hindu project

READER’S SATISFICATION ON HINDU DAILY

(A STUDY WITH SPECIAL REFERENCE TO POLLACHI TALUK)

PROJECT REPORT

Submitted by

S.MAHALAKSHMI.

09-PC-11

Under the guidance of

MR.K.HARI SHANKAR

A project report done in the fourth semester submitted to Nallamuthu Gounder

Mahalingam college (Autonomous) affiliated to Bharathiar university in partial

fulfillment of the requirements for the award of the

MASTER DEGREE IN COMMERCE

POST GRADUATE AND RESEARCH DEPARTMENT OF COMMERCE

NALLAMUTHU GOUNDER MAHALINGAM COLLEGE

(An Autonomous,ISO 9001:2000 certified Institution)

Accredited with “A”grade by NAAC

Pollachi -642001.

DECLARATION

DECLARATION

I do hereby declare that the project work entitled



Submitted to Nallamuthu Gounder Mahalingam College (Autonomous), Pollachi. Affiliated to the Bharathiyar University in partial fulfillment of the requirements for the award of Master Degree in commerce, is a record of original work done by us during my period of study, under the supervision and guidance of Mr.K.Hari Shankar

Reader of commerce.

S.MAHALAKSHMI (Reg No09PC11) _______________

Signature of candidate

Place: Pollachi

Date

CERTIFICATE

CERTIFICATE

This is to certify that this project report entitled



Done by

S.MAHALAKSHMI (Reg .no.09 PC 11)

Is a bonafide work and is done under my supervision

Place: pollachi

Date :______________________

Signature of the Guide

Mr.K.Hari Shankar

COUNTER SIGNED

_______________________ _____________________

Head of the Department Principal

_______________________ _____________________

EXTERNAL EXAMINER INTERNAL EXAMINER

ACKNOWLEDGEMENT

ACKNOWLEDGEMENT

I wish to express my deep sense of gratitude to Sri. S.K.Kalyanasundram, M.A., Secretary, N.G.M.College, pollachi, for having kindly permitted me to carry on the research work. He has an abiding interest in our well being.

I would like to express my heart-felt thanks to Prof .Dr. N.Rajakumar, M.Sc., M.Phil., Ph.D., Principal, N.G.M.College, Pollachi, for the keen interest evinced by him in the study. I would like to place on record my deep appreciation for his sense of commitment, which helped us to complete the work successfully.

I would like to express my deep sense of gratitude to Dr.P.Subramanian,M.com.,M.Phil.,Ph.d.,B.G.L., Head of Post Graduate and department of commerce, N.G.M.College, Pollachi, for providing necessary facilities to carry out this project work.

I wish to express my sincere and hearty thanks to Mr.K.Hari Shankar, MIB, Assistant Professor in Commerce, N.G.M.College, Pollachi, for his valuable guidance and constant encouragements throughout the period of study.

I wish to express my heart-felt thanks to all the staff members in post graduate and department of commerce, N.G.M College, pollachi, for their valuable guidance and sense of commitments, which helped me to complete the project work successfully. At every stage, their counsel was of great help. And also to our friends who helped me in designing and stepping our project successfully. I also extend our thanks to our family members who made many sacrifices to provide the right environment for project work.

S.MAHALAKSHMI

LIST OF CONTENTS

LIST OF CONTENT

CHAPTER TITLE OF THE CHAPTER PAGE NO

I INTRODUCTION AND DESIGN OF THE

STUDY

1

II REVIEW OF THE NEWSPAPER 10

III PROFILE OF THE NEWSPAPER 11

IV DATA ANALYSIS AND

INTERPRETATION.

16

V DETERMINANTS OF SATISFACTION 52

VI SUMMARY OF FINDING AND

SUGGESTION

60

LIST OF TABLES

LIST OF TABLES

TABLE NO TITLE PAGE NO

4.1 Area wise distribution 17

4.2 Gender wise distribution 18

4.3 Martial status wise distribution 19

4.4 Educational wise distribution 20

4.5 Occupation wise distribution 21

4.6 Mode of communication wise distribution

22

4.7 Subscribers of other newspapers

23

4.8 Mode of purchase wise distribution

24

4.9 Time of reading newspaper 25

4.10 Motivation of purchase 26

4.11 Frequency of purchase 27

4.12 Column reading first 28

4.13 Reading of all news 29

4.14 Preference towards Hindu newspaper-family members

30

4.14(a) Reason on less preference 31

4.15.1 New vocabulary learned 32

4.15.2 Current political affairs 33

4.15.3 Current economic affairs 34

4.15.4 Current sports affairs 35

4.16.1 Opinion on supplements 36

4.16.2 Opinion on paper quality 37

4.16.3 Opinion on content 38

4.16.4 Opinion on price 39

4.16.5 Opinion on print quality 40

4.16.6 Opinion on terms used 41

4.16.7 Opinion on availability 42

4.16.8 Opinion on clarity of picture 43

4.16.9 Opinion on clarity of information

44

4.16.10 Opinion on political news 45

4.16.11 Opinion on economic news 46

4.16.12 Opinion on employment news 47

4.16.13 Opinion on business news 48

4.16.14 Opinion on education news 50

4.16.15 Opinion on sports news 51

5.1 Relationship between area and level of satisfaction

53

5.2 Relationship between gender and level of satisfaction

54

5.3 Relationship between martial status and level of satisfaction

55

5.4 Relationship between education and level of satisfaction

56

5.5 Relationship between occupation and level of satisfaction

57

5.6 Relationship between communication and level of satisfaction

58

CHAPTER I

INTRODUCTION AND DESIGN OF THE STUDY

1.1 INTRODUCTION 1.2 STATEMENT OF THE PROBLEM 1.3 OBJECTIVES OF THE STUDY 1.4 SCOPE OF THE STUDY 1.5 RESEARCH METHODOLOGY 1.6 HYPOTHESIS 1.7LIMITATIONS OF THE STUDY

CHAPTER-I

INTRODUCTION AND DESIGN OF THE STUDY

1.1 INTRODUCTION TO THE STUDY

The newspaper is defined as “Any printed periodical

work, containing public news or comments on public events” Press and

Registration Book Act 1987.Media in India, experience newspaper

media, are undergoing significant changes in the current liberalized

environment. Newspaper a publication that appears regularly and

frequently carries news about a wide variety of current events. The

newspaper publishes have an over all control by its business and news

operations.

