FRESH SPACES NEW SERIES

Timber Kings  Williams Lake, B.C. is home to the Timber Kings, a family run business of master log smiths who build stunning multi-million dollar log homes. Whether it’s for celebrities like Sylvester Stallone, or rich billionaires who want and expect the best, our team makes their dreams come true with a custom built and unique home.

Beachfront Bargain Hunt In each episode we follow a family making their beachfront living dreams come true-on a budget! We’ll follow them on the house hunt as we discover some of the most surprisingly aff ordable beach front locales that prove you don’t need to be a millionaire to live right on the beach!

Rent or Buy Choosing your home is anything but easy! With mortgage rates low, and rents high, it’s hard to be sure what’s right for you. Invest in a forever home? Or fi nd a perfect rental that doesn’t tie you down? Follow along as couples weigh the pros and cons, tour four properties, and ultimately decide whether to rent or buy.

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Welcome Home

HGTV is the hottest address for the most compelling and

entertaining stories about the places people call home.

HGTV’s hit series follow the emotional highs and lows of

reno rescues, jaw-dropping transformations and property

pursuits with the channel’s celebrity hosts and experts by

their side. Home is where the drama of life unfolds, and

HGTV is there to capture it all.

HGTVCanada +HGTVca HGTVCanadaHGTV.caHGTV.ca @HGTVCanada

For more information, please visit ShawMedia.ca

Timber Kings

Beachfront Bargain Hunt

HGTV is a trademark of Scripps Networks, LLC; used with permission.

Island Hunters It’s House Hunters... with a tropical twist! Follow some lucky buyers who aren’t just looking for a house, they’re looking the ultimate getaway — their own private island! Follow families as they tour three separate islands, complete with vacation homes and gorgeous beachfronts. Then see which beautiful tropical island escape they choose!

Caribbean Life Life’s too short to not live like you’re on vacation. Each episode of Caribbean Life follows Americans house hunting to live life island style.

Critical Listing Critical Listing is a real estate series that’s all about getting the most value out of a home at a critical juncture-the homeowners have already bought their next home and are desperate to sell their current home at top dollar. HGTV’s newest real estate expert, Lisa Colalillo, landscape expert Carson Arthur, and designer Jo Alcorn plan and execute strategic renovations on a shoestring budget to increase a home’s value in record time. Critical Listing is an invaluable lifeline for homebuyers needing to squeeze maximum value from their current home to seal the deal on their new one!  

Flip it to Win itFrom the steps of the courthouse to the “oohs” and “aahs” of an open house, fi ve teams of expert fl ippers bid against each other for abandoned houses sight unseen. It’s a high-stakes hour in which three auctions are won, three houses are renovated and then all three houses go on the market for top dollar. Which team took the biggest risk, worked the hardest and overcame the biggest challenges? Find out on Flip It to Win It.

HIGHLIGHTS

UPCOMING

MONTHLY AVERAGES

DigitalHGTV.ca • HGTV.ca experienced record high fall season page view traffi c

with over 3,400,000 monthly average page views (+29% YoY)

• The “Photos” section continues to catch the eyes of visitors, reaching a high of over 1,800,000 page views in October 2013

• 49% of visitors are A25-54; On average, A25-54 spend 29 minutes consuming content on the site

150,000 Unique Visitors824,000 Video Segment Views (+26% YoY)

Source: Unique Visitors and Profi le data: comScore Inc. Media Metrix. 2-month average ending October 2013. Page View and Video data: Adobe Site Catalyst, 3-month average ending November 2013. Canada’s Handyman Challenge ranking based on video segment views (Adobe Site Catalyst, week of Jan.20, 2013 to week of March 17, 2013)

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Income Property

• Timber Kings, a brand new original series from HGTV Canada, made its debut in January 2014. Custom home-building enthusiasts can look forward to great show site content including full-episode streaming, photo galleries, and web exclusive video extras.

• Canada’s Handyman Challenge, which was consistently ranked in the top 5 shows on HGTV.ca during its sophomore season run, returns to HGTV.ca for a third season of contestants showcasing their handyman skills for the chance to win the coveted title of Canada’s Best Handyman.

• Leave It To Bryan Season 3 continues with more new full episodes starting in January 2013, photos of remodeled spaces, plus more.

Critical Listing

Island Hunters

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COMING HOME AGAIN RETURNING SEASONS

Leave It To BryanHomeowners get a much needed reality check in the ultimate reno tug of war between wants and needs! With veteran

contractor Bryan Baeumler choosing a space based on the biggest need,

priorities clash and reno dreams are put on pause. Watch as homeowners are forced to re-evaluate their reno expectations and how Bryan takes their renovations from gut to glory.

Canada’s Handyman ChallengeCanada’s Handyman Challenge is hitting the road again for a third season on a nationwide search for the best all around handyman except this time around there is a $25,000 prize up for grabs.

Contestants will be put through rigorous challenges to test their handyman skills in order to win the coveted title of Canada’s Best Handyman.

