high point market fall 2018 exhibitor marketing … · general marketing: ‒ cain brodie, director...
TRANSCRIPT
HIGH POINT MARKETFALL 2018 EXHIBITOR MARKETING WEBINAR
8.14.18
A Partnership for Success
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Rundown
IMC & HPMA1. Show Websites
2. Email
3. Social Media
4. Advertising
5. PR
6. Preview Guides
7. Trendwatch & Special Events
8. Onsite Signage & Displays
9. Seminars & Events
10. Exhibitor Marketing Checklist
Show Websites
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Email & Social Media
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Advertising
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PR
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Trendwatch
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And the Fall 2018 trends are….
TREND 1: LINE & STRUCTURE
TREND 1: LINE & STRUCTURE
Linear patterns, computer-generated curves, architectural forms, 3D-printed prototypes ... TrendWatch’s Line & Structure presentation emphasizes precision, clean lines and future-focused design solutions shaped by technology. In a materials mix that includes wood, polished metal finishes, plastic, stone, and both natural and synthetic fibers, Line & Structure offers furniture, lighting, accessories and textiles that are high-performance, edgy and purposefully engineered to meet demand for modern-day style, comfort and convenience.
WHAT TO SEND:
Modern furniture and furnishings with pronounced lines and/or curves.
Thin and slim profiles, as well as substantive and sizable forms.
Colors should nod to the 1980s: think Rubik’s Cube colors ... meet digitally rendered patterns ...meet high-performance athletic gear and street wear.
TREND 2: RIVETING & ROMANTIC
TREND 2: RIVETING & ROMANTIC
From romantic ruffles, small-scale florals, day dresses and tailored suiting to riveter-ready casual wear and pin-up playfulness, fashion influences from the 1940s are having a moment now and for the foreseeable future —TrendWatch’s Riveting & Romantic theme for Fall 2018 builds on the momentum. What to look for: warm color palettes, especially pretty reds, fresh pinks and greens, and soft brown varieties; feminine flourishes such asloose ruffles and confident florals; casual textiles; suiting patterns; and enduring styling.
WHAT TO SEND:
Well-tailored upholstery that channels bespoke suiting
Accent furniture, occasional tales, and desks done upon warm finishes
Casual textiles; area rugs and wall decor with confident floral patterns
Warm metals and finishes
TREND 3: PLEIN AIR
TREND 3: PLEIN AIR
We’re doing more than just spending time outdoor ...we’re spending substantial dollars to decorate our outdoor living spaces. All-weather furniture and accessories have stormed the marketplace, and TrendWatch’s Plein Air shows best examples.
WHAT TO SEND:
All things all-weather ... especially lounge and chat furniture, bar tables, bar stools and area rugs
Pillows, textiles, decorative accessories and wall decor that stand upto the elements.
EXPOSURE
Showcase your product to tens of thousands of buyers at Market!
The selected products are showcased in three very highly trafficked areas:
1. Lobby, Suites at Market Square
2. Green Lobby, IHFC
3. Showplace Walkway - Enclosed Outdoor Display between Showplace and the Commerce Transportation Terminal
IMC provides the following marketing support and exposure designed to drive buyer traffic to showrooms of the companies participating in the TrendWatch program:
Email blasts to 50,000+ retailers and designers prior to Market
Product signage at each display with exhibitor name and showroom location
Tabletop signs for each featured product to display in the exhibitor showroom
Exposure on social media channels: Pinterest, Facebook, Instagram, etc.
SUBMISSION PROCESS
All IMC tenants and exhibitors are encouraged to submit products for consideration.
This program is offered exclusively to tenants and exhibitors in IMC buildings.
There is no cost to participate.
A jury will determine the final assortment of products selected for the TrendWatch displays.
Not all products submitted can be included in the displays.
IMC reserves the right to use all submissions in marketing, promotions, social media, and collateral.
The deadline to submit images for consideration: EXTENDED TO AUG. 17
Winners will be notified via email: August 27-28
Winning product must be delivered to High Point no later than: September 28
Please use WeTransfer.com to upload and submit your product photos along with the required contact and descriptions & specifications document to [email protected].
Or send a Dropbox link to [email protected]
Other Programs & Exclusive Opportunities
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Additional Support
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Seminars & Events
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Exhibitor Checklist
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Suites Only
Advertising
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CLAIM YOUR SHARE OF BUYING POWER
Think about it: over 45,000 buyers, thousands of interior designers and media professionals from around the globe – it’s the most serious concentration of buying power in the industry. High Point Market publications remain the most efficient and effective advertising solution. Before, during and after Market, the people you most want to reach are reaching for the Previews, the Market Resource Guide and the Pocket Guide.
Window & Wallboard Advertising
Elevator Door Advertising
Plasma TVs
Tote Bags
Directional Maps
Seminar & Event Sponsorships
Publication advertising
Media Kit available at http://www.imchighpointmarket.com/sponsorship-and-advertising/
Thank You
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General Marketing:
‒ Cain Brodie, Director of Marketing 702.599.3016 [email protected] (presenter)
‒ Renee Loper-Boyd, VP Marketing 336.888.3795 [email protected]
PR/Programming: Cindy Hodnett, Director, PR & Comm. 336.821.1548 [email protected]
Social Media: Lauren Luppino, Social Media Manager 336.821.1514 [email protected]
TrendWatch: Sandra Talley, Administrative Assistant 336.888.3770 [email protected]
Advertising & Sponsorships:
Vanessa Gentile, Senior Account Executive 336.821.1528 [email protected]
Diane Rice, Account Executive 336.888.3703 [email protected]
Bill Utley, Account Executive 336.888.3782 [email protected]
Trey Shalley, Account Executive (Suites) 336.822.0433 [email protected]