hermès, the epos of an outstanding brand
DESCRIPTION
The strategic choices of the house in terms of communicationTRANSCRIPT
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HERMES
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The epos of an outstanding brand
poetry, delicassy, enchantment, magic...
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The history,
the values,
the biases
It's called the immaterial dimension - in opposition to the material dimension of products :
fundamental for the identity and the com-munication of a brand, it’s everything about the values , culture, dreams, emotion, ex-perience.
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Strategic communication choices
How does Hermès communicates ?
Ethnicity, animals, mythology...
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Hermes orange and indian Rose campaign :
The work of two indian photographers :
Raghubir Singh & Dayanita Singh.
Hermes ad campaign 2008
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Mythological symbols
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Partnerships with artists, photographers, designers....
Gauguin, Manet... The mixture between art and Fashion.
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The website,by AliceCharbin.
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An emblematic color
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Hermès, Stratégies Amaury Médias Grand Prize of luxe 2013
for « A sporting life».