“The press is the Guardian Angel of

Democracy”. A forceful and prosperous press is the guarantor of

popular rights. The press flight by itself alone, but not for itself by

alone. To most people “The press” means the daily newspaper, but

although re-eminent in influence and importance, daily newspapers are

only a small part of the press the farm “newspaper” is usually applied

to the publications devoted mainly for recording current events and

the term “periodicals” to magazines, reviews to journals.

According to the recorded facts the first newspaper of

the world was published in China around 1000 years ago. It meant

“News of the Capital”. The second newspaper of the world was the

“Acto Divra” which meant, “Daily happening” in Greek. There are the

oldest two newspapers in the pre-recorded history. The first newspaper

of the world was the “Morning Post” which was started in London in the

year 1772 followed by this another newspaper “The London Times”

started in publications.

THE ORIGIN OF THE INDIAN NEWSPAPER

The first newspaper in Indian appeared on

29th January 1780, which JamesAugustrisHicky started the “Bengal

Gazette” or “Calcutta General Advertises” This was a weekly political

and commercial paper open to all parties but influenced by none.

Journalism started in India as a mission to expose the malpractices of

East India Company Rule and Administration for his criticisms Hicky

was fined a large amount and later on imprisoned. Simultaneously a

number of Journals emerged under the sponsorship of company

officials’ for defending them selves against the criticism made by Hicky

and his followers.

The second one came up in November 1780.The third one up in

February1784.The Calcutta Gazette this was followed by “Bengat

Chronicle” in 1785from them onwards the news and newspaper have

flooded throughout India, Indian press the present Scenario.

The Indian press consists of more than 20000 newspaper

magazines and periodicals published in 20 different languages with a

combined circulation of more than 55 million. The number of the major

newspaper, ‘magazines with membership in Indian Newspaper Society

(INS) is given 53.4%. It has a combined circulation of 34 millions out of

these there and 150 English with circulation of 7 millions and there are

38 in Indian languages with a circulation of 27 million.

News Agencies

There are 4 main news agencies in India.

1. Press Trust of India (PTI)

2. United News of India (UNI)

3. Sam char Bharathi (SB)

4. Hindustan Sam char (HS)

ROLE OF NEWSPAPERS TO THE CONSUMERS

The power of the press is felt on our activities. It

controls the rise and face of ceings, cabinets and presidents. Once an

editor said “I care not who governs the country so long as I can govern

the press” .The press has rightly been called the “Fourth Estate”. Such

an influential organ has to shoulder great responsibilities the power,

unless used with great care will cause server damage. The first and

foremost duty of the press is to furnish uncolored news, but at the

same time, it should furnish news on all fields such as science,

economic, politics etc. The news should not suppressed undue

emphasis be laid. Some sensational newspaper now a days print

unimportant and trivial news in the front pages, while world wide

important news are not given place in the first page.

Another great responsibility of the press is to represent public

opinion without fear or favors. As the press is called the eyes and ear

of the world, it has to keep an eye on what happens and reflects views

of the people on those happenings. The press is a medium not only to

give news to the public but also to express the public opinion. The

letters of the consumers published under “Letters to the Editors”

“Yours Views” etc. Initiate debates on controversial issues. It will help

definitely to bring out the best of it. Thus the press is not only a mirror

of what the people thinks, but it is also a school of Instruction, a source

of guidance to the common people.

CONSUMERS VALUE

Consumers delivered value is the difference between total

consumers value and total consumers cost .Total consumers value is

the bundle of benefits consumers expect to incur in evaluating,

obtaining, using and disposing of the product or service.

CONSUMERS STATISFACTION

“Satisfaction is a person’s feelings of Pleasure of disappointment

resulting from comparing products perceived performance (or

outcome) in relation to his or her expectations”.

At this definition makes clear, satisfaction is a function of

perceived performance and expectations. If the performance falls short

of expectations, the consumers are dissatisfied. If the performance

matches the expectations, the consumers are satisfied. If the

performance exceeds expectations, the consumers are highly satisfied

or delighted.

Many companies are aiming for high satisfaction because

consumers’ who are just satisfied still find it easy to switch when a

better offer comes along. Those who are highly satisfied are much less

to switch. High satisfaction or delight creates an emotional bond with

the brand, not just, a rational preference.

The result is high consumer’s loyalty. From past buying

experience, friend’s and associate’s advice, and marketer’s and

competitor’s information and promises. The key to generating high

consumer’s loyalty is to deliver high consumers value According to

Michael Lanning, in hi delivering profitable value; a company must

develop a competitively superior value proposition and a superior

value delivery system.

A company’s value proposition is much more than it’s

positioning on a single attribute; it is a statement about the resulting

experience consumers will have from the offering and their relationship

with the supplier.

The brand must represent a promise about the total resulting

experience that consumers can expect. Whether the promise is kept

depends upon the company’s ability to mange its value - delivery

system includes all the communications and channel experiences the

consumers will have on the way to obtaining the offering.

1.2 STATEMENT OF THE PROBLEM

Knowledge is power “In today’s world there is an increasing

demand of knowledge, especially after the economy has opened up the

world is becoming one small village newspaper is one effective media

which producers relevant information”.

Newspaper now a days has become one of the most important

sources of information for reduce to know things in depth no doubt

other media vehicles live television, radio and other sources provided

information but they crack inner course of action that is really wanted

by the reduce. The print media becoming very competitive throughout

the country. The reduce by and large are modernizing their preference

and there are various newspapers are circulated everyday.

The need of the study areas to know the preference towards The

Hindu newspaper will also help to know the attributes which made the

reduce to preference of Hindu.

1.3 OBJECTIVES OF THE STUDY

To study the consumer preference towards The Hindu

Newspaper.

To know the consumer preference towards supplement issued by

the Hindu.

To study the preference of the reader with the present

distribution system of newspaper with special reference to

newspaper vendors.

To offer suitable suggestions for enrich the consumer preference

of the Hindu news paper.

1.4 SCOPE OF THE STUDY The study is conducted to know the consumer preference of

The Hindu newspaper. This may help the company to decide upon their

new ventured.

The research focuses on the several features of the

Hindu and in awareness, suggestion in the market, which may help the

company in further development of the newspaper.

The research provides a complete feedback on The Hindu

which may sincere a backup for their future plans with respect to

design area

1.5 RESEARCH METHODOLOGY

Research Design

Research Design is descriptive as well as analytical, because the

researcher has used facts or information already available and

analyzed these to make an evaluation of the material.

Primary data collection

Primary data was collected with the help of a structured

questionnaire. The questionnaires were administered to the selected

95 respondents of The Hindu news paper.

Technique of data collection

The questionnaire has been designed and used to collect the

needed primary data. Both open ended and close ended questions

were used.

