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HIIT IS HERE THE NEXT GENERATION OF

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Page 1: HIIT IS HERETHE NEXT GENERATION OFUsing the hottest fitness trends, HIIT and bodyweight training, we developed a unique system of progression that takes students through four quadrants

HIIT IS HERETHE NEXT GENERATION OF

Page 2: HIIT IS HERETHE NEXT GENERATION OFUsing the hottest fitness trends, HIIT and bodyweight training, we developed a unique system of progression that takes students through four quadrants

While in every other HIIT program, music is an afterthought, STRONG by Zumba® combines HIIT with the science of Synced Music Motivation. Using only their body weight, students work out in sync to music that’s been reverse-engineered to match every move. STRONG by Zumba® is not dancing; it’s feeling the beat instead of counting the reps to push

students past their perceived limits into a whole new level of intensity.

For the past 15 years, Zumba® has rocked the fitness world. We’ve made fitness fun for over 15 million students in over 186 countries, with our

infectious rhythms and effective cardio workouts. Now, we’re unleashing the power of music into a HIIT Group Ex Program.

HIIT A PERFECT SYNC

OUT OF WORKOUTFIRST, WE TOOK THE “WORK”

NOW, WE’RE MAKING

LET IT SYNC IN™

Page 3: HIIT IS HERETHE NEXT GENERATION OFUsing the hottest fitness trends, HIIT and bodyweight training, we developed a unique system of progression that takes students through four quadrants

Timbala

nd in th

e studio w

ith Beto Perez, C

reator o

f the Zu

mba® Program

.

MUSICMOVING IN SYNC WITH

MAKES YOU WORK HARDERThat’s why we created sounds, beats and tracks to match the

moves and reps in a challenging progression that provides effective calorie burn, in class and after. We’ve partnered

with the best producers in the world, including Timbaland, to make music that will make students work harder than they

ever have. Synced music is the ultimate motivator.

Watch Timbaland chat with Zumba® CEO Alberto Perlman about creating the music

that makes STRONG by Zumba® so unique.

Page 4: HIIT IS HERETHE NEXT GENERATION OFUsing the hottest fitness trends, HIIT and bodyweight training, we developed a unique system of progression that takes students through four quadrants

Turn it up and get to work. Students are introduced to the program base builders: squat, lunge, lift and plank,

and go from standing to floor patterning. Breath

will go from natural to breathy.

Intensify your effort to elevate your heart rate. The moves are

foundational, but more intense; plyometrics are part of Q2. Students will

be breathy with effort throughout.

Use your maximum effort to increase the burn.

The moves are challenging without rest between them,

requiring more stamina, stabilization and core work. Students will be breathless

throughout.

Hit the floor. This quadrant includes intense ab and

core exercises, exercises for muscle stabilization and muscle balancing

moves. Students will breathe with

some effort.

IGNITE FIRE UP FLOORPLAYPUSH YOUR LIMITS

STRONG BY ZUMBA®

THE SCIENCE BEHIND

Using the hottest fitness trends, HIIT and bodyweight training, we developed a unique system of progression that takes students through four quadrants that represent varying levels of intensity. The high intensity intervals keep

your body burning calories long after the workout.

Page 5: HIIT IS HERETHE NEXT GENERATION OFUsing the hottest fitness trends, HIIT and bodyweight training, we developed a unique system of progression that takes students through four quadrants

STRONG by Zumba® will not replace Zumba classes at your facility; it will enhance your gym schedule. Different students have different fitness needs

and styles, and both programs serve a unique purpose.

ONE IS FUN. THE OTHER IS FIERCE.

Zumba® encourages you to smile through your sweat as you lose weight and tone up.

The moves in Zumba class are dance-based.

The music in Zumba classes includes mostly Latin-inspired songs and rhythms, including

both original and popular music that students already love dancing to.

Instructors are able to create their own choreography using Zumba moves

and rhythms to keep classes fresh and fun.

STRONG by Zumba® encourages you to push yourself harder to a whole new level of intensity for overall body transformation.

The moves in STRONG by Zumba® are like the ones you would find in a HIIT workout, using only body weight.

The music in STRONG by Zumba® was created specifically to push students further. It includes mostly fast-paced rhythms like EDM and Hip-Hop.

Instructors use the STRONG by Zumba® exclusive music and sequential moves and progressions, which have been perfectly synced, to keep the class experience effective and consistent.

Watch a sample of a perfectly synced workout.

Page 6: HIIT IS HERETHE NEXT GENERATION OFUsing the hottest fitness trends, HIIT and bodyweight training, we developed a unique system of progression that takes students through four quadrants

“Word is getting out that STRONG by Zumba® is revolutionizing HIIT, and demand for

classes grows every day. Check out what the media is saying after trying a class!

THE MEDIA BUZZ ON

STRONG BY ZUMBA®

“You finish feeling like a champion.

Listen, high-intensity interval training in any workout is not easy. With this workout, you’ll not only sweat like there’s no tomorrow

(and feel your heart pounding in your chest), but you’ll feel like you’ve flexed every muscle in

your body.

VIBE5 Solid Reasons To Add STRONG by Zumba® To Your Workout Plan

WELL + GOOD Zumba Gets A HIIT Makeover

With Its First Non-Dance Class

SELF

Zumba’s New Non-Dance

Workout Is Totally Different— And I Loved It

“Did I burpee when the bass

dropped? Yes, and it was

freaking awesome.

“ Every single movement is

done in sync with the music

(which leans electronic but incorporates Hip-Hop, Latin, and other genres), so if it’s a burpee, you’re putting your hands on the

floor on the beat, hopping feet out on next, in on the next, and jump-ing on the next. It keeps everyone moving together seamlessly—and utilizes a lot more muscle than in your average dance cardio class, without sacrificing the rhythm.

VIBE WELL+GOOD SELF

Page 7: HIIT IS HERETHE NEXT GENERATION OFUsing the hottest fitness trends, HIIT and bodyweight training, we developed a unique system of progression that takes students through four quadrants

STRONG by Zumba® is backed by a global name in the booming group fitness industry with a successful track record in training quality instructors and creating awareness to drive students to class.

We give instructors educational tools and brand-new, original music and moves every single month to keep classes fresh and challenging, and students working harder.

Instructors receive marketing support to create a following and attract new students to your gym.

Zumba classes rank highest in student-retention rates among group fitness classes. STRONG by Zumba® classes are equally addictive and will keep students coming back for more.

The experience that is a STRONG by Zumba® class will help you retain members that would otherwise migrate to boutique fitness studios.

This Music-Led HIIT Workout will attract new members who are serious about fitness and muscle conditioning, but don’t find themselves motivated by or engaged in traditional boot camp classes.

STRONG by Zumba® is license-free to gyms.

STRONG BY ZUMBA®WHY BRING

TO YOUR GYM?

Page 8: HIIT IS HERETHE NEXT GENERATION OFUsing the hottest fitness trends, HIIT and bodyweight training, we developed a unique system of progression that takes students through four quadrants

LET IT SYNC IN™

@StrongByZumbaSTRONGbyZumba.com

Be among the first to bring STRONG by Zumba® to your facility and revolutionize fitness with us again!

[STRONG BY ZUMBA INSTRUCTOR NAME][PHONE NUMBER][EMAIL ADDRESS]