heterogeneous networks market trends -...

Painel Telebrasil | Commercial in confidence | 2014-09-09 |

Heterogeneous networks Market trends


GREATER DEMAND THAN EVER

1B mobile YouTube views / day

1B mobile facebook users

1,2B Smartphones in 2014,

0.5B LTE capable

0,5B WhatsApp users


2,6B

4.5B

7,1B HSPA/LTE SUBSCRIBERS 2019 Ericsson Mobility Report, JUNE 2014

13 GB

6.3 GB

2.5 GB

2019

3.3 GB

1.4 GB

0.65 GB

2013

COVERAGE

4x USAGE

10x TRAFFIC

REGIONAL

1.6B

0.2B


50% of mobile data traffic in 2019 will come from video

Source: Ericsson measurements in live, mature network (2014)

3G & LTE application mix is similar: video is dominant Instant messaging is dominant in 2G


GROWING DEMAND FOR EXPERIENCE

Premium experience

HD

Professional experience

Social experience

Demand drives need for speed Differentiation & segmentation opportunity


After

4 seconds 10 % of users

ABANDON

online videos

After

10 seconds 40% of users

have given up….

”JUST A SECOND PLEASE”

Commercial in confidence, © Ericsson AB 2014

On The Line: Defining user experience

For Web browsing: 25% of users abandon after 4 seconds 50% of users give up after 10 seconds


WHY Hetnet & Small cells?

Site Access Macro vs Small Site

In-Building and Enterprise

Spectum Assets

Improve App Coverage

2100 1800 850

Improve User Experience

2600


1. Network Performance

2. Value for Money

3. Ongoing Communication

4. Tariffs Plans Offered

5. Customer Support Relative impact between each driver and loyalty to operator brand. Source: Ericsson consumer lab 2013

Performance drives user loyalty

Enable revenue growth through best end user experience

Performance is the key differentiator


App Coverage

10 Mbps 1 Mbps 0.1 Mbps > 10 Mbps

70% of traffic is indoor


Mobile Enterprise transformation

Workforce mobility

Consumerization

Business optimization

Cloud applications

Multiple devices – all wireless

Multiple locations – access everywhere


Different situations call for different solutions

SEAMLESS USER EXPERIENCE - EVERYWHERE


Indoor is the next big competition

And not just for operators…

Office Plazas

Shopping Malls

Apartment Buildings

Public Transport

Schools & Universities

Arenas & Stadiums

Great indoor performance is a

competitive advantage for any commercial

venue, since their value is networked


One strategy, three phases


Key benefits

Micro RBS6501

Micro RRUS

City street square


Ericsson Zero Site solution for city street / Square


Office


Mrrus 12

Mixed mode WCDMA/LTE

2x5 W

4 WCDMA carriers/20 MHz LTE

Internal or External antenna

Outdoor or Indoor installation

Integrated AC or DC Power Supply

Weight & volume ~ 10 kg & 11 l

CPRI, 2.5 Gbps

RBS 6401

mRRUS

mall train station


Radio DOT Distributed Solution

Small RBS All-in-one Solution

› Distributed architecture, pooled baseband

› Scalable for growing needs

› Suitable for medium - large size venues

› All in one

› Integrated radio, antenna, transport

› Suitable for smaller venues


Ultra-compact indoor radio solution

Radio Dot System

1st

Indoor Technology Breakthrough

› Ultra-compact with flexible mounting

› Band independent radio architecture

› Adaptive and robust signal transmission

› Integrated, long reach remote powering

› Carrier Aggregation and Combined Cell

› Mixed mode with WCDMA and LTE

› Dynamic capacity allocation


Harmonizing all levels of the network

Small Venue Home solutions

Large Venue Enterprise

Backhaul

Core Network

Cloud

Outside-in Coverage

All-in-one Solution

Distributed Solution

Medium Venue Small Enterprise

Harmonized and integrated high performance network for today’s and future demand

Capacity, scalability & robustness

Connectivity, availability & low

latency


The key to real performance

with ONE

Network

right Solutions

Coordination & Integration One size does not

fit all spaces

heterogeneous networks market trends -...

Documents