high performance sustainable events
TRANSCRIPT
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Organising High Performance Sustainable Events
MCI Sustainability ServicesGuy Bigwood Group Sustainability Director
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MY MISSION
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31Countries
60Offices
1,900Employees
5,100Projects
404MTurnover / €
MCI at a Glance
A profitable global company with
a solid foundation
MCI is an independently owned company with
headquarters in Geneva, Switzerland. Our 1,900
professionals in 60 cities and 31 countries work with clients
across Europe, the Americas, Asia-Pacific, India, the
Middle East and Africa
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Impact at MCI so far
30k
Trained over 30000
professional on
sustainability
19 Awards won since
2010 for Sustainability
Programme and Services
100% of Preferred Partners
subscribe to our
Sustainability Policy
17% reduction in carbon
emissions intensity since
2010
27% of our offices running
on renewable energy
Volunteered 18,900+ hours,
raising €1.7m for 3,400+
projects since 2009
38% of director level
positions or above held by
women
Development of Ethics
Framework & Assessment
Process
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Author:
Date:
The Framework
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HOUSING AND REGISTRATION
VENUE
ENERGY & OFFSETS
BRANDING & COMMUNICATIONS
AGENCIES
The MCI Sustainable Event Management Approach
focuses on 10 workstreams.
The toolbox uses guidelines, templates and supplier
questionnaires to engage the value chain to measure
and improve performance.TRANSPORTATION COMMUNITY OUTREACH
FOOD ANDBEVERAGE
Builds upon APEX/ASTM Environmental Sustainability Event Standard covering all major areas of meeting production
DESTINATION
PRODUCTION (CONSTRUCTION, IT, AUDIOVISUALS, EXHIBITS)
Tactical Focus and Workstreams
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DestinationThe Destination
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Look for a Destination In Action
23 destinations formulated & signed theScandinavian Sustainable MeetingsAccord, a declaration outlining tenspecific environmental and socialactions, and participate in regularmonitoring and reporting of theirsustainability performance.
SCANDINAVIA
Commissioned industry research, engagementand benchmarking study and developedrobust Sustainability Guidelines for the MICEindustry.
SINGAPORE
THAILAND
Became an early pioneer of sustainability in Asiaby creating a dynamic roadmap for GreenMeetings and a Green Meetings Guidelines backin 2008, have now embarked on a 5 yearambitious sustainable destination master plan.
Established the first community-based programme that provides a comprehensive sustainability framework and sets standards for the hospitality industry in worldwide. Issued comprehensive destination sustainability report.
ORLANDO, UNITED STATES
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The Global Destination Sustainability
Index (GDSI) is a collaborative business
initiative created to help Destinations,
Convention Bureaux, Event Planners and
Suppliers drive the adoption and
recognition of sustainable practices in their
city and in the global events industry.
But how do you find a good destination?
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The Global Destination Sustainability Index
To promote the sustainable growth of international meeting destinations, highlighting best practices and responsible business tourism.
Why
Where
Throughout 35 cities on 5 continents and growing globally
How
Benchmarking and assessment in 4 key areas will be used to rank each destination
WWW.GDS-INDEX.COM
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TOP TIP: Ask the CVB to help you make the event more sustainable
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TOP TIP: Ask for free or discounted public transport passes
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Venue and Hotel
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Contract venues and hotels with
green policies, practices and
certifications
Find a responsible venue
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• Develop a policy• Send venue Requirements:
- Do you have a linen reuse program?- Do you have/implement food composting?- Are you third-party certified in sustainability?- Do you: Shut blinds/curtains in empty rooms,
Turn off lights in empty rooms etc
• Include clause in contract
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Elements of a Sustainable Venue
Case Study: Las Vegas Sands Eco 360 Sustainability Program
What components should a hotel’s sustainability strategy include?
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Production
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MCI’s Sustainable Production Approach – 5 R’s
Rethink Reduce Reuse Recycle Report
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1. RETHINK
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Rethink: Project not build
Resource
Efficient
Source: Dorier
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Rethink: Where can I make better material choices?
Signs and banners Carpeting and stands Inks, Lanyard & Badges
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Material Choices (1/3)
Source: Meet Better - 167 Easy Ways to MeetGreen
Material What’s it made of? Is it Sustainable? Caution Ranking
Rigid PVC
(Komatex,
Sintra)
Polyvinyl chloride (PVC)
plastic & petroleum
• Durable & highly reusable.
• May be recyclable by the
manufacturer.
• Processing can use harmful
chemicals like mercury, lead,
cadmium, phlathates.
• Difficult to recycle.
Fiberboard
(HDF/MDF)Wood
• Durable, reusable, renewable
materials.
• May contain recycled content
and be recyclable by the
venue or manufacturer.
• Processing can use harmful
chemicals like formaldehyde.
Cardboard
(Re-board,
Falcon-board)
Straw, paper, reeds
• Renewable, recyclable
materials, light-weight.
