hero honda jv

7/29/2019 Hero Honda JV

1/52

"Management in GlobalPerspective"

Experience of Indian Companies

excelling with Foreign CollaborationFebruary 11-12, 2011


2/52

Fabulous experience as long

as it lasted..


3/52

Background

Hero Honda Motors Ltd. is the world's largest manufacturerof two wheelers, based in India.

The company was a joint venture between India's HeroGroup and Honda Motor Company, Japan that began in

1984.

In 2001, the company achieved the coveted position ofbeing the largest two-wheeler manufacturing company inIndia and the World No.1 two-wheeler company in termsof unit volume sales in a calendar year by a singlecompany. Hero Honda has retained that coveted positiontill date.

Today, every second motorcycle sold in the country is aHero Honda bike. Every 30 seconds, someone in Indiabuys Hero Honda's top-selling motorcycle Splendor.


4/52

Factors which made Honda, Japan enter a JVwith Hero Group

Honda selected the Hero Group for a variety ofreasons, which included:

Its engineering capability

Relevance and salience of HERO brand

Distribution network

Commitment to Quality

Tight focus on financial and raw material process Low employee turnover

Cordial Industrial Relations
http://skraghav.files.wordpress.com/2007/11/herohonda_hunk1.jpg


5/52

Core Strengths

The success of Hero-Honda venture wasunderpinned on five core strengths:

Relationship Management with all stakeholders

Global Scale of operations

Maximizing Customer Value Best-in-breed products and solutions

Efficient Asset Management


6/52

In words of..

Hero Honda motors is the most successfulHonda joint ventureworldwide

K. Suzuki, Senior Managing Director, Honda Motor, Japan

Without Hero Honda management it is verydifficult to achieve these results with Hondatechnology alone. It is with mutual

cooperation that this is happening.Y Munekuni, Chairman Honda Motor


7/52

Present Scenario..


8/52

The breakup of Hero Honda in December,2010 after a collaboration spanning 25

years sent shockwaves across the entireIndian auto industry. Hero Honda hadbrought the concept of a twowheeler inIndias collective consciousness.
http://trak.in/tags/business/2010/12/18/hero-honda-divorce-brand-identity/http://trak.in/tags/business/2010/12/18/hero-honda-divorce-brand-identity/http://trak.in/tags/business/2010/12/18/hero-honda-divorce-brand-identity/http://trak.in/tags/business/2010/12/18/hero-honda-divorce-brand-identity/http://trak.in/tags/business/2010/12/18/hero-honda-divorce-brand-identity/http://trak.in/tags/business/2010/12/18/hero-honda-divorce-brand-identity/http://trak.in/tags/business/2010/12/18/hero-honda-divorce-brand-identity/http://trak.in/tags/business/2010/12/18/hero-honda-divorce-brand-identity/


9/52

The Honda group in the past had invested a lotinto technology and R & D.

But now to adhere to latest Euro-V norms theup-gradation means greater investment intechnology and innovation while fact is that atthe end of the day Honda and Hero Group arecompetitors.

And therefore Honda India is vary of sharingthis technology with the Hero Group


10/52

The other important reason being Honda,which provided the technology to the

company, was never too happy with its26 per cent share of the dividends androyalty; it felt its contribution was waybigger.


11/52

The Future:

The Hero group has announced that it will buyHondas 26% stake.

Analysts expect Hero group to lose marketshare, currently around 40-50 percent, in thelong term as Honda becomes more aggressive.

The name Hero Honda can be used till 2015.

Hondas first move will be to launch two entry-level bikes. It is building a new factory for two-wheelers in Andhra Pradesh besides beefing updistribution outlets.


12/52

Flow of Presentation

INDIAN ECONOMY-AN OVERVIEW

Why are American Companies in India?

Excerpts from President Obamas Speech Types of FOREIGN COLLABORATIONS

Benefits to Indian Companies with ForeignCollaboration

Great Experiences


13/52

INDIAN ECONOMY-AN

OVERVIEW India is world's largest democracy & among the

strongest emerging markets in all businessfield.

India is a liberalized economy with 1.5 billionpeople with 300 million in the middle classbracket, with well matured financial andsecurities market and time-tested judicialsystems.

