Growth strategy used by Hero Honda for Rural Advertisment

Hero Honda's important strategy is that they are concentrating on rural market a lot because majority of people are living in rural areas and government are pumping in a lot of money through various programs by which substantial growth is expected to come from these markets. They produce products (motorcycles) which are fuel-efficient and have low maintenance. They give advertisements in different mediavehicles time to time by which customer attention is achieved. A rural vertical was set up sometime in 2007. Five hundred sales representatives were taken on board for the mission Har Gaon, Har Aangan (every village, every courtyard.)These representatives have been given work tasks and not sale targets - they need to meet potential customers and opinion leaders in villages. To strengthen their network in rural areas, the company started sales, servicing and spare part outlets in small towns and villages across India

•The company has recruited local people as sales executives and trained them to markets its product to rural customers because the local recruited person knows, the taste and preference of the consumers.

•The most successful product is splendor in rural market and the company kept on focusing on upgrading the models so, then they later came up with splendor plus•and splendor nxg, which provided extra features and the consumers were satisfied.

•Under the rural vertical, they started collecting a lot of data at rural touch points many of their dealers are now meeting sarpanches, headmasters, aanganwadi workers and other opinion makers to understand the rural consumer better

•The company conducts skits or drama s in villages and give some social message. it attracts the crowd and advertises its product.

•Once you earn the villagers loyalty (and they are known for their brand loyalty), it will be difficult for competitors to take away your customers.

PROMOTION

Hero Honda promoted its products aggressively during festive seasons in different regions of India as sales during festive season was generally higher compared to the rest of the year...

Forms of advertising used by hero honda

TV’s :

It include the advertisement on telvision .

Prints AD’s includes

New Launches:

Campaigns:

Products of hero honda

HH CD DAWN

HH CD DELUXE

HH PLEASURE

HH SPLENDER PLUS

HH SPLENDER NXG

HH PASSION PRO

HH PASSION PLUS

HH SUPER SPLENDER

HH GLAMOUR

HH SPLENDER PRO

HH GLAMOUR PG F1

HH ACHEIVER

HH CBZ EXTEREME

HH HUNK

HH KARIZMA

HH KARIZMA ZMR

HH STUNNER