCM (Woman Candidate Master) Krishi Shah and CM (Candidate Master) Vasanth Ramesh, amongst others. The historic tournament returned with a bang a�er almost two decades (read about the 1993 edi�on held at Oshwal Sports Complex ) thanks to the efforts of hereHindu Council of Kenya's newly formed Youth and Sports wing under the directorship of Kumar Sheth and Ravi Shah with technical and logis�cal support from Motochess Ventures. Joining Mehul Gohil in the prize winners bracket in the Open sec�on were Joseph Kirega (Strathmore University Chess Club) in second place with 4.5 points, Lenny Mataiga Shile (Maseno University Chess Club) in third place with 4 points, CM Vasanth Ramesh (Anchor Chess Club – Nairobi) in fourth place with 4 points and CM Aravind Vengarai (Nairobi Gymkhana Chess Club) in fi�h place also with 4 points. The top ladies' prizes in this sec�on were won by: WCM Krishi Shah (KCB Chess Club) with 3 points, Pranjal Ameetkumar Parikh (Oshwal Academy Nairobi Junior High) with 2.5 points and Sejal Jigneshkumar Prajapa� (Shree Sorathia Gna� Mandal) with 2 points. The prize of Best Junior was also won by WCM Krishi Shah.The five-round rapid tournament held at Hindu Bhavan, Kusi Lane was played in four sec�ons: Open, Under 10, Under 14 and Under 18 and a�racted 108 entries of which 97 actually played, a�er last-minute withdrawals and no-shows on the day.In the Under 10 sec�on, V Sharadchandra Nareddy (Premier Academy) scooped first place (boys) with 4.5 points followed by Sanjay Ramesh (Oshwal Academy Nairobi Primary) in second place with 4 points and Reeyan Gosrani (Peponi House Preparatory School) in third place also with 4 points. First place (girls) went to Vedhika Seshadri (Princeton Junior Academy) who finished with 4 points and in third place (overall) followed by Nakshathraa Shree Ananda (Shree Cutchi Leva Patel Samaj School) in second place with 3 points and Janki Nipul Shah (Oshwal Academy Nairobi Primary) in third place with 2.5 points.The Under 14 sec�on saw Alvin Mbithi (Mavens Educa�on & Chess Center) emerge in first place (boys) with 5 points, followed by Aguda Lwanga (Nairobi Chess Academy & Club) in second place with 4 points and Navneeth Nareddy (Premier Academy) in third place also with 4 points. First place (girls) in this sec�on was won by Naiya Gosrani (Peponi House Preparatory School) who finished with 3 points, followed by Shreya Malihalli (Maharashtra Mandal) in second place with 2 points and Jahnavi Mayank Shah (UCMAS Kenya) in third place also with 2 points.In the Under 18 sec�on, John Milton Kihara Mwangi (Anchor Chess Club) defeated three of his fellow compe�tors to win first place on a be�er �e-break score with 3 points, followed by Sathya Ganesh Iyer (Nairobi Gymkhana Chess Club) in second place with 3 points and Ramya Gowri Vadrevu (Nairobi Gymkhana Chess Club) in third place also with 3 points.Sponsors of this tournament included Mys�que Gardens (gi� vouchers), Chandaria Industries (gi� hampers), South Lemon (gi� hampers), Savani's Book Centre (gi� vouchers), Kenafric Industries (sweets for all par�cipants), Motochess Ventures (gi� vouchers) and Kavit Shah (envelopes for cer�ficates of par�cipa�on). The high level of organisa�on was boosted by a low entry fee of KES 300 and provision of refreshments and sweets to all par�cipants.The organising team was composed of Kumar Sheth, Ravi Shah, Paras Gudka, Piyush Modi, Kavit Shah and Ranjana S. Bharaj. The arbitra�on team consisted of FA Paras Gudka (Chief Arbiter), David Macharia, Maureen Njeri, Hannah Muthoni and WFM Sanjana Deshpande. All junior par�cipants and the top 30 players in the Open sec�on, including those who did not win any prizes, were given gi� vouchers and gi� hampers from the various sponsors to mo�vate them to do be�er in HCK's next tournament.

HCK Open Chess Tournament

Gohil Wins With 5/5

Hindu Council of Kenya's directorate Outreach organized a mega liaison mee�ng at Premier Club on 11th June 2016, it was a great success as 400+ representa�ves from more than 50 member ins�tu�ons par�cipated.

DIRECTORATE OF OUTREACH

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DIRECTORATE OF LIASON MEETING AT HCK MOMBASA

Hindu Council of Kenya Na�onal team visited Mombasa for Liaison mee�ng and also appreciate past Hindu Council of Kenya Mombasa branch leaders. Thank you Mombasa for the warm welcome and hospitality and coming and a�ending in large numbers

HCK CHAIRMAN MEETS H.E. THE PRESIDENT

OF THE REPUBLIC OF KENYA

HCK CHAIRMAN and other religious leaders met H.E. The president of the republic of Kenya on 8th June 2016

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DIRECTORATE OF RELIGIOUS AND CULTURE

Hindu Council of Kenya's director-religious & cultural organized event on Easwaramma Day (Mother's Love) 15TH May 2016 at Sathya Sai centre, Nairobi .It was a�ended by HCK MC members, Trustee, and High Commission of India Officials with their families. Chairmen from 6 MI associa�ons also were present. Total gathering on that day reached about 400+ followed by Dinner

Hindu Council of Kenya DIRECTORATE OF RELIGIOUS AND CULTURE and Sai Center jointly visited Mother

Teresa home and given dona�on.

