heron financial grows business with social media
DESCRIPTION
Heron Financial Group is a New York-based registered investment advisory firm (RIA), catering to client families with $1-10 million in investable assets. Though a small firm with just a handful of employees, it maintains a big presence on social media including LinkedIn, Facebook, Twitter and YouTube. Thanks to the Smarsh Archiving Platform, Heron can meet Securities and Exchange Commission (SEC) recordkeeping regulations while keeping compliance workload to a minimum. Heron has doubled its assets under management since adding social media to its marketing strategy.TRANSCRIPT
Case Study: Heron Financial Grows Business with Social Media Smarsh Archiving Platform allows Heron Financial to meet SEC recordkeeping
regulations
COMPANY PROFILE Heron Financial Group is a New York-based registered
investment advisory firm (RIA), catering to client families with $1-10 million in investable assets.
Though a small firm with just a handful of employees, it maintains a big presence on social media including LinkedIn, Facebook, Twitter and YouTube.
SUCCESS STORY
THE CHALLENGE Leverage social media aggressively to help grow assets
under management to $250 million by year end 2015. Meet SEC recordkeeping and supervision requirements for
electronic communications (including social). Keep the firm’s one-person compliance department’s
workload to a minimum.
SUCCESS STORY
THE SOLUTION Smarsh Archiving Platform – faster, smarter search across all
content types, including social media and email. Smarsh
Trusted compliance provider with deep understanding of records retention and compliance regulations.
Easy-to-use, flexible platform that enables extension of supervision policies across multiple content types, including social.
Cloud-based solution reduces burden on IT resources. Engaged and responsive customer service.
SUCCESS STORY
SUCCESS STORY Easy-to-use tools for search, review and production of email
and social media helps compliance department perform its responsibilities efficiently.
Heron Financial uses social media to drive traffic to its website and content, resulting in increased conversions and brand awareness. Heron has doubled its assets under management since adding social media to its marketing strategy.
Compliance team has confidence in its recordkeeping and supervision initiatives.
SUCCESS STORY
“We use social media to paint a
picture of our client experience for
people who are not yet our clients.”
“We generate a high volume of social media activity.
Smarsh offered us a tool that made a vast field of data easily
searchable. “
David EdwardsFounder and President, Heron Financial
SUCCESS STORY
THE ARCHIVING PLATFORMEMAIL IM SOCIAL MOBILE WEB
facebook.com/SmarshInc
@SmarshInc
Linkedin.com/companies/smarsh
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