hillsborough county tourist development council quarterly ... · 11/06/2020 · plant city sports...

Hillsborough County Tourist Development Council

Quarterly Meeting

June 11, 2020

10:00 a.m.

Agenda

BOARD OF COUNTY COMMISSIONERS

Ken Hagan Pat Kemp

Lesley "Les" Miller, Jr. Sandra L. Murman

ASSISTANT COUNTY ADMINISTRATOR Kimberly Overman

Ron Barton Mariella Smith Stacy R. White PO Box 1110 Tampa, FL 33601‐1110

COUNTY ADMINISTRATOR (813) 272‐6210 | Fax: (813) 276‐2638

Michael S. Merrill COUNTY ATTORNEY

Christine M. Beck HILLSBOROUGH COUNTY INTERNAL AUDITOR

TOURIST DEVELOPMENT COUNCIL Peggy CaskeyQuarterly Meeting

Thursday, June 11, 2020, 10:00 AM

AGENDA

I. CALL TO ORDER Chairman Les Miller

II. APPROVAL OF MINUTES February 13, 2020

III. PUBLIC COMMENT

IV. ADMINISTRATIVE REPORT Ronald D. Barton, Assistant County Administrator for Economic Prosperity Quarterly Financial Report TDT Budget for FY21

V. TAMPA BAY CONVENTION AND VISITORS BUREAU (TAMPA BAY CVB)Santiago Corrada, President/CEO, Tampa Bay CVB Quarterly Activity Report

VI. GENERAL DISCUSSION

VII. ADJOURNMENT

HCFLGOV.NET

https://HCFLGOV.NET

Meeting Minutes

HILLSBOROUGH COUNTY TOURIST DEVELOPMENT COUNCIL

FEBRUARY 13, 2020

The Hillsborough County Tourist Development Council (TDC) met in a Quarterly Meeting on Thursday, February 13, 2020, at 2:30 p.m. in the 2nd Floor Board Room, County Center, Tampa, Florida.

The following Council members were present:

Commissioner Lesley “Les” Miller, Chairman Mayor Jane Castor Commissioner Nate Kilton Councilman Frank Chillura Bob Morrison Jeff Antonaccio Lou Plasencia Joe Collier

The following members were absent:

Mike Worrall Richard Gonzmart Jim Bartholomay

The following staff members were present:

Ronald Barton

Rosemary Perfit Lindsey Kimball Tammie Sanabria

Board of County Commissioners City of Tampa

City of Plant City City of Temple Terrace

Morrison and Associates McKibbon Hospitality

The Plasencia Group Mainsail Lodging & Development

Busch Gardens & Adventure Island Columbia Restaurant Group Renaissance Tampa Hotel International

Assistant County Administrator for Economic Prosperity

Senior Assistant County Attorney Director, Economic Development Senior Administrative Specialist

for Economic Prosperity

Commissioner Mr. Lesley “Les” Miller called the meeting to order at 2:31p.m.

Commissioner Mr. Lesley “Les” Miller requested approval of the minutes for the Tourist Development Council (TDC) meeting on November 7, 2019. A quorum was present. The TDC unanimously approved the meeting minutes.

Mr. Barton began by noting the upcoming TDC meetings of May 14th, August 6th, and November 5th

then presented the TDC Fiscal Year (FY) 20 First Quarter (Q1) 3 Percent Portion Operating Expenditures Report. For clarity, the first 3 percent and 6 percent reports are kept separate. The 4th and 5th are relegated to debt service. He stated that the top and center portions represented the revenues and budgets and the expenditures and programs recommended by the body and approved by the board. The Council was reminded that certain payments are prescribed by contract while others are paid upon receipt of an invoice. No invoices have been received from the Tampa Bay Super Bowl Host Committee, therefore no monies have been paid out as yet.

Mr. Barton continued to the FY 20 Q1 Six Percent Operating Statement. Again, top and center represent the revenues and expenditures and below, the three budget items approved by the board. Improvements to the Tampa Bay Convention Center equal $2,000,000 annually and are currently in process for payment; Tampa Bay CVB totals $1,998,231 with $499,558 being paid in the first quarter; and the Cultural and Attraction Based Capital & Infrastructure totaling $1,020,000 of the budget with $28,144 paid out in the first quarter.

Mr. Barton highlighted a chart depicting TDT collections from FY 2010 – 2020. Due to the new additional 1% for which collection began in September 2019, comparisons were dropped and only historical data was presented. The FY 2010 – 2020 (total 1-3%) collected Tourist Development Tax data was presented similarly. There were no questions on the administrative report.