Area of the study

The study on consumer preference towards has been limited

to consumers located in pollachi taluk

Period of the study

The period of the study covers 4 months between Dec 2010 – Apr 2011.

Sources of Data

The validity of any research is based on the data collected for the

study. The Present research is based on both primary as well as

secondary data. The primary data were collected from the selected

sample respondents in the study area. Questionnaire was the main tool

used for collecting the first hand information from the respondents.

Hence, great attention was given to construct the questionnaire.

The questionnaire was prepared with the help of the research guide

and experts. The questions were framed in a sample manner, capable

of being answered easily and quickly by the respondents.

The possible answer to every question and to put a tick mark

by the respondent when ever was applicable. The study also consists

of secondary data, which are collected from magazines, newspapers

and journals and also website.

Sample Size

The sample size selected for the study is 95 respondents. The

respondents are selected by simple random sampling method.

Sampling Techniques Data on the various aspects directly and indirectly

related to the

Investigations were gathered through questionnaires to the

respondents. The questions were necessary to ensure the reliability of

the information. The questions were simple to understand and to

contain the choice of questions means simple alternative choice, etc.,

so that information should be collected from various respondents. It

should be seen that parties are not biased or prejudiced and are

mentally sound.

Tools for analysis:

In order to analyze the consumer preference of respondents,

the following tables of analysis were used to obtain the various

objectives of the study

I) Percentage analysis

Percentage refers to a special kind of ratio percentages are used

in making comparing between preferences, awareness and satisfaction

with other factors.

Observed data Percentage = --------------------- x 100 Sample size

II) Chi – square Test

A family of probability distribution, differentiated by this degree

of freedom is used to test a member of different hypothesis about

variances, proportions, and distributional goodness of fit.

Chi-square test ( ) 2χ= ( ) ∑−EEO 2

Degree of freedom= (R -1) (C -1)

Wherein,

O = Refers to the observed frequency

E = Refers to the expected frequency

R = Refers to the number of rows

C = Refers to the number of columns

1.6 HYPOTHEISIS

In order to realize that objective of the study the

following hypothesis has been formulated. There exists significant

relationship between levels of preference of age, gender, educational

qualification, income, occupation, and family size. The probabilities

indicate the extent of reliance that can be placed on conclusion drawn.

The same technique is used incase of chisquare test and the table

value chisquare are available at various probabilities level. These

levels are called level of significance. Usually the value of chisquare is

at 5% level of significance.

Null hypothesis (Ho)

“Null hypothesis is one that would be true if the

alternative hypothesis were false”. It is a very useful tool in testing the

significance of difference. It asserts that the there is no real difference

in the sample and the population in the particular matter under

consideration. It is usually denoted by the symbol Ho. The level of

significance is always same percentage (usually 5%) which should be

chosen with great care, thought and reason. Ho will be rejected when

the sampling result is less than 0.05 probability of occurring it Ho is

true and vice versa in case of 5% level of significance

1.7 LIMITATION OF THE STUDY

The sample size is only 95.

The period of study is limited

There is no comparative study made.

Under the study illiterate people excluded.

The result of analysis made in the study depends fully on the

Accuracy; reliability of information’s given by respondents.

CHAPTER-II

PROFILE OF THE HINDU NEWS PAPER

THE HINDU NEWSPAPER

The Hindu is a leading English language newspaper in

India with its largest base of circulation of South India. It is over 125

years old founded in 1878by Subramanian Ayer, it was headed by a co-

founder Veera Raghavachariar, Kasturi Iyengar, the legal adviser of the

newspaper from 1895, bought it in 1905.Since then his family has

retained ownership of the paper. The two basic principles on which the

founders flagged the newspaper were fairness and justice. The Hindu

was published weekly since 1878 and daily since 1889. Its current net

paid circulation exceeds 1 million copies. It is said to enjoy a consumer

ship of 3 million in India and abroad and an annual turnover of around4

billion rupees ($ 80 million).

In 1995 The Hindu became the first Indian newspaper to

offer an online edition. “The Hindu” user modern facilities for news

gathering, page composition and printing. It is printed in twelve centre

including the Main Edition at Chennai (Madras) where the co-operate

office is based. The printing centre at Coimbatore, Bangalore, Madurai,

Hyderabad, New Delhi, Vizag, Kochi, Thiruvananthapuram, Vijay Wada,

Mangalore and Tiruchirapalli are connected with high speed data lines

for news transmission across the country. The Hindu is the only

newspaper which brings our supplement on are days of the week.

1.2 HISTORY OF THE HINDU NEWSPAPER

The first issue of the Hindu was published on

September 20 1878, by a group of six young men, led by G.

Subramanian Ayer, a radical social reformer and school teacher from

Thiruvaiyyar near Thanjavur. Initially printing 80 copies a week at the

Srinidhi Press in Mint Street, Black Town, “The Hindu” was published

every Wednesday as on eight page paper, each a quarter of today

page size for four annas. After a month with the Srinidhi Press, the

newspaper has in printing shifted to the Scottish press, also in Black

Town. The earliest available issue of the paper is dated June 21,

1881.In1881 the Hindu moved to Ragoonada Row’s The Hindu press of

Mylapore, planning to make the paper tri-weekly appearing every

Monday, Wednesday and Friday evening but maintaining the same size

as before. The paper moved to rented premises at 100 Mount Road on

December 3, 1883.The newspaper started printing

at its own press there, Christened “The National Press” established on

borrowed capital as public subscriptions were not forth coming. The

building itself became the Hindu in 1892 after the Maharaja of

Vizianagaram, Ananda Gajapathi Raja, gave the national press a loan

both for the building and to carry out needed expansion. Its assertive

editorials earned the Hindu the nickname, the new address 100 Mount

Road, which to remained. The Hindu Home till 1939, there issued a

guard - size paper with a front page full of advertisements - a practice

that came to an end only in 1958 when it followed the lead by its idol,

the pre-Thomson Times – and three back papers also at his service of

the advertiser. In between, there were more views than news. After

1887,when the annual session of Indian National Congress was held in

Madras, the paper’s coverage of national news increased significantly

and led to the paper becoming an evening daily stating April 1, 1889.

‘The Hindu”, like many other Indian publishing houses is

family – run. It was headed by G.Kasturi from 1965 to 1991. N. Ravi

from 1991 to 2003, and by his brother N. Ram since June

27th 2003.Other family member including Nirmala Lakshman, Malini

Parthasarathy, Nalini Krishnan, N.Murali, K.Balaji,K. Venugopal, Ramesh

Rangarajan and Publisher S.Rangarajan as direction of The Hindu and

its Parent Company, Kasturi and sons. The present era is that of

information which is available as right time to the right person. It has

been rightly said that soon the power center of the world would not be

those who have the financial muscle or greater resources but those

who have power of information breeds knowledge and knowledge

power. This saying has strongly maintaining is foothold over the

acquire and shall continue doing so.

