highly targeted advertising to an affluent parent audience · to offer. our magazine now has a...
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1Raising funds for our Member Schools
Highly targeted advertising to an affluent parent audience
3Raising funds for our Member Schools
We’re connectedThe only digital marketplace for the Independent school sector to buy, sell and advertise to one another
We’re supportiveThe only digital platform enabling schools to raise funds for their school projects and charitable initiatives
We’re influentialHarnessing the power of Independent parents – schools – businesses
PHOTOGRAPHY BY MILLIE PILKINGTON FOR HORRIS HILL SCHOOL
4Highly targeted advertising to an affluent parent audience
9,100HNW users per month
63,000website hitsper month
75,000 parents at our
member schools
*figures correct for UK as of November 2018
100,000 magazine readership
+15,000drop to selected London postcodes
5Raising funds for our Member Schools
Our audience Parents with children at
Independent schools are amongthe top 1% of earners in the UK
Aged 30-55+
Discerning consumers
Global market
Discerning consumers
TOP 1%of earners in the UK
30-55+years
6Highly targeted advertising to an affluent parent audience
Profile spend The Independent school
sector is worth over £11.7billion to the UK economy
Targeting 500,000 families globally
Buying power in:
Property
Holidays and experiences
Luxury goods and services
Health
Schooling
Independent school sector worth over
£11.7 billion
8Highly targeted advertising to an affluent parent audience
2018 Data ReportThe following stats demonstrate the speed at which the School Notices audience is growing and that a significant independent school parent and alumni audience is using the platform. Newsletters containing useful, free member notices are sent weekly to the database and have high open and click through rates, proving members are highly engaged with what the platform has to offer. Our magazine now has a readership of over 100,000 and is distributed to parents over 75,000 parents at 157 member independent schools either electronically or via Head Teacher’s end of term envelopes.
New Users
43,02110.8%
Sessions
90,82724.1%
Pageviews
383,21632.5%
Pages / Session
4.185.8%
Avg. Time on Page
00:01:014.2%
Users
44,25412.7%
Hits
553,332Sessions
97,145
femalemale
27.8%
72.2%
New VisitorReturningVisitor
48.6% 51.4%
Users
35-44 45-54 25-34 55-64 18-24 65+0
2K
4K
6K
user type: user gender:user age:
user geography:
Hits
Jan 1 Feb 21 Apr 13 Jun 3 Jul 24 Sep 130
120K
240K
360K
480K
600K
Users
51,872 43.6%
Avg. Time on Page
00:01:47Avg. Session Duration
00:02:56Pages / Session
2.55
Users
Jan 1 Feb 21 Apr 13 Jun 3 Jul 24 Sep 130
20K
40K
60K
80K
100K
Sessions
Jan 1 Feb 21 Apr 13 Jun 3 Jul 24 Sep 130
20K
40K
60K
80K
100K
9Raising funds for our Member Schools
International audience c.8,000 international schools
across the world teaching4.26 million children
46% growth in this marketin the last five years
Highest growth has been in Asiawith 54% of all internationalschools and 60% of all students
71% of expats say theirdisposable income is higherthan it would be at home
40% of these wealthy expatsare sending children tointernational schools
c.8,000international
schools
Sources: International School Consultancy Group & HSBC 2014 Expat Explorer Report
10Highly targeted advertising to an affluent parent audience
Benefits to advertisers Access to a pure unique high net
worth market, no wastage
Multiple platforms both digital andtraditional with flexible packages
Ability to target individual schools,universities or geographical regions
Exposure to the parent market ofover 2,700 schools in the UK
Exposure to expatriate parent marketthrough international platforms
Joining a trusted global club of HNWparents and Independent schools
11Raising funds for our Member Schools
Working togetherWe believe success lies in working together to engage our parent members in ways that benefit them as much as your business and brands.
We want our partners to share their story whilst offering real value to our members so we encourage content rich, interactive campaigns laden with insider info and exclusive offers.
In return, we’ll deliver you unparalleled access to a tight knit community of international movers and spenders.
12Highly targeted advertising to an affluent parent audience
The magazinel A termly magazine with a readership
of over 100,000 affluent parents, distributed by the school and endorsed by the head.Super trusted route to market.
l +15,000 drop to selectedLondon postcodes
l Packed with inspiring editorial, interviews with Heads and fantastic offers for Independent school parents
l I t’s a go-to family magazine
CONFIDENCE & RESILIENCE COURSES
FOR AGES 8-12■ JULY 17-21:
Pimlico | Wimbledon■ AUG 21-25: Chelsea
■ AUG 29-SEPT 1: Chelsea | Surbiton
10% discount
available to School Notices
readers
Ema i l i n fo@ro lemode l s .me | v i s i t www.rolemodels.me | or call 020 3637 7107
Quote ‘SN Offer’ to receive your 10% discount.
TEAM BUILDING | DEBATING | PUBLIC SPEAKING | INTERVIEW PRACTICE
ROLEMODELS-QP-AD-72x108_V2.indd 1 2017/05/10 3:58 PM
[email protected] | 07776 131 163 | www.tessalamb.com
PROPERTY ACQUISITION &
RELOCATION
Tessa Lamb Ltd is an independent Property Search, Relocation and Acquisition service.
