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WE BELIEVE IN LIVING THE VALUES

Our values define our fundamental worth and give meaning to our work. At Hindalco, we believe that all our actions are driven by our values.

Integrity Acting and making decisions in a manner that is fair and honest. Following the highest standards of

professionalism and being recognised for doing so.

CommitmentOn the foundation of Integrity, doing all that is needed to deliver value to all stakeholders.

Passion An energetic, intuitive zeal that arises from emotional engagement with the organisation that makes work

joyful and inspires each one to give his or her best.

Seamlessness Thinking and working together across functional groups, hierarchies, businesses and geographies.

Speed Responding to internal and external customers with a sense of urgency.

HINDALCO CORPORATE PROFILE 2015 | page : 3 previous | next

Vision, Mission, Values

The One Constant

Aluminium : Tecnology For Excellence

MiningRefining

PowerSmelting

Value Addition

Novelis : Global Force Multiplier

Copper : Value Leadership

Hindalco In India

Four New Game Changers

Hindalco . Worldwide . Worldclass

The Competive Edge

Primary AluminiumFlat Rolled Products

Foil & PackagingExtrusionsChemicals

Copper

Outstanding Centres of Innovation

The Defining Resource : People

Sustainability : The Final Criterion

An Eye to Society

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The transformational journey of Hindalco began with the farsighted vision of its founder, the late G D Birla, with the establishment of the Company and India’s first integrated Aluminium complex, at Renukoot. Today this metals powerhouse, under the leadership of the Aditya Birla Group Chairman, Kumar Mangalam Birla, spans four continents, and ranks as a superpower among the world’s non-ferrous metal majors.

The only constant at the core of this journey is the Values, on which Hindalco is built and on which the beliefs are pledged and embodied, as in the Principles.


Hindalco’s commitment to the Principles is structured to provide the foundation on which core processes of the Company will be transformed to deliver superior results in a sustainable manner. Hindalco’s Management Framework has been crafted on the theme of ‘excellence by design’ and founded on the bedrock of the Aditya Birla Group Values of Integrity, Commitment, Passion, Seamlessness and Speed. It is a definitive path that endeavours to make improvement happen, not merely as a chance event, but as an outcome that is far more predictable and sustainable as a process.

Hindalco’s dynamic equilibrium has enabled it to evolve, from an India-centric single unit aluminium company in 1958, to a leading integrated producer, an Asian non-ferrous leader and, after the acquisition of Novelis, a global force as the world’s number one producer of aluminium flat rolled products.

Copper is the other pillar of Hindalco’s metal business, where the Company operates one of the world’s largest single-location custom copper smelter. Beyond the Indian shores, Hindalco sources copper concentrate from across the globe.

Hindalco with its subsidiary, Novelis, represents transglobal revenues of US$15 billion and is the flagship company of the US$41 billion Aditya Birla Group. One of India’s most respected conglomerates, the Group operates in 36 countries, with over 50 percent of its revenues accruing from overseas operations. The Group was ranked 4th in the world and 1st in Asia Pacific in the ‘Top Companies for Leaders’ survey of 2011 by Aon Hewitt, Fortune and RBL. It topped Nielsen’s Corporate Image Monitor 2014-15 for the third consecutive year, emerging as the Number 1 corporate − ‘Best in Class’ − across the six pillars of corporate performance: products and services; vision and leadership; workplace environment; financial performance; operating style and social responsibility.

Share of Net Sales Value

Highlights

Hydrate & Alumina 3%

Aluminium Ingots 27%

Flat Rolled Products 10%

Extrusions 2%

Conductor/Redraw Rods 5%

Aluminum Foils & Others 3%

Concast Copper Rods 19%

Copper Cathodes 21%

SAP/DAP/Complexes/Precious Metals & Others 10%

• US$15billionnon-ferrousmetalsmajorwith

presence in 4 continents

• LeadingintegratedaluminiumproducerinIndia

• WorldleaderinAluminiumRolling

• Largestrecyclerofaluminiumscrapglobally

• PrimaryAluminiumandCopperregisteredon

theLondonMetalExchange

• AwardsinExports,Quality,Design&Innovations


Hindalco’s aluminium operations are integrated and comprise a unique and unified value chain in plant and processes, from ore to finished customer-centric products.