SUPPLEMENTS

The Hindu is the only newspaper that comes up with

supplements on every day of the week.

On Mondays Metro Plus

Business Review

Education Plus

On Tuesdays Metro Plus

Education

Book Review

On Wednesdays Metro Plus

On Thursdays Metro Plus

Science, Engineering, Technology & Agriculture

On Fridays

Friday Features covering cinema, arts, music and entertainment

Young World, an exclusive children's supplement.

Quest, a supplement by children for children, appears once a

month.

On Saturdays

Metro Plus

On Sundays

Weekly Magazine covering social issues, art, literature,

gardening, travel, health, cuisine, hobbies etc.

Other Publications

The Hindu Business Line

Sport star

Frontline

METRO PLUS

Metro plus throws the spotlight on what happening in the

city, events Music Heritage, Life style, people, fashion, Dining out and

sport are the broad categories finding expression on this supplement’s

pages. Capturing the pulse of the city and its changing lifestyle, it’s

later for the information and entertainment needs of cross section of

consumers.

EDUCATION PLUS

A plus is always welcome. It is that extra value that

makes good thing better. Education plus comes to you every Monday

with the promise of that bonus, whether you are a student just

entering higher secondary schooling or a college graduate hoping to

get the first break after leaving campus or simply someone who is

keen to keep pace with what is happening in education. Education plus

will present and analyze trends in education, provide pointers, and

above all, inform. It will report on all that is current and important in

the formal and then on-formal streams as well as in the emerging

areas. It will take closely at the local opportunities and international

avenues.

PROPERTY PLUS

India’s property sector is vibrant and growing areas with new

initiatives being taken by government the construction industry,

architects and developers to transform the landscape. Property plus

features each week articles, reviews and special columns on the many

facts that more these dramatic changes.

CHAPTER - 3

DATA ANALYSIS AND INTERPRETATION

3.1 ANALYSIS

Analysis refers to the methodical classification of data gives

in the financial statements.

INTERPRETATION

The term ‘Interpretation’ means explaining the meaning and

significance of the data so arranged. It is the study of relationship

between various factors.

3.2 ANALYSIS AND INTERPRETATION

Analysis and Interpretation are closely related. Interpretation is

not possible without analysis and without interpretation analysis has

no value. Reader’s satisfaction is an important element of marketing

function which decides the profitability of any concern. In this chapter

an attempt is made to analyze the main factors influencing the

purchase decision of the selected sample respondents in the study

area. For the purpose of the analysis, variables are classified into two

important strata viz., dependent variables and independent variable.

The independent variables used in the study are age, sex, educational

status, occupation, and income of the respondent, size of the family

and awareness of the sample respondents. The study uses both

primary as well as secondary data; primary data was collected through

field survey method. For collecting the data questionnaire was used as

a main tool. The data thus collected were tabulated systematically in

an orderly form. Simple statistical too like percentage age, and chi-

square test were employed.

TABLE 3.1

AREA WISE CLASSIFICATION

Out of 95 respondents, 37 (39%) respondents reside in

rural area and the rest 58 (61%) respondents reside in semi-urban

area. Thus, majority of respondents resides in semi-urban area.

Area of Residence No of

Respondents

Percentag

e

Rural 37 39

Semi urban 58 61

Total 95 100

37

58

0

10

20

30

40

50

60

70

Rural Semi urban

TABLE 3.2

GENDER WISE DISTRIBUTION

Out of 95 respondents, 41 (43%) respondents are male and the rest

54 (57%) respondents are female. Thus, majority of respondents are

female.

Gender No of

Respondents

Percentag

e

Male 41 43

Female 54 57

Total 95 100

41

54

0

10

20

30

40

50

60

Male Female

TABLE 3.3

MARITAL STATUS

O

ut of

95 respondents, 52 (55%) respondents are married and the rest 43

(45%) respondents are unmarried. Thus, majority of respondents are

married.

Marital status No. of. Respondents

Percentage

Married 52 55

Unmarried 43 45

Total 95 100

52

43

0

10

20

30

40

50

60

Married Unmarried

TABLE 3.4

EDUCATIONAL QUALIFICATION

Educational

Qualification

No. of.

Respondents

Percenta

ge

Up to HSC 3 3

UG 12 13

PG 44 46

Professional 36 38

Total 95 100

Out of 95 respondents, 3(3%) respondents are

completed their higher secondary and12 (13%) respondents have

completed their UG and 44(46%) respondents were post graduate and

the rest 36(38%) respondents have done their professional course.

Thus, majority of the respondents have completed Post Graduation.

3

12

44

36

0

5

10

15

20

25

30

35

40

45

50

Upto HSC UG PG Professional

TABLE 3.5

OCCUPATION WISE DISTRIBUTION

Ou

t of 95 respondents, 4(4%) respondents are agriculture and 14(15%)

respondents are business man and 42(44%) respondents are employed

Occupation No. of.

Respondents

Percentag

e

Agriculture 4 4

Business man 14 15

Employed 42 44

Student 31 33

Others 4 4

Total 95 100

and 31(33%) respondents were students and the rest 4(4%)

respondents were others. Thus, majority of respondents are employed.

4

14

42

31

4

0

5

10

15

20

25

30

35

40

45

Agriculture Business man Employed Student Others

TABLE 3.6

COMMUNCIATION WISE DISTRIBUTION

Out of 95 respondents, 13 (14%) respondents are using

telephone for communication and 1(1%) respondents using fax and

the rest 81 (85%) respondents are using mobile. Thus, majority of

respondents are using mobile for the communication.

Mode of

communication

No. of.

Respondents

Percent

age

Telephone 13 14

Fax 1 1

Mobile 81 85

Total 95

100

13

1

81

0

10

20

30

40

50

60

70

80

90

Telephone Fax Mobile

TABLE 3.7

SUBSCRIBTION OF OTHER NEWSPAPERSubscribing other

newspaper

No. of.

Respondents

Percenta

ge

Indian express 27 35

Times of India 8 11

Economic Times 13 17

Financial Express 8 11

Others 20 26

Total 76 100

Out of 95 respondents, 27 (35%) respondents are subscribing

Indian express other than Hindu and 8(11%) respondents are

subscribing Times of India and 13(17%) respondents are subscribing

Economic Times and 8(11%) respondents were subscribing Financial

express and 20 (26%) respondents were subscribing other newspaper

and the rest 19 respondents subscribers are only subscribing Hindu.