Christian Tureaud introduced members of Valor Media Group (VMG) and its partners. He and VMG members presented a slideshow that highlighted the Producing Partners, The Valor Awards, Content & Tone.

Mr. Plasencia asked Mr. Tureaud how the Valor Awards Presentation affects the Tourism Development Council.

Mr. Tureaud responded, stating that the presentation is meant to open a discussion of how The Valor Awards could help drive economic development to Hillsborough County as both large and small scale award shows such as the MTV Music Awards and the Academy Awards bring in groups from all over the country which bolsters the economy of the hosting in city in a trickle-down effect.

Mr. Tureaud continued his presentation detailing the nomination process & voting method, possible categories & presenters, potential musical acts, and further detail on their partners.

Chief Paul Cell discussed IACP and other organizations partnered with VMG.

Mr. Tureaud suggested Tampa Bay could be the permanent host for The Valor Awards and how adding different events, such as a boxing match would further enhance the economic impact of the Awards Gala. Mr. Tureaud introduced the possibility of Amalie Arena as the venue for the match and explained that this could be one of many events leading up to the ceremony. He also suggested a live concert at Curtis Hixon Park, celebrity/charity golf tournaments, and a professional basketball event could precede the Awards Gala and drive economic impact through rooms booked, dining out, ticket sales, and merchandise opportunities.

The awards venue could, potentially, be held at the Straz Center or the Tampa Theatre. David Salzberg and Kristian Kremple detailed the methods of broadcasting and financial benefits of this type of event.

Mr. Tureaud broached the idea of a physical Hall of Valor similar to a Smithsonian Museum or Little League Hall of Fame where, post awards ceremony, recipients of the awards would be inducted into the Hall of Valor making it a real location of interest to locals and tourists throughout the year. He revisited the sponsors and partners important to making the ceremony a reality.

With no questions pending, Mr. Barton explained that if VMG intended to request financial support, now was the time to put that forward due to the county budgeting schedule.

Mr. Tureaud put forth a request for $750,000 in FY 2020 and $750,000 in FY 2021. He contends the funds from the public sector will trigger private sector donations.

Commissioner Miller deferred to Mr. Barton for how to proceed. Mr. Barton suggested a detailed business plan should be submitted that would include which events would generate revenue and which would require revenue funneled into them. The TDC will then have something before them on which to deliberate.

Mr. Collier questioned if it would be of benefit to have VMG go through the standard application process.

Mr. Barton suggested that the magnitude, complexity, and timing of the project would require some deviation from the TDC’s standard process, but a lot of the same information would be required to vet the project, though it is clearly up to the TDC to decide how it wants to proceed.

Mr. Morrison suggested using a formula to gauge the return on investment, making clear it is the job of the TDC to ensure all allocated funds are adequately used in an appropriate and timely manner.

Mr. Plasencia asked if VMG has a local host committee and if this is a non-for profit or a for profit venture.

Mr. Tureaud responded that it is a not-for-profit run through One Community and there is no formalized host committee, but they are working with community leaders. Kevin Ambler responded that since the beginning, while no formal committee exits, communication lines are open, and a strong local group would like to be part of a host committee should the project be approved.

Mr. Collier proposed a workshop to bring the professionals in the community for these types of large-scale events together to better discuss the request, gain a better understanding of the financial needs of the applicant, and have any questions fully answered.

Mr. Tureaud responded they would welcome the opportunity to take the next appropriate steps.

Mr. Kilton stated he agreed with Mr. Collier’s proposal.

Mr. Barton suggested setting up a workshop with the TDC in April to discuss the project and how TDT dollars would be matched to handle the risk issue.

Due to time restraints, Mr. Corrada did not go through his entire report but stated that tourism is doing very well with February running 20% higher than last year and details can be proffered during May’s meeting. Mr. Corrada followed with a new goal of 1 by 25 meaning $1 billion in hotel revenues by 2025. He said he was confident Hillsborough County could reach that goal.

Commissioner Miller adjourned the meeting at 4:03p.m.

