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#digitalks @jangles Is a digital world a threat or a boon for the High Street? Moderator: Neville Hobson London - June 19, 2013 …and other interesting questions A PANEL DISCUSSION

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Scene-settting notes to introduce "DigiTalk2: iConsumerism," a panel discussion I moderated on June 19, 2013 in London. More info: http://www.thinkspacelondon.com/static/digitalk2.html

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Page 1: High-Street

#digitalks @jangles

Is a digital world a threat or a boon for the High Street?

Moderator: Neville HobsonLondon - June 19, 2013

…and other interesting questions

A PANEL DISCUSSION

Page 2: High-Street

#digitalks @jangles

http://www.thinkspacelondon.com/static/digitalk2.html

Luke Brynley-Jones@lbrynleyjones

Brandon Butterworth@bbzaaa

Neville Hobson@jangles

#digitalks

Page 3: High-Street

#digitalks @jangles

http://www.dailymail.co.uk/news/article-2331879/High-Street-Armageddon-1-5-High-Street-stores-face-closure-years-unstoppable-rise-internet-shopping.htmlhttp://www.govtoday.co.uk/business-news/26-economy/16013-uk-retail-facing-a-crisishttp://www.express.co.uk/news/uk/403104/60-000-stores-to-close-in-five-years-as-our-high-streets-begin-to-diehttp://www.marketingweek.co.uk/news/one-in-five-shops-to-close-as-ecommerce-grows/4006787.article

Page 4: High-Street

#digitalks @jangles

By 2018, the picture looks bleak…

• Total stores down by 22%– From 281,930 to 220,000

• 316,000 jobs gone compared to today• Online retail sales up from 12.7% (2012) to 21.5% by

2018• Additional 164 companies going into administration:

loss of 22,600 stores and 140,000 employees– Many of these companies will survive but at the cost of

closing more than half their stores

• The High Street will continue to suffer: 41% of town centres will lose 27,638 stores

“Retail Futures 2018: Shop Numbers, Online and The High Street - A Guide to Retailing in 2018” - http://www.the-cma.com/research/cma-research-reports/retail-futures-2018/1

Page 5: High-Street

#digitalks @jangles

http://www.maryportas.com/portaspilots/

Page 6: High-Street

#digitalks @jangles

http://www.irisys.co.uk/people-counting-blog/bid/61846/How-do-you-know-if-your-customers-are-showrooming

Page 7: High-Street

#digitalks @jangles

Imaginative Thinking

• At this year's London Fashion Week Top Shop partnered with Google to fit a runway model with a real-time camera so shoppers could experience their fashion show from a unique perspective.

• At the flagship branch in London's Oxford Street, a specially designed animated photo booth linked to Google+ was set up, allowing customers to try on their favourite outfits and have their photograph instantly uploaded on the store's web page, as well as see it displayed in an interactive digital window.

http://www.channel4.com/news/high-street-shops-close-retail-crisis-warninghttp://www.elle.co.za/topshop-x-google-puts-you-in-the-front-row/

Page 8: High-Street

#digitalks @jangles

Page 9: High-Street

#digitalks @jangles

-ability“ ”

Page 10: High-Street

#digitalks @jangles

Is all you need just a little

Imagination?

Page 11: High-Street

#digitalks @jangles

Is a digital world a threat or a boon for the High Street?

Neville Hobson

@jangles

London, June 19, 2013

Content of this presentation deck is Copyright 2013 Neville Hobson. Some rights reserved.

Re-use permitted - read the Creative Commons license for terms.

If you have questions or comment arising from your use of this deck, contact Neville Hobson:

+44 7577 997 222 [email protected] www.nevillehobson.eu www.nevillehobson.com @jangles