Thus, majority of respondents are the subscribers of Indian express.

27

8

13

8

20

0

5

10

15

20

25

30

Indianexpress

Times of India Economictimes

Financialexpress

Others

TABLE 3.8

MODE OF PURCHASE

Ou

t of 95 respondents, 70(73%) respondents purchase by door delivery

and 14(15%) respondents of them from shops and the rest 11 (12%)

respondents at institution. Thus, majority of respondents purchase

through door delivery.

Mode of

Purchase

No. of.

Respondents

Percenta

ge

Door Delivery 70 73

From shop 14 15

At Institution 11 12

Total 95 100

70

14 11

0

10

20

30

40

50

60

70

80

Door Delivery From shop At Institution

TABLE 3.9

TIME OF READING THE NEWSPAPER

Out

of 95 respondents, 68(72%) respondents read the newspapers in

morning and 4(4%) respondents in afternoon and19 (20%) respondents

Time of Reading No. of.

Respondents

Percent

age

Morning 68 72

Afternoon 4 4

Evening 19 20

Night 4 4

Total 95 100

in evening and the rest 4 (4%) respondents at night. Thus, majority of

respondents read the newspaper in morning.

68

4

19

4

0

10

20

30

40

50

60

70

80

Morning Afternoon Evening Night

TABLE 3.10

MOTIVATION TO PURCHASE

Motivation to

Purchase

No. of.

Respondents

Percenta

ge

Self 60 63

Parents 11 12

Friends 4 4

Teachers 19 20

Relatives 1 1

Total 95 100


motivated by themselves and 11(12%) respondents by their parents

and 4(4%) respondents by friends and 19(20%) respondents by their

teachers and the rest 1(1%) respondents by their relatives. Thus,

majority of respondents are motivated by themselves.

60

11

4

19

10

10

20

30

40

50

60

70

Self Parents Friends Teachers Relatives

TABLE 3.11

FREQUENCY OF PURCHASE

Frequency of

Purchase

No. of.

Respondents

Percentag

e

Daily 84 88

Occasionally 11 12

Total 95 100

Out of 95 respondents, 84 (88%) respondents purchase

daily and the rest 11 (12%) respondent’s purchase occasionally. Thus,

majority of respondents purchase daily.

84

11

0

10

20

30

40

50

60

70

80

90

Daily Occasionally

TABLE 3.12

COLUMN READING FIRST

Column reading

first

No. of.

Respondents

Percentage

Political 15 16

Business 29 31

Employment 20 21

Education 18 19

Sports 13 13

Total 95 100

Out of 95 respondents, 15 (16%) respondents prefers

political column first and 29(31%) respondents prefers read business

column and 20(21%) respondents prefers employment column and

18(19%) respondents prefers education column and the rest 13 (13%)

respondents prefers sports column. Thus, majority of respondents

prefers business column first.

15

29

2018

13

0

5

10

15

20

25

30

35

Political Business Employment Education Sports

TABLE 3.13

READING OF ALL NEWS

Read all News No. of.

Respondents

Percent

age

Yes 67 70

No 28 30

Total 95 100

Out of 95 respondents, 67 (70%) respondents

prefer to read all the news and the rest 28 (30%) respondents have

less prefers to read all the news. Thus, majority of respondents read

all the news.

67

28

0

10

20

30

40

50

60

70

80

Yes No

TABLE 3.14

PREFERENCE TOWARDS HINDU NEWSPAPER

Reading all news No. of.

Responden

ts

Percentag

e

Yes 52 55

No 43 45

Total 95 100

Out of 95 respondents, 52 (55%) respondents all members in the

family read the newspaper and the rest 43 (45%) respondents have

less preference. Thus, majority of respondents family members prefer

to read the Hindu newspaper.

52

43

0

10

20

30

40

50

60

Yes No

TABLE 3.14 (a)

LESS PREFERENCE ON HINDU

Reason for less

preference

No. of.

Respondents

Percent

age

Inability 8 19

Lack of interest 11 26

Low literacy level 22 51

others 2 4

Total 43 100

Out of 43 respondents, 8 (19%) respondents family members have

inability to read and 11(26%) respondents have lack of interest to

read and 22(51%) respondents have low literacy level and the rest

2(4%) respondents were others. Thus, majority of respondent’s family

members have low literacy level.

8

11

22

2

0

5

10

15

20

25

Inability Lack of interest Low literacy level others

TABLE 3.15.1

NEW VOCABULARY LEARNED

New Vocabulary

Learned

No. of.

Respondents

Percentage

Strongly Agree 63 66

Agree 30 32

Disagree 2 2

Total 95 100

Out of 95 respondents, 63 (66%) respondents strongly

agree in vocabulary learned and 30(32%) respondents are agreed and

the rest 2(2%) respondents are disagreed. Thus, majority of

respondents are strongly agreed in learning of new vocabulary.

63

30

2

0

10

20

30

40

50

60

70

Strongly Agree Agree Disagree

TABLE 3.15.2

UPDATE WITH POLITICAL AFFAIRS

Updated Political

affairs

No. of.

Respondents

Percentag

e


Agree 55 58

Disagree 4 4

Total 95 100

Out of 95 respondents, 36 (38%) respondents strongly agree in

update of political affairs and 55(58%) respondents are agreed and the

rest 4 (4%) respondents are disagreed. Thus, majority of respondents

are agreed in update of political affairs.

36

55

4

0

10

20

30

40

50

60


TABLE 3.15.3

UPDATE WITH ECONOMIC AFFAIRS

Updated Economics

affairs

No. of.

Respondents

Percent

age


Agree 59 62

Disagree 0 0

Total 95 100

Out of 95 respondents, 36 (38%) respondents strongly

agree with update of Economic affairs and the rest 59(62%)

respondents have agreed. Thus, majority of respondents have agreed

with update of Economic affairs

.

36

59

00

10

20

30

40

50

60

70


TABLE 3.15.4

UPDATE WITH SPORTS AFFAIRS

O

u t

Updated Sports

affairs

No. of.

Respondents

Percent

age


Agree 59 62

Disagree 2 2

Total 95 100

of 95 respondents, 34 (36%) respondents are strongly agree with

update of sports affairs and 59(62%) respondents have agreed and the

rest 2(2%) respondents are disagreed. Thus, majority of respondents

are agreed in update of sports affairs.

34

59

2

0

10

20

30

40

50

60

70


TABLE 3.16.1

SUPPLEMENTS

O

ut of

95 respondents, 47(49.5%) respondents are highly satisfied with the

Supplements No. of.