India has 5 major metropolitan urban centersgrowing @ 2.1 % p.a. India's urban populationwas 218 million as on 2002, and expected to be500 million by 2012.
http://www.google.co.in/imgres?imgurl=http://images.wikia.com/india/images/f/f8/Flag_of_India.svg.png&imgrefurl=http://india.wikia.com/&h=300&w=450&sz=11&tbnid=o9L-2ULv2K_GSM:&tbnh=85&tbnw=127&prev=/images%3Fq%3Dphoto%2Bof%2Bindia&zoom=1&q=photo+of+india&hl=en&usg=__adIGQcz80zjl1TM2FER98CCKY38=&sa=X&ei=WopPTcvxOovtrQeDtpTaBg&ved=0CBcQ9QEwAA


14/52

INDIAN ECONOMY-ANOVERVIEW

India is a WTO member committed to providingopportunity to the global market. The IndianGovernment is constantly undertaking reforms

in every sector with Infrastructure Sectorreceiving Government's fullest attention.

India now permits foreign investment virtually inevery sector of the economy. Majority foreign

equity, even upto 100 per cent in some sectors,is encouraged and special investmentincentives are provided.


15/52


Foreign investment up to 50, 51, 74 and 100 percent inpriority industries/activities, is eligible for automaticapproval by the RBI.

Automatic approval is also available for holding equity upto 51 per cent in trading companies engaged primarily inexport activities.

In addition, 100 % Export Oriented Units (EOUs) andunits set up in designated Export Processing Zones(EPZs) are eligible for automatic approval provided they

satisfy stipulated criteria. Foreign technology agreements are also eligible for

automatic approvals within certain limits.


16/52


India has become a favorite destination for business housesworld wide for the following reasons:

Large pool of educated low manpower cost in India. Disposable income is continuously increasing with the

economy growing at more than 8.5% p.a.

Cities booming with world class integrated infrastructure.

India has potential to attract more than US $ 100 billionover next five years.

Potential for creation of 1 Million direct and indirect jobseach year.


17/52


Indian economy has a favorable businessenvironment in India
http://www.google.co.in/imgres?imgurl=http://www.solarpaces.org/_Libary/india_map.jpg&imgrefurl=http://www.solarpaces.org/News/Projects/India.htm&h=472&w=490&sz=47&tbnid=GgeGTBSN07tafM:&tbnh=125&tbnw=130&prev=/images%3Fq%3Dphoto%2Bof%2Bindia&zoom=1&q=photo+of+india&hl=en&usg=__LTlK804A5EBRl3hRIMZkfrd7zpE=&sa=X&ei=WopPTcvxOovtrQeDtpTaBg&ved=0CB0Q9QEwAw


18/52

Why are American Companies in India?

The biggest reason is the high potential of Indian market andeconomy.

Along with China, India is the only fast-growing country that canmake a difference to the ' bottom lines of major companies.

As per simple statistics the reason why American companiesare coming down to India is that the gross domestic product ofU.S. has come down by 0.8% in 2009 while India was growingat 6.6%

Besides, established big brands have already impregnated theU.S. and European markets. But, the Indian market still offers alot of scope and space for those to grow.

India is also a large depository of skilled yet cheap labor.Hence, it becomes easy for the American companies tooptimize their productions in India.
http://www.google.co.in/imgres?imgurl=http://languages.oberlin.edu/courses/2010/spring/cine315/wroane/files/2010/03/god-bless-america.jpg&imgrefurl=http://lyricsdog.in/s/god%2520bless%2520america%2520cd&h=768&w=1024&sz=486&tbnid=qx8i5PI7b1gVmM:&tbnh=113&tbnw=150&prev=/images%3Fq%3Dphoto%2Bof%2Bamerica&zoom=1&q=photo+of+america&hl=en&usg=__3GOrmEuwDwNSTqxwkft8PKg7Vg4=&sa=X&ei=Y2xTTcGQBcTirAephZ2ECQ&ved=0CBYQ9QEwAQ


19/52

Why are American Companies inIndia?

The American companies in India started their dreamruns during 1990 when they reaped huge profits. Thecompanies have seen double digit year-on-year growth invarious sectors like Technology, Colas, Agriculture,

Automobiles, Equipments, Finance and Banking. According to the American Chamber of Commerce in

India, their membership base has soared up from zero in1992 to more than 300 till date.

