June 2018

HIGH-PERFORMANCE WHITENING WITH NO SENSITIVITY

High-Performance Whiteningwith No Sensitivity

The Value of Teeth Whitening

It’s no secret that patients want whiter teeth. The question is how. Although the overwhelming selection of over-the-counter whitening products is convenient, patients worry if these products are effective and safe. The opportunities for the dental practice to step in and expand whitening services through patient education and professional recommendations are considerable—and growing.

Whether the patient chooses in-office or home-based whitening, dental practitioners can offer knowledgable advice on realistic expectations, compliance, and reducing sensitivity, creating a positive experience for the patient, who is then more likely to seek additional esthetic treatments.

Start the Whitening Conversation

• Take each patient’s shade—or have the patient take it.

• Use smile assessments to identify which patients are the best candidates and help initiate the conversation. Make this a part of new patient paperwork and follow up with patients later.

• Take a few minutes during recare appointments to educate appropriate patients about whitening, and include it as a component of every restorative treatment presentation.

High-Performance Whiteningwith No Sensitivity

Preventing Dentin Sensitivity

It’s estimated that more than half of whitening patients experience some sensitivity, which often results in dentists and patients deciding to discontinue whitening treatments, even though the pain is usually short-term.

Sensitivity from bleaching has several possible causes: Brännström’s theory of hydrodynamics is often cited, however research is also focused on irritation to the nerves caused by penetration of peroxide into the pulp, resulting in reversible pulpitis. Materials such as potassium nitrate can be used before bleaching to minimize sensitivity or afterwards to reduce it. These materials prevent the nerve from transmitting pain signals.

Despite the prevalence of sensitivity, patients often avoid raising the subject with their dentist. Therefore, a proactive approach by the dental team is necessary to educate the patient and recommend products for prevention or treatment.

For example, Venus White is a suite of whitening products that offers esthetic results with virtually no sensitivity. Most of the products contain the desensitizing compound potassium nitrate.

Clinical Evaluation of Sensitivity Using 22% Carbamide Peroxide GelM. S Eldiwany, J.C. Ontiveros, R.D. Paravina, M. Eldiwany, and W. Wang

IADR March 2011

Objectives: To clinically evaluate the sensitivity of commercially available 22% carbamide peroxide with 3% potassium nitrate, at home bleaching system.

Methods: a total of 21 subjects with no history of previous tooth whitening and no tooth sensitivity were recruited for at-home whitening clinical study using Venus White Pro 22% carbamide peroxide (Kulzer).

High-Performance Whiteningwith No Sensitivity

A Personalized Approach

With so much oral health “information” available online, it can be difficult for consumers to determine the accuracy of product claims and the credibility of their sources. Patients depend on the dental team to be reliable and knowledgable sources of information. Therefore, practitioners can and should recommend (and even supply) the appropriate products to patients that support their individual therapeutic needs and esthetic goals.

Patients not only find it convenient to purchase home-care products at their appointments, but they also benefit from personalized instruction. The clinician can then have confidence that patients have applicable, effective products and know how to use them correctly.

When practices recommend or provide scientifically proven products targeted to individual patients, while keeping within ADA professional recommendations, this proactive approach benefits both the patients and the team.

READ MORE

Christopher Baer, DMD

BEFORE AFTER

Social ResponsibilityOver 70% of Americans state they would purchase a product that sup-ports a cause over one that does not. For example, a percentage of all Ve-nus White sales is donated to support breast cancer research. In addition, Kulzer donates Venus White whiten-ing products to participating dental offices so that patients can undergo whitening treatments with all pro-ceeds benefiting Give Back a Smile (GBAS) program, which restores the smiles of adults who have dental inju-ries resulting from abuse and assaults.

Images courtesy of Shannon Pace Brinker, CDA, CDD

High-Performance Whiteningwith No Sensitivity

Professional Products

Venus White Teeth Whitening Systems consist of three proven whitening products that work independently or together to provide a comprehensive teeth whitening solution.

BEFORE AFTER

SEE IT IN ACTION

Images courtesy of Dr. Lee Ann Brady

Research ResultsEffectiveness and color rebound effect of a 22% carbamide peroxideJ.C. Ontiveros, M.S. Eldiwany, W. Wang, M. Eldiwany, and R.D. Paravina - IADR March 2011

Objective: to evaluate the effectiveness and color rebound effect of a 22% carbamide peroxide (CP) at-home whitening sys-tem.

