hierbas de ibiza, according to the magazines
DESCRIPTION
Press and fashion magazine comments on the Hierbas de Ibiza line of perfumesTRANSCRIPT
Hierbas de Ibiza Perfumes
p r e s s c l i p s
a c c o r d i n g t o t h e m a g a z i n e s …
“Hierbas de Ibiza (...) is a pearl of Spanish cosmetics, a
brand that lends its fresh and hesperidic aroma to the most
select enclaves and leading world fashions. Created by the
Torres brothers and sisters whose very nature encapsulates a
brand given to the green, citric and free spirit of Ibiza”
¡HOLA! August 2008
“From Spain to the rest of the world. Not only do we receive
trendy brands from abroad: our country is known for its
cosmetic firms in the most „in‟ places and the most „cool‟
cities. The most outstanding case is Hierbas de Ibiza, a
fresh and exquisite Cologne to be found in the best shops,
such as 10 Corso Como (Milan), Aedes de Venustas (New
York), Colette (Paris) or Taizo (Cannes). Their latest release
is the Solid Cologne, a precious jewel of limited edition in a
silver compact made by Antonio Torres, the jeweller and
patriarch of the Torres family”
¡HOLA! December 2007
“Enough already of quick showers, take a long and relaxing bath
instead. The salts and herbs stimulate the sweat glands, the fragrance
calms your mind and will lead you to a rejuvenating night‟s sleep.
Simply put in a small dose of this salt and enjoy”
VOGUE Japan, February 2010
“When the Phoenicians transformed the tiny Mediterranean island of
Ibiza into a major trading port in 654 B.C., opaque crystals found along
the southern coast quickly became the region‟s most highly prized
good. Nicknamed „white gold‟, they were neither precious metals nor
gemstones, but salt–innocuous yet highly treasured throughout history
(…) Add detoxifying, exfoliating, wound-healing, and skin-soothing to
salt‟s list of benefits, and it‟s no wonder that a single palmful of the
coarse mineral remains a hotly coveted commodity today… especially
when sprinkled in a running bath or blended into a polishing scrub. The
Torres Sagrera family is sticking with millennia-old traditions to
create its Hierbas de Ibiza bath salts, harvesting the same flats in Las
Salinas that were used by their Phoenician forefathers”
VOGUE USA, November 2006
“This Eau de Cologne Hierbas de Ibiza naturally enchants you. Its
exterior design anticipates the unmistakable freshness of its contents”
VOGUE Japan, January 2004
“Hierbas de Ibiza… ‘It’s the latest craze’”
VOGUE Paris, November 2003
“Trendy Hierbas… The most sought-after in the best concept
stores in the entire world. (…) Natura Bissé and Hierbas de
Ibiza are a celebrity’s whim. Penelope Cruz‟s enthusiasm
among other celebrities for Hierbas de Ibiza and Julia
Roberts‟ for Natura, have situated them in the star system of
the trendiest cosmetics. Both are present in the most chic
concept stores of the planet, from Moscow to Hong Kong
and from New York to Tokyo”
VOGUE Spain, October 2006
“A cult perfume range in England and the USA, however
Hierbas de Ibiza is little known in our country. It is a shame,
because few fragrances attain such an intense evocative
power over your senses with such a simple composition.
Hierbas de Ibiza contains the best of the island: the sunlight,
the transparency of the air and the sea, its gentle countryside
and its clear skies”
VOGUE Spain, May 2005
“‟I am an island, I am bloody Ibiza!‟ Hugh Grant retorted in
his film „About a boy‟. Those who feel this way will no
doubt love the cult brand Hierbas de Ibiza”
ELLE Germany, February 2010
“Liberty, sunlight, water… the fresh Bath Gel Hierbas de
Ibiza carries you to the Balearic paradise”
ELLE Spain, January 2008
“Let yourself be carried away to Ibiza by fresh Eau de
Cologne Hierbas de Ibiza, a clean fragrance made by a
family from the island, with the fruits and plants found
there. Lemon and orange peel, lavender, sage, jasmine…
Mmmm… breathe in and take off!”