The major success in terms of investment and growth

came in technology sector. Many of the top IT companiesin India are American. In fact, out of the top 20 ITcompanies operating in India, 9 are from the U.S.
http://www.google.co.in/imgres?imgurl=http://languages.oberlin.edu/courses/2010/spring/cine315/wroane/files/2010/03/god-bless-america.jpg&imgrefurl=http://lyricsdog.in/s/god%2520bless%2520america%2520cd&h=768&w=1024&sz=486&tbnid=qx8i5PI7b1gVmM:&tbnh=113&tbnw=150&prev=/images%3Fq%3Dphoto%2Bof%2Bamerica&zoom=1&q=photo+of+america&hl=en&usg=__3GOrmEuwDwNSTqxwkft8PKg7Vg4=&sa=X&ei=Y2xTTcGQBcTirAephZ2ECQ&ved=0CBYQ9QEwAQ


20/52

Excerpts from President

Obamas Speech in Mumbai The United States sees Asia-and

especially India-as a market of thefuture. We dont simply welcome yourrise-as a nation, and a people-weardently support it. We want to invest init. And Im here because I believe that inour interconnected world, increased

commerce between the United Statesand India can be and will be a win-winproposition for both nations.
http://www.starpulse.com/Notables/Obama,_Barack/gallery/JTM-046721/


21/52

Excerpts from President

Obamas Speech in Mumbai Our relationship is also about more than the

goods that we sell or the investments we make-its about the innovative partnerships we forgein the name of progress.

Im confident that we can and will forge neweconomic partnerships and deliver the jobs andbroad-based growth that our peoples so richlydeserve. And I am absolutely certain that therelationship between the United States andIndia is going to be one of the definingpartnerships of the 21st century.
http://www.starpulse.com/Notables/Obama,_Barack/gallery/JTM-046721/


22/52

Types of FOREIGN COLLABORATIONS

There are two types of foreign collaborations:

a) Financial collaboration (foreign equityparticipation) where foreign equity alone is

involved. b) Technical collaboration (technology transfer)

involving licensing of technology by the foreigncollaborator on due compensation.

There are two approving authorities 1) Reserve Bank of India, and

2) Department of Industrial Development in theMinistry of Industry, Government of India.
http://www.google.co.in/imgres?imgurl=http://www.mynetresearch.com/Newsletters/Graphics/collaboration.jpg&imgrefurl=http://www.mynetresearch.com/Newsletters/Newsletter9-14-08.htm&h=1050&w=1050&sz=108&tbnid=914kuMungGaZJM:&tbnh=150&tbnw=150&prev=/images%3Fq%3Dphoto%2Bof%2Bcollaboration&zoom=1&q=photo+of+collaboration&hl=en&usg=__xlLrWcdtfYP49UCBmir2HwUYrsw=&sa=X&ei=6GpTTYKUCIWnrAfGxbHZCA&ved=0CBwQ9QEwAw


23/52

Benefits to Indian Companieswith Foreign Collaboration

Collaboration Increases Productivity

Collaboration Increases Profitability

Collaboration Foster Diversity

Collaboration offers new products and services tocustomers

Collaboration results in better employee attraction andretention strategies

Collaboration helps in profitable alliances with otherbusinesses

Collaboration assists in fighting competition

Collaboration builds long lasting business relationships
http://www.google.co.in/imgres?imgurl=http://www.legaljuice.com/Handshake%2520hurts%2520hand%2520shake%2520painful%2520pain%2520bad.GIF&imgrefurl=http://www.legaljuice.com/2008/02/an_illegal_handshake.html&h=364&w=407&sz=6&tbnid=qTIfkewBerYhFM:&tbnh=112&tbnw=125&prev=/images%3Fq%3Dphoto%2Bof%2Bhandshake&zoom=1&q=photo+of+handshake&hl=en&usg=__YasMMdcgLJiX0AYPfWf-qxMW9ys=&sa=X&ei=ZmpTTeeFFoPJrQfW0ZmRCA&ved=0CBgQ9QEwAw


