HIGHLIGHTSWEEK

36

TV ONE DOMINATES RUGBY WORLD CUP VIEWING

When measured against AP 25-54

Source: Nielsen TAM (eTAM). Average Ratings over timezone according to playback on TV ONE. Friday 9th September, 19:30-22:44

27.329.1

26.3

13.7

6.98.9

11.9

6.5

02468

101214161820222426283032

Opening Ceremony (TV ONEBroadcast Time 19:30-20:14)

Pre Match (TV ONE BroadcastTime 20:15-20:29)

Match (TV ONE Broadcast 20:30-22:14)

Post Match (TV ONE BroadcastTime 22:15-22:44)

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TV ONE Rugby World Cup Friday 9th SeptemberAverage Audience (AP 25-54)

TV ONE Sky Sport 1

TV ONE DOMINATES RUGBY WORLD CUP VIEWING

When measured against AP 18-39

Source: Nielsen TAM (eTAM). Average Ratings over timezone according to playback on TV ONE. Friday 9th September, 19:30-22:29

17.818.9

17.7

9.3

4.96.3

9

6

0

2

4

6

8

10

12

14

16

18

20

Opening Ceremony (TV ONEBroadcast Time 19:30-20:14)

Pre Match (TV ONE BroadcastTime 20:15-20:29)

Match (TV ONE Broadcast 20:30-22:14)

Post Match (TV ONE BroadcastTime 22:15-22:44)

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TV ONE Rugby World Cup Friday 9th SeptemberAverage Audience (AP 18-39)

TV ONE Sky Sport 1

TV ONE DOMINATES RUGBY WORLD CUP VIEWING

When measured against M 25-54

Source: Nielsen TAM (eTAM). Average Ratings over timezone according to playback on TV ONE. Friday 9th September, 19:30-22:29

23.8

26.9

24.1

12.9

810.1

14.6

8.1

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1012141618202224262830

Opening Ceremony (TV ONEBroadcast Time 19:30-20:14)

Pre Match (TV ONE BroadcastTime 20:15-20:29)

Match (TV ONE Broadcast 20:30-22:14)

Post Match (TV ONE BroadcastTime 22:15-22:44)

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TV ONE Rugby World Cup Friday 9th SeptemberAverage Audience (M 25-54)

TV ONE Sky Sport 1

TV2 IS PROVIDING A STRONG ALTERNATIVE TO RUGBY

Source: Nielsen TAM. Average Ratings 20:30-22:29 Sunday 11th September

11.8 11.7 11.8 11.6

2.8

1.4

3.13.6

1 0.91.6 1.9

0

2

4

6

8

10

12

14

AP 18-49 AP 15-29 AP 18-39 AP 25-54

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TV2 The Hangover Sunday 8:30pmAverage Audience

TV2 TV3* FOUR

RUGBY WORLD CUP DRIVES AUDIENCES TO ONDEMAND – AVERAGE 78% LIFT

THU-SAT

Source: Nielsen Netratings. Site Census, TVNZ Dav. TVNZ Aggregate Stream Views by day, 29/8/11-11/9/11

80,34785,507

90,027 91,951 89,23382,284 78,993

85,86095,490 94,238 98,251

161,922167,071

117,185

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

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Stream Views - 29th August - 11th September

w/c 29th Aug w/c 5th Sept

Rank Streams1 Rugby World Cup - All Blacs vs Tonga2 Shortland Street (Friday)3 Shortland Street (Wednesday)4 Greys Anatomy5 Nothing Trivial6 Shortland Street (Tuesday)7 Shortland Street (Monday)8 The Mentalist9 The Vampire Diaries

10 Rugby World Cup - Opening Ceremony

REFRESHING NEW SHOW ON SATURDAY NIGHT DOMINATES ACROSS VARIETY OF

DEMOS

Source: Nielsen TAM. STLY 5/9/10-11/9/10, Previous four weeks 7/8/11-3/9/11. 19:00 – 19:29 Saturday only

9.1

7.38.1

5

11.711.1

9.19.8

13.2

11.5

9.9

12.6

3.63.1

4.3 4

0

2

4

6

8

10

12

14

AP 25-54 HHS w/Kids 0-14 AP 18-49 Male 25-54

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TV ONE Get Fresh with Al Brown Saturday 7pmAverage Audience

Same Time Last Year Previous Four Weeks TV ONE Saturday 19:00-19:29 TV3* Saturday 19:00-19:29

THE MENTALIST HAS A STUNNING NIGHT GROWING AUDIENCES BOTH WOW AND

YOY

Source: Nielsen TAM. STLY 5/9/10-11/9/10, Previous four weeks 7/8/11-3/9/11. 20:30 – 21:29 Monday only

8.4

12.513.7

12.5 12.5

15.215.314.7

18

9.110.5 10.4

0

2

4

6

8

10

12

14

16

18

20

AP 18-39 AP 25-54 HHS w/Kids 0-14

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TV2 The Mentalist Monday 8:30pmAverage Audience

Same Time Last Year Previous Four Weeks TV2 Monday 20:30-21:29 TV3* Monday 20:30-21:29