herzberg’s two-factor theory of motivation herzberg’s two-factor theory of motivation in 1959,...
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Herzberg’s Two-Factor Theory of Motivation
HERZBERG’S TWO-FACTOR THEORY OF MOTIVATION
In 1959, Frederick Herzberg, a scientist proposed a two-factor theory/ motivator- hygiene theory
There are some job factors that result in satisfaction while there are other job factors that prevent
dissatisfaction
Herzberg’s Two-Factor Theory of Motivation
HERZBERG’S TWO-FACTOR THEORY OF MOTIVATION
Herzberg classified these job factors into two categories:
HYGIENE FACTORS Pay, Company Policies, Fringe
benefits, Physical working conditions,
Status, Interpersonal relations, Job
security
MOTIVATIONAL FACTORS
Recognition, Sense of
achievement, Growth
opportunities, Responsibility,
Meaningfulness of work
Limitations of Two-Factor Theory
HERZBERG’S TWO-FACTOR THEORY OF MOTIVATION
Overlooks situational conditions
Herzberg’s theory is more focusing on satisfaction (and not on productivity)
Theory’s reliability is uncertain
No comprehensive measure of satisfaction was used
Some parts are being biased
The theory ignores blue-collar workers
Implications of Two-Factor Theory
HERZBERG’S TWO-FACTOR THEORY OF MOTIVATION
Managers must stress upon guaranteeing the adequacy of the hygiene factors to avoid employee dissatisfaction
Managers must ensure that works are stimulating and rewarding to workers
Jobs must utilize employees’ skills to the maximum level