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Hi-Desert Publishing Co . Your Community Newspapers, Working to Serve You Better!

Additional Market Coverage Retail Display

April, 2007

Hi-Desert Star, Established 1957 Serving the growing communities of Morongo

Valley, Pioneertown, Landers, Yucca Valley and Joshua Tree in the western end of the Morongo Basin, the Hi-Desert Star is a national award winning “local” community newspaper published and carrier-delivered every Wednesday and Saturday morning.

In both editions of the Star, you will find local news, sports, and special features, plus timely classified and retail advertising from area merchant.

The Wednesday Star is loaded with timely insert advertising from the area’s supermarkets and department stores. The Saturday Star features a complete television guide, Real Estate Showcase, movies and more!

The Desert Trail, Established 1935 The Desert Trail covers the City of Twentynine

Palms and adjacent communities at the eastern end of the Morongo Basin with Thursday morning carrier delivery.

With a large advertising base, community news, sports, complete television guide, Real Estate Showcase and a strong classified section, The Desert Trail commands high readership in the community.

Observation Post, Established 1956 The weekly Observation Post newspaper serves

the Marine Corps Air Ground Combat Center in Twentynine Palms - the largest marine base in the world. The O.P. is delivered every Friday morning to a community of 35,000 military and civilian personnel.

The Observation Post not only represents news and entertainment to the Base population, but offers an important information bridge to off-base recreation and business.

Hi-Desert Shopper, Established 1970 The Hi-Desert Shopper, which covers the entire

Morongo Basin, is a complimentary advertising publication for non-subscribers of the Hi-Desert Star and The Desert Trail.

With its colorful cover, classified and display advertising, the Hi-Desert Shopper is the final piece necessary to ensure total market coverage for the Morongo Basin.

The Hi-Desert Publishing Company prides itself on Full Market coverage of the Morongo Basin. Specialty target publication and low desert markets also available.

Working to Serve You Better! 1

Hi-Desert Publishing Co. Distribution & Penetration

Hi-Desert Star • The Desert Trail • Observation Post • Hi-Desert Shopper

Market by Zip Codes

Yucca Valley 92284 92286

Landers 92285

Marine Base 92278

29 Palms 92277

Pioneertown 92268

Joshua Tree

92252

Morongo Valley 92256

to Victorville

to Lake Havasu

DISTRIBUTION Y.V. LANDERS P.T. M.V. J.T. 29-P BASE TOTAL

ZIP CODES 92284-6 92285 92268 92256 92252 92277 92278

Hi-Desert Star 5,005 546 95 468 1,326 345 15 7,800

Desert Trail 140 NA NA NA 180 2,930 250 3,500

Hi-Desert Shopper 2,395 410 90 410 350 2,075 NA 5,730

Observation Post NA NA NA NA NA 1,220 5,600 ( * ) 6,820 ( * )

Total Dist. 7,540 956 185 878 1,851 6,525 5,815 23,850

Readership 18,000 2,300 440 2,100 4,450 15,660 14,000 57,240

April, 2007

(* Includes bulk copies to military barracks)

Hi-Desert Star Published Wednesday

Saturday

7,800 Circulation

The Desert Trail Published Thursday

3,500 Circulation

Observation Post Published Friday for 29 Palms MCAGCC

6,800 Circulation

Hi-Desert Shopper Published Weekly

on Thursdays

5,700 Circulation

2

247

247

62

Our newspapers:

Hi-Desert Star, The Desert Trail, Observation Post and Hi-Desert Shopper are distributed by mail, carrier, at vending machines, and through single-copy outlets.

Los Angeles Palm Springs

• San Diego

San Francisco

San Bernardino •

Area:

Households and Businesses within Zip Code Areas 92252 through 92286

According to SNA national statistics 2.4 readers per

Hi-Desert Publishing Co .

Weekly Frequency Rates All frequency and bulk advertising rates are per column inch and based on a signed agreement.

Hi-Desert Star • Published every Wednesday & Saturday. The Hi-Desert Star is a general circulation newspaper reaching over 18,000 readers per publication. It serves Yucca Valley and the adjacent Morongo Basin Communities of Morongo Valley, Landers, Pioneertown, Flamingo Heights & Joshua Tree.

Your Community Newspapers, Working to Serve You Better!

Star Retail Display Advertising Rates

April 2007

4” per week

12” per week

32” per week

64” + per week

SIZE 6 WEEKS 13 WEEKS 26 WEEKS 52 WEEKS SPOT FULL COLOR

$16.10 $15.35 $13.20 $11.15 $50.00 $90.00

15.35 14.45 12.65 10.55 75.00 135.00

14.45 13.65 11.95 9.95 95.00 190.00

13.65 12.15 10.60 9.05 120.00 270.00

COLOR RATES Per

Publication

3

Annual Bulk Rates

Open Rate per column inch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $18.45

1,500 column inches per year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.15


6,000 column inches per year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.05

PICK-UP RATES These rates apply when advertisements run in multiple publications, within one week of first run. When computing pick-up rates, the publication with the highest rate is to be used as the originating publication. These pick-up rates then apply to additional publications. Pick-up rate apply to the same ad running consecutively in the same week.

The Desert Trail . . . . . . . $3.80 Observation Post . . . . . . $4.65 Hi-Desert Shopper . $3.60 Hi-Desert Star . . . . . . . . . . . $5.45

Calendar . . . . . . . . . . . . . . . . $3.80

NATIONAL RATES

POLITICAL RATES

The applicable open rate will apply and is commissionable to recognized agencies.