Respondents

Percenta

ge

Highly Satisfied 1 1

Satisfied 47 49.5

Not Satisfied 47 49.5

Total 95 100

supplements and 47(49.5%) respondents are satisfied and the rest

1(1%) respondents are not satisfied. Thus, majority of respondents are

highly satisfied with regard to the supplements.

1

4747

0

5

10

15

20

25

30

35

40

45

50

Highly Satisfied Satisfied Not Satisfied

TABLE 3.16.2

PAPER QUALITY

Paper Quality No. of.

Respondents

Percentage


Satisfied 48 51

Not Satisfied 4 45

Total 95 100

Out of 95 respondents, 43(45%) respondents are highly

satisfied with the paper quality and 48(51%) respondents are satisfied

and the rest 4 (4%) respondents are not satisfied. Thus, majority of

respondents are satisfied with regard to the paper quality.

4348

4

0

10

20

30

40

50

60


TABLE 3.16.3

CONTENT

Out of 95 respondents, 38(40%) respondents are highly

satisfied with the content and 52(55%) respondents are satisfied and

Content No. of.

Respondents

Percent

age


Satisfied 52 55

Not Satisfied 5 5

Total 95 100

the rest 5 (5%) respondents are not satisfied. Thus, majority of

respondents are satisfied with regard to the content.

38

52

5

0

10

20

30

40

50

60


TABLE 3.16.4

PRICE

Out

of 95 respondents, 25(26%) respondents are highly satisfied with the

price and 54(57%) respondents are satisfied and the rest 16(17%)

Price No. of.

Respondents

Percenta

ge


Satisfied 54 57

Not Satisfied 16 17

Total 95 100

respondents are not satisfied. Thus, majority of respondents are

satisfied with regard to the price.

25

54

16

0

10

20

30

40

50

60


TABLE 3.16.5

PRINT QUALITY


highly satisfied with the print quality and 60(63%) respondents are

Print Quality No. of.

Respondents

Percenta

ge


Satisfied 60 63

Not Satisfied 5 5

Total 95 100

satisfied and the rest 5 (5%) respondents are not satisfied. Thus,

majority of respondents are satisfied with regard to the print

quality.

30

60

5

0

10

20

30

40

50

60

70


TABLE 3.16.6

TERMS USED

Out


terms used and 53(56%) respondents are satisfied and the rest 3 (3%)

Terms used No. of.

Respondents

Percent

age


Satisfied 53 56

Not Satisfied 3 3

Total 95 100


satisfied with regard to the terms used.

39

53

3

0

10

20

30

40

50

60


TABLE 3.16.7

AVAILABILITY

Ou

t of 95 respondents, 47(50%) respondents are highly satisfied with the

availability and 43(45%) respondents are satisfied and the rest 5 (5%)

Availability No. of.

Respondents

Percenta

ge


Satisfied 43 45

Not Satisfied 5 5

Total 95 100

respondents are not satisfied. Thus, majority of respondents are highly

satisfied with regard to the availability.

4743

5

0

5

10

15

20

25

30

35

40

45

50


TABLE 3.16.8

CLARITY OF PICTURE

O

ut of

95

respondents, 33(35%) respondents are highly satisfied with the clarity

of picture and 54(57%) respondents are satisfied and the rest 8 (8%)

Clarity of

Picture

No. of.

Respondents

Percentage


Satisfied 54 57

Not Satisfied 8 8

Total 95 100


satisfied with regard to the clarity of picture.

33

54

8

0

10

20

30

40

50

60


TABLE 3.16.9

CLARITY OF INFORMATION

Out of 95 respondents, 37(39%) respondents are highly satisfied with

the clarity of information and 57(60%) respondents are satisfied and

Clarity of

Information

No. of.

Respondents

Percentag

e


Satisfied 57 60

Not Satisfied 1 1

Total 95 100

the rest 1(1%) respondents are not satisfied. Thus, majority of

respondents are satisfied with regard to the clarity of information.

37

57

10

10

20

30

40

50

60


TABLE 3.16.10

POLITICAL NEWS

Out of 95 respondents, 37(39%) respondents are highly satisfied with

the political news and 50(53%) respondents are satisfied the rest 8

Political News No. of.

Respondents

Percenta

ge


Satisfied 50 53

Not Satisfied 8 8

Total 95 100

(8%) respondents are not satisfied. Thus, majority of respondents are

satisfied with regard to the political news.

37

50

8

0

10

20

30

40

50

60


TABLE 3.16.11

ECONOMIC NEWS

Out


economic news and 58(61%) respondents are satisfied and the rest 2


satisfied with regard to the economic news.

Economic

News

No. of.

Respondents

Percenta

ge


Satisfied 58 61

Not Satisfied 2 2

Total 95 100

35

58

2

0

10

20

30

40

50

60

70


TABLE 3.16.12

EMPLOYMENT NEWS

O

ut of

95 respondents, 43(45%) respondents are highly satisfied with the

employment news and 48(51%) respondents are satisfied and the rest

4 (4%) respondents are not satisfied. Thus, majority of respondents are

satisfied with regard to the employment news.

Employment

News

No. of.

Respondents

Percenta

ge


Satisfied 48 51

Not Satisfied 4 4

Total 95 100

4348

4

0

10

20

30

40

50

60


TABLE 3.16.13

BUSINESS NEWS

O

ut of

95 respondents, 38(40%) respondents are highly satisfied with the

business news and the rest 57(60%) respondents are satisfied. Thus,

majority of respondents are satisfied with regard to the business news.

Business News No. of.

Respondents

Percenta

ge


Satisfied 57 60

Not Satisfied 0 0

Total 95 100

38

57

00

10

20

30

40

50

60


TABLE 3.16.14

EDUCATIONAL NEWS

O

ut of

95

respondents, 36(38%) respondents are highly satisfied with the

education news and 55(58%) respondents are satisfied and the rest 4


satisfied with regard to the education news.

Educational

News

No. of.

Respondents

Percentag

e


Satisfied 55 58

Not Satisfied 4 4

Total 95 100

36

55

4

0

10

20

30

40

50

60


TABLE 3.16.15

SPORTS NEWS

Out


sports news and 58(61%) respondents are satisfied and the rest 5(5%)


satisfied with regard to the sports news.

Sports News No. of.