24/52


There are four major benefits to

collaboration Reducing costs

Enhancing quality

Accelerating speed Creating business agility


25/52



26/52


Reducing costs

Lower transaction cost

Elimination of number of cycles Waste Reduction

Quality

Better decision making

Reduction in Product defects

Enhanced customer experience


27/52


Speed Reduction in cycle time

Accelerated go-to-market timeline Rapid concept of commit to production

Business Agility Accelerated rate of innovation

Flexible capacity deployment


28/52

GreatExperiences
http://www.google.co.in/imgres?imgurl=http://www.marathavivahdarbar.com/photo/agriculture-companies.jpg&imgrefurl=http://www.marathavivahdarbar.com/success_story.php%3Fid%3D4&h=1080&w=1440&sz=769&tbnid=siCc1FY6XRgk1M:&tbnh=113&tbnw=150&prev=/images%3Fq%3Dphoto%2Bof%2Bcompanies&zoom=1&q=photo+of+companies&hl=en&usg=__AXn9l1deHG0WzbiAf2sxCH6KhdQ=&sa=X&ei=029TTba7JoG4rAe6xMTFCA&ved=0CBcQ9QEwAw


29/52

Great Experiences

Maruti-Suzuki

Bharti-Walmart

Tata DoCoMo Toyota Kirloskar Motor Private

Limited

Agro Tech Foods Ltd (ATFL) Kwality Walls Ice Cream


30/52

Maruti-Suzuki
http://www.google.co.in/url?q=http://living.oneindia.in/automobiles/auto-news/2011/maruti-suzuki-sales-low-profit-050211-aid0083.html&sa=X&ei=E4NPTdzZB4HQrQed7tzZBg&ved=0CDYQpwIwAw&usg=AFQjCNG0S4quKST6Uuc1Wxrk7VsM8P_nTAhttp://www.marutisuzuki.com/maruti-cars-home.aspx


31/52

Maruti-Suzuki

According to maruti vision statement itsgoals include maintaining leadership in

the Indian automobile industry, creatingcustomer delight, increasing shareholderwealth and being a pride of India.


32/52

Maruti-Suzuki

The company offers a wide range of carsacross different segments. It offers 14

brands and over 150 variants.

In fiscal 2009-10 Maruti Suzuki becamethe only Indian company to manufacture

and sell One Million cars in a year.


33/52

A Buying Experience Like No

Other .. Excellent customer service

Tops in customer satisfaction surveys

Cost leadershipRenewed focus on Style and aesthetics

Straddling all segments with latest

launch of Kizashi.
http://www.google.co.in/url?q=http://www.indiancarsbikes.in/auto-videos/video-time-kizashi-super-bowl-badly-dressed-27556/&sa=X&ei=rYBTTe-gHYbnrAeUzJSpCA&ved=0CCsQpwIwAw&usg=AFQjCNG9cfcwrI-yHAhwce5NtcxB02N11A


34/52
http://cdn.trak.in/wp-content/uploads/2007/08/walmart-logo.png


35/52

Bharti Walmart

Bharti and Walmart have a joint venture in Retail.Walmart manages the Supply chain while Bharti managesthe front end of the new stores. This win win deal has givenWal-Mart access to Bhartis domestic communications networkand an understanding of India customer, while Bharti got accessto Wal-Marts cutting edge logistics prowess, management

systems and overseas network.


36/52

Bharti Walmart collaboration

What does this really mean for Indiaand Indians?

World class stores with good customerservice

Everyday Low Prices

Quality assortment of merchandise

More jobs & More related jobs acrossthe supply chain


37/52

Business Agility

The cash and carry store of Bharti Walmart would throwopen its doors by the end of 2011.

The wholesale cash and carry operation is aimed at

business to business customers and caters to retailers,caterers, businessmen, and the neighborhood kiranastores among other institutional customers.

The cash and carry stores are typically spread over ahuge area and stock thousands of food and non food

items. They keep both fresh and frozen food items andsell a wide range of personal and home care products,electronic gadgets, garments etc.


38/52

Bharti Walmart collaboration

Over 90% of the goods will be sourced locally,helping keep down costs.

Bharti Wal-Mart, in association with the Punjabgovernment, has also started a training centreoffering full scholarship to bridge the shortageof skilled workers for cash-and-carry andorganised retail formats.