Administrative Report

Hillsborough County, Florida Tourist Development - 3 Percent Portion

Operating Statement, 2nd Quarter FY 2020

GL Account Description Annual Budget

Amount

Quarter Transaction

Amounts

Year-to-Date Transaction

Amounts

Revenues

Local Option Tourist Development Tax

Interest Earnings

Interfund Transfer

Less 5% Required By Law

TOTAL REVENUES

20,989,887

73,635

0

(1,053,486)

20,010,036

6,330,361

59,155

0

(316,518)

6,072,998

10,805,423

90,753

0

(540,271)

10,355,905

Expenditures

Commissions on Tax Collections

Tourist Development Administration

Subtotal (Expenditures)

167,924

582,491

750,415

47,478

49,871

97,349

81,041

182,297

263,338

Approved Award Expenses

Tampa Bay Sports Commission 907,000 226,750

Tampa Bay CVB - Base 13,611,000 3,402,750

CVB Business Development Fund 500,000 125,000

Tampa Bay CVB - Out of Area Marketing 1,029,000 257,100

Tampa Bay CVB-Festivals and Events 100,000 25,059

Tampa Bay CVB- Visitor Experience 150,000 37,590

Tampa Bay Sports Authority Soccer Complex 350,000 0

Tampa Bay Super Bowl Host Committee 2,000,000 0

Plant City Sports Complex - Ellis-Methvin 500,000 0

Subtotal (Approved Awards) $ 19,147,000 $ 4,074,249

TOTAL EXPENDITURES $ 19,897,415 $ 4,171,598

Note: Local Option Tourist Development Tax revenues, as reported by Tax Collector, FY 20

$

$

453,500

6,805,500

250,000

514,200

50,118

75,180

350,000

0

0

8,498,498

8,761,836

Hillsborough County, Florida Tourist Development - 3 Percent Portion Operating Statement, Jan-May FY 2020

Jan-May Year-to-Date Annual Budget Transaction Transaction

GL Account Description Amount Amounts Amounts

Revenues


Interest Earnings

Interfund Transfer


TOTAL REVENUES

20,989,887

73,635

0

(1,053,486)

20,010,036

7,940,121

138,281

0

(397,006)

7,681,396

12,415,183

169,879

0

(620,759)

11,964,303

Expenditures


Tourist Development Administration


167,924

582,491

750,415

59,551

91,296

150,847

93,114

223,722

316,836

Approved Award Expenses

Tampa Bay Sports Commission 907,000 226,750

Tampa Bay CVB - Base 13,611,000 5,152,334

CVB Business Development Fund 500,000 189,271

Tampa Bay CVB - Out of Area Marketing 1,029,000 342,800

Tampa Bay CVB-Festivals and Events 100,000 33,412

Tampa Bay CVB- Visitor Experience 150,000 50,120

Tampa Bay Sports Authority Soccer Complex 350,000 0

Tampa Bay Super Bowl Host Committee 2,000,000 0

Plant City Sports Complex - Ellis-Methvin 500,000 0




$

$

453,500

8,555,084

314,271

599,900

58,471

87,710

350,000

0

0

10,418,936

10,735,772

Hillsborough County, Florida Tourist Development - 6 Percent Portion

Operating Statement, 2nd Quarter FY 2020

GL Account Description Annual Budget

Amount

Quarter Transaction

Amounts

Year-to-Date Transaction

Amounts

Revenues


Interest Earnings

Interfund Transfer


TOTAL REVENUES

6,996,629

69,946

0

(349,831)

6,716,744

2,110,121

8,774

0

(105,506)

2,013,389

3,601,808

10,463

0

(180,090)

3,432,181

Expenditures



55,975

55,975

15,826

15,826

27,014

27,014

Approved Award Expenses Distrib for Tpa Conv Ctr Capital 2,000,000 2,000,000

Tampa Bay CVB 1,998,231 499,558

Cultural and Attraction Based Capital & Infastructure 1,020,000 32,393




$

$

2,000,000

999,116

60,537

3,059,653

3,086,667

Hillsborough County, Florida Tourist Development - 6 Percent Portion Operating Statement, Jan-May FY 2020

Jan-May Year-to-Date Annual Budget Transaction Transaction

GL Account Description Amount Amounts Amounts

Revenues


Interest Earnings

Interfund Transfer


TOTAL REVENUES

6,996,629

69,946

0

(349,831)

6,716,744

2,646,707

15,942

0

(132,335)

2,530,313

4,138,394

17,631

0

(206,920)

