Sarah HeffnerInterior Design: Spring 2012

School of Architecture and DesignVirginia Polytechnic Institute and State University

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Table of ContentsIntroduction 4

Inspiration 6

Design Development 8

Floorplans 10

Reflected Ceiling Plan 11

Elevations 12

Materials and Finishes 14

Perspective Views 16

Introduction

Design a retail store for a high-end accessory company. The retailer is looking to expand into north Canada. A downtown, two story Toronto location. Evolve the brand and create an experience for the consumer.

5Concept

To create an enviornment that meshes together in all elements of the design. The store, spaces, displays and ideas represent a

coming together so that the store functions as an interlaced structure. Use movement, visual entisement, and

branding to develop a cohesive space which fully embodies the concept of intertwining and harmonizing, yet

remains energetic and intriguing.

DISPLAYS DEPARTMENTS

FABRICS ACCESSORIES

INTERNATIONAL

3-dimensional elements of display and shelving

thread and materials

come together

merging Canadian and United States retail

overlapping spaces in the store, departments intrude in others

parts of an outfit create a whole

Inspiration

“In the entrance, we started with an explosion of light, color and movement, through the LED screens. This entrance works as a shop window, shop sign and access. The communication between the interior and the exterior, which normally

happens through the shop window, in this case consists of a virtual shop window.”

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Custom shelving that has a unique form which acts as a display wall, yet also houses the product being sold.

A woven pattern on the wall serves both form and function.

Design Development

Sketches of different ways to incorpate mesh in the design.

Different scales, shapes, materials and other ways to use many different types of mesh in the design. Some ideas are more ob-vious thatn others.

Sketched to develop more non-conventional ways to use mesh in the store. Want to use it in ways that are unexpected and add to the element of surprise.

Using mesh wire to create artwork out of the product. Hang scarves and ties from metal mesh scupltural pieces.

9Process Work

There are many different scales and types of mesh. I sketched dfferent textures, thicknessnes, sizes and shapes.different types of mesh can have many different applications in the space.

Some may be used in large scale forms, while others are much smaller and can be used as a fine netting.

The variation in types of mesh allow the concept to be applied throughout the space without it being so obvious

Floor Plans

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CUSTOM CASEMENTS

SELLING 1. Handbags2. Scarves 3. Wallet Caseline 4. Fragrance Caseline5. Watches Caseline6. Belts7. Hats8. Eyewear9. Fine Jewelry Caseline10. Cash Wrap

NON-SELLING11. Women’s Rest Room12. Women’s Lounge13. Receiving13. Stock Room

Ground Floor

SELLING 1. Women’s Outerwear2. Furs 3. Furs Fitting Rooms4. Men’s Outerwear5. Men’s Accessories6. Men’s Briefcases7. Luggage8. Men’s Fragrance Caseline9. Men’s Watches Caseline10. Men’s Cigar Lounge/Bar11. Cash Wrap

NON-SELLING12. Men’s Rest Room13. Stock Room

Second Level

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MESH FABRIC ON FURNITUREWIRE CLOTH TABLESLARGO-PLENUS 2014

FLORENCE LOUNGE SETTEEWHITE LEATHER KNOLL

Meandering circulation encourages the consumer to wander, picking up things that they may not have intended on. This help encourage impulsive buying. In addition, curves help direct the customer through the space.

11Reflected Ceiling Plan

HOLE CUT THROUGH TO

SECOND FLOOR

RECESSED COMMERCIAL DOWNLIGHTINGCOOPER PD6H113 CFL

TRACK LIGHTING COOPERLV304 STEEL GIMBAL

PRADINA MAIOR HANGING FIXTURES1G9 CE

MURRAY FEISS FLUSHMOUNTFM313

Ground Floor

Second Floor

Elevations

First Floor Handbag Display

12’0”

5’0”3’6”

A large-scale mesh shaped formattaches to the wall and acts as a display as well as voids to hold racks of different sizes of handbags

This feature wall has form and function.

WHITE ACRYLIC

Storefront Elevation

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Large metal mesh fencing acts as a tie display. A grid shelving unit stores more ties below that are accessible to the customer.

A LED screen appears behind the cash wrap. It features a graphic mesh pattern, with the company’s name in metal raised above it.

Shelving with hats is located on the back wall behind the register.

Second Floor Accessoriesand Register Area

Second Floor Belt Display

12’0”

3’0”4’0”

12’0”

3’6”5’0”

The large-scale mesh-shaped wall featuresimilar to the handbag wall on the lower level is repeated upstairs in the Men’s Department.

However, the wall is made out of recycledbelts, which lay under a glass coating.

In this way, old belts are being used to display the new belts that are for sale.

LED SCREEN

VINTAGE BELTS TING LONDON

Materials and Finishes

1 1. SMALL WIRE MESH2. LED SCREEN3. DIACHROTIC 3 FORM4. PARAMETRE 3 FORM5. LARGE CHAIN LINK FENCE

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6. VINTAGE BELT MATERIAL, TING LONDON7. WHITE GYPSUM WALLBOARD8. T&M TERAZZO 08-9469. T&M TERAZZO 04-1041 10. WHITE ACRYLIC

First Floor

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