highly targeted advertising to an afﬂuent parent audience pack_master.pdfhighly targeted...

1Raising funds for our Member Schools

Highly targeted advertising to an affluent parent audience

2

Our brand family


We’re connectedThe only digital marketplace for the Independent school sector to buy, sell and advertise to one another

We’re supportiveThe only digital platform enabling schools to raise funds for their school projects and charitable initiatives

We’re influentialHarnessing the power of Independent parent – school – business

PHOTOGRAPHY BY MILLIE PILKINGTON FOR HORRIS HILL SCHOOL

4Highly targeted advertising to an affluent parent audience

6,453HNW users per month

39,655pageviews per month

6,142members

90,000 magazine readership

*figures correct for UK as of November 2017

+10,000 drop to selected London postcodes


Our audience Parents with children at Independent schools are among the top 1% of earners in the UK

Aged 30-55+

Discerning consumers

Global market

Discerning consumers

TOP 1% of earners in the UK

30-55+ years


Profile spend The Independent school sector is worth over £11.7 billion to the UK economy

Targeting 500,000 families globally

Buying power in: Property Holidays and experiences Luxury goods and services

Health Schooling

Independent school sector worth over

£11.7 billion


Our School Report

School Notices UK launched 6 month trial with one lead school and 600 student families

School Notices UK roll out nationwide

75+ UK Member Schools

3,500+ Registered members

66,000 HNW unique users

540,000 page views

120 + UK Member Schools

School Notices Asia to launch

4 Lead Member Schools on board

Target launch of 10,000 Asia families

Launch of School Notices Australia

Launch of Academy Notices

200+ UK Member schools

10+ International Schools

Target audience of 75,000 HNW families

Roll out to Hong Kong & Malaysia

Launch of School Notices US

AUG 2014 JAN 2015 JAN 2017 AUG 2017 DEC 2017OCT 2017 JAN 2018

Raising funds for our Member Schools


2017 Data ReportThese stats demonstrate the speed at which the School Notices audience is growing and that a significant independent school parent and alumni audience is using the platform.

Newsletters containing useful, free member notices are sent weekly to the database and have up to 72% open rates, proving these members are highly engaged with what the platform offers.

Our magazine is now distributed to 70,000 parents at over 110 member independent schools via headmaster's end of term envelopes.

Sessions

75,343 23.3%

Users

36,788 11.4%

New Users

35,105 8.4%

Pages Sessions

4.29 10.3%

New Member Schools

4.29 10.3%

Avg. Time on Page

00:01:00 2.6%

Pageviews

323,208 30.5%


New Users

35,105 8.4%

Sessions

75,343 23.3%

Pageviews

323,208 30.5%

Pages / Session

4.29 10.3%

Avg. Time on Page

00:01:00 5.4%

female

male

28.7%

71.3%

Sessions

35-44 45-54 25-34 18-24 55-64 65+

0

4K

8K

12K

Users by gender: Users by age:

New Users New Users (previous year)

Jan 1 Feb 22 Apr 15 Jun 6 Jul 28 Sep 18

0

10K

20K

30K

40K

Pageviews Pageviews (previous year)

Jan 1 Feb 22 Apr 15 Jun 6 Jul 28 Sep 18

0

100K

200K

300K

400K

4141 98,44698,446

Users by location:

Users

36,788 11.4%

New member schools

May 30, 2014

Dec 21, 2014

Jul 14, 2015

Feb 4, 2016

Aug 27, 2016

Mar 20, 2017

Oct 11,…

0

25

50

75

100

Users by gender: Users by age: Users by location:


International audience

c.8,000 international schools across the world teaching 4.26 million children

46% growth in this market in the last five years

Highest growth has been in Asia with 54% of all international schools and 60% of all students

71% of expats say their disposable income is higher than it would be at home

40% of these wealthy expats are sending children to international schools

c.8,000international

schools

Sources: International School Consultancy Group & HSBC 2014 Expat Explorer Report


Benefits to advertisers

Access to a pure unique high net worth market, no wastage

Multiple platforms both digital and traditional with flexible packages

Ability to target individual schools, universities or geographical regions

Exposure to the parent market of over 2,700 schools in the UK

Exposure to expatriate parent market through international platforms

Joining a trusted global club of HNW parents and Independent schools


Working togetherWe believe success lies in working together to engage our parent members in ways that benefit them as much as your business and brands.