• Lower relative energy
footprint.
• Recyclable by venue.
• Less durable than other
alternatives.
Booth & Display Boards
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Material Choices (2/3)
Source: Meet Better - 167 Easy Ways to MeetGreen
Material What’s it made of? Is it Sustainable? Caution Ranking
Foamboard
(Ultra Board,
Gator Board,
Foamcore)
Polystyrene, petroleum
• Lower emissions and energy
use than alternative.
• Lightweight.
• May be recyclable by
manufacturer
• May use harmful chemical like
benzene in manufacture.
• Not recyclable by venue.
Bio Foamboard
(Insite)
Plastic Foam Centre and
paper surface
• Biodegradable
• Made from at least 15%
recycled content
• Paper from Sustainable
forests
Cardboard
(Re-board,
Falcon-board)
Honeycomb board made
from Straw, paper, reeds
• Renewable, recyclable
materials, light-weight.
• Lower relative energy
footprint.
• Recyclable by venue.
• Specific versions available for
outdoors
Free-Standing Signs
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Material Choices (3/3)
Material What’s it made of? Is it Sustainable? Caution Ranking
Vinyl
Polyvinyl chloride (PVC)
plastic & petroleum
(new product called Bioflex
which is better)
• May contain recycled content
or be biodegradable.
• Durable, reusable.
• May be recyclable by
manufacturer
• Can be upcycled into
consumer goods or donated.
• Processing can use harmful
chemicals like mercury, lead,
cadmium, phlathates.
• Difficult to recycle.
Stretch Panel
(Ultraflex)
Polyester ideally with
recycled content
• May contain recycled content.
• Durable, reusable, light-
weight.
• Can be recyclable
• May be upcycled into
consumer goods or donated.
• Processing may involve
chemical-heavy processes.
• Difficult to recycle.
Stretch Panel
(UltraTex)Organic plant material
• Made from organic materials
• Biodegradable and
recyclable.
• Durable, reusable, light-
weight.
Paper Wood, straw, grass
• Renewable, recyclable
materials.
• Readily recyclable by venue.
• Less durable than
alternatives.
• Processing may use bleach.
Flexible Banner Signs
Source: Meet Better - 167 Easy Ways to MeetGreen
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2. REDUCE
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Reduce: Carpet
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Reduce waste: Save on Costs
Eliminate Single-Use Items
• Condiment stations
• Plastic cutlery vs. India’s Edible Cutlery
Eradicate Water Bottles
• Bottled water = $6,000 for 225L of water
• Water dispenser = $178 for 225L of water
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Conservative spending was performed at the Danish
Maritime Forum 2015, which drove the policy of eliminating
free umbrellas, document bags and other merchandising -
saving approximately €26,000
Advocate Conservative Merchandise Spending
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3. REUSE
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Reuse: Banners
Donate and support the local community
Upcycle and repurpose material Reuse signage when possible
Collect lanyards and badge holders
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Reuse: Carpets
• Rent carpets instead of buying them• Rent reused carpet tiles• Switch to recyclable carpet• Switch to carpet made from recycled
materials
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4. RECYCLE
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Educate Staff, Suppliers and Participants on Waste Stream Management Processes
Implement Proper Segregation Bins
• Ensure that recycling and compost bins are accessible and sufficient
• Improve signage: photos and words
Partner to improve event recycling
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5. REPORT
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“In God we Trust.All other must bring data.”
-W. Edwards Dening
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© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Run Simple, Run Sustainable
This approach was successfully
piloted at the 2016 dKom series;
significantly increasing the event’s
social, environmental and economic
performance.
dKom 2016 ResultsWaste Diversion
Diverted
66%of waste from
landfill
or the weight of
41x elephants
Cost Savings
Tracked
€86kof savings (net)
ROI of
66%
Carbon Emissions
Offset
100%of local
emissions
or the annual CO2 output of
676Germans’
Local Sourcing
Sourced
81%of food locally,
on average
i.e., within
160km
Community Development
Donated over
$25.5kto community
projects in China and the US
supporting
4 NGOs
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SYMANTEC Case Study
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• Reduced use of PVC, carpet, wooden stage sets
• Switched to LED lighting, carpet tiles, module stand systems – made from recycled aluminium
• Switched to more sustainable print substrates
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Before
88 tons of waste37 kg/participant
After
10 tons of waste5 kg/participant
x70 x11
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Food and Beverage
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Use Sustainability to Improve THE DINING EXPERIENCE
FLOSSFair
Local
Organic
Seasonal
Sustainable
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PROMOTE EXCITING
VEGETARIAN FOOD
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Opt for a More Sustainable Menu
Water-Wise Menu
According to the Water Footprint Network:
• Beef has 3.5 times the water footprint of
chicken, and 8 times that of vegetarian option
• Choosing chicken over beef for a 2650 person
banquet saves enough water to fill an Olympic-
size swimming pool
REDUCE THE BEEF
Livestock and their byproducts
account for at least 51% of all
worldwide greenhouse gas emissions
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Work with chefs to tell a story about local food and sustainability
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50% of food is wasted in the farm to
fork process
MANAGE YOUR WASTE
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Try something different
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Transportation
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Audience Quiz: Which is
the biggest source of Co2
emissions at an event?:
A) Vehicle transportation
B) Venue emissions
C) Flights
D) Speakers talking too much
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Conduct Proper Transport Planning
Promote Carpooling
SAP developed an app ‘TwoGo’ for its
Global dKom event series that made
carpooling for the delegates easy
Develop Policies
• Reduce pollution by applying an anti-
idling policy that follows a designated
route
• Reduce waste by filling buses to
maximum capacity and favouring
transport using battery, biofuels or
newer, more efficient vehicles
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• Apply a low cost per delegate fee in your events and invest in
certified development projects
Integrate Carbon Offsetting
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Community Outreach
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Think longer-term
Symantec created a
partnership to deliver
Plant-for-the-Planet
Academies at their
conferences
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Branding and Communication
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Educate
• Use the event to educate and raise awareness about
sustainability and catalyse action
• SAP dKom Global 2016 electric car and e-bike exhibition
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Choose Ethical Merchandise
Who made this?
