5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Herb Ritts: L.A. Style at The GettyStreet, Online, Social Media and Print Campaign

DMA: Los Angeles Project Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign• Campus Circle worked on the marketing for the Herb

Ritts Exhibition at The Getty. This report recaps ourefforts on multiple levels including:

• Online Marketing through CampusCircle.comBanner Ads, Newsletter Advertising, Calendar/Online Editorial Postings,Dedicated Emailing

• Social MediaCampus Circle utilized its own Social Media channels to promote the exhibition.We disseminated original content we produced for the movie through ourFacebook and Twitter pages along with various other efforts of outreach.

• Campus Circle Utilizing our weekly newspaper in L.A. as a marketing tool to promote the exhibit

through print advertising, editorial and a strip ad on the cover of the publication.

Herb Ritts Campaign RecapBanner Advertising - 400K impressions, 272 clicks

Dedicated Email – 27K+ sent, Total Opens – 2,950 to date, Total clicks – 350Newsletter Banner Ad – 1 wk, 27K+ emails, 53 clicks

Social Media - Campus Circle channels: Facebook - 6,131; Twitter- 2,665Calendar Listing - 419 Page Views

Online Editorial – 1,070 page viewsPrint Ad - 30k circ., 90k readership, 500 retail/40 schools

Total Page Views – 1,489 Total Clicks – 675Campaign Duration – 14 Days

Street Marketing Los Angeles1Issues of Campus Circle featuring a Herb Ritts strip ad on the

cover. Distribution – 500 Retail outlets and schools.

Street Marketing Los Angeles 2Issues of Campus Circle featuring a Herb Ritts strip ad on the

cover. Distribution – 500 Retail outlets and schools.

Print adin Campus

Circle

Circulation – 30KReadership – 90KDistribution – 500retail outlets and

schools in Los Angeles

Editorialin Campus

Circle

Circulation – 30KReadership – 90KDistribution – 500retail outlets and

schools in Los Angeles

Banner AdvertisingBanner advertising for the exhibit appeared on our website, campuscircle.com. Thebanner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 pageviews and 140,000 unique visitors. Impressions – 400K. Clicks – 272.

DedicatedEmail

Delivered – 27,612Opened – 2,950

Clicks – 350

CampusCircle

Newsletter

Emails – 27.7KOpens – 3,170

Clicks – 53Newsletters – 2X

CalendarListing

Page Views – 419Website TrafficPage Views –519,000/month

Unique Visitors –140,000/month

Editorialon our

Website

Page Views – 1,070Website TrafficPage Views –519,000/month

Unique Visitors –140,000/month

Social Media Outreach 1

Campus Circle utilizedits own Social Mediachannels to promote theexhibition. Wedisseminated originalcontent we produced forthe exhibit through ourFacebook and Twitterpages along with variousother efforts of outreach.The following picturesrecaps some of ourapproach.

Facebook Likes: 6,131Twitter followers: 2,665

Social Media Outreach 2