Scoring the DealFor over a decade, Jason Abrams has been the Jerry Maguire of real estate, responsible for buying and selling homes worth millions of dollars for pro-athletes. Jason’s life provides a behind-the-scenes look into the intense world of pro-sports real estate. A

dedicated, 24/7 working machine, Jason is equal parts real estate agent, concierge and tour guide as well as marriage

and credit counselor.

House Hunters RenovationIn House Hunters Renovation, buyers look for a new home that is anything but turnkey. Watch as they tour three potential homes and ultimately choose the one that’s waiting for their special touch. Then stay as they renovate and decorate, ultimately revealing their new space!

Hawaii LifeYou don’t have to be rich to live in Hawaii — you just have to want it, say the brokers at the Hawaii Life realty fi rm who make island-living dreams come true for clients ready to make it a reality. In Hawaii, properties range from $50K plots of land to $50 million-dollar dream homes, from Oahu to Kauai to the Big Island to Maui. Hawaii Life follows the fi rm’s endless stream of clients who are abandoning their 9 to 5 lives in Anywhere, U.S.A., to take hold of a Hawaiian paradise.

House Hunters InternationalHouse Hunters International globe trots from Sao Paolo to Prague to Bangkok. Home hunters and their real estate agents check out all sorts of architectural styles and work through the idiosyncrasies of buying real estate in other countries. In any language, home buying is an emotional experience.

House HuntersHouse Hunters takes viewers behind the scenes as individuals, couples and families learn what to look for and decide whether or not a home is meant for them. Focusing on the emotional experience of fi nding and purchasing a new home, each episode shows the process as buyers search for a home.

Property VirginsOn Property Virgins, host Egypt Sherrod guides fi rst-time homebuyers as they dive into the real estate market. Giving them targeted home-tours, lots of coaching, and a chance to fi nd their fi rst-ever property, Egypt is there every step of the way. The experience doesn’t always end with a sale. But these property virgins defi nitely get their feet wet, and learn to tailor their dream home visions to fi t the market and their budget.

Hawaii Life

Canada’s Handyman Challenge

Scoring the Deal

Leave It To Bryan

Property Virgins

House Hunters Renovation

Demographic Profile % of A18+ AMA, English Canada

Total TV

HGTV Mal

e

Fem

ale

18-3

4

35-5

4

55-6

4

65+

OM

P

HH

Inco

me

$10

0K

+

Hom

e O

wne

r

Source: BBM Canada PPM data, %A18+ AMA, English Canada, M-Su 2a-2a (Aug 26 – Nov 24/13)

Key Research Findings

Audience Profile

• HGTV ranks in the Top 10 Specialty Networks across multiple demos, and is the #3 non-sports network for the key F25-54 viewing group

• Holmes Makes it Right, Leave it to Bryan, and Extreme Homes were among the top performing programs on HGTV for Fall 2013

• Canada’s Handyman Challenge has returned for another season in Spring 2014

• Over 15 million viewers tuned in to HGTV, with an average weekly reach of more than 6.5 million (2+)

Source: BBM Canada PPM Data (Fa’13: Aug 26 – Nov 24, 2013) / Total Canada A25-54 AMA (000) unless otherwise noted

Home truths Tracking the habits of the HGTV viewer

HGTV viewers take pride in the appearance of their home.

• They love spending time looking at HH decorating ideas (153) and have made home improvements in the past 2 years (145) to their decoration (160), flooring/carpeting (156), cabinetry (186), windows/doors/insulation (133), plumbing, heating, air conditioning (152) or landscaping (166)

• Spend $1000+ on home improvements to a vacation home (169) and own an all terrain vehicle (117), a motor home/RV (173), a camper/trailer (134), a sailboat (149), a personal water craft (159) or a snowmobile (117)

HGTV viewers find exposure to different people and cultures rewarding (116). While travelling in Canada they are more likely to:

• Go sightseeing (120), golfing (154) or hunting/fishing (132) • They take the time to visit a theme park/zoo (116), national/provincial park (121), or take a hiking/adventure tour (127)

While travelling outside of Canada they are more likely to:

• Go shopping (136), take in the night life (157), attend sporting (129) or cultural events (154)

• They also enjoy visits to the museum/art gallery (157), going to the beach (123) skiing/snowboarding (130) and used a travel agent to book the entire trip (133)

HGTV viewers like to keep busy.

• They enjoy an array of leisure activities around the home such as baking from scratch (137), bird watching (122), gardening (162), photography (122), and woodworking (126)

• They exercise at home (122) and enjoy walking/hiking (123), yoga/pilates (115), or fitness aerobics (122)

• They participate in athletics such as swimming (120), bowling (117), golfing (135), tennis (114), in line skating (111), baseball/softball (130), or bicycle riding (120)

• In the winter they like downhill skiing (114) or ice skating (117)

HGTV viewers are tech-savvy and are more likely to:

• Own a smart phone (118) and have used the bluetooth (119), camera (122), GPS (114) or touch screen (110) features in the last 30 days

• Have a touch screen tablet or E-reader (131)

• Are comfortable navigating the web and have visited websites that feature food/recipes (134), real estate (159), weather (124), online classifieds (120), investments (147) or home improvements/decor ( 196) in the past month

Source: PMB Fall 2013 2-year readership database, English Canada, Index based on Comp% of A18-54 vs. population

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