Respondents

Percenta

ge


Satisfied 58 61

Not Satisfied 5 5

Total 95 100

32

58

5

0

10

20

30

40

50

60

70


CHAPTER - 4

CHISQUARE TEST

DETERMINANTS OF SATISFICATION

4.1 INTRODUCTION

People read the newspaper for the purpose to know about the

events takes place all around the world. The reading behaviors of

reader changes from time to time, place to place, subject etc., reader

preference differ with respect to purpose of reading, area of interest

and language of newspaper. And also their satisfaction differs with

respect to price, quantity, availability and information. Hence, an

attempt has been made in their study to find out the association

between service offered and socio-economic variables through chi-

square test.

4.2 FACTORS DETERMINING SERVICE OFFERED

The socio-economic variables namely, Area of residence,

gender, educational qualification, occupation, mode of communication

are associated with service offered through chi-square test to find out

the factor which are associated.

4.2.1 AREA OF RESIDENCE AND SATISFICATION

To find the relationship between area of residence and level of

satisfaction, the following table is formulated

H0: There exist no relationship between area of residence and level

of satisfaction.

TABLE 4.1

RELATIONSHIP BETWEEN AREA OF RESIDENCE AND SATISFICATION

AREA OF

RESIDENCE

LEVEL OF SATISFICATION TOTAL

LOW MODERAT

E

HIGH

Rural 4(10.81

%)

24(64.86

%)

9(24.32

%)

37

Semi urban 10(17.24

%)

37(63.79

%)

11(18.97

%)

58

TOTAL 14 61 20 95

d.f:2calculated χ2=0.946 Table Value: 5%level: 5.991

From the Table it is clear that, out of 95 respondents 37 of

them are resides in rural area. Out of which 24 (65%) are having

moderate level of satisfaction, and rest 58 resides in semi urban out of

which majority 37(64%)have moderate level of satisfaction .as the

calculated χ2 value is lower than the table value at five percent level

the hypothesis is accepted. Hence, there could exist relationship

between area of residence and level of satisfaction.

4.2.2 GENDER AND SATISFICATION To find the relationship between gender and level of

satisfaction, the following table is formulated

H0: There exist no relationship between gender and level of satisfaction.

TABLE 4.2

RELATIONSHIP BETWEEN GENDER AND SATISFICATION

d.f:2calculated χ2=4.085 Table Value:5%level:5.991

GENDER LEVEL OF SATISFICATION TOTA

LLOW MODERAT

E

HIGH

Male 4(9.76%) 31(75.61

%)

6(14.63

%)

41

Female 10(18.52

%)

30(55.56

%)

14(25.93

%)

54

TOTAL 14 61 20 95

From the Table it is clear that, out of 95 respondents

41 of them are male respondent. Out of which 31 (75.61%) are having

moderate level of satisfaction, and rest 54 are female respondent out

of which majority 30(55.56%)have moderate level of satisfaction .as

the calculated χ2 value is lower than the table value at five percent

level the hypothesis is accepted. Hence, there could exist relationship

between gender and level of satisfaction.

4.2.3 MARITAL STATUS AND SATISFICATION

To find the relationship between martial status and level of satisfaction, the following table is formulated

H0: There exist no relationship between marital status and level of satisfaction.

TABLE 4.3

RELATIONSHIP BETWEEN MARITAL STATUS AND SATISFICATION

MARITAL STATUS LEVEL OF SATISFICATION TOTA

LLOW MODERAT

E

HIGH

Married 7(13.46

%)

35(67.31

%)

10(19.23

%)

52

Unmarried 7(16.28

%)

26(60.47

%)

10(23.26

%)

43

TOTAL 14 61 20 95

d.f:2calculated χ2=0.480 Table Value:5%level:5.991

From the Table it is clear that, out of 95 respondents 52 of

them are married. Out of which 35 (67.31%) are having moderate level

of satisfaction, and rest 43 are unmarried out of which majority

26(60.47%)have moderate level of satisfaction .as the calculated χ2

value is lower than the table value at five percent level the hypothesis

is accepted. Hence, there could exist relationship between marital

status and level of satisfaction.

4.2.4 EDUCATIONAL QUALIFICATION AND SATISFICATION

To find the relationship between educational qualification and level of satisfaction, the following table is formulated

H0: There exist no relationship between educational qualification and level of satisfaction.

TABLE 4.4

RELATIONSHIP BETWEEN EDUCATIONAL QUALIFICATION AND

SATISFICATION

EDUCATIONAL

QUALIFICATION

LEVEL OF SATISFICATION TOTA

LLOW MODERAT

E

HIGH

Up to HSC 0(0%) 0(0%) 3(100%) 3

UG 1(8.33

%)

7(58.33%

)

4(33.33%

)

12

PG 5(11.36

%)

35(79.55

%)

4(9.09%) 44

Professional 8(22.22

%)

19(52.78

%)

9(25%) 36

TOTAL 14 61 20 95

d.f:6calculated χ2= 19.818 Table Value:5%level:12.592

From the Table it is clear that, out of 95 respondents 3

of them are up to HSC were 3(100%)have high level of satisfaction 12

are under graduate in which 7 (58.33%) are having moderate level of

satisfaction, 44 are post graduates in which 35 (79.55%) are having

moderate level of satisfaction, and rest 36 are professional in which 19

(52.78%) are having moderate level of satisfaction. as the calculated

χ2 value is higher than the table value at five percent level the

hypothesis is rejected. Hence, there could exist no relationship

between educational qualification and level of satisfaction.

4.2.5 OCCUPATION AND SATISFICATION

To find the relationship between occupation and level of satisfication, the following table is formulated

H0: There exist no relationship between occupation and level of satisfaction.

TABLE 4.5

RELATIONSHIP BETWEEN OCCUPATION AND SATISFICATION

d.f:8calculated χ2= 5.280 Table Value:5%level:15.504

From the Table it is clear that, out of 95 respondents 4

of them are agriculturist were 2(50%)have moderate level of

satisfaction 14 where businessman in which 10 (71.43%) are having

moderate level of satisfaction, 42 where employed in which 28

(66.67%) are having moderate level of satisfaction, 31 where students

in which 18 (58.06%) are having moderate level of satisfaction, and

rest 4 are others out of which majority 3(75%)have moderate level of

satisfaction .as the calculated χ2 value is lower than the table value at

five percent level the hypothesis is accepted. Hence, there could exist

relationship between occupation and level of satisfaction.

4.2.6 MODE OF COMMUNICATION AND SATISFICATION

To find the relationship between mode of communication and level of satisfication, the following table is formulated

H0: There exist no relationship between mode of communication and level of satisfaction.

