Marvel Entertainment and DC Entertainment have been legends in the comic book world since the 1930s. Over the years, the companies have expanded their scopes from comics to movies, games and even TV.

With the popularity of the movies (Iron Man series, Avengers series, Superman series, Batman movies etc.) the rivalry between the two brands has steadily been on the rise.

High-Low gives you a chance to pick a side and turn the other to dust.

The High Element requires you to come up with the complete marketing mix for either the upcoming Justice League Part One movie (2017) or Avengers: Infinity War – Part 1 (2018).

The Low Element requires you to come up with an Ambush centric marketing campaign for either the brand Marvel or DC, which subtly yet legally positions you above your competitor.

Please refer to the attached rulebook for deliverables and additional information.

Indian Institute of Management Raipur