high tech impact on future hotel design – latest results from … · 2015-11-04 · college park...

© Fraunhofer IAO, IAT Universität Stuttgart

High Tech Impact on Future Hotel Design – Latest Results from the Fraunhofer FutureHotel Project

Vanessa Borkmann Fraunhofer IAO

22nd World Travel Monitor Forum 29th October 2014, Pisa

FutureHotel

© Fraunhofer IAO, IAT Universität Stuttgart FutureHotel

Profile of Fraunhofer Society

Founded: 1949

23 000 employees

More than 80 research institutes, of which 56 operate as independent profit centres

Europe: Brussels (Belgium), Moscow (Russia), Budapest (Hungary), Jönköping (Sweden), Bolzano (Italy), et al. USA: Boston (Massachusetts), Pittsburgh (Pennsylvania), Plymouth (Michigan), Providence (Rhode Island), College Park (Maryland), Peoria (Illinois) Asia: Ampang (Malaysia), Beijing (China), Jakarta (Indonesia), Koramangala Bangalore (Indien), Seoul (Korea), Singapore, Tokio (Japan) Middle East: Dubai (United Arab Emirates), Cairo (Egypt)

More than 2 Billion Euro Research volume per year

More than 70 % percent funded by industry, 30 % funded by the state


FutureHotel Project Partners


Technologies

Exploration of trends and new opportunities

Integration of new technologies

Interior

Softfactors

Innovative hotel concepts

Buildings and Suroundings

Optimization through innovation

Support for the outside and interior effect (branding)

Processes and Operations

Increase in performance through process optimization

Efficience

Requirements of

specific user types

Collaborative Research Project »FutureHotel« Fields of Research at Fraunhofer IAO


Markets Energy Building Mobility Work Information

Communication

Ubiquitious/ Real Time

Highly Mobile Knowledge-Based

Society

Systems Networks,

Community

Product Costumer

Individualised Plus Energy Houses

Standardisation

Sustainable Networked

Mobility

Individual Mobility

Decentralised Systems

Centralized Systems

Industrialisation Linear/ Structured

New Systems and Solutions in all Sectors Technology is Changing all Areas of Life


„Ubiquitous Computing“

„Location Based Services“

„Augmented / Mixed Realities“

„ Informatisation of Objects and Processes“

Virtual Reality is extending our Real World Technical and Social Networks as a New Principle

The key to situation-based and personalised services: To know what person, at what time, at which place and what needs!


Return

Home Departure

Check-Out

Hotel Stay

Check-In

Enter Hotel

Arrival at the Hotel

Arrival at Destination Departure

at Home

Confirmation

Preparation

The Guest Journey: Experiences from a Guest Perspective

Person/ Traveller

Environment

Selection

Booking

Request

Circular Process


High Tech Impact on Future Hotel Design

The key to situation-based and personalised services: To know what person, at what time, at which place and what needs!

CheckIn & realtime location based services

Individual Choice & Pay-per-Use

Ubiquitous Computing & Information everywhere

Virtual Environments & Augmented Reality

LED Lighting & use scenarios

Internet of Things, Interaction & Interfaces

Robots & Automated Services

3D Planning & Printing Energy Monitoring & Feedback Systems


FutureHotel International Hotel Guest Survey Population: n=4377

The results are divided into two different groups: Leisure Travellers (n=2979) vs. Business Travellers (n=1398)

Online survey, from 25 July 2013 to 2 May 2014

Distribution by country:

Germany: n=3152 (72,0%)

Austria: n=144 (3,2%)

Switzerland: n=113 (2,6%)

France: n= 159 (3,6%)

Poland: n=125 (2,8%)

USA: n=25 (0,5%)

Great Britain: n=110 (2,5%)

Italy: n=105 (2,4%)

Russia: n=358 (8,2%)

China: n=83 (1,9%)


Ubiquitous Computing


Drivers of Future Development Sensors for BluetoothLE-based Indoor Navigation (iBeacon)

Precision of public navigation systems

1990 2000 2010

Glocal Gap

30 m

10 m

1 m


Todays guests are travelling around having their laptops (85%), smartphones (70%), tablet PCs, MP3 players and their mobiles (each 40%) with them.

Guests would like to lend a tablet PC (40%), a Laptop (30%), a smartphone (20%) or no device at all (35%) from the hotel.

One in three guests under the age of 30 would share information about their hotel stay over the internet via social media and would like to receive situation specific information from the hotel via his smartphone. One in five of all would share his geographical location.

Findings of the FutureHotel Guest Survey:

Travel and Hotel Experiences Communication and Interaction from a Guest Perspective


Internet of Things


Future Supermarket


Purchase

Shop the Hotel


Have you already talked

to your car today?

Scenarios for changed Interaction and Communication The Internet as a Link between Worlds


Display Systems, multi-touch-surfaces e.g. Microsoft »Surface«

Recognition of facial expressions and gestures e.g. FhG-IIS: Recognition of personal moods Control via Thoughts,

Augmented Cognition

Voice-based human-machine interaction e.g. Stephen Hawking

Interconnectedness with the surrounding area e.g. RFID-based (Smart Building)

Novel Systems of Interaction by ICT


Mobile devices, networking and intelligent objects enable new scenarios of interaction and communication.

