Hi!

Find others from your school district. Get into groups of about 4-5 people each.

A design process

Focus of today

EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your own

IDEATIONgives you copious and diverse design solution possibilities to select, develop and test

PROTOTYPING & TESTgives confidence that your solution is desirable, feasible and viable;accelerates learning when you adopt a low-resolution prototyping mindset

Mini Project for today

Improve the car maintenance experience . . .

Mini Project for today

Improve the car maintenance experience . . .EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your ownIDEATIONgives you copious and diverse design solution possibilities to select, develop and testPROTOTYPING & FEEDBACKgives confidence that your solution is desirable, feasible and viable;accelerates learning when you adopt a low-resolution prototyping mindset

MEET ERICA

You are going to design with her in mind

Erica:The truck owner

Now: Play the role of an “imposter” ethnographer. Do some accelerated empathy work.

Note what is important to Erica

Erica:The truck owner

What’s important to Erica

To feel empowered“It makes me feel

good” (to drive up in the big

truck) To trust her mechanic“I have to trust,

I have no other choice”

To appear knowledgeable

“I don’t want to look dumb,

or sound dumb”

To learn“I wish they would let me

go in the bay . . . So I could learn more”

To be independent“I can deal with the situation . . . I can figure out what I need to do

and just do it”

Mini Project for today

Improve the car maintenance experience . . .Respond to a specific needEMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your ownIDEATIONgives you copious and diverse design solution possibilities to select, develop and testPROTOTYPING & FEEDBACKgives confidence that your solution is desirable, feasible and viable;accelerates learning when you adopt a low-resolution prototyping mindset

Brainstorm to create design solution possibilities

Respond to the needs you found in empathy

Erica:The truck owner

What’s important to Erica

To feel empowered“It makes me feel

good” (to drive up in the big

truck) To trust her mechanic“I have to trust,

I have no other choice”

To appear knowledgeable

“I don’t want to look dumb,

or sound dumb”

To learn“I wish they would let me

go in the bay . . . So I could learn more”

To be independent“I can deal with the situation . . . I can figure out what I need to do

and just do it”

In the context of car maintenance,

To feel empoweredTo appear

knowledgeableTo trust her mechanic

To learnTo be independent

Select One Need andBrainstorm in Team: 10

minutes

HMW enable Erica . . .

Selection :: Post-Brainstorm

THERE IS NO ‘BEST’ IDEADON’T EDIT BASED ON FEASIBILITY YETMAINTAIN YOUR INNOVATION POTENTIAL

Selection :: Post-Brainstorm

MAINTAIN YOUR INNOVATION POTENTIAL

Carry multiple ideas forwardConsider these selection criteria:

The Rational ChoiceThe DarlingThe Most MeaningfulThe Long Shot

Mini Project for today

Improve the car maintenance experience . . .Develop and test solutionsEMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your ownIDEATIONgives you copious and diverse design solution possibilities to select, develop and testPROTOTYPING & FEEDBACKgives confidence that your solution is desirable, feasible and viable;accelerates learning when you adopt a low-resolution prototyping mindset

Why Prototype and Test?

BUILD TO THINKLEARN AND ADVANCE YOUR IDEA QUICKLYCHANGE THE CONVERSATIONGET YOUR USER’S REACTION

Prototyping Activity

ON YOUR OWNSelect one of your group’s design solutions:Take 8 minutes to sketch at least 3 iterations of this solution

Get Feedback

IN PAIRS (Find someone from another group)Test your ideas with your partner.Partner: play the role of Erica as you are giving feedback.3 minutes for each share/test, then switch.

Share your results :: Headline!

Share the idea you sketched.What was the feedback?Where would you take it?

Share first within your group and then globally.

Takeaways• Empathy

– Get outside your team– Empowered to be an ethnographer– Interview tips/insights– Dig for MEANING

• Brainstorm– Create innovation potential with quantity and diversity – Brainstorm rules– Selection criteria—maintain innovation potential

• Low res prototyping– Build to think

• Testing with user– Try it out– Get outside your team

Doug

Adventure Series: Cozy Camp

Adam meetsWest Contra Costa,

Montebello in the Atrium

Scott meets Oakland, Pasadena, LAUSD4 in the

Concept Car