heritage as the key for tourism development – viljandi example
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Heritage as the key for tourism development – Viljandi example. Conglomerate Come, Create, Innovate “Tourism innovations: sharing experiences” Brussels, October 8, 2008 Presented by: Ms. Krista Kull Head of the Department of Public Relations and Tourism Viljandi Town Government Estonia. - PowerPoint PPT PresentationTRANSCRIPT
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Viljandi Linnavalitsus
Heritage as the key for tourism development –
Viljandi exampleConglomerate Come, Create, Innovate
“Tourism innovations: sharing experiences”Brussels, October 8, 2008
Presented by: Ms. Krista KullHead of the Department of Public Relations and Tourism
Viljandi Town GovernmentEstonia
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Viljandi Linnavalitsus
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Viljandi Linnavalitsus
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Viljandi Linnavalitsus
Our resources
• historical heritage;• cultural heritage;• untouched and pure nature.
• Creative tourismCreative tourism - smart and sensible tourism offer which is based on local and unique heritage
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Viljandi Linnavalitsus
New experiences
Every footprint of land talks of its history, culture and traditions.
Viljandi is like a genuine Estonia and worth for more attention in Europe.
Musical and art language like a tool for getting acquainted with a genuine story of Estonia.
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Viljandi Linnavalitsus
Authentic actions
Estonian Traditional Music Centre; Kondas Centre of Naive Art
• Both of them express a live culture and on the other hand are very characteristic to Viljandi and unique in Estonia.
Kettle of heritage!
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Viljandi Linnavalitsus
Estonian Traditional Music Centre
• teach and support Estonian traditional music through live performances;
• encouraging active participation in order to strengthen and promote Estonian ethnical and regional identity and through that, enhance the feeling of national dignity;
• build up trust in the spiritual heritage of our ancestors and teach respect and tolerance for other cultures of the world;
• promote folk music by integrating and responsibly merging the pan-generational music tradition into everyday life.
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Viljandi Linnavalitsus
Tools
• festivals, concerts, lectures, and workshops;
• everyone with an interest in traditional music is welcome to study or take courses for instrumentalists and singers, both for advanced musicians/singers and beginners of all ages.
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Viljandi Linnavalitsus
Kondas Centre of Naive Art
• exhibitions of contemporary art and outsider-art but also for specific thematic exhibitions;
• in addition making exhibitions, the centre collects all kind of information about naive artists in Estonia.
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Viljandi Linnavalitsus
EDEN project
• The “European Destinations of Exellence” competition has been held in all Member States since 2006;
• In Estonia the competition took place for the first time in 2008 under the name “Hidden Treasures of Estonia”, organised and coordinated by the Enterprise Estonia Estonian Tourism Board;
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Viljandi Linnavalitsus
• Focused on the creation of local natural and/or cultural identity and introducing the tourism product which is based on:
an attraction;events;a service.
• The active inclusion of local residents was also important.
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Viljandi Linnavalitsus
Viljandi
The winner of the 2007 “Hidden Treasures of Estonia” competition:
• participation on European Tourism Forum in France, Bordeaux in September 2008;
• more attention in Estonia and Europe;• more possibilites to introduce genuine
Estonia, our national heritage;• product development and marketing.
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Viljandi Linnavalitsus
Thank you Thank you for your for your
attentionattention!!