We want our partners to share their story whilst offering real value to our members so we encourage content rich, interactive campaigns laden with insider info and exclusive offers.

In return, we’ll deliver you unparalleled access to a tight knit community of international movers and spenders.


The magazine A termly magazine with a readership of over 90,000 affluent parents, distributed by the school and endorsed by the head. Super trusted route to market.

+10,000 drop to selected London postcodes

Packed with inspiring editorial, interviews with Heads and fantastic offers for Independent school parents

It’s a go-to family magazine

RAISING FUNDS FOR OUR MEMBER SCHOOLS

SUMMER 2017

WIN!A FAMILY HOLIDAY OF A LIFETIME

Clare BaldingTALKS SPORT,

TALKS SPORT, SCHOOL AND SUCCESS

with TIM HENMANTRIATHLON MANONE MAN’S MISSION TO RAISE £1 MILLON

SUMMERSIZZLERS

SHOP OUR HOT LIST14

Ace it! LET’S GET

SPORTY!LET’S GET

SPORTY!

A woman of many talents, Clare Balding tells Susannah Warren about her crazy broadcasting schedule, her new novel for children and why she is passionate about promoting women’s sport

I don’t know how she does it!

CONFIDENCE &

RESILIENCE COURSES

FOR AGES 8-12

■ JULY 17-21: Pimlico | Wimbledon

■ AUG 21-25: Chelsea■ AUG 29-SEPT 1:

Chelsea | Surbiton

10% discount

available to School Notices

readers

Ema i l i n fo@ro lemode l s .me | v i s i t

www.rolemodels.me | or call 020 3637 7107

Quote ‘SN Offer’ to receive your 10% discount.

TEAM BUILDING | DEBATING | PUBLIC

SPEAKING | INTERVIEW PRACTICE

[email protected] | 07776 131 163 | www.tessalamb.com

PROPERTY ACQUISITION &

RELOCATION

Tessa Lamb Ltd is an independent Property Search, Relocation and Acquisition service.

BERKSHIRE HAMPSHIRE OXFORDSHIRE

Clare Balding is just as you would expect her to be: warm, articulate, intelligent, inspiring. Most reassuring, though, is how down to earth the broadcaster and best-selling author remains despite the accolades that

have been heaped upon her: OBE, BAFTA Special Award, Royal Television Society’s Presenter of the Year Award, Racing Journalist of the Year, to name but a few. “I don’t need freshly born kittens and lilies. I don’t even need a dressing room. I go and change in the loo if needs be.”

It is this lack of entitlement, along with her unerring professionalism, that has won over the hearts of pretty much the entire nation and made her the go-to presenter for so many of the sporting calendar’s biggest events.

When we meet she has just finished fronting Crufts, is in the middle of filming a Channel 4 documentary, When Football Banned Women, which tells the story of the globally feted Dick Kerr ladies and explains how the 50-year ban (1921-1971) came about. Then she’s onto the Boat Race, the America’s Cup (“something totally new for me to learn”), Wimbledon, swiftly followed by the European Women’s Football Championships in Holland, which she is also presenting for the first time. In amongst all this, she has her ongoing Radio 4 series, Ramblings, and is also in the throes of writing her second novel for children, a sequel to her hugely popular witty debut, The Racehorse Who Wouldn’t Gallop. Due out in October, it has, she tips us off, a “certain Shergar theme to it”.

It’s exhausting just thinking about her schedule. And that’s not all of her commitments by any means, so just imagine when it’s an Olympic year. How on earth does she do it?

“There’s a lot of other stuff that I don’t do. My sister-in-law will rustle up dinner for 20 people without blinking – that would give me a heart attack. I don’t have kids. Alice [Arnold, her wife] plans our holidays. I’m pretty focused on what I do.” Focused, or a workaholic, perhaps? “Yes, it is a danger, ” she admits. “But I recognise it and pull back from it.”