BERKSHIRE HAMPSHIRE OXFORDSHIRE
13
! THE EATON HOUSE GROUP OF SCHOOLS !
Raising funds for our Member Schools
A few of our 157 member schools...
14Highly targeted advertising to an affluent parent audience
15Raising funds for our Member SchoolsRaising funds for our Member Schools
16Raising funds for our Member Schools
Recommended packages
Raising funds for our Member Schools
17Highly targeted advertising to an affluent parent audience
Our lead sponsorship package includes all of the following routes to our exclusive high net worth parent market.
Lead Sponsor Package
Site sponsorship6 months business sector exclusivity in the lead banner position at the top of every page across the School Notices website. Only available to our main sponsorship partners and visible to all our site visitors.
Magazine advertisingA full page in our termly magazine, either editorial or advertising. 3 publications in total to over 35,000 families via their head teacher‘s end of term envelope.
Blog8 articles on our blog that are shared on our busy social media channels
School hub banner6 month website banner on the registered member homepage of up to 20 schools of your choice. These hub pages are promoted and publicised directly by our member schools throughout the year.
Directory banner6 months banner position appearing within the free parent notice listings which are also delivered in response to up to 20 search keywords and three categories.
E-newsletters6 newsletter offers or advertisements sent out to our entire database of member parents throughout the year.
Offers & CompetitionsA premium position within our Web offers page for your offer and-or competition, which can be run for the duration of your campaign or placed during strategic promotional periods.
Social MediaAll adverts, offers and campaign objectives will be supported with by boosted social media promotions on our platforms. We will work with you to use your imagery and hashtags to support your campaign objectives.
PACKAGE OFFER: POA
Our full campaigns offer a great way for medium sized businesses to reach their exact target market, using coordinated, multi-faceted approaches via School Notices email, magazine, website and social media marketing channels.
Full Campaign - Ideal for medium sized businesses
PACKAGE OFFER: £4,950 (+VAT)
Sidebar bannerA 6 month website banner in our sidebar position which can be edited at any time.
School hub banner6 month website banner on the registered member homepage of up to 5 schools of your choice. These hub pages are promoted and publicised directly by our member schools throughout the
Directory bannerA 6 month directory banner appearing within the free parent notice listings and within the business directory.
Offer bannerA website offer for 12 months which can be edited at any time.
Magazine3 x Half page Ad/advertorials in our termly magazine - circulation of 35,000 copies sent out directly by member Headmasters to every family at all our enrolled schools.
BlogA quarterly article on our blog that is shared on our busy social media channels
Raising funds for our Member Schools
E-newsletter4 newsletter offers or advertisments sent out to our entire database of member parents.
Social media promotion4 boosted social media promotions via Facebook, Twitter and Instagram.
19Highly targeted advertising to an affluent parent audience
Promote your business now to the entire School Notices community!
Becoming a member will give you:
unparalleled access to our affluentindependent school parent audience
a constant presence in our online, searchable business directory
search responsive website advertising amongst our parent notices
advertising in our termly magazine sent out to every familyby member school Head Teachers - readership 90,000
email advertising, direct to our member database
an offer in our exclusive ‘Offers’ section online
a way to support member school fundraising
MEMBERSHIP COSTS JUST £99 (+ VAT) PER MONTH
*The Business Club is a 12 month commitment payable by direct debit with a break clause after six months.
Business Club
25% of what you spend is shared with our member schools for Bursary Funds, internal or charitable causes.
Raising funds for our Member Schools
On taking an advertising package with us the following bolt-on opportunities are also available to you
School Hub Page BannersThe opportunity to place a banner advert directly on an individual school’s hub page - the landing spot for all members of that schools’ community. These can be purchased for individual schools, subject to their approval. Please note, where the school has an existing separate agreement with a business within the same sector as your business we may not be able to facilitate this.
E-NewsletterAdd or increase the number of opportunities to place your advert or Offer within our weekly e-newsletter to our full database
Package Extras
PRICE: £500 per school
PRICE: £200 per insertion
21Highly targeted advertising to an affluent parent audience
Business Directory advertisingA 12 month directory banner appearing within the free parent notice listings and within the business directory. Delivered in response to up to 20 search keywords and three categories.
£300 p.a. (+VAT)
Overview of Advertising Packages & PricingDirectory Listing Business Club Full Campaign Lead Sponsorship
Directory banner ✓ ✓ ✓ ✓
Website Offer ✓ ✓ ✓
Sidebar banner ✓ ✓
E-Newsletter spot 2 4 6+
Social media boosted post ✓ ✓
Leaderboard banner ✓
School hub page Available as an extra 5 ✓
Competitions and Focus groups ✓
Blog 4 8
Magazine Advertising Directory Ad x 3 Half page x 3 Full page x 3
Account Management ✓ ✓
PRICE £30012 months
£1,200 or £99 per month
£4,950 6 months
POA 6 months
Raising funds for our Member Schools
*Prices exclude VAT
23Highly targeted advertising to an affluent parent audience
Some of our clients...
25Highly targeted advertising to an affluent parent audience
ContactFor more information, please contact:
Tracy Hoar Head of Business Development [email protected] 07801 517654
Office: 01256 223060
PHOTOGRAPHY BY MILLIE PILKINGTON. PINEWOOD SCHOOL