39/52


40/52

TATA DoCoMo

TATA DoCoMo, usually referred to asDoCoMo is a Tata Teleservices Limited's(TTSL) cellular service provider on the GSMplatform-arising out of the Tata Group's

strategic joint venture with Japanese telecomgiant NTT Docomo in November 2008.

Tata Teleservices received a pan-India licenseto operate GSM telecom services, under thebrand "TATA DoCoMo". Tata Teleservices is

the country's fourth largest operator in terms ofwireless subscribers (including both CDMA andGSM), after Bharti Airtel, RelianceCommunications and Vodafone.
http://en.wikipedia.org/wiki/Tata_Teleserviceshttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/NTT_Docomohttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/NTT_Docomohttp://en.wikipedia.org/wiki/NTT_Docomohttp://en.wikipedia.org/wiki/NTT_Docomohttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Tata_Teleserviceshttp://en.wikipedia.org/wiki/Tata_Teleserviceshttp://en.wikipedia.org/wiki/Tata_Teleservices


41/52

First Mover Advantage

Tata DOCOMO offers both prepaid andpostpaid GSM cellular phone in 18 circles. Ithas become very popular with its one second

pulse especially in semi-urban and rural areas.They are launching their service from the southof India to central, east and north.

Tata DOCOMO had about 32.82 million usersat the end of June 2010.

On 5 November 2010, Tata DOCOMO becamethe first private sector telecom company tolaunch 3G services in India .
http://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Prepaid


42/52

Accelerated rate of innovation

3G offers:

Great & fast Internet Experience

Richer Live Communications

24X7 Live Entertainment whenever andwherever

Mobile becomes a complete infotainmentzone that one can carry around in pocket.

New Services like, Google Maps, GPS, livemulti-player gaming or interactiveapplications.


43/52

Toyota Kirloskar Motor PrivateLimited

Toyota Kirloskar Motor Private Limited (1997) is jointventure between Toyota Motor Corporation and theKirloskar Group, for the manufacture and sales of Toyotacars in India. It currently is the 8th largest car maker inIndia after Maruti Suzuki, Hyundai, Tata, Mahindra,Chevrolet, Ford, and Honda.

The company Toyota Kirloskar Motor Private Limited(TKMPL) according to its mission statement aims to playa major role in the development of the automotiveindustry and the creation of employment opportunities,not only through its dealer network, but also through

ancillary industries with a business philosophy of "PuttingCustomerFirst. TKMPL sold 74,759 vehicles in India in the year 2010

registering a growth rate of 38% compared to 2009 sales.
http://en.wikipedia.org/wiki/Toyota_Motor_Corporationhttp://en.wikipedia.org/wiki/Kirloskar_Grouphttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Hyundai_Motor_India_Limitedhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Mahindra_%26_Mahindra_Limitedhttp://en.wikipedia.org/wiki/Chevrolet_Sales_India_Private_Limitedhttp://en.wikipedia.org/wiki/Ford_India_Private_Limitedhttp://en.wikipedia.org/wiki/Honda_Siel_Cars_India_Limitedhttp://www.google.co.in/imgres?imgurl=http://www.dymee.com/wp-content/plugins/wp-o-matic/cache/3237b_Toyota-FT-HS-concept.jpg&imgrefurl=http://www.dymee.com/articles/a-lot-pics-of-toyota-cars.html&h=300&w=400&sz=37&tbnid=prKqhviEQEu1-M:&tbnh=93&tbnw=124&prev=/images%3Fq%3Dphoto%2Bof%2Btoyota%2Bcars&zoom=1&q=photo+of+toyota+cars&hl=en&usg=__tStXNKecavSMY2hUzoE6kRTySbQ=&sa=X&ei=q3xTTf2TGc6zrAeW9ITRCA&ved=0CBIQ9QEwAAhttp://en.wikipedia.org/wiki/Honda_Siel_Cars_India_Limitedhttp://en.wikipedia.org/wiki/Ford_India_Private_Limitedhttp://en.wikipedia.org/wiki/Chevrolet_Sales_India_Private_Limitedhttp://en.wikipedia.org/wiki/Mahindra_%26_Mahindra_Limitedhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Hyundai_Motor_India_Limitedhttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Kirloskar_Grouphttp://en.wikipedia.org/wiki/Kirloskar_Grouphttp://en.wikipedia.org/wiki/Kirloskar_Grouphttp://en.wikipedia.org/wiki/Toyota_Motor_Corporationhttp://en.wikipedia.org/wiki/Toyota_Motor_Corporationhttp://en.wikipedia.org/wiki/Toyota_Motor_Corporationhttp://en.wikipedia.org/wiki/Toyota_Motor_Corporationhttp://en.wikipedia.org/wiki/Toyota_Motor_Corporation