The buzz of live coverage is hard to pass up, she admits: “I do love the energy and performance of live TV and radio, bringing a sporting event to life… trying to make people care about a race they’ve never watched before and they don’t know who half the swimmers, cyclists or whoever are.”

As the daughter of former racehorse trainer Ian Balding, sport was in her blood. “The whole family was into it and it was on TV all the time.” She did endless competitive riding in the holidays and played a lot of lacrosse at Downe House, where she was head girl. Sport is, she insists, hugely important to schoolchildren’s confidence.

“When you’re really struggling and feeling that you’re failing at something, it’s really good for showing you how to pick yourself up – not just how to succeed, but how to work in a team, how to react when someone else wins, how to get fit, to recover.”

It is also, she says, a valuable reminder that life’s “not all about being size zero and stick thin”. It’s a theme she deals with in The Racehorse Who Wouldn’t Gallop, which tells the heartwarming story of a horse-mad 10-year-old girl, Charlie Bass, who has big thighs and even bigger dreams. ››

“THINK LESS ABOUT WHAT

OTHER PEOPLE THINK AND MORE ABOUT WHO YOU

WANT TO BE”

SUMMER 17 ★ schoolnotices.co.uk 13

INTERVIEW

13

! THE EATON HOUSE GROUP OF SCHOOLS !


Some of our member schools...

Leaderboard Banner

School Hub Banner

E-newsletter Advert

Sidebar Banner

E-Newsletter Offers

Social Media Promotions

Website Offer

Magazine

Classified Banner


Advertising Spots

Competitions and more...

YOUR CHANCE TO WIN A MASTERCLASS

with Desmond HaynesSchool Notices are delighted to support Desmond Haynes in his capacity as Minister for Sport and his Charitable Foundation in Barbados.

We are inviting our enrolled schools to collect and donate

Bring your old and unused

cricket kit into school by

Monday 6th June 2016

All participating schools

will receive a signed bat

by Desmond Haynes

One lucky school

CHAR I T Y C R I C K E T CAMPA I GN


Recommended packages


Our lead sponsorship package includes all of the following routes to our exclusive high net worth parent market.

Lead Sponsor Package

Site sponsorship 6 months business sector exclusivity in the lead banner position at the top of every page across the School Notices website. Only available to our main sponsorship partners and visible to all our site visitors. Artwork: 728 x 90 pixels

Magazine advertising A full page in our termly magazine, either editorial or advertising. 3 publications in total to over 35,000 families via their head teacher‘s end of term envelope.Artwork: W 172 mm x H 240 mm + 3mm bleed

Blog 8 articles on our blog that are shared on our busy social media channels

School hub banner 6 month website banner on the registered member homepage of up to 20 schools of your choice. These hub pages are promoted and publicised directly by our member schools throughout the year. Artwork: 620 x 250 pixels

Classified banner 6 months banner position appearing within the free parent notice listings which are also delivered in response to up to 20 search keywords and three categories.Artwork: 685 x 250 pixels

E-newsletters 6 newsletter offers or advertisements sent out to our entire database of member parents throughout the year. Artwork: 300 x 250 pixels

Offers & Competitions A premium position within our Web offers page for your offer and-or competition, which can be run for the duration of your campaign or placed during strategic promotional periods. Artwork: 600 x 600 pixels

Social Media All adverts, offers and campaign objectives will be supported with paid for boosted social media promotions on our platforms. We will work with you to use your imagery and hashtags to support your campaign objectives.

PACKAGE OFFER: POA


Our full campaigns offer a great way for medium sized businesses to reach their exact target market, using coordinated, multi-faceted approaches via School Notices email, magazine, website and social media marketing channels.

