kFall/Winter 2012

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Continued from page 1Continued from page 3 USDA FooD SAFety InSpectIon ServIce

tHe cooK It SAFe! cAMpAIGn

FoUr SIMple ActIonS to Keep yoUr FooD SAFe

NICOLE MALACHOWSKI A STAR IN THE SKY

She’S Among the BeSt AviAtorS in the World And A mom too

f you remember the movie, Top Gun, Tom Cruise was the hero

who got to show his stuff with wild aerial maneuvers over the California

desert, while Kelly McGillis was on the ground teaching theory to the guys in

the sky. Fast forward to Lt. Col. Nicole Malachowski – the first woman to fly in the most prestigious assignment one can achieve in the U.S. Air Force – a member of the U.S. Air Force Air Demonstration Squadron, the Thunderbirds.

However, before ever stepping foot in the F-16 cockpit, she spent years refining her aviation skills, beginning with training at the U.S. Air Force Academy, where she was both a pilot and cadet instructor pilot in the academy’s TG-4 glider program. She also earned a Master of Arts degree from American Military University in National Security Policy.

She went on to serve two operational tours at RAF Lakenheath, England, and deployed for four months in support of Operation Iraqi Freedom and Operation Enduring Freedom, flying 26 combat missions. She also served

as an Air Liaison Officer supporting the 2nd Infantry Division at Camp Red Cloud, South Korea.

When Lt. Col. Malachowski flew her F-16 at speeds up to 1,000 mile per hour, passing within inches of her fellow aviators, or maintaining the perfect formation,

she relied on years of extensive training provided by the Air Force.

After successfully completing her tour with the USAF Thunderbirds, which included 140 performances all over the world, she was assigned to the U.S. Air Force Warfare Center

at Nellis Air Force Base, Nevada.Lt. Col. Malachowski has also been an

advocate for women pilots who served during World War II. In 2009, she participated in a White House ceremony where the president signed legislation awarded a Congressional Gold Medal to former pilots of the Women Airforce Service Pilots (WASP).

In late 2011, Lt. Col. Malachowski took command of the 333d Fighter Squadron at Seymour Johnson Air Force Base, North Carolina. On top of all these accomplishments, she also became the mother of twins – daughter Norah and son Garrick.

The second U.S. Air Force PSA in our CablePAK series is called Choices :30 and Choices/Saving Lives (Spanish) :30 which offers a look into the challenges young people have when making responsible decisions.

HIGH QUALITY PUBLIC SERVICE ANNOUNCEMENTS FOR YOUR STATION

I“This confidential assessment is an accurate

measurement of how well veterans and their loved ones are meeting the challenges of everyday living.”

HOW IT WORKSTo start the process, people log onto www.

OperationNotForgotten.com and download the assessment tool with an email entry. Immediately after they take the 20-minute assessment, veterans receive an individualized, computer-generated report. Automatic follow-up resource newsletters provide informative articles and links for guidance and support, and include access to national trauma experts. The Quality of Life Assessment and materials are offered to veterans and their families at absolutely no cost and are completely confidential.

The PSA “Operation Not Forgotten,” thirty seconds in length, was created by Crawford Media Services to increase public awareness of the Operation Not Forgotten website and free resources available. For more information, contact Steve Schiffman at steve@liferenewed.org

Northern Va. Office 8322 Thwaite Howe Dr.Lorton, VA 22079703-646-5962 (Voice)703.646.5995 (Fax)

Goodwill CommuniCATionsPsA Distribution/Packaging/Evaluation

Helping You Achieve Your Critical Mission via Social Awareness

The lead partner in the public education program is the USDA’s Food Safety Inspection Service, which has developed three public service announcements featuring teenagers, a known target group for these types of illnesses. The messages center around humorous depictions that present the Cook It Safe! four messages shown in the adjacent graphics. Whether you’re grabbing a quick snack or preparing a big meal, to prevent foodborne illness in the home or dorm room, we encourage audiences to follow the messages found on these PSAs. The cable TV community can help raise consumers’ awareness of this issue by airing these important public health messages, educating consumers and reducing the risk of foodborne illness.

