What is HENU?

Start up company with the objective tobecome the Airbnb of the equipment

rental industry

Online peer to peer marketplace that connects construction

equipment with renters

Currently in web development stage

EquipmentOwners

Usually have equipment sittingidle & costing money

Idle equipment = hard costs +opportunity costs

With HENU, equipment owners can easily:

Post any piece equipment for rental

Maximize benefits from machine ownership

Organize & keep track of equipment

Make money 

Reduce hard & opportunity costs

EquipmentRenters

With HENU, equipment renters can easily:

Search, review, rent and ship equipment

Compare equipment prices & location

Save money through cheaper rent & shipping 

See profile/picture & reviews of actual

machine for rent 

Enjoy an all in one solution

Prefer to rent equipmentnear worksite

Traditional rentalcompanies are a hassle and

expensive

Renting from peers is easier andcheaper

Want to reduce project costs

Equipment Rental Market

34 Billion a year Industry(approx) Contractors own 3 times

more equipment thantraditional rental

companies

Made mostly throughtraditional rental

companies

3X

BusinessModel

Equipment Owners are able to post allequipment for free and set own prices

Only when equipment is rented out, HENUobtains 10% of the revenue generated.

Equipment Owners obtain 90% of valuecreated

Renters pay prices set by owners, no extrafees are charged to renters by HENU

Product

Search Review/Compare Rent Ship/Pick up

Launch

U.S. -> 10 States account for 57.6% of equiment rental transactions

Initial Operations will focus in Georgia and Florida,both among this top 10.

Future Growth

Expansion across the U.S. and Internationally

Expand target market to agriculture/farming equipment

Sell reviews and data on equipment to major brands

The Team

David Hercules James Merritt Andres Da SIlva

BS Civil Engineering

CA Tech University

MBA University of Miami

6 years experience with heavy

equipment 

Independent contractor & business

owner since 2005

10 years experience with

restoration/construction equipment

BA Finance & Economics

University of Toronto

MBA University of Miami

5 years experience

Dealerships & Logistics