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TRANSCRIPT
Amélie Quévreux – MBA2B
JETBLUE
“I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.”
This is H2H; let’s get rid off B2C & B2B!
Bryan Kramer sais :
Social listening is key to customer service!
The company hears! The company enjoys all places on the Web to
distribute a message!
Let’s have a look!
Jet Blue and their social media Strategy
Their increased engagement on social media is improving customer satisfaction.
Plus, the company delivers consistent messages to consumers online.
They interact with consumers, by answering them in short deadlines.
They monitor and manage the various social media channels to engage customers.
IMPROVE SEO!
Analysis
Customer Empathy Talking & Acting like People Engaging Empowering Individuals to be the brand!
Jet Blue talks H2H