Its state-of-the-art high technology smelters yield exceptional metal quality in a wide range of alloys, supported by company owned and operated bauxite mines and alumina refineries.

Hindalco’s newly commissioned smelters operate on Pechiney AP36 technology. The alumina refining technology at its new site is based on Rio Tinto Alcan technology, while for downstream operations, Hindalco benefits from the world-class technology from various global vendors; it continues to leverage expertise of its subsidiary, Novelis, a world leader in flat rolled products.

Output Capability

• Alumina:3milliontpa• Aluminium:1.3milliontpa• PowerGeneration:3,200MW• FlatRolledProducts:4milliontpa*• ExtrudedProducts:60,000tpa• Foil:15,000tpa

*including Novelis


Mining In India, Hindalco’s bauxite mines are located close to its manufacturing units: at Lohardaga (Jharkhand), Samri (Chhattisgarh), Maliparbat (Odisha), and West Coast Mines (Maharashtra).

The recently commissioned Utkal Alumina Refinery (a 100% subsidiary of Hindalco), gets its bauxite from Baphlimali (Odisha) mines, around 20 kms from the refinery, a great logistic advantage, in times when global majors are sourcing their bauxite across continents.

Hindalco has recently acquired coal mines in Chhattisgarh − Gare Palma IV/4 and IV/5 and in Jharkhand − Kathautia and Dumri. These coal reserves will feed the power requirements of Mahan (Madhya Pradesh), Aditya and Hirakud (Odisha) Aluminium Smelters.


RefiningBauxite ore is refined into alumina at the Company’s refineries located at Utkal Alumina (Odisha), Renukoot (Uttar Pradesh), Muri (Jharkhand), and Belagavi (Karnataka). Aggregate alumina capacity is around 3 million tpa. Most of it feeds the Company’s smelters. The Belagavi Refinery focuses on chemical grade aluminas and hydrates.


PowerCaptive power supply for power intensive smelting operations is provided from the Company’s highly efficient thermal power plants located at Renusagar (UP), Mahan (MP), Hirakud and Aditya (Odisha) with largely captive coal back up, ensuring uninterrupted cost effective aluminium metal production.


SmeltingHindalco’s smelting capacity is around 1.3 million tpa of primary aluminium. The smelters are located at Renukoot (UP), Mahan (MP), Aditya Aluminium and Hirakud (Odisha).


Value-AdditionHindalco’s strategic focus is on each of its value-added product segments.

New manufacturing facility for wire rods and billets has been set up at Mahan (MP) in addition to the existing facility at Renukoot (UP).

With the commissioning of a new rolling mill at Hirakud, Hindalco will be able to cater to high-end products like Canstock, Hard Alloy and Surface critical products, in addition to the sheets and coils being produced at existing units at Renukoot (UP), Taloja (Maharashtra) and Belur (West Bengal).

The new foil mill at Mouda (Maharasthra) will be catering to the Ultra Light Gauge requirements in addition to other foil demands of the user industries.

Renukoot (UP) and Alupuram (Kerala) produce high-end extrusions for various application segments. The new press recently commissioned at Renukoot will address the higher CCD profile demand.


With its 2007 acquisition of Novelis, the global leader in value-added, high-end aluminium flat rolled products and aluminium recycling, Hindalco is now the world’s largest aluminium rolling company.

Novelis is the global leader in rolled aluminium products, and notably, the world’s largest recycler of aluminium. Its aggressive commitment to increase the recycled content in its products distinguishes Novelis as a world leader in sustainability. What is more, it is committed to recycling even more aluminium from the household and commercial waste stream, as well as other sources of scrap or used aluminium. This commitment is more than an environmental mandate; it rises from the very core of its corporate philosophy.

Its focus on premium products, industry-leading innovation, proven manufacturing excellence and unmatched global footprint serve a steadily growing marketplace. Novelis is the only company producing premium, high-end rolled aluminium products on all four major industrialised continents. Around the world Novelis customers benefit from leading-edge rolling and metal solidification technologies and advanced recycling capabilities.