Methods: A total of 21 subjects were recruited for an at-home tooth whitening clinical study. Subjects were treated overnight for 2 weeks with 22% CP (Venus White Pro, Kulzer).

High-Performance Whiteningwith No Sensitivity

Get the Most Out of Whitening Services

Venus White is the first and only brand sold through dealer distribution with a complete 3-level whitening offering. In addition, professionally designed marketing and sales support tools are provided that can be customized to the practice.

BEFORE AFTER

Images courtesy of Shannon Pace Brinker, CDA, CDD

Communicate with Your Patients• Display patient materials in your reception area to

educate patients about whitening during their visit to your practice.

• Displaying marketing materials in operatories will fur-ther engage your patients and keep these materials handy for staff.

• Create an online presence by placing web banners on your practice website.

• Announce in your newsletter that your practice is now offering whitening products.

• Customize available pre-drafted patient letters or email text to send to your patient base. (Don’t forget to ask them to forward your email on to friends and family members.)

• Keep whitening top-of-mind by including statement stuffers in mailings to patients.

Remember: even entry-level whitening provides unique business opportunities and opens doors to more advanced options.

How to Make Venus White Successful in Your PracticeIf you sell the following each month:• 2 Venus White Max @ $600 each

• 10 Venus White Pro @ $400 each

• 10 Venus White Ultra @ $45 each (no chairtime = 100% profit)

The practice makes $5,450 monthly - $67,800 annually.

High-Performance Whiteningwith No Sensitivity

The Venus White Difference

Three levels of whitening offer customized treatment, enhanced flexibility, and superior results.

Venus White MaxIn-Office Whitening • Three or four 15-minute treatments with 38% hydrogen peroxide gel

• Syringe-to-syringe mixing chemically activates the product, ensures a thorough mix and provides maximum freshness

• Contains potassium nitrate, which helps decrease sensitivity associ-ated with bleaching

Venus White ProTake-Home Whitening for Custom Trays • Custom whitening trays take a patient’s smile up to 8.4 shades whit-

er with virtually no sensitivity

• Contains potassium nitrate, which helps decrease sensitivity associ-ated with bleaching

• 3 strength levels available: 16%, 22%, and 35% Carbamide Peroxide.

• Sticky, viscous gel is mint flavored for patient comfort

Venus White UltraPre-Filled, Disposable Whitening Trays• Convenient entry-level whitening provides unique business op-

portunities and opens doors to more advanced options

• Each disposable tray is pre-filled with mint-flavored 11.2% or 15% hydrogen peroxide gel

• Once-a-day treatment for up to seven days

• Visibly whiter teeth in just three days

• No chair time or multiple visits required

• Ultra thin—designed to mold securely around each tooth for maximum comfort

Visit the website for further information

About the Company

Kulzer GmbH is one of the world’s leading dental companies with its headquarters in Hanau, Germany. As a trusted partner, the company supplies dentists and dental technicians with an extensive product range, covering cosmetic dentistry, tooth preservation, prosthetics, periodontology and digital dentistry. More than 1,500 employees at 26 lo-cations worldwide are driven by their expertise and passion for the dental market and embody what the name Kul-zer stands for: service, quality and innovation. Kulzer has been part of the Japanese Mitsui Chemicals Group since July 2013. Mitsui Chemicals, Inc. (MCI) is based in Tokyo, and has 137 affiliates with more than 14,300 employees in 27 countries worldwide. Its innovative, practical chemical products are as much in demand in the automotive, electron-ics and packaging industries as they are in other fields such as environmental protection and healthcare.

The preceding material was provided by the manufacturer. Statements and opinions are solely those of the manufacturer and not of the editors, publisher, or the Editorial Board of Inside Dentistry.

T H A N K YO U TO O U R S P O N S O R : KU L Z E R

High-Performance Whiteningwith No Sensitivity

A D D I T I O N A L R E S O U R C E S

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Download the Professional Brochure Here

CLICK HERE

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Whitening: Tips and Tricks to Make Your Practice Shine

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In-Office Whitening with Venus White Max

CLICK HERE

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