highlighter advance team a.c.i.d. arron halopoff chris rockwell ivonet gomez duc nguyen
TRANSCRIPT
Highlighter AdvanceTeam A.C.I.D.
Arron HalopoffChris RockwellIvonet GomezDuc Nguyen
Aaron
The Electronic Highlighter
Our device is the electronic highlighter. Able to scan save and transfer selected segments of information from books, documents, and other types of written material. The Electronic highlighter which is portable, compact easily taken anywhere can take the store up to 128 mb of information and can easily transfer it to any computer system for easy access and organization.
Aaron
The Claim
The electronic highlighter is similar to that as the technology of a copy machine or computer based scanner but vastly more compacted and easy to use. The Highlighter uses ultraviolet light to scan any ink/lead based text and stores it in a text file document on it's imbedded USV stick. After turned on the highlighter is used similar to that of a colored marker press and hold the scan button while you graze the tip of the Electronic highlighter across the surface of the desired information you wish to scan, one line at a time. The print is then scanned and saved within the electronic highlighter itself and the information is saved in the order it was scanned even if you jump from line to line on a single page. After scanning is completed you can hook up the end of the electronic highlighter to any computers USB port and download the scanned material to any computer in the form of a file ready text document for easy storage. This compact scanner aids in creating organized and less time consuming work of taking notes and saving bits of important information, with out the bulk of jotting down notes. All the convenient of a scanner, copier, and notebook in the palm of your hand.
Duc
Design
Light weight Durable Comfort Affordable User Friendly
Duc
Duc
Materials
ABS Plastic – for durability and lightweight LCD Display – digitally shows information
(memory, battery life, signal, title) USB port – file transfer between PC and Pen Ultraviolet Laser – use for capturing data (font
sizes between 8-14) SD memory Card – built in 128MB memory
Duc
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Chris
Start up Costs
Start up- $1,170,000 Wholesale Price- $45.00 Mark-up- 100% Retail Price- $90.00
Chris
First Year Numbers
Sales - 10,000 units @ $90 per unit Profit - $900,000
Expenses: Marketing Cost - $200,000 Advertising Cost - $500,000 Manufacturing Cost - $450,000 ($45 per unit for 10,000
units) Inventory Expense - $20,000
Total Expenses - $1,170,000
Total Revenue After One Year: - $270,000
Ivonet
Summary of Invention
Name of invention: Highlighter Advance The electronic highlighter scans the information
at the touch of a button, saves it in its memory of 128 MB, and is accessible by plug-n-play via the computer.
It’s a convenient and reliable device. Anticipated Cost is $45 per unit Projected Profits $90 per unit
Ivonet
Marketing StrategyTarget Market
Target Country: United States Target Population: Ages from 18-60 years old. Account
for 64% or 175,816,542 (approx) of the Population. Specific Target market: Students, Office workers,
Professors, Lawyers, etc.
Ivonet
Marketing Strategy (Cont.)Product
Product Feature: The Electronic Highlighter contains a built in standard USB and memory of 128MB.
Packaging: The product will come in a box with instructions included.
Positioning: The product will be positioned as an innovated, practical and reliable product.
Product Line: In the future we will introduce new products as Highlighter Advance with greater memory capacity, in different colors and shapes.
Ivonet
Marketing Strategy (Cont.) Pricing
Price: Economical, Affordable, below competition, high quality
Place/ Distribution: Distributed major office supply stores: Office Depot, Staples, Best Buy, and our website.
Ivonet
Marketing Strategy (Cont.)Promotion
Internet (website) TV (commercials) Magazines, Newspaper Marketing Message: “Tired of writing and
typing, take it easy, live life with our Electronic Highlighter, Highlighter Advance you will save time and you will be fine!”
Ivonet
Highlighter Advance Team A.C.I.D.
Aaron Halopoff Chris Rockwell Ivonet Gomez Duc Nguyen