Hotel

Room Products

Guests

Internet

Employees

Feedback of guests (hotel and travel platforms),

coordination of guest wishes in real time,

special guest requests available in real time

Information about the state of the room in real time (cleaning)

User data and consumption of resources in real time

Control over the surrounding area

Guests are connected via social media

Room recognises guest: Individual lighting scenes, guest is getting addressed personally at the room (room-tablet, TV)

Scenarios for changed Interaction and Communication The Internet as a Link between Worlds

© Fraunhofer IAO, IAT Universität Stuttgart FutureHotel © car2go

Early movers of a shared economy

Services on Demand: Use of the Hotel Room Joint Use and Pay-per-Use


Pay-per-Use in case of YOTEL London Gatwick


Check-In


The guest is getting »recognised« before arrival at the hotel and also in front of the hotel room

The guest has access authorisation to the room e.g. via smartphone

It is possible to regulate all functions of the room via the guests personal smartphone / device

The guest has the opportunity to check-out via his smartphone or any other device

Automated Check-In-Process Scenario Booking, Journey, Arrival and Access to the Room via Smartphone


Urban Living Laboratory in Stuttgart User Profies and Use Scenarios


FutureHotel International Guest Survey 2014 © Fraunhofer IAO

DE AT CH UK FR IT PL RUS USA CN

...on a business trip 2,9 3,3 3,0 3,7 3,2 4,0 3,8 3,5 2,9 3,7

very desirable (5) 14% 26% 15% 35% 13% 48% 27% 24% 36% 13%

rather desirable (4) 23% 23% 19% 26% 38% 24% 39% 33% 0% 53%

so, so (3) 22% 19% 27% 21% 21% 19% 20% 27% 9% 27%

rather not desirable (2) 23% 21% 23% 12% 17% 5% 12% 2% 27% 7%

not at all desirable (1) 18% 12% 15% 7% 13% 5% 2% 13% 27% 0%

…on a private trip 2,4 2,5 2,6 3,5 3,0 3,4 3,4 3,5 3,4 3,9

very desirable (5) 7% 6% 6% 18% 10% 23% 21% 22% 24% 26%


so, so (3) 22% 32% 21% 31% 32% 29% 21% 26% 24% 28%


not at all desirable (1) 28% 27% 23% 7% 13% 12% 12% 8% 12% 1% Relevant country- specific differences

nPT=2.979 nBT=1.398

Mobile Check-In Scenario Ideally, how should the check-in process be like? How desirable is the following suggestion? : You can check-in using your own mobile phone or tablet, if you have internet access. You don’t have to be on-site, but can handle it for example in the taxi or on your way to the hotel.


DFEFE

Virtual Environments


Virtual Environments


Virtual Flight Attendant Personalised Working Environment

Relaxing Atmosphere

Seats working as digital windows

Virtual Environment


Digital Surface Mapping

© Fraunhofer IAO, IAT Universität Stuttgart FutureHotel FutureHotel FutureHotel

Lighting


LightFusion Laboratory in Stuttgart


Functions in the Guestroom: LED Light Control Imagine, your hotel room would have the following features. How desirable would you assess the following feature? By individually adjusting the LED lighting, different atmospheres can be generated, which affect the biorhythm/health positively.



… on a business trip 3,2 2,9 3,2 3,7 3,8 3,7 3,4 3,4 2,8 3,8

very desirable (5) 11% 9% 12% 21% 29% 24% 7% 13% 27% 20%


so, so (3) 31% 35% 38% 23% 21% 24% 32% 29% 9% 20%



… on a private trip 3,0 3,1 3,2 3,3 3,7 3,8 3,4 3,4 3,1 3,6

very desirable (5) 9% 14% 11% 13% 18% 21% 18% 12% 12% 18%


so, so (3) 31% 28% 23% 37% 27% 24% 26% 29% 18% 37%



Relevant country- specific differences

nPT=2.979 nBT=1.398


34%

33%

35%

22%

13%

13%

10%

16%

36%

18%

7%

9%

8%

13%

6%

10%

14%

8%

14%

16%

27%

27%

27%

42%

41%

52%

34%

27%

29%

24%

14%

11%

15%

5%

13%

9%

17%

9%

7%

16%

18%

20%

16%

19%

26%

15%

26%

39%

14%

27%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

DE

AT

CH

UK

FR

IT

PL

RUS

USA

CN

By different switchesWith your mobile phone or tabletA touch panel/display on the wallMobile phone or tablet from the hotelA universal remote control

Control of the hotel room environment Generally, how would you like to control your hotel room environment (i.e. lighting, heating, TV.)?


nDE=3.152 nAT=144 nCH=113 nUK=110 nFR=159 nIT=105 nPL=125 nRUS=358 nUSA=28 nCN=68 nTotal=4.377


Energy Monitoring


Car Consumption Fitness Tracking

Housing


Monitoring Ressources Demand at the Hotel


Display of the Consumption of Resources How desirable would you assess the visualization of your resource consumption on a display in your hotel room to be able to influence more aimed?



… on a business trip 2,8 2,8 2,8 2,9 3,0 3,2 2,8 2,5 2,8 3,3

very desirable (5) 12% 24% 9% 13% 8% 13% 9% 5% 0% 20%


so so (3) 20% 35% 36% 44% 23% 50% 18% 55% 17% 40%



… on a private trip 2,9 3,0 2,9 3,0 3,2 3,3 3,1 2,7 2,9 3,4

very desirable (5) 10% 15% 5% 16% 11% 17% 8% 7% 9% 11%


so so (3) 23% 25% 27% 40% 28% 26% 27% 26% 36% 22%


not at all desirable (1) 19% 21% 14% 16% 11% 22% 17% 28% 9% 9% Relevant country- specific differences

nPT=2.979 nBT=1.398


Robots in Service


3D Printing


3D Planning and 3D Printing


Vanessa Borkmann Fraunhofer IAO Nobelstraße 12 70569 Stuttgart Germany Phones: +49 711 970-5486 Fax: +49 711 970-2083 [email protected] www.iao.fraunhofer.de www.futurehotel.de

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high tech impact on future hotel design – latest results from … · 2015-11-04 · college park...

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