High level mission to Saudi Arabia – Iran 7-13 November 2017

InfoDay on Promotion Policy

Brussels, 31 January 2018

1

High Level Mission

2 aspects

• Political aspect (bilateral meetings of the Commissioner with local authorities)

• Business aspect (Business delegation activities)

Objectives

• Discuss market access

• Establish or enhance business relations

• Improve understanding of the markets

EU Business Delegation

44 Business Delegates to Saudi Arabia

42 Business Delegates to Iran

19 MS represented

Represented sectors

Beef and sheep meat, genetic material

Dairy

Fresh & frozen fruits and vegetables

Poultry

Bakery and confectionery

Cereals and seeds

Olive oil, sauces and condiments

Animal feed and feed additives

Market Entry Handbooks

Programme elements: Saudi Arabia

Business Event "Doing business in Saudi Arabia: Agri-Food sector"

Press conference

Individual B2B meetings

Participation in SFDA conference on food safety

Official dinner

Retail visits (to selected supermarkets, shopping malls), European Food Festival

Field visits (to selected local agri-food companies)

Breakfasts with Commissioner

Programme elements: Iran

Exclusive expert presentation on financial transactions with Iran

EU-Iran Agri-Food Business Forum

Individual B2B meetings

Press conference

Official dinner

Retail visits (to selected supermarkets, wholesalers, bazaars)

Field visits (to selected local agri-food companies)

Breakfasts and debriefing with Commissioner

Political deliverables: Saudi Arabia

• Regulatory predictability, transparency and information-sharing

• Importance of international standards with regards to import rules

• Agricultural cooperation both with Saudi Arabia and the GCC

• EU exports of meat and pending applications from Member States

Political deliverables: Iran

• Joint Press Statement issued by Commissioner Hogan

and the IR Minister of Agriculture

• Iran to:

speed up health certificates for MS, for several sectors

implement "beef/sheep meat package"

cooperate on GI's and accede to UPOV

• EU to:

provide technical assistance in agricultural areas of interest to Iran (medicinal plants, SPS and food safety..)

speed up authorisations for trout, ostrich meat, horses

• Stakeholder cooperation (FDE/IFIF,..); review in 1 year time

Internal Briefing Meeting

Breakfast with Commissioner

Business Forum

B2B sessions

Retail Visits

EU Food Festival Riyadh

Site Visits

Summary

2 countries visited, 169 applications from 23 Member States, 54 Business

delegates, 300+ B2B meetings, 2 press conferences, 400+ attendees of

business seminars, 10 retail visits, 15+ site visits

More information on EU High Level Missions: https://ec.europa.eu/agriculture/promotion_en

Thank you for your attention

Thank you for your attention!