heych social media cases
DESCRIPTION
HEYCH helps Brands to make Friends onlineTRANSCRIPT
ABOUT US
ClientsWebsite
MaybellineCitrus HotelsFostersWelspun GroupPVR PicturesVardenchiL’officielMilano GreenFilm BazaarID Gourmet
Social MediaMaybellineFostersCartoon NetworkReliance CommunicationGiorgio Armani FragrancesDiesel FragrancesTimberlandThe Comedy StoreLancômeBBC KnowledgePVR picturesHigh Street PhoenixCitrus HotelsAXE IndiaFCUKCadbury BournevilleFeminaAEGON Religare
Graphics & Identity
DisneyRed Bull PVR PicturesBloombergCitrus HotelsMilano GreenQuality powerNew WaveNeeta LullaKhaan PaanMediascope PubicitasNLPLOcean BlueBrightlands HotelsHindustaan ColasLuggage EngineerMarine FrontiersOne Track Mind
KEY CASE STUDIES
Management of a Community with 1,10,000 + Sensational Women from all over India
Creation of a Virtual Kiss Application with over 25,000 kisses sent in 2 Months.
Contests managed. Beauty Tips Provided. A sub committee of the Most Sensational Women created for offline interaction touchpoints.
Interactive Product Experiences Developed inside Facebook with E – Commerce Gateways being built in now.
Ongoing Website Consulting and All Online Media Strategies currently being managed.
BTL Design
Cartoon Network India
37,000 Kids from India on 1 Single Platform
Build your own Toonix
Augmented Reality App
Cadbury Eclairs
Interactive Video Application
Management of Website/ E-Commerce/ SEO/ SEM/ Media Plan
INTERACTIVITY | FLASH INTERACTIONS | CONTESTS |
E- Commerce Sales worth INR 3 L per month via Search and Social Channels
Cadbury Bournville
Management and Scaling of a community that consists of over 700,000 Fine Dark Connoisseurs
Creation of Exclusive Content on Wine and Dark Chocolate in association with the Wine Society of India.
Content includes:
- Flash Interactions- Video A/Vs- Events
Creation of a Bournville Lounge that visits India’s Offices who have ‘Earned It’
Fosters
PVR Pictures
I Love Twilight for PVR Pictures. 12 Months – 500,000 Fans | PVR Pictures at 43000
Over 10,000 Fan Interactions till date
Outreach of over 50,000 to other Twilight focused communities Emailers + Banner Campaigns + Microsite
PVR Pictures – Twilight + New Moon
PVR Pictures – Twilight + New Moon
PVR Pictures – Twilight + New Moon
PVR Pictures – Twilight + New Moon
Creation and Consulting on French Connection Blog with 8 of India’s Most prolific fashion bloggers including Miss Malini and High Heel Confidential Writing for FCUK India
Management of FCUK’s Facebook Page, YouTube Page and Twitter Channels.
On Facebook, the key agenda is appreciation gathering. Currently over 80,000 people ‘Like’ French Connection.
On Twitter, the strategy is to engage with celebrities and key opinion leaders to get them to express their appreciation for French Connection.
Routinely Engaging with French Connection on retail level activities. Online Coupons downloaded to be redeemed at the store level combined with Local Promotions is key to the retail strategy.
14 Months. 16,50,000 Strong Community. Monthly 1,200,000 Engagements.
9 Months. 23,500 + Twitter Followers. 53,000 + Fans. Managing & activating a 2,00,000 Community
5,00,000 Page Views. Captivating a Niche Community. Social Platform combined with social media powered support drives The Designquest