Applicable open rate will apply for political advertisements. Contract rates are available. Cash with copy. Must carry disclaimer.

NON-PROFIT RATES The “Weekly Frequency Rate” for 4 inches per week, for 52 weeks will apply for each specific newspaper purchased. California permit required. Hi-Desert Publishing Co. reserves the right to limit advertising in this category.

A strong family of publications available in Southern California area

Ask your ad rep for details today! (760) 365-3315

Combo Rates:

6 Wk.

13 Wk.

26 Wk.

52 Wk.

4” 12” 32” 64”

Wed. Star & Thurs. Trail Wed. Star, Thurs. Trail & Fri. OP Wed. Star, Thurs. Trail & Sat. Star Thurs. Trail & Fri. OP

Basin Wide Coverage: Wed. Star, Thurs. Trail,

Fri. OP & Sat. Star 4” 12” 32” 64”

Add the Hi-Desert Shopper for Only $3.60 pci

6 Wk.

13 Wk.

26 Wk.

52 Wk.

6 Wk.

13 Wk.

26 Wk.

52 Wk.

6 Wk.

13 Wk.

26 Wk.

52 Wk.

19.90, 19.15, 18.25, 17.45

19.15, 18.25, 17.45, 15.95

17.00, 16.45, 15.75, 14.40

14.95, 14.35, 13.75, 12.85

4” 12” 32” 64” 4” 12” 32” 64” 4” 12” 32” 64”

24.55, 23.80, 22.90, 22.10

23.80, 22.90, 22.10, 20.60

21.65, 21.10, 20.40, 19.05

19.60, 19.00, 18.40, 17.50

25.35, 24.60, 23.70, 22.90

24.60, 23.70, 22.90, 21.40

22.45, 21.90, 21.20, 19.85

20.40, 19.80, 19.20, 18.30

18.40, 17.40, 16.75, 15.35

17.40, 16.80, 16.10, 14.90

15.45, 15.30, 14.70, 13.60

14.05, 13.75, 13.60, 12.35

6 Wk.

13 Wk.

26 Wk.

52 Wk.

30.00, 29.25, 28.35, 27.55

29.25, 28.35, 27.55, 26.05

27.10, 26.55, 25.85, 24.50

25.05, 24.45, 23.84, 22.95


The Desert Trail covers the City of Twentynine Palms and adjacent communities at the eastern end of the Morongo Basin with Thursday morning carrier delivery. With a large advertising base, community news, sports, complete television guide, and a strong classified section, The Desert Trail commands high readership in the community.


Trail Retail Display Advertising Rates

April 2007

4” per week

12” per week

32” per week

64” + per week

SIZE 6 WEEKS 13 WEEKS 26 WEEKS 52 WEEKS SPOT FULL COLOR COLOR RATES

Annual Bulk Rates





Per Publication

4

$13.75 $12.75 $10.80 $9.40 $50.00 $90.00

12.75 12.15 10.65 9.10 75.00 135.00

12.10 11.45 10.05 8.65 95.00 190.00

10.70 10.25 8.95 7.70 120.00 270.00



Calendar . . . . . . . . . . . . . . . . $3.80

NATIONAL RATES

POLITICAL RATES






Combo Rates:

6 Wk.

13 Wk.

26 Wk.

52 Wk.

4” 12” 32” 64”

6 Wk.

13 Wk.

26 Wk.

52 Wk.

4” 12” 32” 64”

6 Wk.

13 Wk.

26 Wk.

52 Wk.

4” 12” 32” 64”

6 Wk.

13 Wk.

26 Wk.

52 Wk.

4” 12” 32” 64”



Fri. OP & Sat. Star 4” 12” 32” 64”

6 Wk.

13 Wk.

26 Wk.

52 Wk.


19.90, 19.15, 18.25, 17.45

19.15, 18.25, 17.45, 15.95

17.00, 16.45, 15.75, 14.40

14.95, 14.35, 13.75, 12.85

24.55, 23.80, 22.90, 22.10

23.80, 22.90, 22.10, 20.60

21.65, 21.10, 20.40, 19.05

19.60, 19.00, 18.40, 17.50

25.35, 24.60, 23.70, 22.90

24.60, 23.70, 22.90, 21.40

22.45, 21.90, 21.20, 19.85

20.40, 19.80, 19.20, 18.30

18.40, 17.40, 16.75, 15.35

17.40, 16.80, 16.10, 14.90

15.45, 15.30, 14.70, 13.60

14.05, 13.75, 13.60, 12.35

30.00, 29.45, 28.35, 27.55

29.25, 28.35, 27.55, 26.05

27.10, 26.55, 25.85, 24.50

25.05, 24.45, 23.84, 22.95

Observation Post TWENTYNINE PALMS Marine Corps Air Ground Combat Center is the largest Marine base in the world. The O.P. is delivered every Friday morning to a community of 35,000 military and civilian personnel and their families.

The Observation Post not only represents news and entertainment to the Base population, but offers an important information bridge to off-base recreation and business.


OP Retail Display Advertising Rates

April 2007

Annual Bulk Rates





EXAMINER MCAGCC NAVAL HOSPITAL NEWSPAPER

Published monthly in 29 Palms California, this tabloid size newspaper is inserted into the Observation Post Newspaper distributed on the Marine Corps Base as well as mail distribution to Military Medical Officers and their families.

Base Rate: $9.00 pci Pickup Rate: $3.70 pci Pick-up applies only if the same ad appeared in another HDPC publication.

This tabloid is a standard 5 column format.


