hi, i’m brian.€¦ · in ux strategy, behavioral design, and digital prototyping. for the past...

I design digital products for healthcare, blockchain, fintech, and the IoT.

HI,I’M BRIAN.

SELF-HELP APP FOR E-MENTAL

HEALTH

[email protected]

MAXDATABLOCKCHAIN

PLATFORMPHILIPS

GROOMING

UGROW SMART PARENTING PLATFORM

PHILIPS PERSONAL HEALTH

PROGRAMS

PHILIPS SMART SHAVER 7000

Brian PagánStrategic UX Designer (Freelance)

MSc, PDEng

I’m an award-winning human experience designer, specializing in UX strategy, behavioral design, and digital prototyping.

For the past 17 years, I’ve teamed up with companies like Philips, ING, Land Life Company, KLM, and GeoIQ.

A US expat, I have given talks and workshops in 11 countries. My first book, The Creative Empathy Field Guide, will be released this December.

http://brianpagan.net

http://brianpagan.net/


uGrow is a digital hub for new parents, connecting Philips’ smart baby products.

In-home testing revealed some issues with retention and engagement, so I helped fix them before our launch at the IFA trade show.

We re-imagined the key moments & architecture of our smart parenting experience, from first-use to feeding trackers. Our app is rated 4 of 5 stars on Apple iTunes & Google Play.

UX & Visual DesignerOPERATIONSScrum Process ManagementWorkshop Facilitation

STRATEGYRequirements Analysis

CONCEPTJourney MappingGuerrilla-Style ResearchPersuasion Architecture

DELIVERYInformation ArchitectureInteractive PrototypingInteraction DesignVisual Design

SEE IT ONLINE

http://d3e.co/ugrow

Our new navigation architecture focuses on your baby’s data and personal content.


From Bluetooth to breastfeeding, I simplified our entire UI, informed with guerrilla-style UX research.


Micro-interactions encourage parents to input data, which improves our advice for them.


MAXDATABLOCKCHAIN PLATFORM

MAXDATA BLOCKCHAIN PLATFORM

MaxData’s mission is to give people control over their data again by letting service providers pay for the right to contact consumers directly. The startup hired me to develop their product vision and design UI’s for their MVP web & mobile platforms.

With my journey maps, character profiles, and task flow overview, business stakeholders & developers could communicate more effectively. And my design specifications enabled the development team to build a working prototype.

Freelance UX Designer (Remote)CONCEPTJourney MappingPersuasion ArchitectureArt Direction

DELIVERYInteraction DesignInteractive Prototyping

STRATEGYRequirements AnalysisCharacter DevelopmentProduct Roadmapping

SEE IT ONLINE

http://d3e.co/maxdataportfolio

MAXDATA BLOCKCHAIN

PLATFORM

To give Max some personality and have data input feel natural, we crafted the UI around chat interaction.

I delivered wireframes and interactive Axure prototypes for our web & mobile apps.

MAXDATA BLOCKCHAIN

PLATFORM

My high-level design package included character profiles, journey maps, and flows.

MAXDATA BLOCKCHAIN

PLATFORM

PHILIPS PERSONAL HEALTH PROGRAMS


HealthSuite health app uses data from Philips connected health devices to help you monitor your health. I was part of a prototyping squad, tasked with creating and validating the first version of the web and mobile apps.

During the year I worked on this project as UX Lead, we designed all of the core health, data visualization, and connected device management features that are still in the latest apps, as well as some that have not yet been launched publicly.

UX LeadOPERATIONSDesign Team Management

STRATEGYRequirements AnalysisCharacter Development

CONCEPTJourney MappingPersuasion ArchitectureContent Strategy

DELIVERYInformation ArchitectureInteraction DesignInteractive Prototyping

SEE IT ONLINE

http://d3e.co/personalhealth

We used a multi-layered UI for usability and effective data visualization across web & mobile.


The circular input system I designed for the app mimics the circular UI on our Health Watch.


Our responsive content system allows us to stimulate healthy behavior via the mobile & web apps.



At Philips Design, we were tasked with creating the world’s first connected shaving coach for men with skin irritation.

I led two interaction designers and a content strategist, working closely with the business and our creative lead.

We designed our narrative, interaction, motion, visual, & copy in only eight weeks, all in-house, and in time to showcase our new connected shaver at the IFA trade show in Berlin.