Access to Novelis technology and corporate culture has thus empowered Hindalco in terms of technical know-how, which is a key enabler for taking global leadership in every segment of metal production in terms of quality and cost.


Among traditional metals, copper stands only below gold and silver in value.

Hindalco’s Copper Business, popularly known as Birla Copper, is not only among the world’s most cost-efficient producers of copper, encompassing 15 different technologies, it is also one of the best integrated custom smelters in the world at any single location. Located at Dahej in Gujarat, India, its smelting operations are the country’s largest.

The integrated Dahej complex has copper smelting and refining facilities, Precious Metal Recovery (PMR) refining, captive power plant, oxygen plant, captive jetty, fertilizer and an aluminium fluoride plant.

Copper concentrate from various global sources comes through the company-owned, all-season, deep water, direct berthing jetty, 390 km north of Mumbai. Equipped with state-of-the-art material handling machines, its pipe conveyor is capable of handling 4.5 million tonne of solid cargo, and vessels of up to 70,000 DWT.

Hindalco is a powerhouse in copper as well. Ramping up capacity in step with market expansion, it enjoys a significant share of the domestic market. Exports are mainly to China, followed by the Middle East and South East Asian countries.


Production Capability – Copper, Gold, Silver

• CopperRefining:500,000tpa• ContinuousCastCopperRods:165,000tpa• SulphuricAcid:1,670,000tpa• PhosphoricAcid:210,000tpa• DAP&Complexes:400,000tpa• Gold:15tpa• Silver:150tpa

Delivering 99.9% purity, Hindalco’s Birla Copper Cathodes and Continuous Cast Copper Rods satisfy the most demanding, discerning and quality conscious segments of the market, Indian and international.

Along with phosphoric acid, Hindalco is one of the leading sulphuric acid manufacturers. Besides acids, Hindalco is also a fertilizer manufacturer.

Gold and Silver are produced at its Precious Metal Recovery (PMR) plant.


FourNewGameChangers

MahanAluminium

Hirakud-FRP

AdityaAluminium


CANADA

ITALY

UK

GERMANY

SWITZERLAND

USA

BRAZIL

Hindalco. Worldwide. World Class.50 UNITS I 4 CONTINENTS I 11 COUNTRIES I 33,000 WORKFORCE


CHINA

VIETNAM

INDIA

SOUTH KOREA

Hindalco. Worldwide. World Class.50 UNITS I 4 CONTINENTS I 11 COUNTRIES I 33,000 WORKFORCE Maps not to scale

CHINA Finishing

SOUTH KOREA Global Research & Technology Network • Recycling • Casting • Hot Rolling • Cold Rolling • Finishing

VIETNAM Recycling

INDIA Innovation Centre • Bauxite Mines • Coal Mines • Integrated Aluminium Complex

• Aluminium Smelter • Power Plant • Alumina Refinery • Aluminium Flat Rolled Products Plant

• Aluminium Foil Plant • Aluminium Extrusions Plant • Integrated Copper Complex


The combined and integrated organisation represents Scale + Diversity + Quality. Hindalco’s edge lies in its ability to fulfil market requirements as well as develop a variety of new breakthrough products customised to the needs of its wide base of reputed global customers. Commanding a leadership position in the market, meeting customer-specific demands, adhering to stringent quality standards and a strong customer relationship bond makes Hindalco the supplier of choice to many around the world.

Adapting and developing the best practices, Hindalco is equipped with efficient IT services. This helps not only to reduce cost by eliminating waste within business processes, but improves customer satisfaction, and reduces inventory at every stage of material flow.


Primary AluminiumIn Primary Aluminium, Hindalco is one of the leading producers of high purity ingots, cast slabs, billets and wire rods. These products are used in various downstream operations, i.e. wire rods for redrawing into conductor and cables; ingots for castings; cast slabs for rolling and billets for extrusions.