4” per week

12” per week

32” per week

64” + per week

SIZE 6 WEEKS 13 WEEKS 26 WEEKS 52 WEEKS SPOT FULL COLOR

$14.70 $13.85 $12.10 $11.15 $50.00 $90.00

13.75 13.05 11.45 10.60 75.00 135.00

13.15 12.40 10.90 9.30 95.00 190.00

11.65 11.10 9.65 8.25 120.00 270.00

COLOR RATES Per

Publication

5

NATIONAL RATES

POLITICAL RATES






Calendar . . . . . . . . . . . . . . . . $3.80

Combo Rates: Wed. Star & Thurs. Trail Wed. Star, Thurs. Trail & Fri. OP Wed. Star, Thurs. Trail & Sat. Star Thurs. Trail & Fri. OP

6 Wk.

13 Wk.

26 Wk.

52 Wk.

4” 12” 32” 64”

6 Wk.

13 Wk.

26 Wk.

52 Wk.

4” 12” 32” 64”

6 Wk.

13 Wk.

26 Wk.

52 Wk.

4” 12” 32” 64”

6 Wk.

13 Wk.

26 Wk.

52 Wk.

4” 12” 32” 64”

19.90, 19.15, 18.25, 17.45

19.15, 18.25, 17.45, 15.95

17.00, 16.45, 15.75, 14.40

14.95, 14.35, 13.75, 12.85

24.55, 23.80, 22.90, 22.10

23.80, 22.90, 22.10, 20.60

21.65, 21.10, 20.40, 19.05

19.60, 19.00, 18.40, 17.50

25.35, 24.60, 23.70, 22.90

24.60, 23.70, 22.90, 21.40

22.45, 21.90, 21.20, 19.85

20.40, 19.80, 19.20, 18.30

18.40, 17.40, 16.75, 15.35

17.40, 16.80, 16.10, 14.90

15.45, 15.30, 14.70, 13.60

14.05, 13.75, 13.60, 12.35

Combo Rate Sheet

6 A strong family of publications

available in Southern California area Ask your ad rep for details today!

(760) 365-3315


Target Retail Display Advertising April, 2007

Mountain News Big Bear Grizzly

Buy Weekly TV/Entertainment Calendar 3.70 pci

Star / Trail Star / OP

Trail / OP Star / Trail / OP

6 Wk.

13 Wk.

26 Wk.

52 Wk.

Commitment 4” 12” 32” 64”

19.90, 19.15, 18.25, 17.45

19.15, 18.25, 17.45, 15.95

17.00, 16.45, 15.75, 14.40

14.95, 14.35, 13.75, 12.85

Star / Trail / Star Star / Trail / OP / Star

6 Wk.

13 Wk.

26 Wk.

52 Wk.


20.75, 20.00, 17.85, 15.80

20.00, 19.10, 17.30, 15.20

19.10, 18.30, 16.60, 14.60

18.30, 16.80, 15.25, 13.70

6 Wk.

13 Wk.

26 Wk.

52 Wk.


18.40, 17.40, 16.75, 15.35

17.40, 16.80, 16.10, 14.90

15.45, 15.30, 14.70, 13.60

14.05, 13.75, 13.60, 12.35

6 Wk.

13 Wk.

26 Wk.

52 Wk.


24.55, 23.80, 22.90, 22.10

23.80, 22.90, 22.10, 20.60

21.65, 21.10, 20.40, 19.05

19.60, 19.00, 18.40, 17.50

6 Wk.

13 Wk.

26 Wk.

52 Wk.


25.35, 24.60, 23.70, 22.90

24.60, 23.70, 22.90, 21.40

22.45, 21.90, 21.20, 19.85

20.40, 19.80, 19.20, 18.30

6 Wk.

13 Wk.

26 Wk.

52 Wk.


30.00, 29.25, 28.35, 27.55

29.25, 28.35, 27.55, 26.05

27.10, 26.55, 25.85, 24.50

25.05, 24.45, 23.84, 22.95

Buy Weekly TV/Entertainment Calendar 3.70 pci Buy Weekly TV/Entertainment Calendar 3.70 pci



Basin Wide Coverage Star / Trail / Star / Hi-Desert Shopper

6 Wk.

13 Wk.

26 Wk.

52 Wk.


33.60, 32.85, 31.95, 31.15

32.85, 31.95, 31.15, 29.65

30.70, 30.15, 29.45, 28.10

28.65, 28.05, 27.44, 26.55


Additional Market Coverage Retail Display

April 2007

Hi-Desert Star

Desert Trail

Observation Post

Link-up to

our high

traffic

Web Site

On-Line Advertising Increase your Advertising Reached by Thousands!

Home page Banners $150 each per month (on Star, Trail or OP)

Home page Button $95 each per month (Star, Trail or OP)

Buy one Home Page Banner or Button and get an inside button FREE!

Make an annual commitment and get any add’l Buttons for only $85 and add’l Banners for only $125 per month.

Introducing our NEW quarterly magazine, Basin Wide Spirit. This magazine will have a beautiful glossy cover - a real keeper! It wil be distributed in our newspapers and racks through-out the Morongo Basin and at the California Welcome Center! Containing feature stories about living in our area - depicting our unique desert spirit!

Advertising Rates Business Card - $75.00 • 1/8 Page - $110.00

1/4 Page - $175.00 • 1/2 Page - $295.00 Full Page - $525.00 w/ color - $625.00

Inside front cover full color on gloss - $655.00 Inside back cover full color on gloss - $655.00

Back cover full color on gloss - $695.00

Yucca Valley Chamber Newsletter

A standard 5 column tabloid, this Newsletter is produced monthly in partnership with the Yucca Valley Chamber of Commerce. It is inserted into the Hi-Desert Star with an additional 500 copies delivered to the Chamber office. Only Chamber members are accepted advertisers.