UX & Content LeadOPERATIONSDesign Team ManagementWorkshop FacilitationCoaching

STRATEGYRequirements MappingCharacter DevelopmentObjectives Mapping

CONCEPTJourney MappingPersuasion ArchitectureContent Strategy

DELIVERYUX Copywriting

SEE IT ONLINE

http://d3e.co/smartshaver

We matched the human interfaces on the shaver and in the app for a truly connected experience.


I led our team in creating a system of micro-questionnaires, to ask people questions in quick, enjoyable ways.


We mapped each piece of content to a moment in the story we wrote for our characters.


PHILIPS GROOMING

PHILIPS GROOMING

The Grooming app is the digital companion to Philips’ range of men’s grooming products.

This was my first assignment as Creative Lead, responsible for the design, end-to-end.

I helped shape our product's vision, facilitated two successful hackathons, did hands-on design work, and oversaw several re-designs by agency and in-house teams. This app now has a 4.6 rating in the Apple app store.

Creative Lead

CONCEPTJourney MappingArt Direction

DELIVERYInformation ArchitectureInteractive PrototypingInteraction Design

OPERATIONSCoachingDesign Team ManagementWorkshop Facilitation

STRATEGYRequirements AnalysisCharacter DevelopmentProduct RoadmappingValue Proposition Design

SEE IT ONLINE

http://d3e.co/groomingapp

We keep the app dynamic with quality content, delivered across multiple platforms and touchpoints.

PHILIPS GROOMING

We made our questionnaires visual and different, so they would be fun to fill in.

PHILIPS GROOMING

I kept our team and stakeholders aligned around our strategy through workshops and requirements mapping.

PHILIPS GROOMING

SELF-HELP APP FOR E-MENTAL HEALTH

SELF-HELP APP FOR E-MENTAL HEALTH

This self-help app delivers blended therapy to people with depressive symptoms, based on detected and self-reported data.

Test participants rejected the first iteration of the app, so I was brought in as Creative Lead to design a better version.

We overhauled and validated our MVP, from scratch, in six months. Our test panel loved the new version, and we presented our work at eHealth Week 2016.

Creative Lead & Product Owner

CONCEPTJourney MappingPersuasion ArchitectureArt Direction

DELIVERYInformation ArchitectureInteractive PrototypingInteraction DesignUX Copywriting

OPERATIONSCoachingWorkshop FacilitationDesign Team ManagementScrum Process Management

STRATEGYRequirements AnalysisProduct Roadmapping

We used a simple interaction model, with a unified experience across iOS and Android.


HEALTH

Our conversational UI prompts people to regularly do check-ins and therapeutic exercises.


HEALTH

I created Axure prototypes & specifications in Confluence for our medical device certification.


HEALTH

"Brian is a passionate professional who has produced impressive results, and I imagine has left a mark on everyone he has worked with. He's inspirational, a natural leader who brings forth not only a strong vision, and a hands-on attitude to the table, but also an infectious energy that binds a team together."

Omna ToshniwalDesign Researcher at ConsenSys | MetaMask

"When Brian started as lead designer of the team it became clear how all the features we were developing could be glued together in one easy and intuitive application. Brian took ownership where needed and his enthusiasm went viral. He is an excellent presenter and always in for a good laugh."

Freddy BuskensAgile Scrum Master & Web Developer at Philips

"Brian has a warm and fun personality which I have great time collaborating during the Philips HISS projects. Besides, he is very passionate and has great knowledge on empathy design which makes him a natural creative asset to any team that is focusing on delivering a meaningful design for people."

Han Min LeeDesign Lead at Samsung Electronics

"Creativity, extensive knowledge, endless curiosity, and long time experience in the field, make Brian not just a great team leader but also a very valuable mentor. He is a complete design professional, but what makes him truly special is the ability to pair his deep knowledge with a warm, positive and team oriented attitude."

Chiara VercesiSenior Art Director at wearereasonablepeople

Let’s write the love story between your digital products & the humans they [email protected]

brianpagan.net

Brian PagánStrategic UX Designer (Freelance)

http://brianpagan.net

http://brianpagan.net/

hi, i’m brian.€¦ · in ux strategy, behavioral design, and digital prototyping. for the past...

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