high impact display inside new suburban trains in …...• total journeys per day per train : 13...

Benefits of Window Top Transfer Media :-

Increases :- Product demand.

Product visibility.

Create Awareness.

Return of investment.

Sales product.

Crowd travel by train.

Government

Corporate

Business

Industrial

Banking

Get cosmopolitan crowd under one roof.

In single round 5000 people travel per train.

No. of Trips per train per day :- Approx 7 to 15 times hence that helps to recall your

product.

Cost Effective.

Viewers get an ample of time to share product details.

Target Audience.

Window Top Transfer Routes:-

• Central Line :- C.S.T. to Kalyan.

• Harbour Line :- Goregaon to C.S.T. / Panvel to Andheri via Wadala.

• Trans Harbour Line :- Thane to Vashi, Thane to Nerul, Thane to Panvel.

Note :-

1. GST 18% extra on entire bill amount.

2. As Central, Trans Harbour Dept. are same, may be some train can

change their route internally anytime during the campaign.

3. Coach breaking is not control by us it is done by railway

management.

• Siemens train are the new rakes in the service.

• Swanky, aesthetically designed interiors.

• Environment friendly rakes.

• More passengers per train in comfortable environment.

• Approximately commuters in 32 lakhs in Western Railway per day.

• Approximately commuters in 58 lakhs in Central Railway per day.

Salient Features of New Siemens Train of 12 coach

• First time advertising displays inside new Siemens train permitted by

Indian Railways.

• Elegantly designed display panels.

• Big format advertising - very high OTS.

• Solo advertising inside the coach.

• Average travel time 30 minutes-captive audience.

About the media

Siemens Train Inside Panel Photo

Central Line

• Size 18 inches (W) x 24 inches (H).

• 1 TRAIN COST Rs 1,40,000/- PER MONTH

(Including Printing & Mounting)

• 1 TRAIN 86 INSIDE PANEL (ON BOTH THE SIDE)

Western Line

• Size 17 inches (w) x 24 inches (H).

• 1 TRAIN COST Rs 1,50,000/- PER MONTH

(Including Printing & Mounting)

• 1 TRAIN 86 INSIDE PANEL (ON BOTH THE SIDE)

New Branding option in city.

Display in AC EMU 12 Rakes on Western Railway

Route Map

80 Qty

Inside Panel

112 Qty

Train Timings -

1. Mahalaxmi – Borivali -- 6.58 – 7.50

2. Churchgate – Virar -- 8.54 – 10.13



5. Churchgate – Borivali – 17.49 – 18.41


7. Borivali – Churchgate – 7.54 – 8.50

8. Virar – Churchgate -- 10.22 – 11.46

9. Virar – Churchgate -- 13.18 – 14.44

10.Virar – Churchgate -- 16.22 – 17.42

11.Borivali – Churchgate – 18.55 – 19.44

12.Virar – Churchgate -- 21.24 – 22.48

All trains except Mahalaxmi – Borivali will operate as “FAST” trains & it

will run only on Weekdays, with Saturday & Sunday reserved for

maintenance.

Information of Western Railway AC EMU Rake:-

Exterior SIEMENS Train AC Train Inside Branding will cost :-

• Train cost @ Rs - 3,25,000 /- Each Train For 1 Month

• One Time Printing & Mounting Cost @ Rs - 75,000/-** 18 % GST Extra.

Exterior SIEMENS Train Branding

Cost

Inside Panel – 112 Qty – Size - 17”x24”

Route Map – 80 Qty – Size - 17”x 7”

Detail of Jingle Announcement

• Churchgate to Dahanu on Western Railway

• Packages of 10 days per train-wise

• Single 15 seconder ad in-between “next station” announcements

Official figures from Times of India on 3rd May 2016,

commuters travelling from western line.

• There 68 Trains of audio system in western line

• 2 or 3 clients max will be loaded in all the 5 trains simultaneously.

• All 5 clients get equal mileage irrespective of whether the train is CCG-Andheri or CCG-Borivli or CCG-Virar or even CCG-Dahanu across all the 68 trains across 10 days

• Minimum Run Jingle 40 Times.

• Total journeys per day per train : 13 Times.

• Average number of stations per journey : 26

• Total FCT for a 15-seconds jingle for 10 days for 68 trains (approx.) :5850 or 7800 seconds

How does it work?

• Total Trains : 68

• Duration : 10 Days

• Total Brands per train : 5

• Ad Jingle Duration : 15 second.

• Cost : Rs.1.50 lacs for 10 days in 5 Trains.

• Cost : Rs. 13.50 lacs for 10 days in 68 Trains.

• Cost : Rs. 30 lacs for 1 month in 68 Trains.

Commercial Detail

Siemens Train Vinyl Wrapping

high impact display inside new suburban trains in …...• total journeys per day per train : 13...

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