highly targeted advertising to an affluent parent audience · to offer. our magazine now has a...

22
Raising funds for our Member Schools Highly targeted advertising to an affluent parent audience

Upload: others

Post on 26-Jun-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

1Raising funds for our Member Schools

Highly targeted advertising to an affluent parent audience

Page 2: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

3Raising funds for our Member Schools

We’re connectedThe only digital marketplace for the Independent school sector to buy, sell and advertise to one another

We’re supportiveThe only digital platform enabling schools to raise funds for their school projects and charitable initiatives

We’re influentialHarnessing the power of Independent parents – schools – businesses

PHOTOGRAPHY BY MILLIE PILKINGTON FOR HORRIS HILL SCHOOL

Page 3: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

4Highly targeted advertising to an affluent parent audience

9,100HNW users per month

63,000website hitsper month

75,000 parents at our

member schools

*figures correct for UK as of November 2018

100,000 magazine readership

+15,000drop to selected London postcodes

Page 4: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

5Raising funds for our Member Schools

Our audience Parents with children at

Independent schools are amongthe top 1% of earners in the UK

Aged 30-55+

Discerning consumers

Global market

Discerning consumers

TOP 1%of earners in the UK

30-55+years

Page 5: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

6Highly targeted advertising to an affluent parent audience

Profile spend The Independent school

sector is worth over £11.7billion to the UK economy

Targeting 500,000 families globally

Buying power in:

Property

Holidays and experiences

Luxury goods and services

Health

Schooling

Independent school sector worth over

£11.7 billion

Page 6: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

8Highly targeted advertising to an affluent parent audience

2018 Data ReportThe following stats demonstrate the speed at which the School Notices audience is growing and that a significant independent school parent and alumni audience is using the platform. Newsletters containing useful, free member notices are sent weekly to the database and have high open and click through rates, proving members are highly engaged with what the platform has to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157 member independent schools either electronically or via Head Teacher’s end of term envelopes.

New Users

43,02110.8%

Sessions

90,82724.1%

Pageviews

383,21632.5%

Pages / Session

4.185.8%

Avg. Time on Page

00:01:014.2%

Users

44,25412.7%

Hits

553,332Sessions

97,145

femalemale

27.8%

72.2%

New VisitorReturningVisitor

48.6% 51.4%

Users

35-44 45-54 25-34 55-64 18-24 65+0

2K

4K

6K

user type: user gender:user age:

user geography:

Hits

Jan 1 Feb 21 Apr 13 Jun 3 Jul 24 Sep 130

120K

240K

360K

480K

600K

Users

51,872 43.6%

Avg. Time on Page

00:01:47Avg. Session Duration

00:02:56Pages / Session

2.55

Users

Jan 1 Feb 21 Apr 13 Jun 3 Jul 24 Sep 130

20K

40K

60K

80K

100K

Sessions

Jan 1 Feb 21 Apr 13 Jun 3 Jul 24 Sep 130

20K

40K

60K

80K

100K

Page 7: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

9Raising funds for our Member Schools

International audience c.8,000 international schools

across the world teaching4.26 million children

46% growth in this marketin the last five years

Highest growth has been in Asiawith 54% of all internationalschools and 60% of all students

71% of expats say theirdisposable income is higherthan it would be at home

40% of these wealthy expatsare sending children tointernational schools

c.8,000international

schools

Sources: International School Consultancy Group & HSBC 2014 Expat Explorer Report

Page 8: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

10Highly targeted advertising to an affluent parent audience

Benefits to advertisers Access to a pure unique high net

worth market, no wastage

Multiple platforms both digital andtraditional with flexible packages

Ability to target individual schools,universities or geographical regions

Exposure to the parent market ofover 2,700 schools in the UK

Exposure to expatriate parent marketthrough international platforms

Joining a trusted global club of HNWparents and Independent schools

Page 9: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

11Raising funds for our Member Schools

Working togetherWe believe success lies in working together to engage our parent members in ways that benefit them as much as your business and brands.

We want our partners to share their story whilst offering real value to our members so we encourage content rich, interactive campaigns laden with insider info and exclusive offers.

In return, we’ll deliver you unparalleled access to a tight knit community of international movers and spenders.

Page 10: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

12Highly targeted advertising to an affluent parent audience

The magazinel A termly magazine with a readership

of over 100,000 affluent parents, distributed by the school and endorsed by the head.Super trusted route to market.

l +15,000 drop to selectedLondon postcodes

l Packed with inspiring editorial, interviews with Heads and fantastic offers for Independent school parents

l I t’s a go-to family magazine

CONFIDENCE & RESILIENCE COURSES

FOR AGES 8-12■ JULY 17-21:

Pimlico | Wimbledon■ AUG 21-25: Chelsea

■ AUG 29-SEPT 1: Chelsea | Surbiton

10% discount

available to School Notices

readers

Ema i l i n fo@ro lemode l s .me | v i s i t www.rolemodels.me | or call 020 3637 7107

Quote ‘SN Offer’ to receive your 10% discount.

TEAM BUILDING | DEBATING | PUBLIC SPEAKING | INTERVIEW PRACTICE

ROLEMODELS-QP-AD-72x108_V2.indd 1 2017/05/10 3:58 PM

[email protected] | 07776 131 163 | www.tessalamb.com

PROPERTY ACQUISITION &

RELOCATION

Tessa Lamb Ltd is an independent Property Search, Relocation and Acquisition service.