HCK MOUNT KENYA BRANCH AGM

Hindu Council of Kenya's Mt. Kenya Branch had AGM on 1st May at Thika. Our vibrant team of Mt. Kenya branch is taking up a great year ahead conducted by Suryakant Challa

HCK KISUMU BRANCH EVENTS

2nd Interna�onal Yoga Day celebrated by HCK, Kisumu at SSHU hall on Sunday 19.06.2016.

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Hindu Council of Kenya team visited HCK Nakuru branch and met member ins�tu�ons and share HCK ac�vi�es, vision and plans. Also invited for Interna�onal Day of Yoga and Karibu Kenya.

BRANCH VISITS

Hindu Council of Kenya Eldoret Branch has AGM in the presence of HCK Na�onal team. New team took over with a great commitment and enthusiasm.

AGM ELECTIONS - ELDORET BRANCH

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INTERNATIONAL

YOGA DAY 2016Interna�onal Yoga Day Commi�ee comprising of HSS, HRSC, HCK, Africa Yoga Project, and many other organiza�ons successfully organized Interna�onal Day of Yoga 2016 at University of Nairobi together with 7000+ par�cipants. Event was supported by High Commission of India. Many dignitaries a�ended this event and performed Yoga together

ISCKON Rathyatra on 25th June 2016

A Glimpse of Modiji’sVisit to Kenya

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Ancient Mantra from the Yajurveda

Om NamahShivaya

Om Namah Shivaya is one of the most beloved and ancient Hindu mantras. It comes from part of a Hindu prayer, the Shri Rudram Chamakam, which is found in the second oldest of the vedic texts, the Yajurveda. It is a hymn to Shiva, the deity of destruction and transformation, and it is said that chanting this mantra helps to get rid of internal imperfections, limitations, and sins. It is also a mantra that elevates the psyche and awakens higher states of consciousness.The mantra's mystical or more esoteric meaning is multi-leveled and quite complex. Om Namah Shivaya is a panchaskara mantra, meaning it's made up of ve syllables or literally the ve holy letters (na – mah – shi – vaa – ya). It is preceded by Om or Aum, which is said to be the sacred primordial sound. The ve holy vowels are the seed sounds of the ve elements of creation—earth, water, re, air, and ether—and as one chants it, one is working through the process of creation in reverse, hence perhaps the mantra's reputed power of destroying manifestations of sin and imperfections. Another interesting interpretation is that these ve syllables represent aspects of a person within the different dimensions, beginning and culminating in “Om,” the sacred primordial sound that is a symbol of the eternal divine.

7 Management LessonsThat Entail RamayanaBe it business or human ac�vity, the act of bringing people together, popularly known as 'management', is broadly defined by four func�ons—Planning, Organizing, Leading, and Coordina�ng.Management books and journals may appear to be an en vogue trend. However, the actuality of the same finds its roots in eras that epically existed ages ago. Seers like Tulsidas and Valmiki through Ramayana brought sure-shot management lessons to fore for all and sundry in the contemporary entrepreneurial era.

1. Provide a concrete vision to followersLike Rama, it is important for all the employers to set and share vision with the followers. This would enable mo�va�on in them to perform because there would be clarity of goals. Even Rama shared vision of bringing Sita back home and for the same he delegated various responsibili�es; he sent some as search par�es and asked some others to work on the bridge construc�on.

2. Believe in the ability of subordinates to achieve an aim and inspire them to do so

Against the sophis�cated army of Ravana that had vanquished many kings and celebrated a past of defea�ng devtas, Rama led a mul�tude of aboriginal tribes which could not be called anything more than a rag-tag army. Even a�er the constant mocking and jeering, Rama ins�lled confidence and sustained faith in his troops against the seemingly impossible-to-defeat demonic fleet of Ravana. A leader's trust in his team is paramount.

3. Treat all people equally

Unlike many princes of that �me, Rama mingled with everyone alike regardless of the prevalent norms of lower and upper strata. The untouchability issue never touched

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him and this helped him strike associa�ons among fishermen and tribal folks as well; this brings us to a very important learner �p: Equality results in loyalty.

4. Stand courageously in the face of great adversity

Following Sita's kidnap, Rama wandered penniless in the forest. Ramayana speaks of pre�y vivid details of Rama's sadness in Sita's absence. However, this did not stop him from forging �es with Sugriv and others even in the face of a dilemma when the enemy was unknown.

5. Stand for morality but do not engage in judgmental posturing

Well known for his moral code, Rama endeavored to stand forth for the values he projected. But nowhere in Ramayana, was he depicted as a blind puritan who only wanted his code of conduct in place and rest all be banished. No! Rama was a person of resolve. He chose to suspend judgment at all �mes. His value systems were different even from his father; Rama had one wife while many other kings including his own father had several. A leader who gives way to crea�vity as an open field to his team mates is revered more as 'suspending judgments' is s�ll the way to go!