OCCUPATION LEVEL OF SATISFICATION TOTA

LLOW MODERATE HIGH

Agriculture 1(25%) 2(50%) 1(25%) 4

Business man 0(0%) 10(71.43%

)

4(28.57

%)

14

Employed 7(16.67%

)

28(66.67%

)

7(16.67

%)

42

Students 5(16.13%

)

18(58.06%

)

8(25.81

%)

31

Others 1(25%) 3(75%) 0(0%) 4

TOTAL 14 61 20 95

TABLE 4.6

RELATIONSHIP BETWEEN MODE OF COMMUNICATION AND

SATISFICATION

MODE OF

COMMUNICATION

LEVEL OF SATISFICATION TOTA

LLOW MODERAT

E

HIGH

Telephone 2(15.38%

)

10(76.92

%)

1(7.69%) 13

Fax 0(0%) 1(100%) 0(0%) 1

Mobile 12(14.81

%)

50(61.73

%)

19(23.46

%)

81

TOTAL 14 61 20 95

d .f:4calculated χ2= 2.291 Table Value:5%level:9.488

From the Table it is clear that, out of 95

respondents 13 of them are using telephone. Out of which 10 (76.92%)

are having moderate level of satisfaction, and 1of which respondent is

using fax and have moderate level of satisfaction and rest 81 using

mobile out of which majority 50(61.73%)have moderate level of

satisfaction .as the calculated χ2 value is lower than the table value at

five percent level the hypothesis is accepted. Hence, it could exist

relationship between mode of communication and level of satisfaction.

4.3 CONCLUSION

Based on the analysis of this chapter it is found that, the

reading habit and satisfactions of newspaper depends upon area of

residence, gender, martial status, educational qualification, occupation

and mode of communication.

Its worth to note hears that, the satisfaction is based on the

above factors.

The summary of findings and suggestions of the study are

presented in the next chapter.

CHAPTER – 5

FINDINGS, SUGGESTIONS, CONCLUSION

5.1 FINDINGS

Maximum of 58(61%) resides in semi urban.

Maximum of respondents 54 (57%) are female.

Maximum of our respondents 52(55%) are married.

Maximum of 44(46%) respondents are post graduate.

42(44%) respondents are employed.

The maximum of 81(85%) respondents used telephone.

Other than Hindu newspaper our respondents prefer maximum

27(35%) Indian express.

Majority of respondents 70(73%) purchase through door delivery.

Majority of respondents 68(72%) prefer to read newspaper in

morning.

Maximum respondents 84(88%) purchase frequently.

Majority of the respondents29 (31%) prefer to read business

column first.

Majority of the respondents 67(70%) prefer to read all the news.

Maximum respondent’s family members 52read the Hindu

newspaper and 43 respondents have less preference towards

reading the newspaper because of low literacy level.

Maximum respondents have strongly agreed on the new

vocabulary learned from the newspaper

Majority of respondents have agreed on update of the political

affairs, economic affairs and sports affairs.

Majority of the respondents are satisfied with the service quality

offered by the Hindu newspaper.

5.2 SUGGESTIONS The following are the suggestion offered to increase the

satisfaction level of The Hindu news paper based on the reader’s

opinion and analysis of the data.

Most of the consumers expressed dissatisfaction over the

number of advertisement both commercial and cinema should be

taken by the publishers to reduce the advertisement coverage

and add more sports news, IT news, job opportunities etc.

As regards availability of newspapers the highest number of

respondents is satisfied, but a few respondents in rural are as

dissatisfied because of non-availability of English newspapers

like the Hindu and the Indian Express. Hence newspapers should

reach rural areas also.

A few respondents are dissatisfied about reliability of news. So

Reporters must verify the news before they are published

5.3 CONCLUSION

Newspapers play an important role in our day-to-day

life. They have contributed not only for the growth of democracy in

a country but also for development of the economy. Indian

newspapers enjoy large circulations. It is an influential organ

shouldering great responsibilities and should furnish uncolored

news without suppressing the facts and also care should be taken to

satisfy the needs of consumers.

BIBLIOGRAPHY

BIBLIOGRAPHY

a) Books

o Encyclopedia, The world book, volume 14

o Encyclopedia, Britannica, Napoleon Ozonolysis, volume 16

Gupta, s.p., “ Statistical methods”, s.chand & sons, New

Delhi

o Kothari, C.R, Research methodology, methods and

Techniques

o Pillai & Bhagavathi R. S.N. ‘Modern marketing’ New Delhi,

RamNager, S.Chand & company Ltd, 2001.

b) Websites

o WWW. Presscounsil.nic.in

o WWW. Worldpressinstitute.org

o WWW. Google.com.

APPENDIX

READER’S SATISFACTION ON HINDU DAILY

(A Study with Special Reference to Pollachi

Town)

QUESTIONNAIRE

PERSONAL PROFILE

1. Area of residence : Rural Semi-urban

2. Age : ______

3. Gender : Male Female

4. Marital Status : Married Unmarried

5. Educational Qualification

Up to HSC UG

PG Professional

6. Occupation

Agriculture Business man

Employee Self employee

Others

7. Number of members in the family

Earning : ___________

Non Earning : ___________

8. Mode of communication

Telephone Fax Mobile

9. Monthly income : _______________

BUYING BEHAVIOUR

10. Do you subscribe any other newspaper?

The Indian Express The Times of India

The Economic Times Financial Express

Others, please specify _____________

11. How long you are subscribing Hindu Newspaper?

___________

12. Mode of purchase

Door delivery From shop At institution

13. How long you have been reading the Hindu newspaper

___________

14. Time of reading the newspaper

Morning Afternoon

Evening Night

15. State the amount spent for purchasing the newspaper

Hindu __________

Others __________

16. Who motivated you to purchase this newspaper?

Self Parents Friends

Teachers Relatives

17. Frequency of purchase

Daily Occasionally

READING HABIT

18. Which column will you read first?

Political Business

Employment Education

Sports

19. Do you read all the news?

Yes No

20. Do all your family members read Hindu Newspaper?

Yes No

If no, specify the reason

Inability Due to lack of interest

Low literacy level Others, specify _______

IMPACT ON READING NEWS PAPER

21. State you opinion on the following:

Statements Strongly Agree

Agree Disagree

New Vocabulary learned

updated with current political affairs

updated with current economic affairs

updated with current sports affairs

SATISFACTION ON SERVICE QUALITY

22. State your opinion on the following services offered:

23. Suggestions to improve the quality of The Hindu newspaper. _________________________________________________

OpinionHighly

SatisfiedSatisfied Not Satisfied

Supplements

Paper Quality

Content

Price

Print Quality

Terms used

Availability

Clarity of picture presentation

Clarity of information

Political News

Economic News

Employment News

Business News

Educational News

Sports News

_________________________________________________

* * * * *

hindu project

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