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SUGGESTIONS AND RECOMMENDATIONS

1. From the research it was found that most of the respondent who are using the 100 cc

bikes is between 31-40 years and most of the people are working having an income level

between 8000-10000. So the company should develop strategies in such a way to attractthe above set segments to increase their sales.

2. From the study we found that HERO HONDA was placed IInd in the market. The

company should try to maintain the same and adopt suitable strategies to reach the No.1

position.

3. From the study it was found that the customers expect a fuel efficiency of between 60-70

kms/litre in a 100 cc bikes and also it was found that the average travel per day is 50-60

km/litre. So the company should produce bikes giving a fuel efficiency of 60-70 km/litre.

4. Most of the respondents prefer 0% interest scheme and also prefer to purchase the bike

on full payment. So the company should float 0% schemes on being up with leading

finance. Companys and give sufficient advertisement to attract the c ustomers and also

offer cash and additional service discount in schemes for these purchase the bike on full

payment.

5. Most of the customers are dissatisfied with the comfort ness of pillion rider and also

about the engine quality. So the company should design their bike in such a way that it

should satisfy the above said needs of the customer.

6. Most of the customers purchase their bikes are influenced the advertisements given by

the company. So the company should plan attractive advertisement which will increasethe companys image as well as the sales for the company and also the theme of the

advertisement should be clearly mentioning the fuel efficiency of the bike. Since most of

the customers preferred fuel efficient bikes.

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7. Most of the customers compl aint about the engine noise problem, mileage problem and

chain problem and also when customers enquired about after sale service most of them

are neither satisfied nor dissatisfied. So the company should take the above said problems

into consideration and try to reduce the above said problems and also try to improve the

quality of service, which will increase the companies image and also increase the sales

for the company.

8. Most of the people are aware of HERO HONDA but not purchased it due to low mileage

problem. So the company should change the mind set of the customers by introducing

high mileage bikes and also increase the awareness of mileage by developing suitable

advertisements.

9. Most of the dealers prefer brand image as the main factor for availing the dealership. In

fact way the HERO HONDA had a good brand image and this factor should be taken in a

positive side and company should increase the dealer base in semi Urban and rural

areas.

10. Most of the dealers said their vehicle only through financiers. So the company should

develop strategies to the up with all the financiers and also can develop a preferred

financial mark, which will increase the sales for the dealers.

11. From the survey it was found the dealers were given only 15 days credit and also they

stock only 26-50 bikes at any point of time. In the metro cities where they said more than

250 bikes per month the dealer faces their stock out situation and the customers are asked

to wait for more than one week to two weeks for delivery. And the main reason for this

the low credit period offered by the Company. So the company should develop better

credit policies to increase the credit period which will increase the stockage level and also

the customers will be satisfied on immediate delivery.

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12. From the dealers view point advertising on Newspapers and magazines were found to be

effective. So the company should plan the areas, which will increase the sales for the

dealers.

13. The dealers are satisfied with the various services offered by the company but they stayed

neutral only on the delivery period of the vehicles. So the company should develop

appropriate strategies to deliver the vehicles in time.

14. Most of dealers received complaints on registration and delivery of the vehicle. So the

dealer has to deliver the vehicle with registration on the promised time. For which the

company has to create appropriate information system about the delivery promised and

delivered date there by it can reduce the customers complaints.