Confidential

HeraMED is a start-up technology company dedicated to developing prenatal monitoring solutions.

The company is currently focused on the development of the first medical grade, wireless, smartphone based

fetal and maternal monitor for home use. Pregnancy and childbirth are the most prominent events in life, with enormous impact on the physical, mental, emotional, and socioeconomic health of women and their families. HeraMED’s Home Pregnancy Monitor (HPM) will provide a comprehensive solution for daily tracking of all vital measurements from the comfort of the expecting mother’s home. It incorporates a state-of-the-art, automated, novel and patentable FHR (Fetal Heart Rate) monitor which will render the current user-dependent, arduous and inaccurate procedure obsolete. Designed from scratch as a user-oriented device, our approach is to integrate top notch quality, straightforward functionality and a distinctive design into a combined and exclusive solution.

The technology is based on well-established, proven, reliable and safe ultrasound Doppler, yet, implements an

advanced and optimized configuration, working in concert with an innovative autocorrelation and noise reduction algorithm to measure and track changes in fetus vitality. Our uniquely engineered platform leverages and optimizes low-cost and widespread technologies such as Smartphone, BT & BLE (BT low energy), recent developments in ultrasound and micro-electronics and wireless and cellular communication protocols. Our durable, waterproof, crisp sensor unit connects wirelessly and transmits the raw data to any smartphone, padphone, tablet or PC, harnessing the considerable computing capabilities of these platforms for processing, storage and display by utilizing a designated application for various operating systems (iOS, Android, WM8).

Data is then gathered, sorted, analyzed and presented in a user-friendly graphical display.

Furthermore it can be shared on demand with any caregiver or physician via designated App which integrates a full DS (Decision support) capabilities, saving time and optimizing the evaluation process. The system also enables integration with EMR/PMR such as Microsoft HealthVault or other.

The ability to seamlessly and securely connect to the web/Cloud, upload monitoring data

and allow care providers to access target conditions will enable cost-effective, convenient, rigorous monitoring and will consequently dramatically improve the attending physician's ability to monitor the pregnancy, provide an accurate assessment and find an immediate and effective treatment if necessary.

The market includes any pregnant woman which seeks for innovation and appreciates the

ability of self-monitoring as a routine – an unmet market of 15M pregnancies per year; In high risk pregnancies (~15% in the developed economies) it will become a crucial and powerful tool for fetus wellbeing diagnostics, and in rural districts it will provide for the first time a telemedicine pregnancy management. Targeted primarily for the modern and sophisticated pregnant woman HeraMED will join the emerging trend of health and wellbeing smartphone accessories – a market which has already made a giant leap forward, yet all analysts estimate its potential is only starting to unveil.