IMPORTANT FACTS:•   Due to illnesses in recent years resulting from undercooked pre-prepared meals, 

(convenience foods) the “Cook It Safe!” campaign urges consumers to read and follow package cooking instructions to be sure food is fully and safely prepared.

•   Teenagers, college students, and young adults living on their own are known target audiences.

•   Through humorous depictions of home and college dorm situations,  the PSAs show teenagers safely preparing convenience foods and emphasizing the Cook It Safe! messages:

•  Read and Follow Package Cooking Instructions.

• Know When to Use a Microwave or Conventional Oven.

•  Know Your Microwave Wattage before Microwaving Food.

• Always Use a Food Thermometer to Ensure a Safe Internal Temperature.

For more food safety information, visit:

www.fsis.usda.gov/Education/Cook_It_Safe/index.aspwww.fightbac.org/about-uswww.fda.gov/www.foodinsight.org/

There are few things in life more basic than ingesting clean, wholesome and nutritious food. However, in the most advanced nation in the world, 1 in 6 Americans will get sick from food poisoning this year. Food poisoning, or foodborne illness, is a serious public health threat in our country.

The U.S. Centers for Disease Control and Prevention (CDC) estimates that 48 million people get food poisoning each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths. There are practical steps that can be taken to help reduce the risk of getting sick.

The U.S. Department of Agriculture, the U.S. Food and Drug Administration (FDA), the Partnership for Food Safety Education (PFSE), the International Food Information Council (IFIC), and organizations representing the frozen food and home appliance industries have partnered to produce the Cook It Safe! campaign.

Due to illnesses in recent years resulting from undercooked pre-prepared meals, the “Cook It Safe!” campaign encourages cooks of all ages to read and follow food package cooking instructions to be sure food is fully and safely prepared to prevent food poisoning.

Lt. Col. Malachowski flew the Number 3 (Right Wing) aircraft in the Thunderbirds diamond Formation.

Fall/Winter 2012 CablePak Synopses

vibrant sixteen (16) year old leader and role model who died full of his future on a People to People Student Ambassador Program to Japan in 2007. His tragic death was 100% preventable. They created www.TylerHill.org to inform and engage others. They did not expect to hear from so many parents whose children were trafficked, raped, abused, starved, abandoned and killed on programs overseas. They wanted to do more.

They created ClearCause Foundation,™ dedicated to safe global youth travel. It provides tools and information to help parents, youth and chaperones identify risk and take positive steps to mitigate these risks on youth and student programs abroad.

As host family to eight international youth for more than twelve years, the Hills understand how a travel, exchange, adventure or study-abroad trip can be the highlight of a young person’s life. They did not understand that there is no federal oversight, minimum standards or transparent public reporting on the safety records of programs entrusted with America’s youth and students on programs abroad when Tyler went to Japan. Many still do not know.

“More than forty-five million American youth and students are encouraged to travel, exchange and study-abroad every year. Most assume federally mandated safe guards are in place – they are not.” said Sheryl Hill.

ClearCause is advocating for protections and transparent reporting to help ensure the health, safety and human rights of our young people overseas. These initiatives include:

•  An Emergency Preparedness Plan – emergency contacts are not prepared when trips go bad. They do not have passports, funding, insurance, permissions, legal counsel or understand foreign policies and

language. ClearCause is developing an emergency preparedness plan to help.

•  A Family Crisis Fund – to help families who cannot afford to get to their child overseas, or return their child’s remains.

•  Advocacy – Federal oversight, standards and transparency of the youth-travel, cultural exchange and study abroad industry. ClearCause has the support of Minnesota’s Governor, Secretary of State, United States Senators and United States Congressman.