Base Rate $9.00 pci • Pick-up Rate $3.70 pci (pick-up rate is used for ads that are currently running

in another HDPC publication) Add Full Color for only $75

Twentynine Palms Chamber of Commerce

A standard 5 column tabloid, this Newsletter is produced monthly in partnership with the 29 Palms Chamber of Commerce. It is inserted into the Desert Trail with an additional 500 copies delivered to the Chamber office. Only Chamber members are accepted advertisers.

Base Rate $9.00 pci • Pick-up Rate $3.70 pci (pick-up rate is used for ads that are currently running

in another HDPC publication) Add Full Color for only $75

Basin Wide Spirit Magazine

7

EXAMINER MCAGCC NAVAL HOSPITAL NEWSPAPER

Published monthly in 29 Palms California, this tabloid size newspaper is inserted into the Observation Post Newspaper distributed on the Marine Corps Base as well as mail distribution to Military Medical Officers and their families.

Base Rate: $9.00 pci Pickup Rate: $3.70 pci

Pick-up applies only if the same ad appeared in another HDPC publication. This tabloid is a standard 5 column format.

Add full color $75.00

www.hidesertstar.com

www.deserttrail.com

www.op29online.com

P ROFESSIONAL D IRECTORY Your ad will run in the Hi-Desert Star and Desert Trail weekly, exposing your professional name to over 40,000 readers! We are offering a single “mini business card” size or a “double box ad to give more information to your potential customers.Consistency with your advertising is what really works, so we offer the following options, priced per week:

Committment Single Double 52 Weeks 23.55 45.30 26 Weeks 27.60 53.40 13 Weeks 31.80 61.80 6 Weeks 37.05 72.30

Stories and photos about: • The National Park • Wildflowers • Tourism • Community Events • The Marine Base • Building News • Charities • About those Roads?

NEW GLOSSY MAP PULL-OUT INSERT FULL PAGE $935.00

1/8 Page - $198.00 • 1/4 Page - $325.00 • 1/2 Page - $550.00 (all include full color) Less 15% if all 4 issues committed


The Desert Trail covers the City of Twentynine Palms and adjacent communities at the eastern end of the Morongo Basin with Thursday morning carrier delivery. With a large advertising base, community news, sports, complete television guide, and a strong classified section, The Desert Trail commands high readership in the community.


Trail Retail Display Advertising Rates

April 2007

4” per week

12” per week

32” per week

64” + per week

SIZE 6 WEEKS 13 WEEKS 26 WEEKS 52 WEEKS SPOT FULL COLOR COLOR RATES

Annual Bulk Rates





Per Publication

8

$13.75 $12.75 $10.80 $9.40 $50.00 $90.00

12.75 12.15 10.65 9.10 75.00 135.00

12.10 11.45 10.05 8.65 95.00 190.00

10.70 10.25 8.95 7.70 120.00 270.00



Calendar . . . . . . . . . . . . . . . . $3.80

NATIONAL RATES

POLITICAL RATES






Combo Rates:

6 Wk.

13 Wk.

26 Wk.

52 Wk.

4” 12” 32” 64”

6 Wk.

13 Wk.

26 Wk.

52 Wk.

4” 12” 32” 64”

6 Wk.

13 Wk.

26 Wk.

52 Wk.

4” 12” 32” 64”

6 Wk.

13 Wk.

26 Wk.

52 Wk.

4” 12” 32” 64”



Fri. OP & Sat. Star 4” 12” 32” 64”

6 Wk.

13 Wk.

26 Wk.

52 Wk.


19.90, 19.15, 18.25, 17.45

19.15, 18.25, 17.45, 15.95

17.00, 16.45, 15.75, 14.40

14.95, 14.35, 13.75, 12.85

24.55, 23.80, 22.90, 22.10

23.80, 22.90, 22.10, 20.60

21.65, 21.10, 20.40, 19.05

19.60, 19.00, 18.40, 17.50

25.35, 24.60, 23.70, 22.90

24.60, 23.70, 22.90, 21.40

22.45, 21.90, 21.20, 19.85

20.40, 19.80, 19.20, 18.30

18.40, 17.40, 16.75, 15.35

17.40, 16.80, 16.10, 14.90

15.45, 15.30, 14.70, 13.60

14.05, 13.75, 13.60, 12.35

30.00, 29.45, 28.35, 27.55

29.25, 28.35, 27.55, 26.05

27.10, 26.55, 25.85, 24.50

25.05, 24.45, 23.84, 22.95

Weekly

REAL REAL REAL ESTATE ESTATE ESTATE S h owcase S h owcase S h owcase

Hi Desert Star 365 3315 & The Desert Trail 367 3577

April 2007

You

r G

uid

e to

Mor

ong

o B

asi

n H

omes

& L

an

d

Hi-Desert Publishing Company Your Community Newspapers, Working to Serve You Better

Hi-Desert Star The Desert Trail 365-3315 367-3577

This Week’s Featured Homes

Back Page or Center Spread (Includes Process Color)

