hi-def marketing
TRANSCRIPT
HI-DEF MARKETING The Internet of Things is making it a reality. Get ready to amaze tomorrow’s customers today.
Lisa Joy Rosner, CMO Neustar
February 25, 2015
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CONGRATULATIONS!
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BUCKLE UP!
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DECEMBER 17, 1903
JULY 20, 1969
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JUNE 29, 2007 IMAGINE 2025
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2025 STATS: DATA WILL DRIVE EVERYTHING
4 BILLION CONNECTED PEOPLE
25+ MILLION APPS
50 TRILLION GBS OF DATA
$4 TRILLION REVENUE OPPORTUNITY Source: IDC
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THE DIGITAL NATIVES ARE RESTLESS
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THE INTERNET OF THINGS: DRIVING HI-DEF MARKETING
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WHERE WE ARE TODAY
DATA & ANALYTICS: NON-INTUITIVE INSIGHTS
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FAVORITE SPORTS TO WATCH!Tennis, Boxing and NBA Basketball Post Season!
Buys $800 Louboutin shoes… !
VERY OFTEN RECYCLE!7–20% higher than average!
SMARTER DEVICES
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SMARTER DATA
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HIGH-IQ HOMES
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MAKING A REAL DIFFERENCE
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FLUSHING INEFFICIENCY
WE’VE BEEN DREAMING THIS FOR 50 YEARS…
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WHERE WE’RE GOING TOMORROW
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MEET DAN WAGNER
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A DAY IN THE LIFE OF DAN WAGNER, 2025
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DAN’S DAY CONTINUES
EVERY INTERACTION DAN HAS WILL ADD TO OUR INSIGHTS
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WHAT DOES THIS MEAN FOR LENOVO?
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YOU’RE ALREADY USING NON-INTUITIVE INSIGHTS
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Over 40% lift In Lenovo Website Order Conversions
Over 25% more Revenue Per Visitor
PLANNING FOR TOMORROW: YOU’RE CREATING A CUSTOMER FOR LIFE.
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THERE WILL BE “340 TRILLION TRILLION TRILLION POTENTIAL NEW INTERNET ADDRESSES FOR INDIVIDUAL DEVICES...”
1. REGISTRY
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ALL THOSE NEW WEB ADDRESSES WILL HAVE “PROTOCOLS FOR GREATER SECURITY...”
2. SECURITY
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“CUTTING ACROSS ALL THE LAYERS IS AN IDENTITY AND SECURITY STRUCTURE...”
3. IDENTITY & PRIVACY
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WE’LL GET TO 2054 ABOUT 25 YEARS EARLY
THANK YOU QUESTIONS?
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[email protected] / @lisajoyrosner