3,949,105

Expenditures



55,975

55,975

19,850

19,850

31,038

31,038

Approved Award Expenses Distrib for Tpa Conv Ctr Capital 2,000,000 2,000,000

Tampa Bay CVB 1,998,231 782,549

Cultural and Attraction Based Capital & Infastructure 1,020,000 32,393




$

$

2,000,000

1,282,107

60,537

3,342,645

3,373,683

Month

CollectedFY21 FY20 FY19 FY18 FY17 FY16 FY15 FY14 FY13 FY12 FY11 FY10

October $2,760,533 $2,206,667 $2,367,578 $1,821,163 $1,816,235 $1,604,506 $1,491,117 $1,524,710 $1,230,963 $1,185,510 $1,023,047 November $3,171,475 $2,662,269 $2,732,901 $2,499,600 $2,311,198 $1,931,359 $1,516,088 $1,567,882 $1,435,700 $1,511,479 $1,203,591 December $3,018,113 $2,373,932 $2,363,329 $2,085,510 $1,970,940 $1,698,082 $1,561,745 $1,476,873 $1,393,332 $1,258,312 $1,471,238 January $3,384,809 $2,649,425 $2,695,165 $1,985,254 $2,020,600 $1,893,719 $1,600,327 $1,608,580 $1,607,925 $1,288,495 $1,331,171 February $4,370,203 $3,241,441 $3,145,553 $3,147,045 $2,718,139 $2,486,504 $2,138,031 $1,877,813 $1,933,188 $1,606,813 $1,490,631 March $4,905,712 $3,814,751 $3,430,269 $3,399,062 $3,335,126 $2,814,410 $2,528,631 $2,376,901 $2,167,082 $2,047,206 $1,981,503 April $2,473,063 $4,312,429 $4,082,452 $3,592,105 $3,576,430 $3,431,845 $3,075,115 $2,655,160 $2,608,906 $2,518,751 $2,146,065 May $746,457 $3,278,557 $3,097,486 $2,806,841 $2,919,885 $2,746,382 $2,383,707 $1,580,753 $1,841,939 $1,737,979 $1,621,736 June $2,886,586 $2,810,556 $2,415,234 $2,350,392 $2,391,363 $1,829,054 $2,064,149 $1,604,404 $1,565,057 $1,290,426 July $2,497,444 $2,419,136 $2,244,640 $2,305,521 $2,065,960 $1,432,881 $1,496,868 $1,688,436 $1,359,440 $1,341,269

August $2,610,391 $2,353,892 $2,408,477 $2,242,931 $1,978,195 $2,337,446 $1,518,734 $1,582,875 $1,469,634 $1,308,648 September $2,877,802 $2,292,027 $2,136,868 $2,038,854 $1,781,319 $1,853,710 $1,446,047 $1,937,693 $1,555,350 $1,328,669 TOTAL / YTD $24,830,365 $35,411,694 $33,790,344 $30,541,799 $29,606,251 $26,823,644 $23,747,852 $21,194,470 $21,032,443 $19,104,026 $17,537,994 Month collected by Tax Collector is for previous month industry activity. Note: Local Option Tourist Development Tax revenues, as reported by Tax Collector.

September 2019 represents first month of TDT assessment of 6%, all other previous collections represent 5%

2011 and 2010

Hillsborough County, Florida Tourist Development Tax Collected (Total 1‐6 %)

Fiscal Year 2010 to Fiscal Year 2020

CONTRACT PERIOD CONTRACT PERIOD CONTRACT PERIOD CONTRACT PERIOD CONTRACT PERIOD CONTRACT PERIOD 2021 and 2020 2019 and 2018 2017 and 2016 2015 and 2014 2013 and 2012

Month

CollectedAnnual %

Change FY21 FY20 FY19 FY18 FY17 FY16 FY15 FY14 FY13 FY12 FY11 FY10

October 4.25% $1,380,267 $1,324,000 $1,420,547 $1,092,698 $1,089,741 $962,704 $894,670 $914,826 $738,578 $711,306 $613,828 November ‐0.73% $1,585,738 $1,597,361 $1,639,741 $1,499,760 $1,386,719 $1,158,815 $909,653 $940,729 $861,420 $906,887 $722,155 December 5.95% $1,509,057 $1,424,359 $1,417,997 $1,251,306 $1,182,564 $1,018,849 $937,047 $886,124 $835,999 $754,987 $882,743 January 6.46% $1,692,404 $1,589,655 $1,617,099 $1,191,152 $1,212,360 $1,136,231 $960,196 $965,148 $964,755 $773,097 $798,703 February 12.35% $2,185,101 $1,944,865 $1,887,332 $1,888,227 $1,630,883 $1,491,902 $1,282,819 $1,126,688 $1,159,913 $964,088 $894,379 March 7.17% $2,452,856 $2,288,851 $2,058,161 $2,039,437 $2,001,076 $1,688,646 $1,517,179 $1,426,141 $1,300,249 $1,228,324 $1,188,902 April ‐52.21% $1,236,532 $2,587,457 $2,449,471 $2,155,263 $2,145,858 $2,059,107 $1,845,069 $1,593,096 $1,565,344 $1,511,251 $1,287,639 May ‐81.03% $373,228 $1,967,134 $1,858,492 $1,684,105 $1,751,931 $1,647,829 $1,430,224 $948,452 $1,105,163 $1,042,787 $973,042 June $0 $1,731,952 $1,686,334 $1,449,140 $1,410,235 $1,434,818 $1,097,432 $1,238,489 $962,642 $939,034 $774,256 July $0 $1,498,466 $1,451,482 $1,346,784 $1,383,313 $1,239,576 $859,729 $898,121 $1,013,062 $815,664 $804,761