ELLE France, March 2004
“If you love fresh fragrances you‟ll surrender, you won’t be
able to resist the charm of the range Hierbas de Ibiza”
ELLE Quebec, Canada, April 2004
“Kalenderian has been spritzing himself lately with Agua de
Colonia Fresca from Hierbas de Ibiza. „After years of being
addicted to Jacques Fath‟s Green Water‟, he says, ‘I finally
found a suitable replacement’”
Interview with Tom Kalendarian, Executive Vice-President
of Barney‟s New York
The New York Times, March 2006
“In the kingdom of Tanit (…) Ibiza, loved unconditionally
by all who consider it to be the last place of beauty and
freedom (…) In their old house on the road to San Juan and
now in their modern premises on the same road, they
manufacture the product Hierbas de Ibiza, soaps, cologne
and bath salts from the ancient salt flats of Ibiza. I have seen
their products in Paris, New York, Madrid and Barcelona, in
Jennifer Lopez’s and Penelope Cruz’s houses (…) And
there they are in San Juan, surrounded by aloe vera and the
salt flats, creating beauty”
Condé Nast TRAVELLER Spain, March 2008
“The Spanish signature scent which is prevailing throughout the world”
Harper’s BAZAAR Spain, October 2010
“This „ultra-fresh‟ unisex fragrance contains lemon peel, thyme,
lavender and other aromas characteristic of Ibiza”
Esquire Netherlands, September 2010
“Your holidays in the bathtub: a handful of Hierbas de Ibiza in a hot
bath and you will instantly perceive the sensation of being on the very
shores of Ses Salines”
Miljonair ‘magazine for the luxury lifestyle’, Netherlands, August 2010
“…Purity, lightness and freshness are all unfurled in the fragrance of
Hierbas de Ibiza (…) The Torres family sell their products in Barney´s
New York, in Quartier 206 of Berlin and in the Vatican Pharmacy,
near to where the Pope resides”
Die Welt, Germany, September 2009
“Lovers of perfume should not miss the following venue in New York:
Aedes de Venustas, the most excellent perfumery and one of the most
select addresses of the Village. And with the wonderful fragrance
Hierbas de Ibiza as one of their foremost selling products!”
AR magazine, Spain, August 2009
“There is a secret corner in Ibiza. There, among old recipes and
new design, they make one of the most personal and
appreciated fragrances: Hierbas de Ibiza. Actors, international
businessmen, top models and others who know the secret, use
it”
GQ Spain
“… A delight for the senses”
“Hierbas de Ibiza Bath Salts transport us to a Mediterranean
world of sensations, all beneficial for our body. Why not
continue with our favourite scent right into the bath”
JOYCE Spain
“The label „made in Spain‟ continues to be cool. The cologne
Hierbas de Ibiza is sold in the temples of fashion such as
Colette (Paris) or Quartier 206 (Berlin). A Spanish luxury”
ABC, Sunday supplement
“The aroma of its perfume fascinates the most demanding nose;
the addicts that get high on its herbs are a secret legion that
grows day by day. (…) A design presided over by the image of
the goddess Tanit, causing those who see it to yearn for
immediate possession”
Diario EL MUNDO
“If you can‟t afford an elegant villa holiday in the Med right now,
make do with smelling like you‟re on one with Hierbas de Ibiza.
Seriously good pong”
The Sunday Times (The Times), UK, January 2009
“Niche fragrance marketer Hierbas de Ibiza has created a
solid version of its existing eau de cologne, a new beeswax-
based formulation called „Colonia Sólida‟ (…) Aside from
beeswax, the solid scent contains raspberry oil to prevent
melting and a corn derivative to make the formulation
nongreasy. „The solid cologne will be a very limited-edition
[fragrance] for the collection‟. (…) Hierbas de Ibiza is based
in San Lorenzo, a small village on the Spanish island’s
countryside (…) Torres Sagreras‟s father, Antonio Torres
Roig, (…) created the round, solid sterling silver box that
holds the fragrance. On the lid is a coin featuring the face of
Tanit, the chief goddess of Carthage, the ancient North African
city settled by the Phoenicians. (…) Isabel Torres Sagrera
designed the graphics – silver curving leaves and vines – on
the cologne‟s blue-and-white outer packaging. (…) All the
existing Hierbas de Ibiza items employ the olfactory blend
found in the solid cologne”
WWD Beauty Biz, USA Edition, August 2006
Información adicional en:
www.hierbasdeibiza.com
www.facebook.com/hierbasdeibiza