2 (or more) Pages Per Issue

1 Page Per Issue

1/2 Page Per Issue

1/4 Page Per Issue

1/8 Page Per Issue

Open 6wk 13wk 26wk 52wk

525. 00 490. 00 475. 00 465. 00 450. 00

385. 00 375. 00 362. 00 350. 00 345. 00

440. 00 427. 00 415. 00 405. 00 397. 00

230. 00 225. 00 215. 00 210. 00 205. 00

136. 00 132. 00 129. 00 125. 00 120. 00

75. 00 72. 00 69. 00 67. 00 65. 00

Showcase Advertisers! ADD INTERNET: B utton: $ 95 . 00 month Banner: $ 150 . 00 month Buy One & Get One FREE! Of same size on any inside page

Add Full Color - 80. 00 for under 1/2 Page Add Full Color - 110. 00 for over 1/2 Page

9


QUANTITIES TO BE PRINTED AND INSERTED / CPM

$51.00 $48.00 $46.00 $44.00

$60.00 $58.00 $55.00 $53.00

$53.00 $51.00 $49.00 $47.00

$63.00 $61.00 $59.00 $57.00

$60.00 $58.00 $56.00 $53.00

$70.00 $68.00 $66.00 $64.00

$63.00 $61.00 $59.00 $57.00

$73.00 $71.00 $69.00 $67.00

N/A $75.50 $74.00 $71.50

1–10M 10–20M 20–30M 30M +


Saturday

7,800 Circulation


3,500 Circulation


6,800 Circulation


on Thursdays

5,700 Circulation

THE ABOVE RATES ARE BASED ON 20# STOCK, UNFOLDED, 8 1 ⁄ 2 ” X 11” (except full color)

— We will quote special orders that include heavier papers, colored papers, folding and larger sizes . — Please note that black ink is considered a 1 color job. — Black plus one other color is considered a 2 color job, etc.

1 INK 1 SIDE WHITE

1 INK 2 SIDE WHITE

1 INK 1 SIDE COLOR

1 INK 2 SIDE COLOR

2 INK 1 SIDE WHITE

2 INK 2 SIDE WHITE

2 INK 1 SIDE COLOR

2 INK 2 SIDE COLOR

FULL COLOR 2 SIDES (70 lb. stock)

COST PER THOUSAND

10

Printed Sides

Stock (Color)

No. Of Inks Used

WE PRINT FLYERS WE PRINT FLYERS


‘Single-Sheet’ Insert Print & Delivery

April, 2007

COST PER THOUSAND

PAGES 1-11 Times 12-39 Times Over 40 Times Per Year Per Year Per Year

2 Std - 4 Tab $43.00 $37.00 $29.00 4 Std - 8 Tab $52.00 $44.00 $34.00 6 Std - 12 Tab $60.00 $52.00 $42.00 8 Std - 16 Tab $69.00 $60.00 $50.00 10 Std - 20 Tab $77.00 $68.00 $58.00 12 Std - 24 Tab $85.00 $76.00 $66.00 14 Std - 28 Tab $93.00 $84.00 $74.00 16 Std - 32 Tab $99.00 $98.00 $82.00

• Contact your advertising sales representative for prices on any preprint over 16 standard or 32 tab pages.

• Preprint rates are non-commissionable.

• Preprinted inserts must be received five (5) working days in advance of publication date.

• Single sheet flyers - 8 1 ⁄ 2 x 11 minimum size, 20 pound or heavier stock. $43.00 per thousand

• Non profit rate $38 per thousand customer supplied pre-printed flyers

11


Pre-printed Insert Advertising Rates

April, 2007

Pre-Print Inserts Pre-Print Inserts


Saturday

7,800 Circulation


3,500 Circulation


6,800 Circulation


on Thursdays

5,700 Circulation


PUBLIC NOTICE ADVERTISING RATES

TYPE OF NOTICE NO. OF COUNTY ESTIMATED PUB. RUNS FILING FEE INCHES FEE

F.B.N. 4 weekly $35.00** 5.5 $70.00* F.B.N. Abandonment 4 weekly 35.00** 5 70.00* F.B.N. Withdrawal from Partnership 4 weekly 35.00** 5 70.00* Dissolution of Partnership 1 time 5.00 5 32.00 **$5.00 ea. additional fee if more than 2 partners *$3.00 ea. additional fee if more than 1 business name

A.B.C. Liquor License Application (yellow) 1 time 3 $27.50 A.B.C. Liquor License Application (green) 3 times 3 65.00 Bulk Transfer -- Security Interest 1 time 5+ 50.00

SALE (Real Property) 3 times first 5” $110.00 SALE (Personal Abandoned Property) 3 times first 5” 110.00 SALE (Sheriff’s) 4 weekly first 5” 125.00 SALE (Marshall’s) 4 weekly first 5” 125.00 SALE (Auto Lien) $5. ea. car (add.) 1 time 5+ 38.00 SALE (Lien of Services) 1 time 5+ 38.00 SALE (Unpaid Storage) 2 weekly 5 55.00 REPOSSESSION 1 time 5+ 28.00 FORECLOSURE 1 time 102.00

CHANGE OF NAME (Order to Show Cause) 4 weekly 8 $125.00 CITATION (Adoptions) 4 weekly 8 125.00 SUMMONS (Civil or Divorce) 4 weekly 6 190.00 NOTICE of Non-Responsibility 2 times 3 35.00

NOTICE of Death (Administer Estate) 3 times 10.75 $165.00 NOTICE of Trustee’s Sale 3 weekly first 5” 100.00

($7.00 /Column for the next 2 insertions)

COUNTY & GOVERNMENT Agencies --Per Classified Column Inch for First Insertion (minimum 3”) $9.50 -- Per Classified Column Inch Subsequent Insertions 5.75

CITY, TOWN & All Other Public Notices -- Per Classified Column Inch for First Insertion (minimum 3”) $9.50 -- Per Classified Column Inch Subsequent Insertions 5.75

OBITUARY ADVERTISING Obituaries are charged at a rate of $15.00 per insertion. Insertion of a photo is $5.00. Payment m ust be made at time of placement. Please call for other information.