August $0 $1,566,234 $1,412,335 $1,445,086 $1,345,759 $1,186,917 $1,402,468 $911,240 $949,725 $881,780 $785,189 September $0 $1,438,901 $1,375,216 $1,282,121 $1,223,312 $1,068,791 $1,112,226 $867,628 $1,162,616 $933,210 $797,201 TOTAL / YTD ‐15.68% $12,415,183 $20,959,236 $20,274,206 $18,325,079 $17,763,751 $16,094,186 $14,248,711 $12,716,682 $12,619,466 $11,462,416 $10,522,796 Month collected by Tax Collector is for previous month industry activity. Note: Local Option Tourist Development Tax revenues, as reported by Tax Collector.

September 2019 represents first month of TDT assessment of 6%, all other previous collections represent 5%

Hillsborough County, Florida Tourist Development Tax ‐ Total 1‐3 % Fiscal Year 2010 to Fiscal Year 2020

2017 and 2016 2015 and 2014 2013 and 2012 2011 and 2010 CONTRACT PERIOD CONTRACT PERIOD CONTRACT PERIOD CONTRACT PERIODCONTRACT PERIOD

2019 and 2018 CONTRACT PERIOD 2021 and 2020

FY21 TDT Budget (DRAFT SUBJECT TO CHANGE)

1TOURIST DEVELOPMENT TAX FY21 BUDGET RECOMMENDED AWARDS

First Three Percent Portion of the TDT Fund: FY21

Tampa Bay Convention & Visitors Bureau Inc. (CVB) at 80% of estimated Net Revenue budgeted at: (includes $500,000 for Business Development Incentive Fund) $8,429,228

Complimentary Visitor Based Marketing initiatives, budgeted at: $914,384

Tampa Bay Sports Commission Inc. at 8% of estimated Net Revenue, budgeted at: $842,923

Super Bowl LV Contribution per Agreement Dated February 6, 2019 with the Tampa Bay Super Bowl LV Host Committee, Inc. $3,000,000

Interlocal Agreement with Tampa Sports Authority for management, operation and maintenance of the Tournament Sports Complex per Agreement dated March 21, 2018 $350,000

Plant City Ellis‐Methvin Complex Improvements (to replace 3 cent reserves) Per Agreement dated September 5, 2019 $500,000

Fourth Percent Portion of TDT Fund to support:

Raymond James Stadium debt service and unfunded Capital improvements and George M. Steinbrenner Field Debt Service (Tampa Sports Authority): $3,867,917

Fifth Percent Portion of TDT to support:

Amalie Arena debt service and capital improvements $3,867,917

Sixth Percent Portion of TDT Fund to support:

City of Tampa (Tampa Convention Center) for reimbursement of Capital Costs (Fixed annual not to Exceed amount): Per Second Modification to Interlocal with City of Tampa. Dated February 15, 2017 $2,000,000

Tampa Bay Convention & Visitors Bureau, Inc (CVB) at 30% of estimated Net Revenue $1,093,653

Cultural and Attraction Based Capital and Infrastructure Initiative (includes Capital Asset Preservation Matching Grants) $551,858

1 Footnote: Draft FY21 budget subject to change based on actual collections experience over the coming summer months

Tampa Bay CVB

FY20 Q2 Hillsborough/Florida/U.S.Hotel Performance

Q2 County County

% Change Q2 Florida

Florida % Change

Q2 U.S. U.S.