BERKSHIRE HAMPSHIRE OXFORDSHIRE

Page 11: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

13

! THE EATON HOUSE GROUP OF SCHOOLS !

Raising funds for our Member Schools

A few of our 157 member schools...

Page 12: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

14Highly targeted advertising to an affluent parent audience

Page 13: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

15Raising funds for our Member SchoolsRaising funds for our Member Schools

Page 14: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

16Raising funds for our Member Schools

Recommended packages

Raising funds for our Member Schools

Page 15: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

17Highly targeted advertising to an affluent parent audience

Our lead sponsorship package includes all of the following routes to our exclusive high net worth parent market.

Lead Sponsor Package

Site sponsorship6 months business sector exclusivity in the lead banner position at the top of every page across the School Notices website. Only available to our main sponsorship partners and visible to all our site visitors.

Magazine advertisingA full page in our termly magazine, either editorial or advertising. 3 publications in total to over 35,000 families via their head teacher‘s end of term envelope.

Blog8 articles on our blog that are shared on our busy social media channels

School hub banner6 month website banner on the registered member homepage of up to 20 schools of your choice. These hub pages are promoted and publicised directly by our member schools throughout the year.

Directory banner6 months banner position appearing within the free parent notice listings which are also delivered in response to up to 20 search keywords and three categories.

E-newsletters6 newsletter offers or advertisements sent out to our entire database of member parents throughout the year.

Offers & CompetitionsA premium position within our Web offers page for your offer and-or competition, which can be run for the duration of your campaign or placed during strategic promotional periods.

Social MediaAll adverts, offers and campaign objectives will be supported with by boosted social media promotions on our platforms. We will work with you to use your imagery and hashtags to support your campaign objectives.

PACKAGE OFFER: POA

Page 16: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

Our full campaigns offer a great way for medium sized businesses to reach their exact target market, using coordinated, multi-faceted approaches via School Notices email, magazine, website and social media marketing channels.

Full Campaign - Ideal for medium sized businesses

PACKAGE OFFER: £4,950 (+VAT)

Sidebar bannerA 6 month website banner in our sidebar position which can be edited at any time.

School hub banner6 month website banner on the registered member homepage of up to 5 schools of your choice. These hub pages are promoted and publicised directly by our member schools throughout the

Directory bannerA 6 month directory banner appearing within the free parent notice listings and within the business directory.

Offer bannerA website offer for 12 months which can be edited at any time.

Magazine3 x Half page Ad/advertorials in our termly magazine - circulation of 35,000 copies sent out directly by member Headmasters to every family at all our enrolled schools.

BlogA quarterly article on our blog that is shared on our busy social media channels

Raising funds for our Member Schools

E-newsletter4 newsletter offers or advertisments sent out to our entire database of member parents.

Social media promotion4 boosted social media promotions via Facebook, Twitter and Instagram.

Page 17: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

19Highly targeted advertising to an affluent parent audience

Promote your business now to the entire School Notices community!

Becoming a member will give you:

unparalleled access to our affluentindependent school parent audience

a constant presence in our online, searchable business directory

search responsive website advertising amongst our parent notices

advertising in our termly magazine sent out to every familyby member school Head Teachers - readership 90,000

email advertising, direct to our member database

an offer in our exclusive ‘Offers’ section online

a way to support member school fundraising

MEMBERSHIP COSTS JUST £99 (+ VAT) PER MONTH

*The Business Club is a 12 month commitment payable by direct debit with a break clause after six months.

Business Club

25% of what you spend is shared with our member schools for Bursary Funds, internal or charitable causes.

Page 18: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

Raising funds for our Member Schools

On taking an advertising package with us the following bolt-on opportunities are also available to you

School Hub Page BannersThe opportunity to place a banner advert directly on an individual school’s hub page - the landing spot for all members of that schools’ community. These can be purchased for individual schools, subject to their approval. Please note, where the school has an existing separate agreement with a business within the same sector as your business we may not be able to facilitate this.

E-NewsletterAdd or increase the number of opportunities to place your advert or Offer within our weekly e-newsletter to our full database

Package Extras

PRICE: £500 per school

PRICE: £200 per insertion

Page 19: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

21Highly targeted advertising to an affluent parent audience

Business Directory advertisingA 12 month directory banner appearing within the free parent notice listings and within the business directory. Delivered in response to up to 20 search keywords and three categories.

£300 p.a. (+VAT)

Page 20: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

Overview of Advertising Packages & PricingDirectory Listing Business Club Full Campaign Lead Sponsorship

Directory banner ✓ ✓ ✓ ✓

Website Offer ✓ ✓ ✓

Sidebar banner ✓ ✓

E-Newsletter spot 2 4 6+

Social media boosted post ✓ ✓

Leaderboard banner ✓

School hub page Available as an extra 5 ✓

Competitions and Focus groups ✓

Blog 4 8

Magazine Advertising Directory Ad x 3 Half page x 3 Full page x 3

Account Management ✓ ✓

PRICE £30012 months

£1,200 or £99 per month

£4,950 6 months

POA 6 months

Raising funds for our Member Schools

*Prices exclude VAT

Page 21: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

23Highly targeted advertising to an affluent parent audience

Some of our clients...

Page 22: Highly targeted advertising to an affluent parent audience · to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157

25Highly targeted advertising to an affluent parent audience

ContactFor more information, please contact:

Tracy Hoar Head of Business Development [email protected] 07801 517654

Office: 01256 223060

PHOTOGRAPHY BY MILLIE PILKINGTON. PINEWOOD SCHOOL