NOTE:

• Notices canceled before completion of insertions will be charged at 50% for first insertion; 75% f or two insertions; 100% for three or more insertions. • Notices canceled prior to publication are subject to a $20.00 composition charge. • All notices in excess of length (inch) estimate will be charged $5.00 per inch, per insertion for the added copy.

*LEGAL NOTICES ARE INCLUDED ON OUR PUBLICATION WEBSITES*

12


Public Notice Advertising Rates

April, 2007

13 Hi-Desert Star • The Desert Trail • Observation Post • Hi-Desert Shopper


GENERAL INFORMATION

• Advertising Agency Commission - local rates for advertising are non-commissionable, and will be billed to the Agency for payment by the Agency for all ads placed through the Agency on behalf of the Advertiser.

• Cash Discounts - no cash discounts are provided.

• Commercial Accounts Without Established Credit - all accounts are cash with copy until credit is established upon approval of a completed credit application.

• Payment Terms for Credit Accounts - net 30 days from closing date of statement. Finance charges are computed on a periodic rate of 1.5% per month (annualized to 18%) on any balance not paid within 30 days.

• Delinquent Accounts - when any portion of an outstanding balance is deemed delinquent, the entire balance becomes due and payable. The Hi-Desert Publishing Company may refuse to accept further advertising f rom a delinquent account.

• Contracts - contracts are not transferable. None of the privileges of the contract may be assigned to another advertiser. In the event that a contracted advertiser is the sole proprietor of another business, th at business may be advertised under the conditions of the current contract.

• Content/Copy - The Hi-Desert Publishing Company reserves the right to reject any advertising. The Advertiser, in submitting copy, represents and warrants that its content is truthful; not defamatory; not an inv asion of others; and is in compliance with all federal, state, and local laws and regulations.

• Liability for Error - liability of The Hi-Desert Publishing Company for any material error caused by The Hi-Desert Publishing Company in an advertisement is limited to crediting to the account of the Advertiser an a ppropriate portion of the cost of the advertising space containing the error. In no event will the credit be gr eater than the price of the first advertisement containing the error. Credit adjustment will be made only for error s that can be determined to have specific negative effect on the value of the advertisement. The Hi-Desert Publish ing Company accepts no liability for errors in advertising copy, which is provided camera-ready by the A dvertiser or their Agent.

• Limitation of Liability - the Advertiser and/or Advertising Agency must agree to indemnify and hold harmless The Hi-Desert Publishing Company from any and all claims, actions, suits, proceedings, costs, expens es, dam - ages and liabilities resulting from any advertisement (including illustrations, text, layout, positi oning, etc.) pub - lished at the Advertiser’s request.

• News Format Advertising - any advertising, which may be mistaken by the reader to be news or non- advertising, must be clearly marked ‘ADVERTISEMENT’.

• Position - the positioning of advertisements is the option of Hi-Desert Publishing Company, however, an attempt will be made to accommodate an Advertiser’s request for specific advertising position, whene ver possible. No adjustments, refunds, or re-insertions will be made if the position accommodation canno t be made. Page diagramming restrictions may prevent classified display advertising from running under specific classifications.

• Failure to Publish - in the unlikely event that a scheduled advertisement is omitted, the liability of The Hi-Desert Publishing Company is limited to publishing the advertisement in another mutually agreed upon editio n at applicable rates.

• Composition of Non-Published Advertising Copy - advertising copy which is designed and/or composed by The Hi-Desert Publishing Company, at the request of the Advertiser or their Agent, will remain the p roperty of Hi- Desert Publishing until the advertisement is published with Hi-Desert Publishing Company. Costs asso ciated with design and composition of scheduled advertising, which is canceled by the Advertiser or their A gent and not published with Hi-Desert Publishing Company, but published in another print media source, will b e charged to the Advertiser at design rates in effect at the time of composition.

• Copy Alteration Versus Copy Error Correction - costs associated with alteration or re-design of non- published copy, will be charged to the Advertiser at rates in effect at the time of copy alteration. Errors, in non- published copy produced by the Hi-Desert Publishing Company, will be corrected at no charge to the A dvertiser.

• Insertion Orders - Hi-Desert Publishing Company accepts insertion orders from Advertisers and Agencies according to the terms and conditions the Rate Card conveys. If requested conditions are not in acco rdance with the Rate Card, Hi-Desert Publishing Company is not bound to adhere to these requests. All inser tion orders will be charged for at the applicable advertising rates in effect at the time of publication, and an y rate miscalculation by the Advertiser or Agency will be regarded as a clerical error, and Hi-Desert Publi shing Company will not be bound by the miscalculation.