44/52

Quality Revolution

Whether it is time-tested Innova orrecently launched Etios Toyotas USP

has always been consistent performanceand reliability and the combination ofboth will be hard to beat in the value andbrand conscious Indian car market.


45/52

Agro Tech Foods Ltd (ATFL) is a publiclimited company affiliated to ConAgra

Foods Inc. of USA, which is one of theworlds largest food companies engagedin the business of marketing food andfood ingredients to consumers and

institutional customers.
http://www.conagrafoods.com/http://www.conagrafoods.com/http://www.atfoods.com/index.phphttp://www.conagrafoods.com/http://www.conagrafoods.com/http://www.conagrafoods.com/http://www.conagrafoods.com/http://www.conagrafoods.com/


46/52

Innovation

Sundrop Superlite was first innovative product for theIndian consumer. It was the first REFINED SUNFLOWEROIL in the market in 1988.

Sundrop Heart has been to-date the only Blended Oil with a

proven claim of cholesterol reduction. In addition, it is the oilwhich has the right amount of Oryzanol to stake and provethis claim; also, it is the oil which has the best MUFA-PUFAratio as recommended by the American Heart Association(AHA).

ACT II Instant Popcorn is a very innovative offering,enabling the consumer to make her own hot and fresh

popcorn in just 3 minutes, whether or not she has amicrowave oven at home. This innovation was triggered dueto the understanding of the consumer infrastructure.
http://www.atfoods.com/index.php


47/52

Innovation

ACT II Microwave Popcorn, when launched, wasthe only microwave popcorn in the market. Tillthen, popcorn as a snack existed in theconsumers minds only as an outdoor snack.

Healthy World Dried Green Peas is the first andonly offering of Dehydrated, Long-Shelf-Life (24months) Green Peas in the Indian market. Thisallows consumers to have their delicious green-peas laced food "Whenever they want.

Snack Break is the only shelf-stable pudding,made healthy, nourishing and wholesomebecause of its contents.
http://www.atfoods.com/index.php


48/52

Kwality Ice Cream was the pioneer inthe Indian ice-cream manufacturingindustry and in 1956 became the first

company in the country to use importedtechnology for manufacturing ice-creamon a commercial scale. As the ice-creamindustry exploded in India, in 1995

Kwality Group joined hands withHindustan Lever Limited and then therewas no looking back.


49/52

The Indian consumer market was introduced toKWALITY WALLS the result of acollaboration between global brand Walls and

the leading Indian ice-cream brand Kwality.Today, Kwality is not just a brand it is the ice-cream associated with the Indian summer; itsthe first choice in ice-cream during thescorching Indian summers.

Kwality ice-creams are trusted not only for theirrich, creamy flavours, but also for their trustedquality and nutritious food value.


50/52

Enhanced customer experience

The Kwality Walls brand is one of the power brands of HUL and isone of the leading players in the Ice Cream Category in India. Itsfun-filled ice cream parlour concept is called Kwality WallsSwirls.

Swirls ice cream parlour is an International concept that was

launched in 1994 in Netherlands. It now has over 2000 HeartbrandParlours across the globe. The concept was launched in India in2004, and till date, there are over 85 Kwality WallsSwirls Parlours.

The core concept of Swirls is Create your Own ice cream.Consumers can select their ingredients from an array of options andchose the flavour of their ice cream, which is then crafted for them

fresh and in Swirlsstyle as they wait for their delicious dessert. Swirls Parlours attempt to capture the on the move consumer

trends and are located at high footfall areas such as malls andshopping centers and are classified under the impulse range ofproducts.


51/52

Conclusion

Continue Collaborating,

Continue Progressing, Growingand Succeeding


52/52

hero honda jv

Documents