•  Study Applaud & Study Afraud – Get Ready, Get Set, Go! StaySafe advice currently available at www.clearcausefoundation.org.

 •  Awareness – public service campaigns to inform and engage students, families, law makers and programs.

“We need transparent reporting to inform parents and students so that they can make informed decisions about the safety record of programs abroad,” says Allen Hill, ClearCause Founder. “We want to reduce tragedy, help parents be prepared when tragedy strikes, and advance protections to insure accountability and safety.” For more information, go to: www.clearcausefoundation.org

NatioNal Hospice aNd palliative care orgaNizatioN

Caring Connections is a program of the National Hospice and Palliative Care Organization that provides free information to the public and to healthcare professionals about hospice, palliative care, advance care planning, caregiving and more.

It is considered to be the model for quality, compassionate care for people facing a life-limiting illness or injury. Hospice and palliative care involve a team-oriented approach to expert medical care, pain management, emotional and spiritual support expressly tailored to the person’s needs and wishes. Support is provided to the person’s loved ones as well.

The focus of hospice relies on the belief that each of us has the right to die pain-free and with dignity, and that our loved ones will receive the necessary support to allow us to do so.

The enclosed PSA, “My Father” shares the story of a woman who wanted to get the best care possible for her father who put his life on the line for our country during World War II. It reminds people of the compassion and dignity that hospice brings to all those they serve and was the recipient of the ADDY Award.

More information is available from NHPCO’s Caring Connections at www.caringinfo.org or by calling our HelpLine at 1-800-658-8898.

operatioN Not ForgotteN

Daily media reports are filled with the heart-breaking challenges that veterans returning from combat are facing as they transition back into civilian life.

Post-war stress, traumatic brain injuries, high divorce rates, unemployment, homelessness, alcohol and substance abuse are some of the many problems that take their toll on military men and women.

Most troubling is the high rate of suicide among veterans. According to a Navy Times article, Iraq and Afghanistan veterans take their own lives at the rate of 18 per day. This shocking statistic equates to 6,570 soldiers a year, a number higher than all the fatalities occurring in Iraq and Afghanistan since the war began.

Studies show that many veterans are reluctant to discuss their mental issues.

The stigma associated with receiving mental health treatment deters some service men and women from communicating their true

level of stress. The potentially

negative impact to the individual’s career, coupled with a fear of shame and judgment, often results in veterans not

receiving the help they need. In response to the needs of these

courageous men and women, Life Renewed International, a non- profit organization, has launched a new program - Vet Life Operation Not Forgotten.

“To help veterans assess what help they may need to transition back into civilian life, we have developed a Quality of Life Assessment tool,” points out Steve Schiffman, Executive Director of Life Renewed International.

americaN academy oF dermatology

While many people don’t realize they are at risk for skin cancer in the winter, professional skier Julia Mancuso does.

Julia – the most decorated Olympic female alpine skier in America – broke into the World Cup at age 15 after having grown up in a family whose active lifestyle was infused in everything they did. Despite dominating the Junior World Championships as a teenager, Julia didn’t find herself on the World Cup podium until realizing that being the best wasn’t about beating older and more experienced competitors. It was about being the best Julia she could be.

And it worked. “Super-Jules” – as she is called by her teammates – has an on-snow resume boasting seven World Cup wins, four World Championship finishes and three Olympic medals, including a gold in the giant slalom at the 2006 games in Turin, Italy. And while others have called her wins unexpected, Julia’s success comes as no surprise to her. It’s a product of the joy found in her pursuits and her ability to never place a ceiling on her potential.

While Julia always has her eyes on the next big race, she’s also dedicated to inspiring

people to live healthy lives. That’s why she’s encouraging everyone who enjoys winter sports to protect their skin from the sun. Skiers and others are at a higher risk for skin cancer since sunlight is stronger at higher elevations and rays reflect off the snow.