14


General Information April, 2007


Deadline Ad Copy & Insert Order

Proof From

Graphics

Advertising Corrections

to Graphics

Final Copy Approved

to Graphics

WEDNESDAY STAR 5:00 P.M. NOON 3:00 P.M. 5:00 P.M. MONDAY TUESDAY TUESDAY TUESDAY

THURSDAY TRAIL 5:00 P.M. NOON 3:00 P.M. 5:00 P.M. TUESDAY WEDNESDAY WEDNESDAY WEDNESDAY

THURS. SHOPPER 5:00 P.M. NOON 3:00 P.M. 5:00 P.M. MONDAY TUESDAY TUESDAY TUESDAY

OP RESERVATION 5:00 P.M. FRIDAY NOON 3:00 P.M. 5:00 P.M. COPY NOON MONDAY THURSDAY THURSDAY TUESDAY

SATURDAY STAR 5:00 P.M. NOON 3:00 P.M. 5:00 P.M. THURSDAY FRIDAY FRIDAY FRIDAY

TV IN THE HI-DESERT 4:00 P.M. NOON 5:00 P.M. NOON THURSDAY FRIDAY FRIDAY MONDAY

PRIOR

15


Display Ad Copy Deadlines April, 2007

QUALITY SERVICE

Our graphics and advertising departments work together to create the best ad or flyers for your business.

Our highly trained graphics department takes pride in getting your ads to you correctly, quickly and efficiently. Our adverting department works hard to develop a marketing plan to best suit your business.

Whatever your needs are, the Hi-Desert Publishing Company will exceed your expectations.

16


Full Service & Design April, 2007

Full Service Commercial Printing Division

V ALLEY I NDEPENDENT P RINTING • Color Copies • Printing • Copy Center • Fax • Graphics Call for more information and custom quotes.

(760) 365-6967

MECHANICAL SPECIFICATIONS PRINTING PROCESS

Offset WEB WIDTH CUTOFF WEIGHT

25” 22 3 ⁄ 4 ” 30# News (Customer special requests will be considered) IMAGE AREA

Single Page - 11 7 ⁄ 16 inches wide; 21 1 ⁄ 2 inches long Double Truck - 24 inches wide (13 columns); 21 1 ⁄ 2 inches long Tabloid Page - 10 1 ⁄ 2 inches wide (4 columns); 11 inches long

FORMAT ROP 6 Columns Per Page Columns Inches wide 1 1 3 ⁄ 4 2 3 11 ⁄ 16

3 5 5 ⁄ 8 4 7 9 ⁄ 16

5 9 1 ⁄ 2 6 11 7 ⁄ 16

CLASSIFIED 9 Columns Per Page Columns Inches wide 1 1 3 ⁄ 16

2 2 1 ⁄ 2 3 3 3 ⁄ 4 4 5 1 ⁄ 16

5 6 5 ⁄ 16

6 7 5 ⁄ 8 7 8 7 ⁄ 8 8 10 3 ⁄ 16

9 11 7 ⁄ 16

TABLOID 4 Columns Per Page Column Inc hes wide 1 2 3 ⁄ 8 2 5 3 7 1 ⁄ 2 4 10 1 ⁄ 2

MODULAR TAB SIZES Modules Sizes Inches 1/8 2 x 2 3 ⁄ 4 1/4 5 x 5 1 ⁄ 2 1/2 Vertical 5 x 11 1/2 Horizonal 10 1 ⁄ 2 x 5 1 ⁄ 2 Full Page 10 1 ⁄ 2 x 11

COST PER THOUSAND

PAGES 1-11 Times 12-39 Times Over 40 Times Per Year Per Year Per Year

2 Std - 4 Tab $42.00 $36.00 $28.00 4 Std - 8 Tab $51.00 $43.00 $33.00 6 Std - 12 Tab $59.00 $51.00 $41.00 8 Std - 16 Tab $68.00 $59.00 $49.00 10 Std - 20 Tab $76.00 $67.00 $57.00 12 Std - 24 Tab $84.00 $75.00 $65.00 14 Std - 28 Tab $92.00 $83.00 $73.00 16 Std - 32 Tab $99.00 $97.00 $81.00

• Contact your advertising sales representative for prices on any preprint over 16 standard or 32 tab pages.

• Preprint rates are non-commissionable.

• Preprinted inserts must be received five (5) working days in advance of publication date.

• Single sheet flyers - 8 1 ⁄ 2 x 11 minimum size, 20 pound or heavier stock. $42.00 per thousand

• Non profit rate $38 per thousand

17


Pre-printed Insert Advertising Rates

April 2007

Pre-Print Inserts Pre-Print Inserts


Saturday

7,700 Circulation


3,400 Circulation


6,800 Circulation


on Thursdays

5,100 Circulation

Deadline Ad Copy & Insert Order

Proof From

Graphics

Advertising Corrections

to Graphics

Final Copy Approved

to Graphics

WEDNESDAY STAR 5:00 P.M. NOON 3:00 P.M. 5:00 P.M. MONDAY TUESDAY TUESDAY TUESDAY

THURSDAY TRAIL 5:00 P.M. NOON 3:00 P.M. 5:00 P.M. TUESDAY WEDNESDAY WEDNESDAY WEDNESDAY

THURS. SHOPPER 5:00 P.M. NOON 3:00 P.M. 5:00 P.M. MONDAY TUESDAY TUESDAY TUESDAY

OP RESERVATION 5:00 P.M. FRIDAY NOON 3:00 P.M. 5:00 P.M. COPY NOON MONDAY THURSDAY THURSDAY THURSDAY

SATURDAY STAR 5:00 P.M. NOON 3:00 P.M. 4:00 P.M. THURSDAY FRIDAY FRIDAY FRIDAY

REAL ESTATE 5:00 P.M. NOON 3:00 P.M. 4:00 P.M. WEDNESDAY THURSDAY THURSDAY THURSDAY

TV IN THE HI-DESERT 4:00 P.M. NOON 5:00 P.M. NOON THURSDAY FRIDAY FRIDAY MONDAY

PRIOR


Display Ad Copy Deadlines April 2007

Hi-Desert Star • The Desert Trail • Observation Post • Hi-Desert Shopper 18


GENERAL INFORMATION

• Advertising Agency Commission - local rates for advertising are non-commissionable, and will be billed to the Agency for payment by the Agency for all ads placed through the Agency on behalf of the Advertiser.

