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HIIT p2p Survey Preliminary results 2007

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Page 1: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different

HIIT p2p Survey

Preliminary results 2007

Page 2: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different

Overview of the Study

• What kind of attitudes relate to the P2P usage and copyright legislation?

• How have different kinds of actions impacted attitudes and P2P usage?

• The aim is to give tools for legislators and public discussion

Page 3: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different

Overview of the Study II

• The questionnaire was answered by 6103 readers of different electronic magazines by SanomaWSOY

• Mikrobitti, Taloussanomat, Digitoday• The questionnaire was available on the

Internet for one week. (15.-22.8.2007)• Responsible researcher: LL.M Herkko

Hietanen

Page 4: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different

Gender6 %

94 %

Female

Male

Year of birth

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Year of birth

Page 5: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 6: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 7: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 8: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 9: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 10: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 11: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 12: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 13: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 14: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 15: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 16: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 17: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 18: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different

As far as I understand the following actions are in accordance with the law:

Page 19: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 20: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 21: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 22: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 23: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different
Page 24: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different

0 % 20 % 40 % 60 % 80 % 100 %

In my opinion it iscondemnable to

downloadunauthorized files

In my opinion it iscondemnable to

shareunauthorized files

Don’t know

Disagree

Somewhat disagree

Somewhat agree

Agree

Page 25: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different

Conclusions IThe main findings: - The users of online music stores appreciated the easy use of the

stores and furthermore laid weight on the importance to be able to buy a single track instead of an entire album

- The technical protection measures decreased the amount of customers for online music stores

- The actions taken by the copyright owners have not had any significant effect on the usage of p2p sites

- The participants of the survey had problems recognizing the rights granted on a user by the copyright law

- The chance of getting caught was estimated to be between the chance of winning lottery jackpot and the chance of a television license inspector’s visit

- Large-scale p2p file-sharing was generally thought to be as condemnable as failing to pay for television license

Page 26: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different

Conclusions II- The use of p2p file-sharing sites has not significantly affected the use

of other medias, except for portable record devices, such as iPod, which use it has increased

- Many would be willing to pay monthly for a service that enabled unlimited music- and video file sharing and downloading

- About 80% of the participants thought that p2p file-sharing sites allowed new music and artists to become known

- Selling pirated recordings of different medias was thought to be more condemnable than large scale p2p file-sharing

• The next tasks: clusteration, correlations and closer analysis for a scientific article

• The researchers will publish the survey’s raw data on 15 September 2007

Page 27: HIIT p2p Survey Preliminary results 2007. Overview of the Study What kind of attitudes relate to the P2P usage and copyright legislation? How have different

Contact Details:

• Herkko Hietanen, researcher• Helsinki Institute for Information Technology• 050-384 1634, [email protected]