Julia applies sunscreen and checks her skin regularly for signs of skin cancer. She shares her routine, encouraging others to prevent skin cancer in the enclosed [TV PSA,] which encourages people to join Julia and others in the fight against skin cancer by visiting SpotSkinCancer.org.

SPOT Skin Cancer® is an American Academy of Dermatology initiative to increase the public’s

understanding of skin cancer and motivate people to change their behavior to prevent and detect skin cancer. Visitors to SpotSkinCancer.org can learn how to perform a skin self-exam, download a body mole map and find free skin cancer screenings in their area.

This PSA is distributed by the American Academy of Dermatology, a 501(c)(3) non-profit organization. With a membership of more than 17,000 physicians worldwide, the Academy is committed to reducing the incidence of and mortality from skin cancer. For more information go to www.aad.org.

americaN society oF plastic surgeoNs

Research indicates that 7 out of 10 women with breast cancer are never told about their options for breast reconstruction, depriving them of the quality of life they deserve beyond breast cancer. The American Society of Plastic Surgeons, The Plastic Surgery Foundation, and singer-songwriter Jewel, have joined together in a national public awareness campaign. Its goal is to inform all women of the life-changing options available to them should they, or someone they love, ever get breast cancer.

“It is our job as doctors to fully inform our patients about breast reconstruction options,” said ASPS President Malcolm Z. Roth. “Women are telling us that they want to actually see what reconstruction results would look like beforehand, and as their physicians we need to do everything we can to honor their request.”

Not only are some women never shown breast reconstruction surgery results, but previous research shows 7 out of 10 women diagnosed with breast cancer are never even told about their breast reconstruction options.

To combat that problem, the ASPS and The Plastic Surgery Foundation are launching BRA Day USA, a new campaign to raise awareness about breast reconstruction options. Singer/songwriter Jewel is the spokesperson for the campaign and has written the inspirational song “Flower” to raise funds for the breast reconstruction awareness efforts.

In our new public service announcement titled: Whole Again in :60/:30/:15 lengths, patients make it clear that when a woman knows all of her options for breast reconstruction, she can feel whole again. In addition, Jewel discusses the importance of women having a reconstruction conversation with their plastic surgeon when diagnosed, and she shares some of the song she has written specifically for this awareness campaign honoring women with breast cancer.

“When I was writing this song there were a lot of survivors that came to mind and I’m always continually amazed at how resilient women are, and how when faced with a difficult position they find the courage to say, ‘I am going to fight on and I’m even going to be better.’ And that’s what made me want to write this song,” said Jewel.

Jewel’s song is available for download on the iTunes Store. Jewel also performed a charitable concert on October 29, 2012 in New Orleans during Plastic Surgery - The Meeting. Event proceeds will be donated to the Breast Reconstruction Awareness Fund of The Plastic Surgery Foundation and be used to support national and local breast reconstruction organizations.

The ASPS is the largest organization of board-certified plastic surgeons in the world, representing more than 7,000 physician members. The Society is recognized as a leading authority and information source on cosmetic and reconstructive plastic surgery. ASPS comprises more than 94 percent of all board-certified plastic surgeons in the U.S. Consumers can get more information on other aspects of plastic surgery at www.plasticsurgery.org. For more information on the PSAs, contact Lisa Arledge Powell at 614-932-9950.

clearcause FouNdatioNAre Your Kids Safe On Programs Abroad?A2f Pictures has produced three compelling

Public Service Announcements – PSAs, for ClearCause Foundation’s first awareness campaign titled: Emergency; Ambulance; and Host Family. These riveting and compelling PSAs are designed to alert students, families and providers about the inherent dangers and risks in this twenty (20) plus billion dollar, federally unregulated student travel industry. Allen & Sheryl Hill, ClearCause Founders, 

are proud parents of Tyler Hill. Tyler was a

National Hospice and Palliative CareOrganization

Allen & Sheryl Hill, ClearCause Founders, are proud parents of Tyler Hill.

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