• Cash Discounts - no cash discounts are provided.

• Commercial Accounts Without Established Credit - all accounts are cash with copy until credit is established upon approval of a completed credit application.

• Payment Terms for Credit Accounts - net 30 days from closing date of statement. Finance charges are computed on a periodic rate of 1.5% per month (annualized to 18%) on any balance not paid within 30 days.

• Delinquent Accounts - when any portion of an outstanding balance is deemed delinquent, the entire balance becomes due and payable. The Hi-Desert Publishing Company may refuse to accept further advertising f rom a delinquent account.

• Contracts - contracts are not transferable. None of the privileges of the contract may be assigned to another advertiser. In the event that a contracted advertiser is the sole proprietor of another business, th at business may be advertised under the conditions of the current contract.

• Content/Copy - The Hi-Desert Publishing Company reserves the right to reject any advertising. The Advertiser, in submitting copy, represents and warrants that its content is truthful; not defamatory; not an inv asion of oth - ers; and is in compliance with all federal, state, and local laws and regulations.

• Liability for Error - liability of The Hi-Desert Publishing Company for any material error caused by The Hi-Desert Publishing Company in an advertisement is limited to crediting to the account of the Advertiser an a ppropriate portion of the cost of the advertising space containing the error. In no event will the credit be gr eater than the price of the first advertisement containing the error. Credit adjustment will be made only for error s that can be determined to have specific negative effect on the value of the advertisement. The Hi-Desert Publish ing Company accepts no liability for errors in advertising copy, which is provided camera-ready by the A dvertiser or their Agent.

• Limitation of Liability - the Advertiser and/or Advertising Agency must agree to indemnify and hold harmless The Hi-Desert Publishing Company from any and all claims, actions, suits, proceedings, costs, expens es, dam - ages and liabilities resulting from any advertisement (including illustrations, text, layout, positi oning, etc.) pub - lished at the Advertiser’s request.

• News Format Advertising - any advertising, which may be mistaken by the reader to be news or non- advertising, must be clearly marked ‘ADVERTISEMENT’.

• Position - the positioning of advertisements is the option of Hi-Desert Publishing Company, however, an attempt will be made to accommodate an Advertiser’s request for specific advertising position, whene ver possible. No adjustments, refunds, or re-insertions will be made if the position accommodation canno t be made. Page diagramming restrictions may prevent classified display advertising from running under specific classifications.

• Failure to Publish - in the unlikely event that a scheduled advertisement is omitted, the liability of The Hi-Desert Publishing Company is limited to publishing the advertisement in another mutually agreed upon editio n at applicable rates.

• Composition of Non-Published Advertising Copy - advertising copy which is designed and/or composed by The Hi-Desert Publishing Company, at the request of the Advertiser or their Agent, will remain the p roperty of Hi-Desert Publishing until the advertisement is published with Hi-Desert Publishing Company. Costs a ssociated with design and composition of scheduled advertising, which is canceled by the Advertiser or their A gent and not published with Hi-Desert Publishing Company, but published in another print media source, will b e charged to the Advertiser at design rates in effect at the time of composition.

• Copy Alteration Versus Copy Error Correction - costs associated with alteration or re-design of non- published copy, will be charged to the Advertiser at rates in effect at the time of copy alteration. Errors, in non- published copy produced by the Hi-Desert Publishing Company, will be corrected at no charge to the Advertiser.

• Insertion Orders - Hi-Desert Publishing Company accepts insertion orders from Advertisers and Agencies according to the terms and conditions the Rate Card conveys. If requested conditions are not in acco rdance with the Rate Card, Hi-Desert Publishing Company is not bound to adhere to these requests. All inser tion orders will be charged for at the applicable advertising rates in effect at the time of publication, and an y rate miscalculation by the Advertiser or Agency will be regarded as a clerical error, and Hi-Desert Publi shing Company will not be bound by the miscalculation.

19


General Information

April 2007

Weekly

REAL REAL REAL ESTATE ESTATE ESTATE S h owcase S h owcase S h owcase

Hi Desert Star 365 3315 & The Desert Trail 367 3577

April 2007

You

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Mor

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asi

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Hi-Desert Publishing Company Your Community Newspapers, Working to Serve You Better

Hi-Desert Star The Desert Trail 365-3315 367-3577

This Week’s Featured Homes

Back Page or Center Spread (Includes Process Color)

2 (or more) Pages Per Issue

1 Page Per Issue

1/2 Page Per Issue

1/4 Page Per Issue

1/8 Page Per Issue

Open 6wk 13wk 26wk 52wk

525. 00 490. 00 475. 00 465. 00 450. 00

385. 00 375. 00 362. 00 350. 00 345. 00

440. 00 427. 00 415. 00 405. 00 397. 00

230. 00 225. 00 215. 00 210. 00 205. 00

136. 00 132. 00 129. 00 125. 00 120. 00

75. 00 72. 00 69. 00 67. 00 65. 00

Showcase Advertisers! ADD INTERNET: B utton: $ 95 . 00 month Banner: $ 150 . 00 month Buy One & Get One FREE! Of same size on any inside page

Add Full Color - 80. 00 for under 1/2 Page Add Full Color - 110. 00 for over 1/2 Page

hi-desert publishing co additional market coverage retail ...€¦ · additional market coverage...

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