high performance customer self-service...• creates more time for high-value customer interactions...
TRANSCRIPT
High Performance Customer Self-Service
Agenda:
About PowerObjectsOur Speakers: IntroductionsOur High Performance Customer Care POV- Consumer Behavior- Omni-channel- Self-Service Channels Self Service Presentation
Minneapolis | Atlanta | Chicago | Cincinnati | Dallas | New York | Omaha | Philadelphia | San Francisco | Seattle | Toronto
Founded in 1993 – 300+ Employees
Over 850 CRM Customers Worldwide
We have been 100% focused on CRM since 2008
Largest Microsoft CRM Practice &
Largest Support Desk in the world
We have one of the most widely visited Dynamics CRM
websites in the world – including our blog and our free
online Dynamics CRM guidebook: The CRM Book
Microsoft Awards & Recognition
2015 Cloud Customer Relationship Management Partner of the
Year
2014 Microsoft Customer Relationship Management Award
Finalist
2014 Customer Excellence Award for Cloud Transformation
2013 Microsoft Dynamics CRM Partner of the Year
2013/2011 Inner Circle for Microsoft Dynamics
2012 Microsoft Dynamics CRM Partner of the Year
2009/2010/2011 Presidents Club for Microsoft Dynamics
About PowerObjects
Our Speakers:
Nikita Polyakov
PowerObjects
Practice Director, Mobility & Portals
Adam Borst
PowerObjects
Solution Specialist, Customer Care
Think about your last
Customer Service Experience…
Multi-channel support
can improve customer
satisfaction by 36%
Forrester Research
Evolution of Things… Consumers have more information to make informed decisions at the fingertips…
Consumer BehaviorIs driving an Omni-channel transformation Consumer Segments
One quarter of millennials will leave a company after one
bad experience. By the third bad experience, an astounding
82 percent of millennials will stop using a company.
Sixty-five percent of all consumers and 69 percent of
millennials say that they feel good about themselves and
the company they are doing business with when they
resolve a problem without talking to customer service.
Millennials switch between “laptops, smartphones, and TV
on an average of 27 times per hour.”
34 percent of millennials would rather have their teeth
cleaned and 26 percent would rather go to the DMV,
than speak with a customer service agent.
Omni-channel of things...
What channels do you consider as part of the “Customer Care” Center What kind of Omni-channel attempt will you make over the next year!
Which Channels will performance improvements be a priority over the next year?
Web Self-Service:
Mobile Web Service:
48.3%
31.7%
Self-Service Portals
60%
40%
MORE FAVORABLE VIEW OF THE
BRAND
Mobile-Responsive Traditional
90%
10%
CONSUMERS EXPECTING SELF-
SERVICE PORTAL
Portal No Portal
2015 Global State of Multichannel Customer Service Report)
Self-Service of things...Business Benefits• Proactively reduces support volume and repetitive
inquiries on high-cost channels
• Empower customer preference of online
information before escalating to assisted service
• Delivers consistent answers across multiple
channels (including social media and mobile)
• Creates more time for high-value customer
interactions
Customer Benefits• Allows customer access across mobile, social and
web experiences
• Provides 24/7 self-service access to information
• Increases first contact resolution and customer
satisfaction
• Provides real-time product and service updates
High Performance Self-Service Presentation
Adam Borst
PowerObjects
Solution Specialist, Customer Care
Our POV on Self-Service Portals
• Implement Customer Self-Service Portals that fit
the evolving lifestyle and channel preference today
• Invest into a single Portal platform that is mobile-
responsive from the start
• Measure, report and rate content on your portal
Relevant Next Steps – Webcasts of Interest
1. Why Omni-channel and CRM Must Be Symbiotic in Your Customer Care Center [Pre-recorded]
2. Tue Oct 27th Voice of Customer Understanding Customer Experience On the Go
Questions