Full Campaign - Ideal for medium sized businesses

PACKAGE OFFER: £4,950 (+VAT)

Sidebar banner A 6 month website banner in our sidebar position which can be edited at any time. Artwork: 300 x 250 pixels

School hub banner 6 month website banner on the registered member homepage of up to 5 schools of your choice. These hub pages are promoted and publicised directly by our member schools throughout the year. Artwork: 620 x 250 pixels

Classified banner A 6 month classified banner appearing within the free parent notice listings and within the business directory. Artwork: 685 x 250 pixels

Offer banner A website offer for 12 months which can be edited at any time.Artwork: 600 x 600 pixels

Magazine 3 x Half page Ad/advertorials in our termly magazine - circulation of 35,000 copies sent out directly by member Headmasters to every family at all our enrolled schools. Artwork: W 123mm x H 93.25mm

Blog A quarterly article on our blog that is shared on our busy social media channels


E-newsletter 4 newsletter offers or advertisments sent out to our entire database of member parents. Artwork: 300 x 250 pixels

Social media promotion 4 boosted social media promotions via Facebook, Twitter and Instagram. Artwork: 1200 x 1200 pixels

The Starter Club offers a great value way for small businesses to reach our affluent parent audience using all of our channels to market including newsletters, magazine advertising, social media and the School Notices website.

This 12 month package includes:

A quarter page advert within our termly magazines (3 issues per year)

2 newsletter advert insertions, delivered to all our registered members

An offer within our Offers section online – with the ability to edit at any time

A classified banner advert that is returned randomly every 4th notice and also returned by our search facility in response to up to 20 keywords and up to 3 categories

The Starter Club - Ideal for small businesses

PACKAGE OFFER: £99 per month

(+ VAT)


*The Starter Club is a 12 month commitment payable by direct debit with a break clause after six months.


On taking an advertising package with us the following bolt-on opportunities are also available to you

School Hub Page Banners The opportunity to place a banner advert directly on an individual school’s hub page - the landing spot for all members of that schools’ community. These can be purchased for individual schools, subject to their approval. Please note, where the school has an existing separate agreement with a business within the same sector as your business we may not be able to facilitate this.

E-Newsletter Add or increase the number of opportunities to place your advert or Offer within our weekly e-newsletter to our full database

Package Extras

PRICE: £500 per school

PRICE: £200 per insertion


Classified bannerA 12 month classified banner appearing within the free parent notice listings and within the business directory. Delivered in response to up to 20 search keywords and three categories.

Artwork: 685 x 250 pixels

£300 p.a. (+VAT)

Overview of Advertising Packages & PricingDirectory Listing Starter Club Full Campaign Lead Sponsorship

Directory banner

Website Offer

Sidebar banner

E-Newsletter spot 2 4 6+Social media boosted post

Leaderboard banner

School hub page Available as an extra 5Competitions and Focus groups

Blog 4 8Magazine Advertising Quarter page x 3 Half page x 3 Full page x 3

Account Management

PRICE £300 12 months

£1,200 or £99 per month

£4,950 6 months

POA 6 months


*Prices exclude VAT


Some of our clients...


PHO

TOG

RAPH

Y BY

MIL

LIE

PILK

ING

TON

. LEW

ESTO

N S

CH

OO

L

Testimonials“The offer Wyse Cashmere ran on School Notices for six weeks exceeded our expectations far more than anticipated and I am delighted to say that our stocks were depleted within a matter of days due to the high demand from the School Notices members. From the outstanding success of this campaign, Wyse will without doubt use this avenue again to drive awareness of our brand going forward.” Marielle CEO Wyse Cashmere

“I was battling with endless requests from various companies wanting to sell their goods and services and also from parents. The great thing about School Notices is that I can now divert all that info, all those requests to the SN team. Headmasters will realise it’s a win situation. It clears their desks, it saves them time, it brings in revenue, so you have a happy headmaster and a very happy bursar.” Mark Johnson, Headmaster


ContactFor more information, please contact:

Tracy Hoar Head of Business Development [email protected] 07801 517654

Clare Reid Co-founder | Director [email protected] 07801 417254

Gordon Dawson, Co-founder | Director [email protected] 07884 436210

Office: 01256 223060

PHOTOGRAPHY BY MILLIE PILKINGTON. PINEWOOD SCHOOL

highly targeted advertising to an afﬂuent parent audience pack_master.pdfhighly targeted...

Documents