• Here you can find the designs of our new big Dino Squad box.

• Clics is a building block like Lego, more info on www.clicstoys.com• And here you can watch the Dino Squad commercial http://

www.youtube.com/watch?v=n3BcKlO-JIw&list=UUA1raRYbYEzSM-wur0aHf1A&index=4 • With this Dino Squad box kids can build 6 different Clics Dino constructions• We are not happy with this lay out and also the backside of the box still needs to be designed• You can find all necessary files in the zip file.• We need a cool packaging with the focus on the Clics constructions = they need to pop out the lay out-draw the

attention. The box needs to look cool and create a Dino/ Jurassic Park atmosphere• On slide 3 you can find some Lego Dino packaging’s that we find ok

Packaging guidelines:1. Clics & Dino Squad logo top left side. 2. 6 in/en1 logo top right side3. Made in Belgium, 6+ and Warning logo left bottom side4. QR code right bottom side5. Keep the yellow swirl on the left. This is our home style for all our box packagings. See example RoboRacers box You can add some details to the swirl if you like, for ex. Dino scratches

Clics Dino Squad range

Big drum Small boxBig box

Big box needs to be redesigned = better looking, but in line with the other 2 packagings

Examples Lego Dino boxes

Show the T-Rex, Buggy and bird on the front side

• Show all 6 constructions on the backside of the box• Clics & Dino Squad logo + 6 in/en 1 logo need to be in the

lay out• No yellow swirl in the lay out

Front side

Back side

The front of the box needs to draw the attention, so only 3 constructions shown big.The backside can show all 6 constructions, so the consumer can see what they can build with this box.

Also add the text ‘Builld & Play’ on the backside

Example ‘build & play’ logo

Edit the green color of the 6 Dino constructions.Now the green is too light compared to the green color of the constructions in our commercial http://www.youtube.com/watch?v=n3BcKlO-JIw&list=UUA1raRYbYEzSM-wur0aHf1A&index=4 and the green color used for the constructions on the small Dino Squad box.

You can find the 3D files of the constructions in the Zip file

Smaller Dino Squad box = darker green

3D Dino constructions