What were their working conditions?The Thailand Convention and Exhibition Bureau
incorporates locally-sourced gifts into their supply chain
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Make your efforts visible
Symantec Vision Symposium 2014
• Signage near the registration area to share information about its initiatives
• Awareness campaign two months before with articles in the event newsletter and on website
• Keynote sessions on sustainability at the company
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87%
13%
AFTER
Aware Not Aware
59%
41%
BEFORE
Aware Not Aware
Results of Symantec Sustainability Communications
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And don’t forget…to be
Sustainable, we need to have FUN!
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Promote Sustainability &
Wellness by sponsoring pedal
powered Juicers or Charging Stations
Pedal Power
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Summary
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HOUSING AND REGISTRATION
VENUE
ENERGY & OFFSETS
BRANDING & COMMUNICATIONS
AGENCIES
The MCI Sustainable Event Management Approach
focuses on 10 workstreams.
The toolbox uses guidelines, templates and supplier
questionnaires to engage the value chain to measure
and improve performance.TRANSPORTATION COMMUNITY OUTREACH
FOOD ANDBEVERAGE
Builds upon APEX/ASTM Environmental Sustainability Event Standard covering all major areas of meeting production
DESTINATION
PRODUCTION (CONSTRUCTION, IT, AUDIOVISUALS, EXHIBITS)
Tactical Focus and Workstreams
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But isn’t all this
EXPENSIVEtoo?
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Not necessarily!
(Our average ROI of 66%)
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Symantec Vision Symposium 2014The global event series was held in Paris, Munich, Dubai and London, and saw 2,757 delegates globally.
Achievements
• Sustainability related savings (net): €25,426
• Average waste/pax of 0.42 kg, with a further 89% of waste being diverted
• Total economic benefit of over €2million to local economy
• Delegate awareness of Symantec’s Sustainability Programme went from 59% to 87%
• Won the 2015 IMEX-GMIC Green meeting Award
SAP dKom Series 2016The Developer Kick-Off Meeting global series was held in Manheim, Karlsruhe, Bengaluru, Santa Clara and
Shanghai, and was attended by 20,065 SAP employees around the world.
Achievements
• Sustainability related savings (net): €86,256
• Return on Investment (ROI) of 66%
• Average waste/pax of 6.2kg, with a further 88% of waste being diverted
• 100% of event run on renewable energy
Report: Corporate Case Studies
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Danish Maritime Forum 2015The Danish Maritime Days run international conference was held in Copenhagen and attracted 200 delegates.
Achievements
• Sustainability related savings (net): €26,000
• Return on Investment (ROI) of 473%
• Waste diversion rate of 100%, with the event generating a sum total of only 0.92kg of waste.
• Run community outreach programmes educating over 1,600 children on the importance the maritime
industry’s role in marine conservation
Engineers Australia Convention 2014Hosted by Engineers Australia, Convention 2014 brought together 2,070 delegates in Melbourne to advance the
engineering profession through sharing of expertise.
Achievements
• Average waste/pax of 3.6kg, with a further 89% of waste being diverted
• 100% of food and cold beverages sourced from Australia, and 93% from within Victoria
• Engaged 6 Australian non-profit organisations (e.g., food distributing services like SecondBite and
OzHarvest and local engineering projects like Engineers Without Borders)
Report: Association Case Studies
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Sustainability Creates Value
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Demand IS INCREASING
66%of consumers say they are willing to pay
more for sustainable brands - up from 55%in 2014 and 50% in 2013.
Source: NIELSEN
79%of our clients have increased their focus on event sustainability over the last 3 years
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It’s about PROGRESS and not PERFECTION
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