Hindalco is India’s largest producer of aluminium Flat Rolled Products (FRP) and offers a wide range for varied application segments, such as packaging, transportation, building & construction, electrical, consumer durables, defence and general engineering applications; satisfying the most demanding institutional needs. Hindalco’s high quality and wide range FRP has a market base of over 50 countries.

Flat Rolled Products


Hindalco’s Everlast is a leading brand for aluminium roofing solutions and a preferred choice for industrial and residential applications.

Major Products & ApplicationsLithographic Sheets for printing • Foilstock for foil and packaging • Lampcap Stock for bulbs and tube lights • Closure Stock for pilfer-proof bottle caps • Sheets for bus bodies and fan blades • Auto/AC/Spiral Finstock • Circles for pressure cookers and cookware • Pattern sheets for flooring • Standard and Hard Alloy Coils and Sheets for General Engineering applications


Hindalco, a leader in Foil & Packaging, offers plain coated, laminated foil products that meet stringent quality standards for food and pharmaceutical sectors.

Foil & Packaging


Hindalco’s house foil brands include “Freshwrapp” and “Superwrap” and it also retails Semi Rigid Containers (SRC) as “Freshpakk” − convenient and popular with customers.

Major Products & ApplicationsUltra-light, Light & Medium gauge bare foil • Stock for Alu Alu laminate, Lidding and House Foil • Foil paper laminates for cigarette packing, confectionery & label • Plain converted foil for blister packs and strip packs for tablets/capsules


ExtrusionsIn Extrusions, Hindalco’s range and reputation are universally unchallengeable, for the most complex profiles and the most specialised alloys.

Hindalco Extrusions offers an impressive range of shapes and alloys for a wide range of applications in segments like building & construction, transport, industrial, electrical & electronics, consumer durables, defence and aerospace.


Eternia − a ‘Hindalco Brand’ of quality window & door systems of superior Italian design where beauty and engineering come together seamlessly

Everlast Roofing Structurals made from well-designed and engineered extrusions is the ideal choice for all roofing applications.

Maxloader® All-aluminium truck body made up of extruded HE profiles offers many cost-saving advantages.

Major Products & ApplicationsArchitectural Profiles • Geometrical Shapes • Busbar Tubes/Channels/Flats • Heat Sinks & Motor/Pump Body • Bus & Truck Body • Structural and Automotive components • Hard Alloys for Defence & Marine Applications • Conform Products • Pressure Cooker handle • Knitting needles • Ladders


ChemicalsA leader in value-added products, Hindalco Chemicals serves a wide range of customers around the world with tailor-made metallurgical and chemical grade aluminas and hydrates.

Major Products & ApplicationsMetallurgical Grade Alumina for aluminium smelters • Chemical Grade Aluminas with different granulometry, purity and reactivity for refractory, industrial & technical ceramics, abrasives and polishing industry • Chemical Grade Alumina Hydrates for water treatment chemicals, aluminium fluoride, as cost-effective/fire-retardant filler in sheet/dough moulding compounds (SMC/DMC), Cables, Rubber, etc. and for catalyst and glass industry


CopperHindalco Birla Copper is an LME Grade A producer and market leader of Copper Cathodes recognised for high purity and consistent quality. It is one of the leading manufacturers of 19.6 mm-diameter copper rod in India for railway electrification.

Copper Cathodes branded as BIRLA COPPER & BIRLA COPPER II are used in Continuous Cast Copper Rods.

Hindalco’s Birla Balwan is a branded phosphate fertilizer commanding a strong market position in its chosen areas. The soil conditioner, branded as Birla Phospho Gypsum, has been well accepted by farmers.

Major Products & ApplicationsCopper cathodes in the manufacture of continuous copper rods for the wire, cable and transformer industries • Copper tubes for consumer durable goods and other applications in the form of alloys and sheets • Di-Ammonium Phosphate (DAP) and Nitrogen Phosphorous Potassium (NPK) are value-added products • Sulphuric Acid, Copper Slag, Phospho-Gypsum and Aluminium Fluoride as by-products


Technology is the lever that drives Hindalco’s competitive advantage. Moreover, it encourages in-house technology exchange across its worldwide network, innovative ideas and new lines of development through the Company’s far-flung locations for the benefit of the end user. As new knowledge is operationalised, it facilitates and nurtures the corporate culture of innovation and creativity.

