Business proposition • Media, as an industry, is suffering from

chronic congestion and is selling chestnuts all the way.

• We strongly believe that amidst all the

musty initiatives that media enterprises are undertaking or supporting, there is a crucial need for fresh and impactful ideas.

• The market, this ‘brain-wave’, caters to, is niche in nature.

• Broadly, it targets Youth (Gen X) and Parents (Gen-ancien).

• Today, we see a tray of media messages targeted at the Youth and as sheepish as it sounds, predominantly it is “by the youth, for the youth”.

• The USP of our idea is, “By the Gen-X, for the Gen-Ancien”. In a nut-shell, it will help reduce the generation gap.

What led to this hiccup? Two young minds that think alike!

A history of complicated parent-child relationships!

A common experience of struggling against the popular generation gap!

A need to let some skeletons out of the closet

A wish to help parents know how their young minds are wired

Getting on board some opinion leaders

Why call the hiccup, hiccup? Myth of having them while growing old

An unexpected occurrence

Relieves you of what is not digested in the first go!

Why should everyone have a Hiccup?

Parent-child relationship

Budding bored writers

Not just another newspaper

Social concerns

Why should you love a hiccup?Makes your organization visible to 3,000 youth, and their parents through them.

A potent medium to ask for donations/ volunteers!

Provides you visibility on the world wide web, on social networking sites like orkut and facebook, and famous blogs

Why should you love a hiccup?

PDF versions would be mailed to youth in Pune.

Provides you mass media visibility through press releases of the launch

Provides you visibility to a large number of houses through newspaper inserts!

Publicity through webpages on ning.com

.What can a hiccup give to you? And what does it take ?

1 full page feature on your organization (Rs.6,000/-)

1 or 2 half page features (Rs. 4,000 each)

60 cc advertisements (Rs 3,000 per ad)

Front page / Back page @ 50% increase per col cm.

One or two ear panels on the front page near the masthead. Rs. 1,000/- each

Whom would we talk to? Parents through their young ones!

At least 5000 of the most thoughtful.

The tortured, tired, opinionated junta of our generation.

All schools and colleges of Pune!

5,000 copies of the first issue will be distributed for no returns.

• Nishant Shah – Roll no. 011• Greeshma Nair – Roll no. 105

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Thank you for your time!