% Change

Occupancy 70.6% ‐14.4% 66.8% ‐15.6% 51.8% ‐15.9%

ADR $143.54 ‐1.2% $169.82 ‐0.5% $123.76 ‐4.0%

RevPAR $101.33 ‐15.4% $113.38 ‐16.0% $64.14 ‐19.3%

Revenue $218,454,944 ‐10.0% N/A ‐13.7% N/A ‐17.6%

Source: STR, Inc.

Downtown Hotel Performance

FY20 Q2

% Change

Occupancy 69.5% ‐17.7%

ADR $203.30 1.5%

RevPAR $141.23 ‐16.5%

Revenue $48,807,936 ‐11.6%

Source: STR, Inc.

East TampaHotel Performance

FY20 Q2

% Change


ADR $119.07 2.6%

RevPAR $86.38 ‐9.4%

Revenue $47,159,417 1.3%

Source: STR, Inc.

North Tampa‐BuschHotel Performance

FY20 Q2

% Change


ADR $104.02 ‐3.2%

RevPAR $72.45 ‐11.2%

Revenue $26,837,062 ‐11.2%

Source: STR, Inc.

Westshore Hotel Performance

FY20 Q2

% Change


ADR $155.90 ‐0.8%

RevPAR $109.97 ‐18.1%

Revenue $90,662,509 ‐15.1%

Source: STR, Inc.

County Total Taxable Revenue Q2 Report January, February, March

for Hotel Collections December, January, February

$220,000,000

$213,086,730

$210,000,000

$200,000,000 $195,520,044

$190,000,000 $185,533,122

$180,000,000

$170,000,000 FY18 FY19 FY20

$7,000,000

FY18 FY19 FY20

County Bed Tax Collections Q2 Report January, February, March

for Hotel Collections December, January, February

$13,000,000 Beginning August 2019 $12,660,723 Bed Tax Collections Include a 1% Increase

$12,000,000

$11,000,000

$9,705,617$10,000,000

$9,270,987

$9,000,000

$8,000,000

County Total Taxable Revenue YTD report October through March

for Hotel Collections September through February

$91,500,000

$81,500,000

$71,500,000

$61,500,000

$51,500,000

$41,500,000

$31,500,000 Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept

2020 YTD $362.5 million



County Bed Tax Collections YTD report October through March

for Hotel Collections September through February

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

$4,500,000

$5,000,000

$5,500,000

Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept




Beginning August 2019 Bed Tax Collections Include a 1% Increase

Convention Sales

Q2 Actual

Q2 Goal

% of Q2 Goal

YTD Actual

YTD Goal

% of YTD Goal

Definite Room Nights

85,603 140,010 61% 228,785 240,900 95%

Goal #2 | Optimize All Sales and Marketing Initiatives

Q2 Partner News

Goal #1 | Increase Current and Activate Additional Revenue Streams

24 New Partners

$36,844 Donated In‐Kinds

1,708 Referrals

Earned Media Value & Corporate Exposure

Q2 Actual

Q2 Goal

% of Q2 Goal

YTD Actual

YTD Goal

% of YTD Goal

VTB Corporate Media

Placements 40 40 100% 84 80 105%

Destination Media Value

$6,070,135 $7,250,000 84% $12,167,088 $14,500,000 84%

Goal #3 | Lead, Advocate and Educate on Tourism Economic Development

Q2 Events

Visit Tampa Bay Hosted:

81 In‐Market Events, Sites & FAM’s

52 Out‐of‐Market Events, Sales Missions, & Tradeshows

Goal #2 | Optimize All Sales and Marketing Initiatives

Moved from Selling to Leading • New Logo and Tagline

• Stronger Together Messaging

• We Are Tampa Bay

• We are Tourism Strong

• Virtual Experiences

• Dining at a Distance™

• Tourism Strong Book Bundle Fighting Hunger with Feeding Tampa Bay

• Weekly Regional PR Calls

Webinars:

• Fact from Fear: Virtual COVID‐19 Q&A with Tampa General Hospital

• Expedia Insights with Hillsborough County

VTB’s Social Distancing Infographic

Post went VIRAL!

Recent Coverage

New Facebook GroupTampa Bay Tourism & Hospitality

To support each other and offer free and open exchange of information focused on travel, tourism, and hospitality, Visit Tampa

Bay has created a Facebook group called Tampa Bay Tourism & Hospitality.

We will share ideas and hear yours.

Together we will get this industry back on its feet.

Travel Agent Academy

As of 3/21 490 participants have enrolled in Tampa Bay’s Online Training Program

hillsborough county tourist development council quarterly ... · 11/06/2020 · plant city sports...

Documents