Hindalco Innovation Centres (HIC) at Belagavi and Taloja are supported by R&D departments at each unit, and all collaborate with the Aditya Birla Science & Technology Company (ABSTC) as well as external institutions.


Both HICs are recognised by the Department of Scientific & Industrial Research (DSIR), Government of India and in addition, HIC Taloja has also been accredited in accordance with the standard ISO/IEC17025:2005 by the National Accreditation Board for Testing and Calibration Laboratories (NABL).

In applications research, Hindalco’s Innovation Centres are universally recognised for excellence of technology and resourceful innovation.

The HIC Alumina at Belagavi has successfully created a business, driven by in-house speciality manufacturing technology and applications development. The HIC SemiFab at Taloja specialises in the field of metallurgical characterisation, alloy development, new product and application development, and oil & lube. Both Centres have won national and international accolades, including national awards for R&D and Indian patents.

R&D teams at unit level have launched projects to achieve higher amperage, lower specific energy consumption and minimal interruptions of process flow.


Novelis is a global technology leader with state-of-the-art recycling, rolling and metal solidification techniques. It provides industry-leading technologies and operating expertise in rolling flat products to its worldwide base of customers. Its Global Technical Organisation offers new solutions for both Hindalco teams’ and customers’ operations, innovations tested by worldwide R&D and quickly operationalised by Hindalco. Scientists and engineers are on call to help customers to solve immediate problems and adopt innovative production and application technologies. Notable contributions include:

• Alloy development and optimisation for improved strength, formability and corrosion-resistance• Molten metal and advanced solidification • Advanced surface treatment and coating• Modelling forming processes for specific applications such as automotive and coating• Innovative product development e.g. heat exchanger materials, automotive sheets, beverage cans and semi-rigid containers

In Copper, Hindalco’s focus has been on technology absorption, on developing value-added products from wastes − such as, copper recovery from slag, waste phospho-gypsum upgrade to fertilizer and cement grade, and recovery of valuable trace materials such as selenium, tellurium and bismuth from anode sludge.

Innovation & Technology Centres

• HindalcoInnovationCentre ◊ Alumina – Belagavi, India ◊ SemiFab – Taloja, India

• NovelisGlobalResearch&TechnologyCentre ◊ Kennesaw, Georgia, USA

• NovelisGlobalResearch&TechnologyNetwork ◊ Ulsan, South Korea ◊ Sierre, Switzerland ◊ Gottingen, Germany ◊ Spokane, WA, USA ◊ Kennesaw, GA, USA


It is people who make history by making change happen; and only through change organistaions prosper and grow. Hindalco’s diverse workforce spans across 50 units around the globe; the organisation’s culture of inclusion, respect, appreciation across nationality, religion, caste, education, gender and hierarchy is a testament to the principle of unity in diversity. Respect for diversity, that makes a constant allowance for a wide range of persona, skills, culture, gender and background, is at the core of Hindalco’s people processes.


Hindalco’s attention to human resource as the differentiator is best reflected in its war for talent − to attract and retain the best. Human Resource is the key to its global and sustained success.

The Company’s Employee Value Proposition (EVP) builds on the four pillars of Career, Learning, Reward & Recognition and Wellness. Carefully crafted programmes nurture the best talent, track and chart career growth paths, and offer ‘A World of Opportunities’ (AWOO) in a perfectly balanced work-life environment: one that provides every employee with both challenges and rewards from recruitment to retirement.


For Hindalco, Sustainability is placed firmly at the centre of all its operations. There can be no trade-offs between economic growth and socio-environmental concerns.

Comprehensive sustainability of processes and practices is of critical importance in order to harmonise economic growth with societal interests.


Hindalco’s Sustainability Board is headed by the Managing Director himself to oversee the Company’s sustainability programme with regard to mining practices; energy conservation; recycling of materials and process energy; environment-friendly disposal of industrial wastes; safety practices; empowerment of employees, and the socio-economic development of the communities around each unit. The focus of People, Planet, Profit (3Ps) is embedded into every action and decision making process.

