Worlds top office furniture brand

The principals first tried to promote through Indias best office furniture brands as

distributors but no one succeeded due to 12 times price in India. Principals opened office at

Bengaluru, appointed partners at 5 zones. Only US based companies operating at India or

Indians living at USA who returned to India were aware of the brand.

The partner at New Delhi was operating from a residential apartment, selling 5 Aeron chairs

in a month without any advertising, branding or marketing.

When I joined them as category had in 2006, I had no past experience of selling office

furniture. I made cold calls for market survey at 50 offices in 3 days. I submitted detailed

business plan to my employers, designed very innovative 12 page brochure of bestseller

Aeron chair, couriered 300 daily to my database of HNIs, corporate, architects, interior

designers, physiotherapists and orthopedics. 1st month i sold 16 Aeron. Next month 25 and

in 3rd month 40.

Before me it was sold at 20% discount. I sold at 5% less initially, later at full price. We

started getting recommendation from professionals and quantity orders from projects,

BPOs, hotels of north India. We opened a large showroom and started selling all models of

chairs and office furniture.

My employers signed exclusive import contract of premium wood flooring Admonter of

Austria and Rational luxury kitchens of Germany.

Turnover increased by 50 times in 7 years.