6. Consult subordinates on important matters and allow them to give their opinions freely

When Vibhishan went against Ravana, Rama vowed to protect him. He consulted his army chiefs and many suggested Rama that a demon is not to be trusted especially when he is the brother to the culprit. Instead of chiding or rebuking their ideas, Rama neutralized their incredulity and convinced them in his favor.

This brings out a very important lesson as everybody felt heard. He empowered his subordinates. Reducing the power differen�al between an employer and an employee can work wonders.

7. Follow a code of ethics and be ready to sacrice to follow it

Underpinning the Utopic way of life, Rama chose ethical decision making process in all areas of his life. Many-a-leader build credibility first with sacrifice first to resort to unethical means later. The genera�on that fought for the na�on's independence degenerated into wheelers and dealers a�er acquisi�on of power. The poli�cal leaders now con�nue to speak of their glorious ancestral past while seeking votes. Under the surface of that vote appeal, they always seek to hoodwink the mul�tude in the name of past sacrifices. Rama never did so. The overconfident Ravana on day one was disarmed by Rama's chivalry but he was allowed to return safely to his citadel unharmed because Rama believed that an unarmed individual must not be a�acked.Thus experien�al learning embedded in Ramayana has a lot to teach the upcoming startups than just some MBA prosaic lessons.

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Hindu Council of Kenya's team visited Shri Hemandra Modi's residence to see his great collec�on of more than 6000 Ganeshas idols which he collected in last 18 years from across the world. Jai Ganesha

Upcoming Events

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Marke�ng Communica�ons

Is Television Dying?

When I say TV is dying, I don’t mean TV will cease to exist. I mean something else totally. I mean Television Adver�sing. Let us see how this is affec�ng marke�ng.

Television Adver�sing takes the 'mass' approach to adver�sing, where, one ad is created for the millions of viewers. The downside about this is that the viewers (read consumers) are different. Having the 'one-size-fits-all' approach is slowly becoming ineffec�ve especially with the growth in targeted digital ads and a shi� to experien�al forms of marke�ng. In this age, we receive ads customized to our specific interests on our personal devices. Our emails are addressed to our first names, informa�on is sent straight to our mobile devices-its almost as if brands know you personally and by name. You find that if you have interest in art, you receive ads of art products. This spooky magic of how adver�sers know exactly what you are interested in (and some�mes your name, too) is a story for another day. But this should show you how much brands are shi�ing from mass adver�sing to a more personalized way of carrying out their communica�on.

Even television itself is shi�ing. Media sta�ons are now streaming content on-line and doing live news on social media.

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We can even opt into ge�ng live alerts of news items as they come in. By the �me you get home to watch TV, you already know everything that happened today. Then the news at 7pm is not news to you. Think about Ne�lix. This is TV that is personalized and available on demand. You don't have to wait un�l 7:30pm to watch your favourite prime �me programme. You watch from your device anywhere, any�me. Surely, if I am ge�ng everything served hot, when and where I want, instantly, on my personal device, why would I be among the mass crowd wai�ng for a TV commercial at prime �me news?

If you are a brand out there, I'd advice its high �me you started focusing your marke�ng communica�on budgets on a more direct and personal approach to your consumers. That is how to reach this era's consumer. Don’t let your brand die with the TV!

Fed OyagiBrand Strategist

Dear Readers,

It is the pleasure of Hindu Council of Kenya to publish the first edition of our Newsletter

“Hindudeep” for the Year 2016-17. In our endeavour to reach out to all Member Institutions and

their Members, this is our Newsletter where we invite your active participation by contributing.

Do send us your thoughts or facts by email on info@hck.or.ke or hinducouncilkenya@gmail.com.

Write ups and/or articles to enlighten the readers on culture, business, happenings, programs

and events, thoughts, excerpts from personalities – varied subjects are welcome which we will

evaluate and publish stating the contributors names. We want participation from you and make

it our Newsletter Hindudeep rather than a Newsletter of Hindu Council of Kenya. Hindudeep is a

monthly Newsletter where in we will be mentioning the activities conducted by the various

Directorates of the Hindu Council of Kenya as well as the Branches Kenya wide. Under the able

leadership of the Chairman Mr. Nitin Malde and the General Secretary Mr. Kamal Gupta backed

by Trustees & Vice-Chairmen, through this medium we wish to communicate to all that our

strength is because of the Member Institutions and actively seek the contributions from them and

their Members. We are approaching the Hindu Auspicious month of Shravan followed by festivals

like Rakshabandhan, Ganesh Chaturthi to name a few. Certainly there is a lot to share through

Hindudeep in the next edition from the Readers.

With Best Regards,

Aradhana Trivedi

Director and Editor for Hindudeep

EDITORIAL FOR HINDUDEEP

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TO ADVERTISE IN THIS MAGAZINE PLEASE CONTACT:Hindu Council of Kenya, Kusi Lane, Off 3rd Parklands Avenue Nairobi

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