In areas such as development of mines, regeneration activities, minimising or mitigating environmental impact is the focus; while community development initiatives aim to build self-reliance for future generations through proactive schemes.


Conservation of materials and energy is a focal area − critical for both business and environmental benefits. A major part of the R&D effort is focused on this.

Close monitoring and measurement of the parameters of environmental safety, taking each event of a day at a time, helps to keep Hindalco’s sustainability initiative vibrant and meaningful.


In line with the Gandhian philosophy of trusteeship, the Company’s Founding Father, the late G D Birla believed in investing a portion of the Company’s profits for the larger good of society.

The late Aditya Vikram Birla, went beyond chequebook philanthropy when he brought in the concept of ‘sustainable livelihood’ – introducing Hindalco’s active involvement in five key aspects of social development: health care; education; women’s empowerment; capacity building through training and agricultural support.

Key Initiatives

HealthCareEducationSkillsTrainingSustainableLivelihoodWomen’sEmpowermentVillageInfrastructureDevelopmentSocialCauses


Today, with the triple bottom line concept of business accountability and success, Hindalco’s Chairman Kumar Mangalam Birla has, as it were, completed the cycle.

Along with other Group companies, therefore, Hindalco is a signatory to the Global Compact, which subsumes the social perspective within the business perspective, treating social projects as business projects.

Hindalco’s Corporate Social Responsibility (CSR) projects are carried out under the aegis of the Aditya Birla Centre for Community Initiatives and Rural Development, chaired by Rajashree Birla. The Centre provides strategic direction, identifies key focus areas, and ensures effective implementation. Over the last five decades, Hindalco has worked with communities in the hinterland of the company’s manufacturing units, thus benefitting its own employees and their families as well as marginalised inhabitants.


Today, the Company reaches out to around 12 lakh (1.2 million) lives across 672 villages and 33 urban slums. Projects address critical needs such as regular health audits and treatment, sanitation, safe drinking water, education, women’s empowerment, agricultural supports and sustainable livelihood projects.

Hindalco partners state governments, NGOs and the communities themselves in their quest for a better, safer, happier quality of life.


BengaluruIndustry House, 45 Race Course Road, Bengaluru 560 001

Ph: +91 80 4041 6100-3 (2nd floor including Copper) Ph: +91 80 4041 6000-4 (7th floor)

Vadodara Aries House, 3rd Floor (DAP Marketing)

Opp. Siddharth Palace Hotel, Old Padra Road Vadodara 390 007, Ph: +91 265 233 8655

Novelis Inc. 3560 Lenox Road, Suite 2000

Atlanta, GA 30326 USA, Ph: +1 404 760 4000

Noida Mindmill Corporate Towers

5th Floor, 24 A, Film City, Sector 16 ANoida (UP) 201 301, Ph: +91 120 669 2100

BhubaneswarJ-6 Jaydev Vihar

Bhubaneswar 751 013, Ph: +91 674 236 0362

KolkataJeevan Deep, 1st Floor

1, Prafulla Chandra Sen Sarani (Middleton Street) Kolkata 700 071, Ph: +91 33 2280 9710

Industry House, 17th Floor, 10 Camac StreetKolkata 700 017, Ph: +91 33 2282 1630

Corporate OfficeBirla Centurion, 7th Floor, Pandurang Budhkar Marg, Worli, Mumbai 400 030

Ph: +91 22 6662 6666/6261 0555Registered Office

Ahura Centre, 1st Floor, B Wing, Mahakali Caves Road, Andheri (East), Mumbai 400 093 Ph: +91 22 6691 7000 | Fax: +91 22 6691 7001

www.adityabirla.com www.hindalco.com

Offices

Financials: 2015-16

HINDALCO INDUSTRIES LIMITED

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HINDALCO INDUSTRIES LIMITEDCorporate Office

Birla Centurion, 7th Floor Pandurang Budhkar Marg, Worli Mumbai 400 030 Ph: + 91 22 6662 6666 /22 6261 0555

www.adityabirla.com www.hindalco.com

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